Artculator Circulate your art!

Concept

Communication&Finance

Strategy

Concept•The current situation in worldwide food shortage•The current situation in worldwide food shortage

A. The current situation of folk artists

Concept•The current situation in worldwide food shortage•The current situation in worldwide food shortage

A. The current situation of folk artists

B. Café and theme restaurants’ demandFolk artists are eager to display their art in my café, and I can attract more customers with these well-designed artworks. —Mr. Yamanaka owner of Café Koguma

Concept

Cafés and Theme restaurants Folk artists

Upload designsRent artworks ArtculatorCreate an

artwork pool for rent

Business Model

Artculator Join now Find Artworks How to decorate my restaurant

Café and Theme restaurantsFolk Artists

Social influence

Concept

Artculator

Café and Theme restaurantsFolk Artists

Social Influence

Artculator

Concept

Folk artistsFolk artists

A platform for millions of folk artists to show their talent by circulating around different cafés or restaurants.

A platform for millions of folk artists to show their talent by circulating around different cafés or restaurants.

Concept

Artculator

Cafés and Theme restaurants Cafés and Theme restaurants

periodically updated Low renting fee and good quality of art Sorting and recommending functions

periodically updated Low renting fee and good quality of art Sorting and recommending functions

Concept

Artculator

Social influenceSocial influence

“Chasing freedom, Supporting originality” Greatly promote citizens’ cultural quality

“Chasing freedom, Supporting originality” Greatly promote citizens’ cultural quality

Concept

Artculator

Your signature scent

Not well-designedebay

Demand 2

Low price art

Art trade fareArt can only be purchased

Art dealer Expensive

Demand 3

Change art periodically

Demand 1

Well-designed art

Market supply

StrategyMarket Analysis

G

P

A

Artculator meets customer’s Demand !

Artculator Comparably low price

Demand 2

Low price art

ArtculatorRenting serviceCirculate the art

ArtculatorWell-designed art

Demand 1

Well-designed art

Demand 3

Change art periodically

Fast-food Restaurant

Theme Restaurant

Road shops

Café

High–end Restaurant

SegmentationSegmentation

Theme Restaurant

Café

TargetingTargeting PositioningPositioning

We provide art rental service to cafés and theme restaurants. Especially those with good atmosphere and unique taste of art

StrategyCustomer Analysis

Operation Factory

High Price

Low Price

High Quality

Art Dealers

Premium Menu

Low Quality

Artculator

ebay

Level of restaurants

Hig

hLo

w

High-end

SecondaryTarget

PrimaryTarget

Low-end

Artistic atmosphere

Strength Weakness

• Comparably low price• Well-designed art

• High PR cost• No market share

Opportunity Threat

• Niche Market• Restaurants high demand for art• Folk artists desire to express

themselves

• Potential followers

StrategySWOT Analysis

StrategyAction plan

StrategyAction plan

Vision

Launch globally Expand

customer range

Providemore service

Online Auction

Pay to download

Premium market

Communication&FinanceProfit model

$Membership fee

$ Renting Service

$Advertisement charge

$ Selling charge Profit model

Communication&FinancePricing Strategy

Penetration Strategy

For the first 2 years:Lower price → Gain market share → Establish strong customers base

For the further development:Rise price for premium art → Make more profit

Regular Rental Sel l ing Charge Banner Ads Charge Premium Membership Fee10/month $170 4x3/month $200 unl imi ted/6 month $4505 /month $110 5x4/month $230 unl imi ted/1 year $7003 /month $80 10x3/month $5001 /month $50

Starting pri ce forAuction:$20-$30

1 Banner ads on folk artists’ SNS and communityPosters in folk art trade fair

Scholarship in art school

Door to door

Direct mail

Build alliance with art galleries

23456

Communication&FinancePromotion

ebay

Artculator

Art dealers

Where to get art to display in our café ?

I heard Artculater is great ! I can rent great art with decent price

Promotion

Communication&Finance

Effectively increases Artculator’ s brand awareness!

Café owner

-200,000

-100,000

-

100,000

200,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

Profit & Loss - Pessimistic Projection

Total monthly Revenue Total Expenditure Profit/Loss

Communication&FinanceFinancial projection

BEP

Min. Venture capital:$ 583,630Final profit: $ 115,760Total profit rate: 20%(from 2 years of investment)

Pessimistic ProjectionIncome Statement (I/S)

I. Revenue 107,060 592,330II. Cost of Goods sold 0 0III. Gross profit 107,060 592,330IV. Selling and Administrative Expenses 284,794 308,196

1. Salarie Expenses 259,200 280,8002. Advertising Expenses 3,640 3,640

3. Maintenance Expenses 18,264 19,7864. Communication Expenses 3,360 3,640

5. Depreciation Expenses 330 330

V. Operation Income (177,734) 284,134VI. Net Income ($177,734.00) $284,134.00

Cash Flow

I. Cash flow by operating activity (177,404) 284,7941. Net Profit (177,734) 284,134

2. Depreciation 330 660II. Cash flow by investing activity 3,300 0

1. Cash outflow from Investing activity Purchase of Fixed Assets 3,300 -

III. Cash flow by financing activity - -IV. Increase in Cash (180,704) 284,794V. Cash Beginning $0.00 ($174,104.00)VI. Cash End ($174,104.00) $110,690.00

Balance SheetFiscal Year 1 Fiscal Year 2

Cash (174,104) 110,690Fixed Assets 4,000 4,000Accumulated Depreciation (330) (660)Leasehold 8,400 8,400Total Assets (162,034) 122,430Retained Earnings (177,734) 284,134Paid in Capital 0 0Total Liabilities and Equity (177,734) 284,134

Fiscal Year 1 Fiscal Year 2

Fiscal Year 1 Fiscal Year 2

Communication&FinanceFinancial projection

-200,000

-100,000

-

100,000

200,000

300,000

400,000

500,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Profit & Loss - Optimisic Projection

Total monthly Revenue Total Expenditure Profit/Loss

BEP

Min. Venture capital: $585,350Final profit: $451,210Total profit rate: 77%(from 2 years of investment)

Optimistic ProjectionIncome Statement (I/S)

I. Revenue 198,630 835,930II. Cost of Goods sold 0 0III. Gross profit 198,630 835,930IV. Selling and Administrative Expenses (284,514) (289,188)

1. Salarie Expenses 259,200 261,7922. Advertising Expenses 3,360 3,640

3. Maintenance Expenses 18,264 19,7864. Communication Expenses 3,360 3,640

5. Depreciation Expenses 330 330

V. Operation Income (85,884) 546,742VI. Net Income ($85,884) $546,742

Cash Flow

I. Cash flow by operating activity (85,554) 547,4021. Net Profit (85,884) 546,742

2. Depreciation 330 660II. Cash flow by investing activity (3,300) ()

1. Cash outflow from Investing activity Purchase of Fixed Assets (3,300) -

III. Cash flow by financing activity - -IV. Increase in Cash (88,854) 547,402V. Cash Beginning $100,000.00 $17,746.00VI. Cash End $17,746.00 $565,148.00

Balance SheetFiscal Year 1 Fiscal Year 2

Cash 17,746 565,148Fixed Assets 3,300 3,300Accumulated Depreciation (330) (660)Leasehold 8,400 8,400Total Assets 29,116 576,188Retained Earnings (85,884) 546,742Paid in Capital 0 0Total Liabilities and Equity ($85,884.00) $546,742.00

Fiscal Year 1 Fiscal Year 2

Fiscal Year 1 Fiscal Year 2

Thank you!Presented by Team 10

Hwang Ha BinZhou Boyu

Takemoto Koh