ov-fiets
DESCRIPTION
OV-fiets. Public Transport Bike in the Netherlands. OV-fiets, a bike for everyone. OV-fiets What is it? Target group Door to door transport Exploitation by Dutch Railways Goals Results. OV-fiets, a bike for everyone. What is OV-fiets? Public Transport Rental Bicycle - PowerPoint PPT PresentationTRANSCRIPT
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OV-fiets
Kaj Mook
Director NS OV-fiets
OV-fietsPublic Transport Bike in the Netherlands
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OV-fiets
OV-fiets, a bike for everyone
OV-fiets
• What is it?
• Target group
• Door to door transport
• Exploitation by Dutch Railways
• Goals
• Results
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OV-fiets
OV-fiets, a bike for everyone
What is OV-fiets?
• Public Transport Rental Bicycle
• Self Service bike rental system
• Fast & easy; no downpayment
• Supplement to public transport
• Door-to-door public transport
• Web based technology
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OV-fiets
OV-fiets, a bike for everyone
Film Parade
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OV-fiets
OV-fiets, a bike for everyone
Bicycle in the Dutch transportchain
• 7% of all traveled distance
• 8% of all distance is traveled by train
• 40% traincommuters by bike to the station
• Only 10% proceed by bike
• OV-fiets fills this gap!
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OV-fiets
OV-fiets, a bike for everyone
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OV-fiets
OV-fiets, a bike for everyone
How does it work?
• Identification only once at subscription
• Subscription fee is € 9,50 a year
• Distribution at the station’s cycle storage
• Automatic bikedispensers
• Hiring costs € 2,85 a day
• Monthly payment by direct debit
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OV-fiets
OV-fiets, a bike for everyone
Amsterdam Central Station
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OV-fiets
OV-fiets, a bike for everyone
The Hague
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OV-fiets
OV-fiets, a bike for everyone
Door to door transport
• Potential marketshare:20% of all trainpassengers
• Frequent users: commuters, business and leisure
• Less environmental effects / parking problems
• Possible modal shift car – train/bike
• Dutch familiar with bicycles
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OV-fiets
OV-fiets, a bike for everyone
Film Turks Fruit
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OV-fiets
OV-fiets, a bike for everyone
Exploitation by Dutch Railways
• Marketing
• Turning OV-fiets into a real and break-even
business
• Synergy with other products of NS
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OV-fiets
OV-fiets, a bike for everyone
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OV-fiets
OV-fiets, a bike for everyone
Goals
• A bike for everyone: 200 locations
• Low cost, high availability
• Keep customer satisfaction high
• 1 million rentals in 2011
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OV-fiets
OV-fiets, a bike for everyone
Results 2008
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Realisation 2008
Plan 2008
Realisation 2007
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OV-fiets
OV-fiets, a bike for everyone
New Locations
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OV-fiets
OV-fiets, a bike for everyone
Film OV-fiets woman