outsourcing works – we will prove it! - gsa-uk · outsourcing works – we will prove it! ......

proving the value ofoutsourcing

Outsourcing Works – we will prove it!Outsourcing has an image problem. It’s a dirty word in many peoples’ eyes.

According to original research commissioned by the National Outsourcing Association, a staggering 80% of the general publicdo not think that outsourcing benefits UK PLC.

This is in spite of research last year stating outsourcing to be the second

biggest contributor to GDP, weighing in with 8%, only a nose behind the

8.1% from the finance sector. On top of that, outsourcing contributes

£14 billion in business taxes, and outsourcers hand over £21 billion

in income tax a year.

Through the NOA research, the public laid down some scenarios that

would make them more amenable to outsourcing:

• 70% want evidence of how many UK jobs are created by outsourcing

• 69% want proof of how much outsourcing positively contributes to

the UK economy

• 55% demand less wasting of taxpayers’ cash in public sector contracts

Through Outsourcing Works, our flagship campaign for 2012/13, the NOA

is looking to gather a body of evidence that will address these issues and

so further the prospects of our entire industry.

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The CampaignWe at the NOA really care about our industry, our profession and our reputation. Currently, we are anindustry in turmoil – largely due to misunderstandings. Our awareness campaign will increaseunderstanding on a number of levels, including:

• Outsourcing delivers value. We will prove this business process works through end user research, extrapolated to give macro-economic impact and supported by a wide range of qualitative case studies. In short, the best performing companies outsource, and this in turn is good for the UK economy - we will prove this!

• Outsourcing is a professional profession. Outsourcing needs to both protect and develop its reputation as a good industry to work in, or else struggle to attract the best talent in the future. It is a professional profession – with standards and qualifications. People development and employee satisfaction is key to our industry. We are developing the talent of the future and working to position the UK as the global strategic hub for the outsourcing industry

• Outsourcing gives back. As an industry we enable reinvestment and growth. As the second largest employer in the UK, with appropriate governmental support, we have a strong potential to ease youth unemployment in the UK

• Sharing best practice. The outsourcing industry is uniting to help the government become a more intelligent consumer of services, spreading its best practice message to improve procurement through government via the All Party Group on Outsourcing and Shared Services

Outsourcing Works aims to both grow and improve the industry. A collective movement, with all players involved, it willprovide a unified voice for all areas of the industry – consumers, suppliers, advisors, rookies and veterans alike.

Outsourcing Works. Proven empirically, andunequivocally, this is a powerful messageand there are many benefits to beingconnected with it.

• Reach out globally, promoting and encouraging adherence to standards

• Engender more of a sense of community within the outsourcing industry

• Engage with Government, to help it become a more intelligent consumer (which should in turn result in more public sector outsourcing)

• Convert hesitant potential consumers to embrace the opportunity of outsourcing

• Define outsourcing and educate businesses on how to make the most of it

• Educate the industry on latest trends and developments in focus areas / verticals

• Educate the public on the benefits outsourcing brings – make them more amenable to the whole concept, which should make outsourcing less of a PR challenge

• Enlist experienced outsourcing consumers to join the Outsourcing Innovators Club, sharing best practice through experience, and promoting the word

• Reach up to C-suite so they feel comfortable being an active part of the “Outsourcing Community”


The Benefits

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Shape of the ProgrammeOutsourcing Works features an intense calendar of activity including research, events, steering groups,publications, public affairs, PR, social media and The Outsourcing Works Symposium – the largest eventthe NOA has held to date.

In the run up to the Outsourcing Works Symposium, we will produce a series of themed events, smaller in scale but highlyfocused in terms of both content and attendees. The themes we are running include:

Additionally, the research programmes we are planning over the next 12 months include:

• Proving the business value of outsourcing with quantitative, qualitative and economic research

• Further scoping the size of the outsourcing industry with economic analysis

• Researching the UK’s potential as a delivery destination and pushing for investment in infrastructure, skills and attracting foreign investment

• Ascertaining the appetite for further professionalising the industry - with work on standards, qualifications, etc

• Developing a business performance index (revealing the best performing companies outsource)

• Revealing employee satisfaction within the industry

LPO SME Analytics Customer Service Cloud Offshoring KPO

MPO HRO FAO Shared Services Our-shoring Outsourcing in NHSEngagement

models

Benchmarking Pharma BFSI Public Sector Retail Utilities & telcos Travel

Outsourcing Works is for the industry. Assuch we are inviting the industry to take thiscampaign and build it into your ownmarketing programmes – to help us furtherspread the word. There are many ways tosupport Outsourcing Works: providing a casestudy pertaining to outsourcing success – orbetter still, a positive turnaround in fortunes– is a great place to start. Joining ourOutsourcing Works LinkedIn Forum isessential too, to demonstrate your supportand to stay connected and updated.

Anyone can become a supporter of the movementand help spread the word - and what's better it'sfree!. Supporters get:

• Access to research summaries and best practice guides

• Join and participate in Outsourcing Works LinkedIn Forum

• Use of “Supporter of Outsourcing Works” logo

• Submit case studies and best practice guides for publishing in the Outsourcing Works section of NOA and sourcingfocus.com websites

• Basic company listing in Outsourcing Yearbook Suppliers Directory, as a supporter

Get Involved


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Sponsorship Packages

• Develop new business opportunities with aqualified audience

• Connect with consumers and new partners

• Position you as a spokesperson for your industry;become known as a thought leader

• Position your brand right at the forefront of outsourcing

• Associate your company with the unveiling of the research – huge PR opportunities

• Increase buyer confidence in our industry

As the implementation of the full campaign is more than the NOA can undertake with its ownfinances, we are seeking proactive partners. As such we have tailored the NOA’s profilingpackages for companies that wish to work with us and help us safeguard the reputation andgrowth of our industry.

Sponsoring Outsourcing Works will enable you to:

As a research sponsor, you will get the followingbenefits:

• Joint branding on all stages of the research project- questionnaire, report, PR

• Involvement in the design of the questionnaire • Potential scope to have exclusive rights to

specific questions • Visibility in NOA marketing, within NOA’s

newsletter and on its website• Visibility on sourcingfocus.com – both

promotional and editorial

COST: Prices start from £5,000 + VAT for a pollto our membership base, however prices varydepending on quantity and level of respondent,and length and style of questionnaire.

As a research sponsor, you will get the followingbenefits associated with a particular piece ofresearch:







Research packages








NOA's speaking packages give companies andindividuals high profile platforms at NOA eventsfor sharing thought leadership.

The basic package includes:

• Platform for spokesperson or client case study • Sponsorship of resulting editorial report or

best practice guide • Profile and your logo on marketing materials • Visibility in NOA marketing, within NOA’s



COST: Prices start from £4,000 + VAT. Taking afew speaking packages gives yearlong visibility onthe outsourcing stage.

Speaking packages








Our best practice packages enable companies toassociate their brands with excellence throughvisibility across the NOA Awards, case studies and‘how to’ guides. Our original best practicepackage offers:

• Sponsorship of a NOA Award, which includes a table of 10 at the dinner and a one page advertisement in the Award Winners supplement

• A published case study of your work with a client in one of the Outsourcing Yearbook quarterly editions

• Sponsorship association with a best practice guide, published by NOA

• Visibility in NOA marketing, within NOA’s newsletter and on its website

• Visibility on sourcingfocus.com – both promotional and editorial

Cost: £10,000 + VAT

Best practice packages

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These packages enable companies to take yearlong association with a particular theme (seeShape of the Programme on page 3). A themepackage integrates many of the benefits of otherpackages and could include:

• Market research• Speaking platform, perhaps presenting the

results of the research or related content• Related case study, published and presented • Sponsorship of resulting best practice guide –

an indepth editorial supplement• Sponsorship of related awards category• Leading an associated steering committee and

sponsorship of outputs• Visibility in NOA marketing, within NOA’s



COST: Due to the breadth and variety of elements,prices are quoted on your specific requirements.

Theme packages








Our advertising packages offer a range of visibilityoptions across the NOA's publications andassociated websites: sourcingfocus.com; TheOutsourcing Yearbook; Suppliers Directory;Outsource Magazine; noa.co.uk. Packages rangefrom ad hoc advertisements through to tailoredvisibility programmes, as well as editorialroundtables.

To serve as an example, our Premium Ad packageoffers yearlong visibility including:

• A full page in the Suppliers Directory • One page advertisement in The Outsourcing

Yearbook print edition and each of the quarterly eBook editions

• A banner ad on rotation on sourcingfocus.com’s Outsourcing Works features pages for the year

• A banner ad on the sourcingfocus newsletter, once a month for 12 months

COST: £10,000 + VAT

Advertising packages

We are also very open to developing bespoke

programmes to suit your requirements and

budget, so please contact us with any ideas

you may have.

For further information and remaining

opportunities, please contact:

Kerry Hallard

Communications Director

Tel: 020 7292 8686

[email protected]

Natalie Milsom

Projects Director

Tel: 020 7292 8686

[email protected]

Sponsorship Packages


In association with

In June 2013 we are hosting the Outsourcing Works Symposium. It is an event to celebrate the triumphs of theoutsourcing industry, to demonstrate its positive contribution to the UK economy and jobs market and to mark thecoming of age of the outsourcing profession. Through our work on standards we also aim to position the UK asthe global strategic hub and generally demonstrate that if done properly, with best practice, outsourcing works!

COST: We have a broad variety of Symposium packages, which start from £4,000 + VAT for exhibition stands and£7,000 + VAT for speaking platforms.

Symposium packages

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