outsourcing brochure march 2011 - vtech seoxml sitemaps. * externalized / inline scripts and content...
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O u t s o u r c e d S e r v i c e sm u t u a l g r o w t h t h r o u g h c o l l a b o r a t i o n a n d p a r t n e r s h i p s
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seo outsourcingWE LIVE AND WORK in an era of globalization. With specialized
abilities becoming a necessity, partnerships have become the smart way
to grow.
Outsourcing of internet marketing and SEO through strategic
partnerships is relatively new as compared to the more traditional
practice of outsourcing accounting, human resource and other business
needs. The fact is, organizations have recognized the merits of
outsourcing for a long time now and are beginning to realize the
potential of outsourcing SEO services.
Depending on the agency and their business model, there exist many
models of outsourcing SEO services. Some of the most common
include:
Performance based outsourcing: Where the partner is paid for the
results achieved.
Activity based outsourcing: Where specific tasks are outsourced to
the partner agency.
Project based outsourcing: Where entire projects are outsourced to
the partner agency
Time and resource based outsourcing: Where the partner agency
commits to a pre-arranged amount of time and/or resources deployed
on the client projects
Strategic partnerships and joint ventures: In this model the partner
agency acts as the SEO arm or division of the client agency.
At VTech SEO, we are open to all forms of outsourcing except
performance based outsourcing. We believe that human time and effort
should receive fair compensation and our business ethics and outlook
do not permit the under-writing the risk of non-performance on behalf
of the client.
It has been our experience that most agencies that guarantee
performance or price for performance either practice black-hat SEO or
fabricate the performance. At VTech SEO, we denounce both these
practices and price our services based on time, effort or deliverables.
SEO Outsourcing Models
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Our approach to outsourcing
Outsourcing models with VTech SEO
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Outsourced SEO services at a glance
We recognize the diverse needs of clients looking to outsource SEO. To
meet the needs of our clients’ needs, we are flexible in our outsourcing
models:
Build and Operate: We are geared to build an SEO team on behalf of
our clients, provide necessary training and ensure the integrity and
confidentiality of your business and clients.
Dedicated Resources: Some of our clients prefer to have a certain
number of SEO team members dedicated to their projects. We are
open to partner on the basis of a fee per dedicated resource.
Project based outsourcing: For some of our clients, we undertake
entire SEO projects from the time the client signs a contract for the
SEO services. These are either executed on the basis of standard SEO
packages or custom proposals depending on need of each project.
Collaboration: We are happy to help our clients in all aspects of an
SEO project starting with a pre-sales analysis and presentations to
prospective clients to post-acquisition servicing and execution.
Below is a list of services which VTech SEO can provide its partners.
Each of the services below is explained in subsequent pages. This is just
a sample list; we can offer services for your organization’s needs where
we have in-house expertise.
Service Price in USD
Dedicated SEO resource (min 130 hours) $ 1,500 /month
Pre-sales competitor SEO analysis $ 100
End-to-end one time SEO recommendations $ 1,000
Technical SEO audit and recommendations $ 300
Keyword research and recommendations $ 300
Content recommendations $ 25 / page
SEO reports $ 200 / report
Writing, implementation and other tasks $ 15 / hour
dedicated resources USD1500PER MONTH
The cost of hiring, training and managing SEO resources is both a on
the existing team. In today’s work environment, hiring and training
need to be ongoing activities to sustain and grow an in-house SEO
team. We recognize that there are both cost and operational benefits
to having outsourced team members deployed exclusively on your
projects.
By virtue of having a majority of our operations team based in India,
we are able to provide significant cost advantage to clients looking to
employ dedicated SEO resources for their projects. We offer our clients
the following:
SEO team members exclusively deployed on client projects.
Strategic inputs from the senior members of the team.
SEO insights from the entire VTech SEO team.
US / India based client servicing support.
Our business model allows us to provide all of the above for a monthly
fee of USD 1,500 per dedicated resource, on a minimum engagement
of six months.
We could either provide support and execute your SEO strategy as per
the guidelines set by your in-house SEO experts or can have our SEO
strategists develop the SEO strategy for your projects at no extra cost.
Dedicated VTech SEO resources
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Working arrangement
How can we afford a dedicated resource at this fee?
A partial list of our clients and partners
Most large agencies are expensive because of the following reasons:
* High cost of infrastructure
* High overhead costs
* Redundancy built into the pricing model
* Premium pricing targeting the high-paying clients, that takes SEO out
of the reach of most small and growing businesses.
At VTech SEO, we have been able to maintain an extremely low cost of
infrastructure and overheads. Having a majority of our operations team
based in India gives us an inherent cost advantage, in spite of
recruiting the best talent available to us. In turn, we extend these cost
advantages to our clients with a view to taking quality SEO services
within the reach of small and growing businesses around the world.
Are we too expensive?
Evaluating value against the fee charged by your outsourcing
partner can be quite challenging? What is “cheap”? What is a fair
price? At one end of the spectrum are the large, established SEO
agencies that charge up to thousands of dollars per month.
At the other end are extremely small agencies and/or freelancers
who price their services extremely low, either out of desperation for
business or as a result of employing automated SEO that seldom
works, by resorting to black-hat SEO techniques or by employing
cheap labor that is inadequately skilled in SEO and marketing.
The value of quality human talent
What would be a fair remuneration to quality human resources?
What seems like a fair price for the time, effort and skill that a task
requires? These are the guiding questions in determining whether a
solution provider is “cheap” or “affordable”.
VTech SEO is not cheap. We employ the best talents available to us
and believe in paying them the best remuneration in the industry.
This allows us to provide the quality of service provided by large
agencies at a fraction of their fee, making our services excellent
value for money.
USD100pre-sales competitor seo analysis
Why outsource pre-sales analysis?
New business acquisition requires time and effort. This is a non-
remunerative effort that is an investment in potential future
revenues.
It may not be possible to save the time and effort spent in meetings
and discussions with clients. However, outsourcing pre-sales
analysis of a potential client’s website with their competitors can
result in the saving of precious time and resources.
Benefits of outsourcing pre-sales analysis to VTech SEO
The cost of deploying in-house resources in a pre-sales
analysis of a prospective client’s website can be saved.
Fees charged by VTech SEO will always be a fraction of
executing the task in-house. Outsourcing the pre-sales
analysis will ensure a substantial saving of time and
resource in an important activity that does not always
result in a revenue.
Our business structure helps you save costs at every stage.
There is never a second chance to make a first impression. In most
cases, the pre-sales SEO analysis is the first impression you create. A
proper pre-sales analysis should include a comprehensive competitor
benchmarking of the potential client’s website against its competitors.
A limited analysis provided by a
number of online tools may not
be in-depth enough in a
competitive pitch for a new
business. A comprehensive
competitive analysis should include an evaluation of how a prospective
client’s website compares against its direct competition on a number of
SEO parameters.
* Comparison of the prospective
client’s site against four of its
direct competitors on key SEO
factors including:
* Indexed pages.
* Traffic to the sites.
* Number of inbound links.
* Google page rank and
Alexa rank.
* Presence in leading free and paid directories.
* Detailed report and analysis of the anchor text of inbound links.
* Error/broken URLs in each of the sites compared.
* Check for duplicate / short meta tags, keyword stuffing, etc.
Our Competitive SEO analysis would include:
* Check for custom 404
error pages and search
friendly redirects.
* Presence of HTML and
XML sitemaps.
* Externalized / inline
scripts and content
sufficiency on key pages.
* Use of technologies like
Flash, JavaScript, AJAX.
* A ranking report showing how each of the sites rank for keywords
parsed from the content of all the compared sites.
In addition, the report includes a summary of observations and
conclusions which will help your sales team put together a pre-sales
presentation. We can either do a pre-analysis as per our formats or
adapt the report to your preset templates.
* You send VTech SEO a
brief containing the URLs
of the prospect and the
competitors.
* You can indicate
important keywords.
* Payment can be made
to our Paypal account.
* We return the analysis
in three working days.
The Workflow
COMPETE REPORT OF UNIQUE VISITORS TO COMPARED SITES
COMPARATIVE TABLE SHOWING HOW EACH OF THE COMPARED SITES FARE ON A NUMBER OF SEO PARAMETERS
RANKING TABLE AND CHARTS SHOWING HOW THE PROSPECTIVE CLIENT AND EACH OF THE COMPETITORS RANK IN GOOGLE
RANKING REPORT SHOWING HOW EACH OF THE COMPARED SITES RANK IN GOOGLE, FOR KEYWORDS PARSED FROM ALL THE COMPARED SITES
We have a well-defined and exhaustive SEO process designed for
flexibility and scalability. The process has a healthy blend of automation
and human intelligence that allows us to offer a range of services to
our outsourcing partners from around the world.
Below is the workflow of an SEO project:summarized
USD1000one-time seo recommendations
Monthly SEO engagement
We are also open to a monthly SEO engagement for
require sustained SEO maintenance and enhancements. Some of the
activities we can offer as part of the monthly SEO engagement
would include:
* Identifying keyword themes for content enhancement
* Drafting content and articles
* Comprehensive link building through multiple avenues
* Monthly reporting and tracking of SEO progress
Ask us for our standard monthly SEO packages
web sites that
Flexibility of associating with VTech SEO
We can either follow our tested process or align our workflow to
adapt to your in-house process and documentation templates.
In effect, you would be augmenting your team with experienced
resources...saving on time, management and resource costs. We
would be happy to your extended team operating out of India and
the United States.
Get the benefits of quality services at truly affordable prices.
Our process is modular enough to allow us the flexibility to undertake
entire SEO projects as well as specific components thereof.
A typical one-time SEO project includes on-site SEO recommendations
for around 20 pages. It also includes technical recommendations
applicable across the site, competitor SEO analysis, keyword research
and recommended titles and descriptions for link building.
We are happy to extend the benefit of lower operational costs to our
partners around the world, with the intention of providing high quality
services at affordable prices.
We believe that collaboration and partnerships are the way to
sustainable and organic growth. We would be happy to act as your
partners in India, undertaking entire SEO projects or components that
allow our partners to leverage their in-house strengths.
Our outlook:BRIEF AND KICK OFF MEETING
SITE VERIFICATION & DIAGNOSTIC REPORTS
COMPETITOR SEO ANALYSIS
KEYWORD RESEARCH
TECHNICAL RECOMMENDATIONS
ON-SITERECOMMENDATIONS
LINK BUILDINGTITLES & DESCRIPTIONS
RESEARCH AND ANALYSIS
SEO RECOMMENDATIONS
INDEXING RANKING
INBOUNDLINKS
ORGANICTRAFFIC
REPORTS & MONITORING
ADDITIONALRESEARCH
ON-SITEENHANCEMENT
NAVIGATIONENHANCEMENT
OFF-SITEOPTIMIZATION
SEO ENHANCEMENTS
SCREENSHOTS FROM ONE OF OUR ON-SITE RECOMMENDATIONS
55PART OF ONE-TIME SEO
PART OF MONTHLY SEO
USD300technical seo audit & recommendations
Why outsource technical SEO analysis?
While tools can be developed and deployed to crawl a website,
their output needs to be analyzed and interpreted. This is a
function of human judgement, requiring time and skill.
Outsourcing technical SEO analysis can liberate your in-house
resources, who can, in turn manage multiple projects. As a result,
profitability of each project and resource can be maximized.
Outsourcing technical SEO recommendations to VTech SEO
A typical technical SEO analysis covers multiple aspects design,
technology and architecture that can affect a site’s performance in
search results. Our team is strong in SEO and the understanding of
search friendly technology.
We can work independently or with your in-house team in
identifying key technical issues, solutions and providing SEO
recommendations.
Maximize productivity. Let us work as an extension of your team.
Our technical analysis and recommendations cover:
* Navigation: Are they text, image, image maps, JavaScripts, Flash, etc.
* Presence or absence of text based footer Links
* Sitemaps: HTML and XML sitemaps & guidelines for sitemaps
* Redirects: Checking if a site uses 301 or 302 redirects
* Search friendly redirects: URL length, number of slashes and
presence of keywords in the URL
* Duplicate content: Within the same domain or multiple domains
owned by the client
* Recommendations to fix broken links and error URLs on the site
* Scripts: Check to ensure style sheets and JavaScripts are externalized
* Technologies: Presence and handling of Frames, Flash, JavaScripts,
AJAX, etc.
* Page load time and factors causing a page to slowdown.
* Presence of custom 404 pages
* Presence and contents of robots.txt file
* Presence of any black-hat practices like keyword stuffing, etc
* W3C compliance
The Work Process:
For complete technical analysis and recommendations, the following
would be necessary:
* Site Verification to check for errors reported by Google
* A brief which indicates if the client owns any other domain names
* We will send the analysis as a deck of PowerPoint slides or as an Excel
file, as required
* We can either follow our formats or structure our recommendations
around your pre-existing formats
A SLIDE FROM ONE OF OUR TECHNICAL RECOMMENDATIONS
USD300keyword research & selection
The management team at VTech SEO
Mukul Verdia
Director, Business Development & Client Relations
Mukul’s skills span technology, hardware and marketing. Mukul heads
client relations, business development, finance, diversification, and
organizational asset management at VTech SEO.
Raghupati
Director, Operations & Research
Raghupati brings SEO specialization and advertising experience to the
VTech-SEO team. At VTech-SEO, Raghupati manages operations, research,
training, process enhancement, and content and design direction.
Kristi Yokley
Director, International Business: Based in the USA Kristi is a professional
writer, a specialist in communication and public relations. She has over
15 years experience in customer / public relations and human resource
management. She has been a part of VTech SEO from its inception and
represents us in the USA.
Operations Team
Our operations team includes writers with a background in journalism
and mass communication, designers, web developers and SEOs with
extensive experience working with large agencies in India and USA.
For keyword research to be comprehensive, every avenue of compiling
and researching keywords needs to be explored. From this, keywords
need to be carefully selected based on the content present in the
various pages of the site. This can be a labour intensive exercise.
Outsourcing keyword research gives you two advantages:
* You can be involved in the decision making and review our work
* You can minimize the labour intensive work
* Compiling keywords from the client’s site and the website of
each of the competitors
* Compiling keywords from data provided by Google Webmaster Tools
* Compiling keywords from the analytics software used by the client
* Compiling keywords from past PPC data
* Keyword research using independent keyword research tools
Our keyword research process includes:
The keywords compiled are filtered for duplicates, then are manually
selected and mapped to pages within the site, based on:
* Their relevance to the theme and content of the client’s site
* Their search volumes
* Keywords for which the site does not have enough supporting
content are grouped into themes for adding content / articles to the
site.
* The client’s site along with the competitor’s site are sent as part of
the brief and work order.
* Additional instructions on the type of keywords to focus on and/or
types of keywords to avoid can also be sent along with the brief.
* Reviews can be planned as necessary
The working arrangement
KEYWORDS CLUSTERED INTO THEMES FOR CONTENT ENHANCEMENT OR ARTICLE WRITING
MAPPING OF KEYWORDS TO PAGES IN A SITE
USD 25content recommendationsPER PAGE
Our Vision and Mission
Since our inception as an SEO agency in India, our vision has
grown to also include simple web design and content writing
solutions. Our core values include:
* Professional and personal ethics in all our ventures
* Raising the benchmark of our service standards at all times
* Delivering more than promised in terms of effort and results
* Building lasting relationships with our team and clients
* Being a global firm with the best of business practices
* Valuing humane values above commercial gains at all times
Our vision and immediate mission is to take search engine
optimization within the reach of small and growing businesses
around the world. We will provide cutting edge SEO solutions
that make a difference to our clients’ internet presence and
help them leverage the power of search engines through:
* Comprehensive SEO solutions.
* Developing SEO solutions for our clients’ marketing needs.
* Partnering with the best in the search marketing industry
from around the world.
Our on-site content recommendations cover the head and body section
of key pages in the site. These recommendations include:
* Suggested search friendly URL construct
* Title tag
* Description tag
* Keywords tag
* Suggested image file naming
* ALT text for images
* Heading (H1 to H6) and <strong> tags
* Anchor text
* Keywords to be included in the content of the page
In addition to these recommendations, we can also provide:
The Working Arrangement:
* Guidelines for setting up custom 404 error pages
* Guidelines and need for using 301 redirects
* Help and consultancy with URL rewriting
* Generation of XML sitemaps / guidelines for XML sitemap generation.
* Guidelines for content enhancement
* The brief is accompanied by a
list of pages to optimize and
keywords to be targeted at
each of the pages.
* If keyword research is also
done by VTech SEO, then the
brief only needs to identify the
key URLs to optimize
* VTech SEO will draft the
recommendations and send
them, either in our format or
the format specified by you.
* Changes and iterations needed would be made by VTech SEO.
SCREENSHOT OF TYPICAL RECOMMENDATIONS FOR A PAGE IN A SITE
GUIDELINES FOR CONTENT ENHANCEMENTS
USD200seo reports
A partnership beyond outsourced work
Whether you are considering opening a branch office or an off-
shore development centre in India, VTech SEO would be happy
to partner with you in setting up your unit on a build-and-
operate basis.
We have helped organization set up businesses as diverse as
optical disc replication and solar product production. With our
resident expertise in SEO and search engine marketing, we can
help you to set up your India division.
Why India?
Many search marketing agencies in the United States have an
India presence. This is because India has the largest English
speaking population of all non English-speaking countries.
India also a large talent base in IT and IT enabled services.
SEO as a specialization has matured in India and there is a
growing pool of skilled SEOs. The country is among the fastest
growing economies with a young workforce. The flourishing
Indian BPO industry is proof that Indians are comfortable
working in an off-shore environment.
SEO reports are time consuming unless clients are provided a
dashboard through which they can see the changes in organic
performance of their website. Even in these cases, there is often a need
for analysis and interpretation.
* A summary of effort made in the
month and results achieved
* Charts that show progress in organic
ranks and traffic
* Organic traffic including a list of top
performing keywords
* Month-on-month tracking of
changes in organic ranks across the
search engines of choice (usually
Google, Yahoo! and MSN)
* Visibility report comparing the
rankings of the client’s site and its
competitors for the same set of
keywords across search engines
* SERP report showing which page is
ranking for each keyword
* Google Page Rank and Alexa Rank
* Number of pages and inbound links indexed in Google and Yahoo!
* Organic conversions (wherever possible)
* Traffic from brand v/s non-brand searches
We can generate SEO reports that include:
Besides ranks and organic traffic, we also track the following:
Glimpses from our monthly reports
MONTHLY SEO REPORT SUMMARY SHEET
TRAFFIC MIX HIGHLIGHTING THE ORGANIC TRAFFIC TRAFFIC FROM BRAND V/S NON-BRAND SEARCHES
RANKING REPORT AS A MONTH-ON-MONTH COMPARISON
TYPICAL SERP REPORT
VTech SEO was established to provide quality SEO services at
affordable prices to our clients and partners from around the
world. Our intention is to establish a global footprint through
strategic alliances. Ensuring high quality of service and building
lasting professional relationships is the way we look to sustain
and grow our relationship with our partners.
VTech SEO will never resort to black-hat SEO techniques. We
take pride in our professional ethics and will do what is in the
best marketing interest of our clients.
As an organization, we are not billing driven. The quality of the
work we do is as important to us as the revenues. We limit the
number of current projects to ensure due attention to every
project we are involved in.
Our promoters have been heads of departments at multi-
national agencies. They bring over two decades’ experience of
working on international projects.
Our process is on par with the best in the world. With an
emphasis on human skill, our process relies more on human
intelligence than on automation.
As a learning organization, our process is constantly evolving.
Our team comprises of SEOs, writers, and web designers with
over a decade’s experience. We also have a network of
professionals with whom we work on a project-to-project basis.
Subject to committed volumes, we will not associate with a
competing agency in the same geographic region. This is to
ensure confidentiality and build credibility in the relationship.
Our aspiration is to build lasting relationships with organizations
from around the world. Your testimony and reference of the
quality of our work would is important to us.
Why VTech SEO?
www.vtech-seo.com
other tasksOur SEO process is flexible and allows us to undertake any part of the
SEO process as an outsourced service. In addition to the activities listed
in the previous pages, some of the tasks we could undertake include:
Many times, the existing content on
pages in a website is not rich in keywords. This makes it necessary to
edit or rewrite the content to have adequate keyword density. This
needs to be with care to ensure that the page copy reads well.
We could undertake content re-writing / editing. Our team of
writers is well versed in SEO principles and can strike the
balance between good marketing copy and keyword-rich content.
We are experienced in article writing
and would be happy to undertake all aspects of article writing
including identification of themes, research, draft content
writing and editing. Similarly, we have the ability to write blog
posts for our clients.
Most of our clients have in-house or
outsourced web development teams. Our on-site SEO responsibility in
such cases is limited to providing SEO recommendations and
auditing the implementation of our recommendations.
However, we have the in-house capability to implement meta
data and content recommendations.
We have a systematic link building process which
includes: contacting inbound links to competitors, free and
paid directories, commenting on blogs and forums. We can
also draft titles and descriptions for directories, and blog and
forum comments containing a meaningful link to the client’s site.
We understand that every project is unique in its own
right. SEO requirements may not always fall within the packages
listed here. Whatever your requirements in SEO and writing, we
would be happy to structure a customized service for you.
Talk to us today for outsourcing your SEO and writing requirements.
* Content writing and editing:
* Article and Blog post writing:
* SEO implementation:
* Link building:
* Other tasks:
$15HOUR
$20ARTICLE
$15HOUR
$15HOUR
In India: In USA:Mukul Verdia Kristi [email protected] [email protected]+91-98100-90449 417-660-4644
i n f o @v te ch - s eo . co m