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The New Local

December 14th, 2009

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Local media is changing.

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Today, everyone is a publisher.

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•Personal•Local

It’s all about me.

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It’s Mobile & Social

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The old guard is changing

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Getting easier to buy local ads online.

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New models are emerging.

Photograph by rmaspero

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Now is the time.

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Hyperlocal

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Ecosystem

Photograph by Ecstaticist

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Publishers

Photograph by Max Klingensmith

Advertisers

Consumers

Bloggers

You?

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What Can You Contribute?

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Be the expert.

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Get busy.

Photograph by much ado about nothing

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It always comes back to you.

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Who is Outside.in?

• Aggregate, organize, distribute and monetize all local media

• Reach millions of users in partnership with thousands of sites

• Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett

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Mark Josephsonmark@outside.in@markjosephson

@outsidein