Sarah Rach-Sovich

A “Brand” New You

What is Branding?

Do you recognize these?

You tell m

e…

It’s about…

• Conversations• YOU• Your “customers”

Key Components

• Consistency

• Memorability

Why?

• Generalists – Out• Specialists – In• Downside? • Upside?• Caution

The only thing that gets immediate relief

from change is… a wet baby!

Simple Steps• 1. Identify your brand• 2. Implement

Pieces of the puzzle

• Internal vs. external • Self-impression vs. how other

perceive you

Questions

• Who are you?• What can you do for and with ____?• What is your niche?• A path back to you

Define yourself

• Values• Passion• Gifts• Personality• What makes you unique• Expert status

Think about it…

Other ideas• Ask others• Look at recommendations• Review your work

• Resume/Cover Letter• Networking

– Business cards– Signatures– Voicemail

• Interview

Implementation

• Portfolio/E-Folio• Online Presence

– LinkedIn– Facebook– Twitter– Pinterest– Blog

Specific Ideas

• Header/Font • “Feel”• Basic Info• Expert status• Same language

• Dress• Photos• Philosophy • Put your name on it

Do you realize?

• You are already creating a brand!– Everyday impressions– Digital footprint

“trustworthy, engaging, ethical communicator”

Branding For A Specific Audience

• It is like tailoring a resume/cover letter• What do you have that speaks to that

position or employer

• It takes time to develop• Re-evaluate and change if needed

Remember

It’s a process!

Piece by Piece