outreach and social media...•support integrated marketing and communications messaging •produce...

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Outreach and Social Media ACT State Organizations Fall Summit 2014

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Outreach and Social Media ACT State Organizations Fall Summit 2014

Your role and our goals on social media

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Engage

Inform

Inspire and/or Entertain

Engage

Inform

State Organizations

Inspire

Strategic Objectives

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• Strengthen brand awareness and brand engagement • Support integrated marketing and communications messaging • Produce engaging, relevant, and audience targeted content • Provide timely and accurate customer service

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Twitter

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LinkedIn

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Instagram

Social Media Who are we engaging with?

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LARGEST GROUP: K-12 secondary educators OTHERS: Postsecondary, workforce, government leaders

LARGEST GROUP: Students, parents OTHERS: K-12 secondary educators

150,000 followers @act

@actstudent

Audience: Job seekers and ACT Team members @actcareer

Active Social Media Channels What do we post?

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@ACT and LinkedIn Product updates, support press releases, ACT State Organization news, education and workforce industry news, and insights provided through our research.

Active Social Media Channels What do we post?

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@ACTStudent and Facebook Give students and parents timely and helpful information related to the ACT test and provide insightful information about college admissions

Active Social Media Channels What do we post?

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Instagram Humanize ACT to counteract belief we are a bunch of robots who create a scary test

Social Media How many times are our messages appearing on people’s feeds each month?

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@ACT ≈ 500,000

≈ 30,000

≈ 95,000

@ACTStudent ≈1,500,000

≈ 2,125,000 reach

How can you get involved?

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• Follow us on Twitter, Facebook, Instagram and/or LinkedIn

• Share the posts you find relevant to your audience • Take pictures at your state events and share on social

media platforms

How can you get involved?

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• Let’s look at some State Organization-specific Twitter and LinkedIn examples

Twitter

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Twitter

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Follow @ACT

Follow @ACTstudent

Use #ACTStateorgs when tweeting

Take pictures at your state events, and make

sure to tag us so we can retweet!

Retweet and/or favorite posts you like

LinkedIn Showcase page just for you!

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LinkedIn

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Follow ACT

Follow ACT State Organizations

Connect with State Organizations Staff

Take pictures at your council events and post

with a description.

‘Share’ and ‘Like’ Posts Applicable to You and

Your network

Questions and Contact Information

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Michael Benning Senior Digital Associate

[email protected]

Jo Martell District Manager

[email protected]