outreach and engagement presentation
TRANSCRIPT
Outreach & Engagement
July 2015
On the Agenda
• Welcome and introductions• Questions you need answered• Outreach vs. Engagement• Elements of plans• Resources
Outreach vs. Engagement
Outreach and engagement are not the same.
Outreach tends to be in and out. Engagement is a long-term effort, a relationship.
Outreach is...
“Outreach and marketing rely on what we have come to call the ‘Tell and Hope’ method of communications: I tell you my story, and I hope you will do what I want you to do.”
Hildy Gottliebsocial scientist
http://hildygottlieb.com/
Outreach Examples
Twitter,
distributing flyers
Outreach Examples• Providing new needles and bleach in an area
frequented by intravenous drug users• Bringing a mammography van into a rural area
without a hospital• Demonstrating correct child car seat
installation at a busy discount store on the weekend
• Handing out coupons for condoms at a coffee shop that is popular with teens
• Training individuals to provide health education in their own communities
Outreach Plan Elements1. Goals and objectives2. Target audience(s)3. Message creation4. Identify available resources such as
staff, money, volunteers, swag5. Message distribution plan including
where and when6. Evaluation (outputs and outcomes)
Engagement is...
The process of building “ongoing, permanent relationships for the purpose of applying a collective vision for the benefit of a community.”
Wikipediahttp://en.wikipedia.org/wiki/Community_engagement
In Other Words
Engagement means participating or becoming involved with others. This looks like• Being connected to others through a
defined purpose/plan• Being committed to a common
cause/purpose• Caring about similar issues
Engagement Example• DC Promise Neighborhood. The point
is to have the community working toward one goal, a collective goal. To make immediate and lasting positive change in a neighborhood.
What are some other examples?
Elements of Engagement
• Identify others who share common purpose/goal(s);
• Determine best method to connect (face-to-face, virtual)
• Share information, services, programs in an effort to empower
• Respect the local culture
Engagement Plan Elements1. Allies and potential allies2. Relationship building3. Goals and objectives4. Evaluation (outputs and outcomes)
1, 2, 3 are not
linear steps
For FREE 1-hour TA
Everyone who participates in one of the trainings/sessions receives one hour of free technical assistance!
Contact Tish or Susie:• Tish Atkins: [email protected],
(202) 827-8018 • Susie Cambria: [email protected]
, (301) 832-2339
Thanks to…
East River Family Strengthening Collaborative for grant which has made the free trainings and TA possible! http://erfsc.org/
DC Public Library for use of their space. http://dclibrary.org/