outreach and education roundtable: robin gary, bseacd

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Public Information and Education Strategies Barton Springs Edwards Aquifer Conservation District Robin Havens Gary Senior Public Information and Education Coordinator

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TAGD October 2013 Quarterly Meeting

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Page 1: Outreach and Education Roundtable: Robin Gary, BSEACD

Public Information and Education

Strategies

Barton SpringsEdwards AquiferConservation District

Robin Havens GarySenior Public Information and Education Coordinator

Page 2: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

More with Less

Barton SpringsEdwards Aquifer

Conservation District

Page 3: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

District Overview

11 staff members 1.25 communications + database + GIS

Strategy: find ways to involve more people in creating content and disseminating information

Page 4: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

The Standards(tried and true)

Website Social Media Email Group Press Releases Presentations Field Trips Quarterly Newsletters Direct Mail Standardized drought messaging

Page 5: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

Train The Trainer Model(multiply the message)

Permittees: Coordinated drought messaging with standard bill

inserts, road signs, drought icons

Teachers: Yearly teacher training in collaboration with area

water educators Groundwater to the Gulf reaches 50 teachers and

therefore 5,000 students annually.

Staff: Website content management system that allows

each team to post and update appropriate materials

Page 6: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

Collaboration(extend resources)

Groundwater to the Gulf Collaborative Central Texas Water Efficiency Network City of Austin Earth Camp Camp Fire USA – after school, family, troops Texas Well Owner Network Creek clean-ups

Page 7: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

Rewards Programs(encourage good behavior)

Groundwater Stewardship Awards Permittee of the Year College scholarship (juniors & seniors) Camp scholarship (9-15 year olds)

Page 8: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

Special Projects

Realtors (new well owners) HoAs Exempt Well Owners

Page 9: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

Realtors Seller's Disclosure Notice modifications

Add Well-Specific InformationSuch as:

Page 10: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

Homeowner Associations

Under SB 198, HoAs can no longer enforce provisions that prevent a homeowner from installing a drought-resistant landscape.

HoA Workshops to help modify their codes and covenants.

Page 11: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

Exempt Well Owners Well Owner Guide Water Well Testing Water Level Monitoring

http://www.bseacd.org/education/well-owners/

Page 12: Outreach and Education Roundtable: Robin Gary, BSEACD

Barton SpringsEdwards AquiferConservation District

Thank youRobin Gary: [email protected]

Drought Blog http://droughtmonitor.blogspot.com/

District Website: www.bseacd.org

‘Friends of the Aquifers’ Email Group Email [email protected] with ‘subscribe’ in the

subject line.