outline of different management functions in production marketing

7/26/2019 Outline of Different Management Functions in Production Marketing

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OUTLINE OF DIFFERENTOUTLINE OF DIFFERENT

MANAGEMENT FUNCTIONSMANAGEMENT FUNCTIONSIN PRODUCTIONIN PRODUCTION

MARKETING SALESMARKETING SALES

ADVERTISING SHARES &ADVERTISING SHARES &STOCKSSTOCKSByBy

Gnanesh.BGnanesh.B



• A defnition:A defnition:

• Management is creative problem solving.Management is creative problem solving.

This creative problem solving is This creative problem solving isaccomplished through four functions ofaccomplished through four functions of

management: planning, organizing,management: planning, organizing,

leading and controlling. The intendedleading and controlling. The intended

result is the use of an organization'sresult is the use of an organization'sresources in a ay that accomplishes itsresources in a ay that accomplishes its

mission and ob!ectives.mission and ob!ectives.

DIFFERENT MANAGEMENTDIFFERENT MANAGEMENT

FUNCTIONSFUNCTIONS



• PlanninPlannin

• O!ani"inO!ani"in

• Sta#nSta#n

• Di!e$tinDi!e$tin

• Cont!ollinCont!ollin



PlanninPlannin

• PlanninPlannin is the ongoing process ofis the ongoing process of

developing the business' mission anddeveloping the business' mission and

ob!ectives and determining ho theyob!ectives and determining ho theyill be accomplished. "lanningill be accomplished. "lanning

includes both the broadest vie ofincludes both the broadest vie of

the organization, e.g., its mission,the organization, e.g., its mission,and the narroest, e.g., a tactic forand the narroest, e.g., a tactic for

accomplishing a speci#c goal.accomplishing a speci#c goal.



O!ani"inO!ani"in

• O!ani"inO!ani"in is establishing the internalis establishing the internal

organizational structure of the organization.organizational structure of the organization.

The focus is on division, coordination, and The focus is on division, coordination, and

control of tas$s and the %o of informationcontrol of tas$s and the %o of information

ithin the organization. &t is in this functionithin the organization. &t is in this function

that managers distribute authority to !obthat managers distribute authority to !ob

holders. &t also involves assigning tas$s toholders. &t also involves assigning tas$s tovarious individuals for the larger goal ofvarious individuals for the larger goal of

organization's missions and ob!ectives.organization's missions and ob!ectives.



Di!e$tinDi!e$tin

• Di!e$tinDi!e$tin is in%uencing people's behavior throughis in%uencing people's behavior throughmotivation, communication, group dynamics,motivation, communication, group dynamics,leadership and discipline. The purpose of directing isleadership and discipline. The purpose of directing is

to channel the behavior of all personnel toto channel the behavior of all personnel toaccomplish the organization's mission and ob!ectivesaccomplish the organization's mission and ob!ectiveshile simultaneously helping them accomplish theirhile simultaneously helping them accomplish theiron career ob!ectives. irecting is guiding people inon career ob!ectives. irecting is guiding people inthe organization through the means of counseling,the organization through the means of counseling,instructing, motivating and various other modes ofinstructing, motivating and various other modes ofcommunication. &t helps in channelizing the activitiescommunication. &t helps in channelizing the activitiesand conduct of employees so that organizationaland conduct of employees so that organizationalgoals can be accomplished.goals can be accomplished.



Cont!ollinCont!ollin

• Cont!ollinCont!ollin :is a four-step process of establishing:is a four-step process of establishingperformance standards based on the #rm'sperformance standards based on the #rm's

ob!ectives, measuring and reporting actualob!ectives, measuring and reporting actualperformance, comparing the to, and ta$ingperformance, comparing the to, and ta$ingcorrective or preventive action as necessary.corrective or preventive action as necessary.ontrolling is the sum total of process hichontrolling is the sum total of process hichensures all the plans are e/ecuted andensures all the plans are e/ecuted andimplemented in the desired ay. &t also decidesimplemented in the desired ay. &t also decides

about hether some corrective and preventiveabout hether some corrective and preventivemethods need to be ta$en. &t is meant to ascertainmethods need to be ta$en. &t is meant to ascertainproblem areas and remedial measures.problem areas and remedial measures.0part from these, minor functions include0part from these, minor functions includereporting, budgeting and co-coordinating hichreporting, budgeting and co-coordinating hich

are designed to perform speci#c functions.are designed to perform speci#c functions.



0ims and functions of0ims and functions of

productionproduction

• "roduction is the functional area responsible"roduction is the functional area responsible

for turning inputs into #nished outputsfor turning inputs into #nished outputs

through a series of production processes. Thethrough a series of production processes. The

"roduction Manager is responsible for ma$ing"roduction Manager is responsible for ma$ing

sure that ra materials are provided andsure that ra materials are provided and

made into #nished goods e1ectively. 2e ormade into #nished goods e1ectively. 2e or

she must ma$e sure that or$ is carried outshe must ma$e sure that or$ is carried out

smoothly, and must supervise procedures forsmoothly, and must supervise procedures forma$ing or$ more e)cient and morema$ing or$ more e)cient and more

en!oyable.en!oyable.



Fi%e !od'$tion (')*Fi%e !od'$tion (')*

+'n$tion(+'n$tion(• &n a manufacturing company the production&n a manufacturing company the production

function may be split into #ve sub-functions:function may be split into #ve sub-functions:

3. The production and planning department ill3. The production and planning department ill

set standards and targets for each section ofset standards and targets for each section ofthe production process. The uantity andthe production process. The uantity anduality of products coming o1 a production lineuality of products coming o1 a production lineill be closely monitored. &n businessesill be closely monitored. &n businessesfocusing on lean production, uality ill befocusing on lean production, uality ill bemonitored by all employees at every stage ofmonitored by all employees at every stage ofproduction, rather than at the end as is theproduction, rather than at the end as is thecase for businesses using a uality controlcase for businesses using a uality controlapproach.approach.



• 4. The4. The '!$,a(in'!$,a(in department ill bedepartment ill be

responsible for providing the materials,responsible for providing the materials,

components and euipment reuired to $eepcomponents and euipment reuired to $eep

the production process running smoothly. 0the production process running smoothly. 0

vital aspect of this role is ensuring stoc$svital aspect of this role is ensuring stoc$s

arrive on time and to the right uality.arrive on time and to the right uality.



• 5. The5. The (to!e((to!e( department ill be responsibledepartment ill be responsiblefor stoc$ing all the necessary tools, spares,for stoc$ing all the necessary tools, spares,ra materials and euipment reuired tora materials and euipment reuired to

service the manufacturing process. 6hereservice the manufacturing process. 6heresourcing is unreliable, bu1er stoc$s ill needsourcing is unreliable, bu1er stoc$s ill needto be $ept and the use of computerized stoc$to be $ept and the use of computerized stoc$control systems helps $eep stoc$s at acontrol systems helps $eep stoc$s at aminimal but necessary level for production tominimal but necessary level for production to

continue unhindered.continue unhindered.



• 7. The7. The de(in and te$,ni$al ('o!tde(in and te$,ni$al ('o!t departmentdepartmentill be responsible for researching ne products orill be responsible for researching ne products ormodi#cations to e/isting ones, estimating costs formodi#cations to e/isting ones, estimating costs forproducing in di1erent uantities and by using di1erentproducing in di1erent uantities and by using di1erentmethods. &t ill also be responsible for the design andmethods. &t ill also be responsible for the design andtesting of ne product processes and product types,testing of ne product processes and product types,together ith the development of prototypes throughtogether ith the development of prototypes throughto the #nal product. The technical support departmentto the #nal product. The technical support departmentmay also be responsible for or$ study andmay also be responsible for or$ study and

suggestions as to ho or$ing practices can besuggestions as to ho or$ing practices can beimproved.improved.



• 8. The8. The -o!.(-o!.( department ill be concerneddepartment ill be concerned

ith the manufacture of products. This illith the manufacture of products. This ill

include the maintenance of the productioninclude the maintenance of the production

line and other necessary repairs. The or$sline and other necessary repairs. The or$s

department may also have responsibility fordepartment may also have responsibility for

uality control and inspection.uality control and inspection.



SALES MANAGEMENTSALES MANAGEMENT

•Sale( /anae/entSale( /anae/ent sales managementsales managementis attainment of an organization's salesis attainment of an organization's salesgoals in an e1ective 9 e)cient mannergoals in an e1ective 9 e)cient mannerthrough planning, sta)ng, training,through planning, sta)ng, training,leading 9 controlling organizationalleading 9 controlling organizationalresources. (evenue, sales, and sourcesresources. (evenue, sales, and sourcesof funds fuel organizations and theof funds fuel organizations and themanagement of that process is the mostmanagement of that process is the mostimportant function.important function.



Ad%e!ti(in /anae/entAd%e!ti(in /anae/ent

• 0dvertising is a management function. 6hile0dvertising is a management function. 6hileadvertising is the event, advertising management isadvertising is the event, advertising management isthe hole process - a function of mar$eting startingthe hole process - a function of mar$eting startingfrom mar$et research continuing through advertisingfrom mar$et research continuing through advertisingleading to actual sales or achievement of ob!ective. &tleading to actual sales or achievement of ob!ective. &t

goes further in regard to evaluation of the hole cost-goes further in regard to evaluation of the hole cost-bene#ts that ere involved in the hole e/ercise. Thisbene#ts that ere involved in the hole e/ercise. Thismeans that if there is a public service ad ith anmeans that if there is a public service ad ith anob!ective to increase domestic saving, the evaluationob!ective to increase domestic saving, the evaluationould ta$e place in terms of the actual increase inould ta$e place in terms of the actual increase indomestic savings as can be found from ban$s anddomestic savings as can be found from ban$s and

other #nancial institutions. &f it's about launch of aother #nancial institutions. &f it's about launch of ane product, then the evaluation ould be in terms ofne product, then the evaluation ould be in terms ofbene#ts derived from the cost sun$ in the advertisingbene#ts derived from the cost sun$ in the advertisingcampaign. 0dvertising management incorporatescampaign. 0dvertising management incorporatesvarious specialized sub-functions li$e media strategy,various specialized sub-functions li$e media strategy,message strategy, media planning, media buying etc.message strategy, media planning, media buying etc.



Ma!.etin /anae/entMa!.etin /anae/ent

• uring the #rst half of this century, theuring the #rst half of this century, theadministrators and managers ere purelyadministrators and managers ere purelyproduction oriented and the #eld of functionsproduction oriented and the #eld of functions

of mar$eting as completely neglected. 0sof mar$eting as completely neglected. 0sthe saying goes troubles and di)culties arethe saying goes troubles and di)culties areno mans concern, they sloly began tono mans concern, they sloly began tounderstand identify and analyze theunderstand identify and analyze theimportance of mar$eting functions during theimportance of mar$eting functions during the

#fties hen they faced the problems of#fties hen they faced the problems ofe/cess production.e/cess production.



STOCK MANAGEMENTSTOCK MANAGEMENT

• +toc$ management is the function of+toc$ management is the function of

understanding the stoc$ mi/ of aunderstanding the stoc$ mi/ of a

company and the di1erent demands oncompany and the di1erent demands onthat stoc$. The demands are in%uencedthat stoc$. The demands are in%uenced

by both e/ternal and internal factorsby both e/ternal and internal factors

and are balanced by the creation ofand are balanced by the creation of

"urchas order reuests to $eep supplies"urchas order reuests to $eep suppliesat a reasonable or prescribed levelat a reasonable or prescribed level



Sto$.( and S,a!e(Sto$.( and S,a!e(

• +toc$s and +hares are the to sides of the same+toc$s and +hares are the to sides of the samecoin. Basically, they both mean the same thing. Thecoin. Basically, they both mean the same thing. Thedi1erence beteen the to lies in the technicaldi1erence beteen the to lies in the technicalde#nition of the to.de#nition of the to.

6hen an investor holds the onership certi#cates6hen an investor holds the onership certi#catesof a particular company then it is $non as +hares.of a particular company then it is $non as +hares.

+toc$ is a general term for +hares. +toc$ is the+toc$ is a general term for +hares. +toc$ is the

onership of certi#cate either in physical oronership of certi#cate either in physical ordematerialized form; of any company. 2ence edematerialized form; of any company. 2ence ecan say that +toc$ is the share of any company.can say that +toc$ is the share of any company.

outline of different management functions in production marketing

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