outlandish final project2
TRANSCRIPT
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OUTLANDISH
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988 Valencia St.
San Francisco, CA
Monday-Friday 11am- 7pm
Saturday-Sunday 11am-8:30pm
Outlandish
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About US Women's lifestyle street wear brand. For that women who has grown around men's street wear. Are clothes are tailored for a women's body but still has that traditional men's style.
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Customer Profiles
Demographic
* Age: 18- early 30s* Sex / Gender: women * Education: Some college* Location of residence: San Francisco , Bay area* Income -20k-40k* Employment status: part/full time, seeking career
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Achievers
• Motivated by achievement• goal-oriented • committed to career, family
,place of worship, • Image is important
Experiencers
• motivated by self-expression.• Young, enthusiastic, and
impulsive consumers, • spend high proportion of their
income on fashion, entertainment, and socializing.
• Looking “cool” is important
Innovators
• successful, sophisticated, take-charge high self-esteem.
• receptive to new ideas and technologies.
• active consumers, • tastes for upscale, niche
products and services.• Image is important and status • leaders in business and
government• Seek challenge
Psychographics
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These neighborhoods have a melting pot of cultures, diverse communities with neighboring cafes, restaurants and shops.
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Store Layout
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All color will be accent colors either on a pattern a pillow or one wall.
COLOR SCHEME
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Flooring
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Walls Walls
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Fixtures/ Storage
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Lighting
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Furniture/Plush
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Bathroom
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Staffing Plan
Tori 10am-8pmTiffany 10:30am-730pmDylin -Tyana 12pm-5pm
Tori-Tiffany10:30-7:30Dylin 10:30am-730pm
Tyana12pm-5pm
Tori 10am-8pmTiffany-Dylin 10:30am-7:30Tyana 12pm-5pm
Tori 10am-8pmTiffany-10;30-7:30Dylin-Tyana-
Tori 10am-8pmTiffanyDylin-10:30-7:30pmTyana-
Tori 10am-8pm Tiffany10:30am-7;30Dylin 10:30am-730Tyana
Tori10am-8pmTiffany10:30-730pmDylin 10:30-am7:30pmTyana
Tori10am-8pmTiffany10:30-730pmDylinTyana 12pm-5pm
Tori-Tiffany10:30-7:30Dylin 10:30am-730pm
Tyana12pm-5pm
Tori-Tiffany10:30-7:30Dylin 10:30am-730pm
Tyana12pm-5pm
Tori-Tiffany10:30-7:30Dylin 10:30am-730pm
Tyana12pm-5pm
Tori 10am-8pmTiffany-Dylin 10:30am-7:30Tyana 12pm-5pm
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Pay rollPay roll
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Amenities and Services
• Customer events-special purchase
nights accompanied with refreshments
• Quarterly fashion shows, showcasing new collections
• Sale promotions and giveaways
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PAYMENT
We accepts Visa, MasterCard, American Express and Discovery. We do not give credit card refunds,
We will issue store credit on returned items purchased with credit card
We do not accept checks.
RETURNS & EXCHANGE
Returns must be received within 7 days of purchases. All products returned must be in original condition, accompanied with tags and receipt of purchase. Products returned damaged,
worn or altered may not be accepted. Returns are eligible only for store credit. We will not give cash returns. Sale
items may not be exchanged or returned.
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• PRE-EMPLOYMENT SCREENING• Bag checks • Annual inventory check• Fitting-Room Attendants• Alarm system and sensors on merchandise•business insurance • Provided employee training: Sales floor awareness how to spot shoplifterswhat actions to take • Credit card checks
Loss prevention
Our Loss Prevention Program is designed specifically for the protection of our employees and visitors
OUTLANDISH
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Merchandise
T-shirts/Tops $35-50 40% total inventory Jeans/pants $50-100 30% total inventoryJackets $65-100 10% total inventory hats $35-45 5% total inventory Shoes/Accessories $45-200 10% total inventory Lifestyle items $35-100 5% total inventory
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OUTLANDIShOutlandish
Packaging
oOUTLANDISH
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http://www.pimall.com/nais/n.loss.prev.htmlhttp://www.lpinnovations.com/page/26-retail_loss_prevention/?gclid=CKKXkLbe_bUCFeZFMgodq2wA3whttp://pinterest.com/http://www.google.com/
Citations
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