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Southampton Trading Company. introduces you to a whole new approach to a colored diamond collection—one of dazzling stones that can be profited from for years to come.

In the last four decades, precious colored diamonds have increased dramatically because of their beauty, simplicity, and scarcity, and the more rare, the more desired, and, thus, the more profitable. In just the last three years alone, the market has seen significant appreciation for rare pink colored stones, as well as stable growth in fancy natural color diamonds such as yellows and blues.

Unlike gold, silver, oil, or even real estate investments that fluctuate, fancy colored diamonds are a much more stable and secure investment. Colored diamonds are a hard asset which can be used as a hedge against increasing instability in the financial markets. They have no depreciation. Because of their rare colors, these diamonds are in short supply, and thus demand is only on the rise. Why look elsewhere for a riskier investment when colored rare precious diamonds are proving their amazing profitability?

While these aren’t short-term investments, buyers can look forward to great appreciation in the coming years. Since the 1970’s natural colored diamonds have approximately doubled in value every five years. Of course, this is no guarantee as to the future values, but it does show a powerful pattern of a strong performance, as opposed to the other markets discussed earlier.

Southampton Trading Company, has an unsurpassed collection of colored fancy diamonds that include varying hues of yellows, tinted shades of pinks, exotic tones of blues, reds, and other rare colors. With such an unrivaled mosaic of color, we will open up your eyes to the innovative world of carats and cuts, color and clarity, one that breathes new life into the traditional gems, bringing with it great depth and redefining what it means to be a diamond. With access to the preeminent miners, cutters, polishers, labs, appraisers, and experienced staff in the industry.

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onds atural fancy color diamonds are completely created from nature, and thus

their worth stems from the fact that they are each a gift of the earth, each unique, each one-of-a-kind. For the last 2½ decades, the value of natural fancy color diamonds has only gone up, and since 1990, their average annual rate of appreciation has been between 15-25%. These prices are projected to continue to escalate considerably.

The environmental conditions for a natural fancy color diamond have to be just perfect in order for nature to succeed in creating a stone full of such spectacular color. Thus this earthly “process” makes natural fancy color diamonds extremely exceptional and rare. How rare? For every 1 natural fancy color diamond mined, there are 10,000 colorless, white ones mined!

While some collectors may seek out certain colors to add to their portfolios, there’s no doubt about it—prices for ALL colors of natural fancy diamonds, including greens, yellows, blues, and reds, are steadily rising.

There are many explanations for this steady increase, but the foremost conclusion goes back to that age-old Economics 101 lesson: SUPPLY VS. DEMAND—there are simply not enough of these rare fancy color diamonds to go around.

Recently, investors in commodities such as gold, silver, oil, and real estate, have incurred incredible losses as the market has made a sharp economic downturn in these areas. Investors today are searching for a much more solid, less heart pounding investment, one that allows for a better safeguard for their money. Fancy color diamonds are proving to be that safer solution.

A R A R E J E W E L T H AT E N D U R E S

To attain only the best quality natural fancy color diamonds, close relationships with the industry’s unrivalled miners, finest cutters, elite polishers, top labs, and premium appraisers are not only a requirement, but a necessity. Fortunately for our clients, Southampton Trading Company is very closely associated with these leading experts, which enables us to offer our clientele access to only the cream of the crop in the natural fancy color diamond trade. This includes strong connections with the Argyle Mine in Australia, which produces the largest volume of diamonds in the world and is the only substantial source for pink diamonds, generating over 90% of the world’s supply.

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et Southampton Trading Company, bring you into a world where beauty comes alive in vivid hues of color. A world where nature has taken its brushstroke to the rocks of the earth and painted them a brilliant palette of yellows, pinks, blues, reds, and other rare colors as well. A world where nature has breathed new life into the familiar, classic stones worn by our mothers and grandmothers. Welcome to our world.

Purchasing color diamonds are without a doubt a smart investment, but why choose color over colorless or white diamonds? Besides their value in their rarity, color stones are also dramatic statement pieces. Worn by celebrities and the rich and famous, as well as blushing brides around the globe, yellow, pink, and blue stones stun, dazzle, and astonish. They appeal internationally, and only Southampton Trading Company, has the experience and skilled team to bring these elegant, striking—and, of course, lucrative—gems directly to you.

Yellow diamonds are absolute stunners as they seem to just radiate happy. The rare yellow stones, sometimes referred to as canary diamonds, are some of the most desirable colored stones out there as they are a touch more accessible and larger than the other fancy colored stones. One of the most famous and largest yellow diamonds is the Tiffany Yellow Diamond, weighing in at 287.42 carats!

The rare and radiant pink diamond is one of the most sought after fancy colored stone. It’s blushing beauty and rosey sophistication make it a luxurious asset to own. Popularity among collectors for the pink diamond has only risen in recent years, driving the pink price considerably higher and higher. While a pure pink diamond is the most sought after, ones with other hues—such as purplish pink—are also favorites among collectors. Other pink diamonds may have overtones of purple, brown, gray, or orange. Most of the pinks emanate from the Australian Argyle Mine. The largest pink diamond in the world, the Daria-i-Noor, weighs in at an incredible 182 carats.

Varying in shade from delicate pale blue to strong regal blue, the blue colored fancy diamond is the second rarest, after red. Because they are so vivid and unusual, blue-stone collections are often well sought out, but not always easily attained. The Hope Diamond is one of the most famous and largest blue diamonds in the world, weighing in at 45.52 carats.

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s ecause each precious color diamond is unique, there are universal guidelines to placing a value on it. That’s why Southampton Trading wants our clientele to understand how this rare gem is compared and assessed. Our desire is to educate our customers so that they can make the best, informed decisions on their purchases. The following “4Cs”—color, clarity, cut, and carat weight—are what jewelers around the world use to determine the value of each diamond.

C U TCut is one of the most crucial and complex of all the C’s. The way the stone is cut enables certain amounts of light to shine through. The intensity of this light is what gives the colored diamond its sparkle and a color concentration these gems are known for.

C L A R I T YEvaluating a stone’s internal characteristics, known as inclusions, as well as its external features, called blemishes, is how clarity is determined. From flawless to full of inclusions, a stone can be one of many different levels of clarity. These estimations and how they affect the overall look of the stone add to the clarity grade.

C A R ATA carat weight is essentially a form of measurement. One carat is equal to 200 milligrams, and jewelers divide these up into 100 “points.” While all of the 4Cs are necessary to figure out worth, often as the carat size increases, value goes up as well.

C O L O RThough white or clear diamonds are measured on colorlessness, rare colored—or fancy—diamonds are valued based on their profound color and distinctive hues. Using terms such as “faint,” “light,” “intense,” “deep,” and “vivid,” jewelers are able to determine how precious these diamonds are in both rarity and price.

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N AT U R A L C O L O R D I A M O N D A C Q U I S I T I O N

Natural colored diamonds are not affected by economic turmoil, and are thus a more secure asset to diversify one’s portfolio. Even during the global financial crises of the past, because they are a tangible asset, they manage to keep their value without suffering a loss.

Known as the hardest substance on earth and unaffected by changing temperature, fire, humidity, flood, earthquake, or other natural disaster, colored diamonds are extremely sturdy, never losing their color or shine.

Color diamond collectors can keep their identity hidden as it is a much more discrete asset than such acquisitions as stocks, bonds, and real estate.

Industry experts predict substantial price increases to continue for natural color diamonds due to less supply and more demand, especially in Asian, European, and Latin American countries.

Small and lightweight, colored diamonds can fit into your pocket, and are the most concentrated form of wealth on the planet, making them easy to transport and store.

The value of color diamonds will not be affected by political turmoil, global instability, or economic volatility as their worth and scarcity are recognized worldwide.

The wholesale value of natural color diamonds has never gone down since the mid 1980s.

Color diamonds can be passed on from generation to generation.

No new fancy color diamond mines have yet to be discovered, and building new mines is quite costly, ranging in the billions of dollars.

The extremely rare and exclusive pink diamonds originate almost exclusively from the Australian Argyle Mine. This mine is set to close in the next 3-5 years, making new pink diamonds almost impossible to find.

Natural color diamonds do not lose value once owned.

Color diamonds continue to be commonly traded international goods and keep their value throughout time.

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This fancy intense pink diamond is known as The Graff Pink and weighs 24.78 carats. In 2010 it was purchased by Laurence Graff from Southeby’s for $46,158,674, the highest price ever paid for a diamond at auction at that time.

The Blue at 13.22 carats is the largest pear-shaped flawless vivid blue diamond in the world. It was sold for $23.8 million at Christie’s auction.

At a Hong Kong Auction Southeby’s sold this 6.01 carat Fancy Vivid Blue and Pink diamond ring for $10,000.

The Chopard Chameleon diamond worth $10,000,000 appears green in bright light but looks yellow in darkness.

It is the largest chameleon diamond known to exist.

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Simple economics teaches us that the concept of “supply and demand” is one of the most essential ideas, and the ultimate pillar, of a market economy. The way supply and demand relate to one another in our current financial markets will aid in determining the future course for pricing of an unchanged resource, which in our case are natural colored diamonds.

S U P P LY

The amount of natural color diamonds available in the world today has only been decreasing, as costs for production are rising and demand is increasing. Adding to this supply dilemma is the fact that diamond mines are closing, diamond reserves are decreasing, and diamond grades are sinking. This makes supply for this very rare and highly in demand natural resource quite low. Colored diamond collectors and investors want more, but there is only a finite amount to go around.

D E M A N D

Ironically, the huge demand for natural color diamonds doesn’t fluctuate much when the economy is up or when the economy is down. When the markets are in turmoil, demand is on an upswing, and when the markets are doing well, demand is also high. Investors will sell riskier assets and buy safer ones during bad times, and investors want to protect their assets so they will diversify during good times. This makes for a great investment opportunity since the product of investment—such as natural color diamonds—is potentially always a desirable item of great value despite an unpredictable market.

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Prices for natural color diamonds have only been increasing for the last 4 decades. Much has been written and predicted by financial analysts, industry experts, and economic forecasters across the board regarding color diamonds and their future potential successes. That in and of itself speaks volumes about the small risk factors involved in acquiring natural colored stones as long as clients purchase wisely and for the medium and long term.

H I G H R E WA R D

The rewards for owning natural color diamonds are quite high. Industry experts agree these are safe and secure assets for an clients portfolio. Their extreme scarcity, distinctive beauty, and great desirability only aid in making them wonderful buying opportunities. Not market shifts, nor interest rates, nor political upheaval can affect their value. Simply put, supply and demand are the main factors affecting the future values of natural colored stones, and these factors are only in the buyers favor since low supply and high demand can only assist in producing potential long-term outcomes.

A P R O M I S E

A diamond purchased from Southampton Trading Company. is a diamond backed with a pledge. A pledge of quality, distinction, beauty, and greatlongterm potential. Our conflict-free color stones are hand picked and carefully studied and appraised for their uniqueness and worth. Our clients can leave our offices with great confidence in their purchases, and trust that what they now possess in their hands are backed by our experienced team as well as a successful financial market with a history of value, which we see only continuing to establish wealth preservation.

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Southampton Trading Company, prides itself in complete discretion and confidentiality when it comes to each and every colored diamond transaction. Our clients can rest assured that all financial arrangements will be honored with the upmost care and privacy.

D I A M O N D D E L I V E R Y

No one likes waiting for a purchase as beautiful, exclusive, and stunning as a colored diamond, so why should our clients be any different? Don’t wait! Southampton Trading Company. will ensure that you receive your colored stones safely and quickly in just 5-7 business days.

You can also choose to store your diamond in a safety deposit box that we can provide, or if you so choose, you can take possession of your purchase with the strong suggestion that you store them in a safety deposit box at your local bank or within a private home safe.

D I A M O N D S AT I S F A C T I O N

Your diamonds will arrive to you accompanied with a registered certificate of authenticity from the Gemological Institute of America (GIA) confirming the Diamonds along with a 7 day 100% money back guarantee that if not satisfied all funds will be refunded.

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