outfront insiders - wine survey
TRANSCRIPT
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WINESURVEY
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72%Drink wine frequently
DRINK UP!
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31%Learn about new
wine products from friends
and family.
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The median price insiders will pay for a bottle of wine
$ 15Impactful creative boosts brand familiarity with on-the-go consumers
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WINE DOWN
WINE DOWN 46% Prefer to drink
wine at home
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27% Prefer to drink wine at bars & restaurants
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34%Attended a wine tastingevent in the past year
A mobile and OOH solution drives mobile purchases & retail visitation
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choose winebased on thefood theyare eating.42%WINE
NOT?Nearly a quarter of people are influenced to attend a wine related activity as a group.
OOH is the perfect complement to wine drinkers
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OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATA COLLECTED IN SEPTEMBER 2017 FROM 251 RESPONDENTS.
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