Outernet

Marco VicarioProduct Developer, Technology evangelist, shy Innovator,Thinker, Human , Capgemini consultant

Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

The traditional mental model of marketing

Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

The new mental model of marketing

Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

Gartner's 2011 Hype Cycle Special Report http://bit.ly/qCCOvA

Check-in media

your home page

What your friends are watching

earn badges

Miso has more than300.000 users

Source: http://rww.to/HVSX5Z

your actions

search what you’re doing

check-in

GetGlue has 2.000.000 users…and counting

Source: http://tcrn.ch/xPx24F

100m cumulative check-ins, +800% 2011 350m data-point (likes, reviews, check-ins)

130m people daily reach through Facebook/Twitter

Location Based System

48.000 mobile owners surveyed across 58 countries

Source: TNS http://bit.ly/IidUbr

Are you interested in LBS?

Yes68%

No32%

Source: TNS http://bit.ly/IidUbr

Reason for using LBS

Navigation Finding restaurants

Finding friends nearby

Checking public transport

For a deal or special offer

46%

26%22%

19%

13%

Source: TNS http://bit.ly/IidUbr

Shopping

Gamification

By 2015, 50 percent of companies willembrace gamification

Source: http://bit.ly/dMwY8P

Internet of Things

So What?

Recipe

Listen Be a part of it

Engage Measure

Grazie