outdoor plus malls brochure
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ICONIC DIGITAL MALLSMUST HAVE MEDIA
MUST HAVE MEDIATARGET LEISURE DESTINATIONS : 20% OF MALL RETAIL SPACE
RETAIL IS NOT DEAD; IT’S
CHANGING, PEOPLE ARE
TRAVELLING FARTHER,
AND SPENDING MORE
TIME AND MONEY WHEN
THEY DO.
ROB NOEL
CHIEF EXECUTIVE OFFICER, LAND SECURITIES
““
Catchment areas extend beyond individual towns & cities
Manchester has a population of 2.55 million
Set in the heart of Manchester, the Arndale Shopping Centre has a catchment of 6.7 million within a
45 minute drive time. Attracting over 38 million people per annum with a retail value of £399 million
NO BOUNDARIESREACH 2/3 OF THE UK
X2.6
LONDON HAS THE 5TH LARGEST CITY ECONOMY IN THE WORLD
THE LONDON IS THE DOMINANT FINANCE CENTRE IN EUROPE – MANAGING 85% OF THE EUROPEAN BASED HEDGE FUND ASSETS.
28MILLION
BLUEWATER’S ANNUAL FOOTFALL
REACH SHOPPERS INTERACTING WITH THESE BRANDS
MALLS NETWORK
OUTDOOR PLUS’ LARGE FORMAT DIGITAL MALL PORTFOLIO PROVIDES BRANDS WITH THE OPPORTUNITY TO REALLY STAND OUT CLOSE TO THE POINT OF PURCHASE.
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34
2
5
6
78
9
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11
M74
M6
M62
M1
M180
A1(M)
M45
M40M42
M5
M4
M3M25 M26
M2
M20
A74 (M)
Newcastle upon Tyne
Glasgow
She�eld
Nottingham
LeicesterNorwich
Northamption
Gloucester
Bristol
Bath
London
Cambridge
Ipswich
Colchester
Portsmouth Brighton
Eastbourne
Croydon
Crawley
ExeterExmouth
Taunton
Barnstaple
Swansea
Cardi�
NewportHaverfordwest
Caenarfon
Southend-on-sea
Wolverhampton
ManchesterLiverpool
Blackpool
YorkBradford
Leeds
Hudders�eld
Whitehaven
Dumfries
Kilmarnock
Edinburgh
Perth
Stirling
Intu Braehead, Glasgow
Intu Metrocentre, Gateshead
Arndale Manchester Shopping Centre
Meadowhall Shopping Centre, Sheffield
Highcross, Leicester
Golden Square, Warrington
Telford Centre, Telford
Queensgate Shopping Centre, Peterborough
Luton, Arndale
Festival Place, Basingstoke
Bluewater Shopping Centre, Kent
Intu Lakeside Shopping Centre, Thurrock
DISTrIBuTIon oF MALL neTWorK
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IN ASSOCIATION WITH ASPIRATIONAL BRANDS
REACH SHOPPERS INTERACTING WITH THESE BRANDS
UK Shopping Malls account for 30% of all UK Retail spend – equating to £100 billion in 2013. Where the high
street has seen a decline in footfall, Malls are continuing to see growth (+2.4% in June 2014). The retail industry
has changed more in 10 years than in the last 40 years. Outdoor Plus Malls are an important environment for
advertisers wanting guaranteed stand-out at the point of purchase. Delivering a young, urban, affluent & active
retail and leisure audience.
GOOGLE MAPS SCREEN LOCATIONS
Located in prime locations across 12 of the UK’s top shopping malls, including
Bluewater Kent; Lakeside Thurrock; Manchester Arndale & Gateshead Metrocentre.
These screens deliver over 10 million impacts per fortnight with an average dwell
time of 112 minutes. All screens offer full motion & Wi-Fi capability to provide rich
content and greater connectivity with consumers.
FLAGSHIP MALLS
The UK’s largest Out-of-Town shopping mall
28 million annual footfall (72% ABC1)
One of the wealthiest catchments in the UK
3 hours average dwell time
13,000 parking spaces
A COMPLETE RETAIL & LEISURE DESTINATION
330 Stores, restaurants, cafés & bars
Anchor stores include Marks and Spencer, House of Fraser, John Lewis, Victoria’s Se-cret, Tommy Hilfiger, Jack Wills, H&M and Zara.
BLUEWATER, KENT
FLAGSHIP MALLS
Located on the outskirts of Sheffield
25 million annual footfall & 9 million catchment
£144 average spend per visit
3 hours average visit
A COMPLETE RETAIL & LEISURE DESTINATION
280 Stores ( inc. 3 dept. stores)
30 restaurants with a 3,300 cover food court
Average shopper visits 47 x per year
MEADOWHALL, SHEFFIELD
FLAGSHIP MALLS
In the heart of Manchester’s city centre
38 million annual footfall
6.7 million catchment
1 hour 14 minutes average visit
A COMPLETE RETAIL & LEISURE DESTINATION
220 Stores inc. Harvey Nichols, Topshop, Next & Zara
25 eateries
41% shoppers visit weekly, 76% monthly
MANCHESTER ARNDALE
FLAGSHIP MALLS
Europe’s largest integrated retail destination
26 million annual footfall
11.3 million catchment
2 hours 13 minutes average visit
26% shoppers visit weekly, 61% monthly
A COMPLETE RETAIL & LEISURE DESTINATION
252 Stores inc. House of Fraser, Debenhams, M&S, Hugo Boss, Topshop, Zara, Primark & Forever 21
Restaurant & bars inc. 1100 seat food court9 screen state of the art cinema
LAKESIDE
FLAGSHIP MALLS
Europe’s largest covered shopping centre
23 million annual footfall
2.6 million live within a 70 min drive time
2 hours 18 minutes average visit
39% shoppers visit weekly, 69% monthly
A COMPLETE RETAIL & LEISURE DESTINATION
338 Stores ( inc. 3 dept.. stores)
50 restaurant & bars
12 screen Odeon cinema
Theme Park
METROCENTRE
STARBUCKS
Test campaign in Lakeside & Bluewater to drive sales of the Frapuccino
A three-fold increase in sales in these two Starbucks outlets (vs non supported)
DIRECTIONAL SUCCESS
WE RAN ADVERTISING ON
OUTDOOR PLUS DIGITAL SCREENS
AT SOME OF THE MALLS WHERE
WE HAVE STORES, AND OUR SALES
LIFTED SIGNIFICANTLY AT THOSE
STORES AS A RESULT OF THE
ADVERTISING. THE VISIBILITY THE
SCREENS GAVE US REALLY LIFTED
OUR CAMPAIGN AND THIS CLEARLY
HAD AN IMPACT ON CUSTOMERS
“
“
JIMMY CURTIS,
SENIOR MARKETING MANAGER STARBUCKS
PIN PLAY
Test campaign in Lakeside resulted in almost 1,500 direct interactions across a 9 day period (2 hours per day)
USED LAKESIDE MALLS TO TEST TEXT RESPONSE
FOR A BRAND NEW SYSTEM &
GETTING THE PUBLIC AWARE OF
THE GAMES, IT WENT EXTREMELY
WELL
““ALAN BURNS
SALES DIRECTOR, PINPLAY UK
HUFFINGTON POST
COLLABORATION FOR 2014
