outdoor living - john lewis · natural £220 / john lewis & partners croft collection burford...
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1SS19 OUTDOOR LIVING
OUTDOOR LIVING
SPRING SUMMER 19
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Vicky AngellPartner & Buyer Outdoor Living
OUTDOOR LIVINGSPRING SUMMER 19
With celebrity and influencer homes and gardens becoming increasingly
accessible through social media, customers are shopping differently. The outdoors is becoming more of an investment space and statement pieces
are on the rise for those ‘instagrammable’ moments.
For 2019, our Outdoor Living collection is set to be our biggest ever as customers treat their outdoor space with the same care and stylish flair as indoors. The summer garden is a homage to expressing personal style with bold individual pieces. Many customers aspire to create a tranquil setting to relax and unwind, while others want the perfect entertaining space, with a
mix of formal dining and laid back lounging for catching up over drinks.
Outdoor cooking continues to increase. Rather than be stuck in the kitchen customers prefer to cook outdoors while chatting to guests. Pizza ovens are a great talking point and we’re focused on delivering innovation to outdoor
dining with an exciting range of cooking products launching this season.
We hope you find inspiration exploring our outdoor living collection at John Lewis & Partners.
We have noticed customers are investing in more expensive outdoor furniture and want to keep it looking
its best. Weave is our best-selling outdoor furniture material – it’s easy to maintain and very comfortable;
outdoor covers rose 70% last year. All of our outdoor wooden furniture is now FSC certified too.
“BBQs are becoming much more than just a impulse purchase bought for May bank holidays. Customers are investing, with those priced between £1,000 - £1,500
seeing a 20% increase this year. We’ll be the first in the UK to launch the Heston Blumenthal 4K barbecue,
which is packed with the latest technology.
“These higher-spec models mean you can cook everything you need in one go and on several grills
without burning the outside and leaving the middle raw. They are being used as an ‘outdoor kitchen’ without the
need to invest in a fully-fitted entertaining area.”
Vicky Angell, Partner & Buyer Outdoor Living
SALSA RANGE +67%
Originally just two coloured chairs, our best-selling Salsa range now includes a hanging chair and rocker in a multitude of colours.
BISTRO SETS
Perfect for small spaces, or creating ‘zones’ within a larger garden, sales of entry-level bistro sets were up 32% last year, with bright colour metal sets proving popular.
ACCESSORISE
Outdoor cushions grew last summer and were up 70%. This year, there’s 27 styles in the range. We also offer two styles of outdoor rugs that are woven by hand from recycled plastic bottles. These rugs look and feel like wool but are waterproof, mould resistant, washable and hard wearing.
SMART INVESTMENTS
FRESH PIZZA
Entertaining at home in the garden has heavily influenced product sales over the last few years, reflected in the sales of BBQs and cooking tools. The stand-out product of 2018 was the Ooni pizza oven, up 115% last year.
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PRESS ENQUIRIESINSIGHTS
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Sara [email protected] 7186 8000
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LIVING COLOUR HITS
For summer 2019 , ga rdens ever ywhere shou ld s teady themse lves for a wave of co lour, a s cus tomers become braver, mix ing co lour wi th ex i s t ing p ieces .
INDOOR/OUTDOOR
The t rend for accessor i s ing your outdoor space shows no s i gn of s lowing , as cus tomers s ty le outdoor sea t ing a reas wi th rugs , cush ions and l anterns .
COCOON CHAIRS
Huge on soc ia l med ia , shape ly, inv i t ing cha i rs and swings a re expec ted to be popu la r th i s summer, w i th cocoon-shaped des igns tha t work as we l l indoors as out .
AL FRESCO LIVING
Cus tomers a re c rea t ing outdoor l i v ing ‘ rooms ’ , s ty l ing a sofa wi th accent cha i rs (or a modu la r un i t ) a round a cent ra l cof fee t ab le , jus t as they wou ld ins ide .
ADD PERSONALITY
I t ’s no longer about ‘matchy matchy ’ se t s , but a homage to cus tomers ’ own persona l s ty le , w i th bo ld ind iv idua l p ieces on the r i se .
HOME SOLUTIONS
Our Home So lu t ions Ser v i ce prov ides fu l ly qua l i f i ed , approved profess iona l t radespeop le inc lud ing gardeners , e lec t r i c i ans , p lumbers and decora tors , th rough the John Lewis Home So lu t ions App or webs i te to he lp wi th any home or garden needs .
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BOHEMIAN SUMMER
John Lewis & Partners Cabana 4-Seater Garden Lounging Set, Black £899 / John Lewis & Partners Cabo Garden Occasional Chair, Grey £299 / John Lewis & Partners Maharani Drum Slatted Side Table, Brown £250 / John Lewis & Partners Maharani Side Table £150 / John Lewis & Partners Totem Cushion, Multi £30 / John Lewis & Partners Icon Cushion, Multi £30 / Croft Collection Luce Cushion, Paprika £40 / Anthropologie Jordana Tufted Cushion, Navy £58 /
John Lewis & Partners Jute Pouffe, Natural £79 / John Lewis & Partners Chevron Loop Pouffe, Black/White £75
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John Lewis & Partners Linen Cushion, Paprika £30 / John Lewis & Partners Totem Cushion, Multi £30 / John Lewis & Partners All Over Fringe Cushion, Multi £35 / John Lewis & Partners Diamonds Cushion, Paprika £25 / John Lewis & Partners Jute Pouffe, Natural £79 / John Lewis & Partners Fusion Jute Storage Basket
with Tassels, Natural £28
John Lewis & Partners Croft Collection Burford Garden Dining Table Bench, Natural £220 / John Lewis & Partners Longstock Stacking Garden Chair, Natural £160 / John Lewis & Partners Camden Garden Bistro Table & Chairs Set, Blue (1 Chair Shown) £79 / John Lewis & Partners Solstice Pouffe, Multi £120 /
John Lewis & Partners Totem Cushion, Multi £30 / John Lewis & Partners Silk Ormi Cushion £25
John Lewis & Partners Solstice Large Platter £18John Lewis & Partners Solstice Jug, Large £28John Lewis & Partners Solstice Jug, Small £25
John Lewis & Partners Pyramid Lantern, Large £50 / House by John Lewis Pillar Candle Large £3.50 / House by John Lewis Pillar Candle
Medium £2 / John Lewis & Partners Fusion Oval Iron Lantern, White/Brass £40 / John Lewis & Partners Square Lantern Candle Holder, Black
Small £45 / Garden Trading Large Artichoke Plant Pot, Teal £17.50
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House by John Lewis Salsa Garden Chair (set of 2, 1 shown) Palm £140 / House by John Lewis Salsa 2-Seater Garden Sofa, Orange Sunrise £120 / House by John Lewis Salsa Garden Chair (set of 2, 1 shown) Orange Sunrise £140 / John Lewis & Partners Bohemian Summer Pouffe, Multi £120 /
House by John Lewis Salsa Garden Coffee Table, Orange Sunrise £110 / John Lewis & Partners Diamonds Cushion, Paprika £25 / John Lewis & Partners Totem Cushion, Paprika £30 / John Lewis & Partners Solstice Cushion, Paprika £25 / House by John Lewis Yin Cushion, Storm £10
“COLOUR IS KEY FOR SUMMER, AND WE HAVE REDESIGNED OUR SALSA COLLECTION IN BOLD, CLASHING OMBRE PATTERNS TO MAKE A REAL STYLE STATEMENT IN YOUR SPACE. ADDING CUSHIONS, LANTERNS AND EVEN A PATTERNED POUFFE, BRINGS A BOHEMIAN
FEEL AND WILL HELP PERSONALISE YOUR GARDEN.”
ELAINE FLYNN, PARTNER & ASSISTANT BUYER OUTDOOR LIVING
House by John Lewis Salsa Garden Chair (set of 2, 1 shown) Storm Grey £140 / House by John Lewis Salsa 2-Seater Garden Sofa, Storm Grey £120 / House by John Lewis Salsa Garden Coffee Table, Palm £110 / John Lewis & Partners Linen Cushion, Saffron £30 /
John Lewis & Partners Sonoran Showerproof Outdoor Cushion £12
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BOTANICAL BLISS
John Lewis & Partners Croft Collection Burford Garden 6-Seat Dining Table, Natural £499 / John Lewis & Partners Croft Collection Burford Garden Dining Table Bench, Natural £220 / John Lewis & Partners Croft Collection Burford Garden Woven Dining Chairs, Natural £260 / John Lewis & Partners Croft Collection Alpaca Throw,
Charcoal £200 / John Lewis & Partners Jute Pouffe, Natural £79 / John Lewis Mora Stripe Embroidery Cushion, Grey £45 / John Lewis & Partners Hanover Velvet Cushion, Graphite £40
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John Lewis & Partners Tropical Leaf Large Mango Wood Serving Bowl, Natural/Green £40 / John Lewis & Partners Tropical Leaf Mango Wood Serving Dish, Natural/Green £35 / John Lewis & Partners Tropical Leaf Mango Wood Salad Servers (set of 2) Natural/Green £10 / Broste Copenhagen Tvis Cutlery Set
(16 pieces, 4 shown) Gold £175 / Skultuna Kin Tealight Holders (set of 5, 4 shown) £95 / Eddingtons Leaf Plates, Set of 4, Green £24, Eddingtons Tropical Leaf, Salad Plate, Green £6
“UP THE STYLE STAKES WHEN IT COMES TO YOUR TABLEWARE THIS SUMMER. THE BOTANICAL TREND CONTINUES, THE AMAZON FLORAL RANGE
IS PERFECT FOR BRINGING THE OUTDOORS TO YOUR TABLE.”
NICOLA HATTERSLEY, PARTNER & BUYER TABLETOP
John Lewis & Partners Cabana 2-Seater Garden Sofa Pod, Natural £799 / John Lewis & Partners Jute Pouffe, Natural £79 / Weaver Green Provence Collection Washable Outdoor Rug, Navy £225 / John Lewis & Partners Fyn Recycled Rug, Cream £160 / John Lewis & Partners Croft Collection Burford Garden Side Table,
Natural £89 / John Lewis & Partners Croft Collection Mini Weave Cushion, Blue/Grey £30 / John Lewis & Partners Fusion Dash Cushion, Graphite £20
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Garden Trading Aldsworth Potting Table £300 / John Lewis & Partners Burford Shelf Small £149 / John Lewis & Partners Burford Shelf Tall £149 / John Lewis & Partners Water Hyacinth Log Basket £45 / John Lewis & Partners Croft Collection Square Wicker Basket £30
John Lewis & Partners Longstock 6-Seater Rectangle Outdoor Table, Natural £539 / John Lewis & Partners Longstock Stacking Garden Chair, Natural £160 / Marset Follow Me LED Portable Table Lamp, White £160 / Broste Copenhagen Tvis Cutlery Set (16 pieces) Gold £175 / John Lewis & Partners Croft Collection Oak
And Marble Board, Natural/White £49 / John Lewis & Partners Leaf Table Runner £20 / Garden Trading Stratton Cement Pots (set of 2) £15
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HEAT WAVE
John Lewis & Partners Camden Garden Bistro Table & Chairs Set, Navy Blue £79 / John Lewis & Partners Modern Country Recycled Look Jug £12 / John Lewis & Partners Modern Country Floral Hamper (2 person) £50 / Bronte by Moon Herringbone Throw, Navy £89 / John Lewis & Partners Croft Collection
Keith Check Wool Rug £35 / John Lewis & Partners Mix ‘N’ Match Water Repellent Outdoor Cushion, Marshmallow £10
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Leisuregrow Rodin 3.5m Sail Awning, Beige £329 / Platform Modular Garden Lounging Set, Grey £899 / John Lewis & Partners Cabo Garden Occasional Chair, Grey £229 / John Lewis & Partners 3-Burner Barbecue £249 / John Lewis & Partners Outdoor Polypropylene LED Table Lamp £95 /
John Lewis & Partners cushions from £30
“OUR PLATFORM MODULAR SEATING SET IS MADE FROM ALUMINIUM SO IT’S LIGHTWEIGHT AND CAN BE LEFT OUT ALL YEAR ROUND - PERFECT IF YOU DON’T
HAVE THE SPACE TO STORE IT OVER WINTER. THE MODULAR SEATING CAN BE USED IN MANY DIFFERENT CONFIGURATIONS AND THE SLIDING SIDE SHELF AND SIDE TABLE IS
A SMART SPACE SAVER THAT CAN BE MOVED AROUND FOR CONVENIENCE.”
PAUL SURGEY, PARTNER & PRODUCT TECHNOLOGIST OUTDOOR LIVING
Top: House by John Lewis Salsa Garden Chairs (set of 2, 1 shown) Palm £140 / House by John Lewis Salsa Side Table, Palm £79 / Ridley’s Croquet Set £40 / SunnyLife Giant Tumbling Tower, Malibu £40 / SunnyLife Badminton Set, Malibu £30 /
Ridley’s Nordic Lawn Bowling Set £25
Bottom: SunnyLife Luxe Float Inflatable Flamingo, Rose Gold £65 / SunnyLife Luxe Lie-On Mermaid Float, Turquoise £50 / SunnyLife Lie-On Monstera Leaf Float, Green £50 / SunnyLife Kids Pool Crabby, Coral £38
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John Lewis & Partners Deckchair Frame £36 / John Lewis & Partners Deckchair Sling, Orange £9 / John Lewis & Partners Croft Collection 4 Person Luxury Wicker Picnic Hamper £175 / House by John Lewis Chunky Knit Floor Cushion, Chilli £80 / John Lewis & Partners Linen Cushion, Saffron £30 /
Weaver Green Provence Collection Washable Outdoor Rug, Gooseberry £135 / Bronte by Moon Herringbone Throw, Navy £89 / John Lewis & Partners Textured Knitted Throw, Clementine £59
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RUSTIC RETREAT
John Lewis & Partners Valencia Garden 2-Seat Sofa, Dark Grey £399 / John Lewis & Partners Valencia Garden Armchair, Dark Grey £275 / John Lewis & Partners Valencia Garden Ottoman, Dark Grey £199 / John Lewis & Partners Solstice Cushion, Plaster £25 / John Lewis & Partners Croft Collection Weave Cushion, Blue Grey
£45 / John Lewis & Partners Valencia Garden Coffee Table, Dark Grey £149 / LSA International Terrace Storm Lantern 40cm £48 / John Lewis & Partners Chevron Loop Pouffe, Black/White £75 / Morsø Kamino Outdoor Chiminea Fireplace £999
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John Lewis & Partners Cabana 4-Seater Garden Lounging Set, Black (1 chair shown) £899 / John Lewis & Partners Chevron Loop Pouffe, Black/White £75 / John Lewis & Partners Croft Collection Iona Weave Cushion, Ink £40 / John Lewis & Partners Icelandic Sheepskin Rug Large £60 / John Lewis & Partners Fusion
Natural Seagrass Basket £20 / Weaver Green Provence Collection Washable Outdoor Rug, Teal £135
Weaver Green Provence Collection Washable Outdoor Rug, Dove Grey £135 / John Lewis & Partners Avebury Chairs (set of 2, 1 shown) Blue/Multi £99 / John Lewis & Partners Jute Pouffe, Natural £79 / John Lewis & Partners Cabo Garden Occasional Chair, Black £229 / Morsø Kamino Outdoor Chiminea Fireplace
£999 / House by John Lewis Salsa Garden Side Table Storm, Grey £79 / John Lewis & Partners Cabana Swivel Pod Garden Chair, Natural £369 / Weaver Green Provence Collection Washable Outdoor Rug, Navy £135
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John Lewis & Partners Jute Pouffe, Natural £79 / John Lewis & Partners Croft Collection Burford Garden Woven Lounging Chairs (set of 2) £500 / John Lewis & Partners Croft Collection Burford Garden Woven 2-Seat Sofa £419 / John Lewis & Partners selection of cushions from £40 / John Lewis & Partners
Kelim Pouffe Multi £120 / John Lewis & Partners Avebury Chairs (set of 2, 1 shown) Blue/Multi £99 / Mercury Firepit No 10 Rust £150 / Weaver Green Provence Collection Washable Outdoor Rug Gooseberry £110
“MIX AND MATCH OUTDOOR FURNITURE TO CREATE AN INDIVIDUAL STYLE STATEMENT FOR YOUR OUTSIDE SPACE. PAIR A SIMPLE AND TIMELESS GARDEN SET WITH A BOLD CHAIR OR TABLE IN CONTRASTING MATERIALS AS AN EASY WAY TO TAP INTO THE ‘MISMATCHED’ TREND. FOR A STATEMENT FINISH, ADD BRIGHT AND EYE CATCHING OUTDOOR CUSHIONS AND THROWS IN CONTRASTING PRINTS AND COLOURS.”
VICKY ANGELL, PARTNER & BUYER OUTDOOR LIVING
John Lewis & Partners Miami Glass 6-Seat Garden Table £209 / John Lewis & Partners Miami Dining Chair £40 / Summer Tiki Bar & Stool Set £595 / John Lewis & Partners Chevron Loop Pouffe, Black/White £75 / John Lewis & Partners Cabo Garden Occasional Chair, Black £299 / John Lewis & Partners Jute Pouffe, Natural £79
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ALFRESCO DINING
John Lewis & Partners Longstock 6-Seater Rectangle Outdoor Table £539 / John Lewis & Partners Longstock Stacking Garden Chair £160 / John Lewis & Partners Single Sheepskin Rug, Ivory £35 / John Lewis & Partners Single Sheepskin Rug, Grey £35 / Skultuna Nattlight Candlestick Medium £110 / Skultuna Nattlight
Candlestick Small £110 / True Grace Paraffin Wax Dinner Candles (set of 2) White £6 / Anthropologie Spiral Candelabra, Gold £78
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John Lewis & Partners Cabana Double Hanging Pod Garden Chair, Black £499 / John Lewis & Partners Mongolian Sheep Hair Throw, Grey £350 / House by John Lewis Salsa Garden Side Table, Storm Grey £79 / John Lewis & Partners selection
of cushions starting from £25 / John Lewis & Partners Fyn Recycled Rug, Cream £160 / John Lewis & Partners Felt Storage Basket, Grey £22
John Lewis & Partners St Ives Round Garden Side Table £119 / John Lewis & Partners St Ives Rope Garden Corner Chair with Cushions £380 / John Lewis & Partners St Ives Rope modular middle unit with Cushions £270 / John Lewis & Partners St Ives Coffee Table £299 / Selection of cushions from £5 /
Bronte by Moon Herringbone Throw, Navy £89
“HANGING CHAIRS ARE A GREAT CHOICE AS ADDITIONAL SEATING FOR YOUR OUTSIDE SPACE. THEY ADD A FUN TWIST TO A GARDEN, CAN BE ENJOYED BY THE WHOLE
FAMILY AND ARE REALLY VERSATILE. THE CABANA DOUBLE POD CHAIR WITH ITS DEEP, ABUNDANT CUSHIONING IS PERFECT WHEN ENTERTAINING FRIENDS OR SNUGGLING
UP WITH A GOOD BOOK. OUR TOP TIP IS TO ACCESSORISE IT WITH A FUR THROW FOR COOLER EVENINGS TO MAXIMISE YOUR TIME IN THE GARDEN.”
VICKY ANGELL, PARTNER & BUYER OUTDOOR LIVING
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John Lewis & Partners Festoon Outdoor Line Lights, Clear £65 / John Lewis & Partners Platform Modular Garden Lounging Set £899 / John Lewis & Partners Croft Collection Alpaca Throw Charcoal £200 / House by John Lewis Yin Cushion, Cobalt £10 / House by John Lewis Dance Party Cushion, Cobalt £25 / House by John Lewis Yin Cushion, Mustard £10 / House by John Lewis Chunky Knit Pouffe, Yellow £75 / Weaver Green Provence Collection Outdoor Rug,
Gooseberry £135
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