outdoor advertising for the retail sector
TRANSCRIPT
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WHAT IF YOU COULD ADDAN EXTRA (RELEVANT) TOUCHPOINTTO YOUR MEDIA MIX ?
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A TOUCHPOINT THAT WILL
BOOST YOUR SALES
IMPACT ON SALES OF OOH ADVERTISING 2017CLEAR CHANNEL NORWAY & NIELSEN FMCG
INCREASEOF SALES
+51%PRODUCT
INCREASEOf SALES
+42%BRAND
INCREASE OF SALES
+22%CATEGORY
DURING THE CAMPAIGN
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A FLEXIBLE SOLUTIONWHICH IS BUILT NEAR
POINT-OF-SALES
PEOPLE & PLACES 2.0
PROXIMITY
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A FLEXIBLE SOLUTIONWITH THE FOLLOWING PERFORMANCES
BE PROXIMITY F1F2 400
COV%: 41,0%OTS: 6,8GRP: 279NET REACH: 1.279.476
CIM 2016-2; PRP18-54
BASED ON 400 ADSHEL-SIDESNATIONAL NETWORK
BE PROXIMITY F1F2 800
COV%: 56,8%OTS: 10,8GRP: 613NET REACH: 1.772.542
BASED ON 800 ADSHEL-SIDESNATIONAL NETWORK
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A FLEXIBLE SOLUTIONTHAT MUST BE EXPENSIVE
NO ?
#SIDES
LOCATIONS
PERIOD
GROSS PRICE
NET PRICE
400
NATIONAL
FROM NOW TILL 30.06.2017
€ 51.088
€ 30.000
BE PROXIMITY F1F2 400
BE PROXIMITY F1F2 800
800
€ 102.176
€ 48.000
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SO WHAT ARE THE CONDITIONS ?
I’M A PART OF THE FMCG-SECTOR
I HAVEN’T BEEN PRESENT FOR 3 YEARS AND COUNTING
I WILL USE THIS NETWORK FOR ONE CAMPAIGN ONLY
I WILL BE PRESENT BETWEEN NOW AND THE END OF JUNE
