outcomes for outcome 1: brand alignment by stakeholders · pdf fileoutcomes for outcome 1:...

Brand South afr ica 83

Performance results – OutputsAt 31 March 2012

Outcomes for Outcome 1: Brand Alignment by Stakeholders

As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year

Output Output measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

1.1 Brand ID and language manual

Finalised and distributed printed brand manual to SHs

Number of manuals distributed; No of SHs trained

333 people trained Brand ID manuals distributed

to 60 trainees.

100 None Updating of the brand manual delayed due to the new payoff line approval. The payoff line was ap-proved by Cabinet in Q4

1.2 Training and engagement programme

Brand training and engagement sessions

Training and engagement evaluation report

DTI was trained National Government: 23 govt depts.

23 national government

departments were trained

23 national government departments were trained

Training: North West, EasternCape,KZN

Provincial government: 9 provinces

3 Eight provincial governments were trained. Northern Cape was not trained due to unavailability of stakeholders

Training not done International: 124 Embassies

No training delivered No training was implemented for embassies as agreement and MOUs were only finalised in Q4

n/a Business: n/a 3 Although not originally part of the plan; further engagements were held with 3 chartered marketers’ chaptersinGauteng,KZNand Western Cape

1.3 Brand toolkits SH specific produced toolkits – embassies, corporates, government

Toolkits distribution tracking audit

Not achieved 20 embassies; 50 corporates; 25 government

None distributed Target not met. Could not develop and distribute in anticipation of new payoff line. Printing and distribution will be done in the new financial year

1.4 Brand South Africa portal

100% registered users in line with the training

Monthly portal useage report

253 users as at 31 March 2011

650 449 449 users registered to date. Target not realised, although a 77% increase in user numbers was achieved. Site will be consolidated under BrandSouth Africa.com and online training facilities expanded

1.5 Brand summit One brand summit completed annually

Completed annual summit-attendant survey

Brand Africa summit 1 brand summit n/a Target met. One brand summit was successfully hosted in Q3

84 Brand South Africa

Outcomes for Outcome 2: Increased Pride and Patriotism

As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/FinancialYearOutput Outcome measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

2.1 Brand South Africa award programme

Number of officially recognised brand ambassadors generated

Adjudication report Not achieved 1 winner per category and 1 overall winner

Proposal was developed and submitted to Board.

Projects were cancelled and Board decision taken to support

national orders instead.

Proposal was developed and submitted to Board. Projects were cancelled and Board decision taken to support national orders instead

2.2 Living the brand programme – Play your part campaign

Number of target groups participating in the relevant living the brand initiative

Exit report completed; top 50 list

Toolkits produced and distributed to top 50

companies

Participation by top 50

2m South Africans reached

50% of top 50 companies participating in the programme; 25

companies

7 companies 4 companies participated in the campaign (Eskom, MTN, Nedbank, IDC)

Government The Presidency (inter-ministerial committee,

national, provincial, local government depts.

50% of government departments

participating in the programme.

11 government departments

4 government departments Annual target not achieved as we have targeted six: DST, Dirco, DBE, SRSA, DAC, DEA

Civil society groups Sporting brands – Blue Bulls and Springbok Rugby Team

(9m South Africans reached). Media owners – Primedia,

Avusa, Independent Group, KagisoMedia,Media24

(20m South Africans reached)

10 civil society groups participate in the

programme

2 civil society groups 6 Civil society groups- Smile- Progressive women’s- Barefoot no more- NFVF- Love life- Cheesekids

Performance Results – OutputsAt 31 March 2012

Brand South Africa 85

As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/FinancialYearOutput Output measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

2.3 Active citizenship initiative implemented – Play your part campaign

Number of subscribers (members) on the Brand South Africa digital and mobile platforms

Subscriber numbers Mobile platform unique users:

26 750

40% increase in Mobile platform unique users:

40 000

10 000 Target not met: 38 872. Unique users on mobile sites have increased 1,6% month on month

Subscriber numbers Facebook fans: 7 300

Facebook fans: 12 000

Facebook fans: 8 813

Target not realised, but increased engagement has resulted in subscriber growth

Subscriber numbers Twitter followers: 13 732

Twitter followers: 19 250

Twitter followers: 11 350 to date

Engagement on twitter, and events covered on twitter have increased follower numbers

Subscriber numbers Registered users

Newsletters: SouthAfrica.info and MediaClub: 17 088

Registered users SouthAfrica.info and

MediaClubSouthAfrica: 24 000

1728 Target not met: 20 006 ytd.

Good growth after database clean-up in Q2

Subscriber numbers Registered users,

MediaClubSouthAfrica: 9 788

Registered users, MediaClubSouthAfrica:

14 000

Registered users to date 14 000

Target not met: Cumulative registered users are 12 090 satisfied with growth.Overall site traffic has increased 50% year on year

Member activity feedback and schedule

Unique visitors

SouthAfrica.info 5 247 512

Unique visitors SouthAfrica.info

6 560 000

Unique users to date 475 344

Target not met: 5 063 870. There was a small dip in unique users as www.playyourpart.co.za was scrapped and new suppliers appointed

Play your part online Member activity Fridays campaign site 37 374

Fridays campaign site 47 000.

1 million registered members (25%)

Annual target 47 000

Target not met.

New site launched in March 2012 from scratch and previous baseline dismissed


Outputs for Outcome 3: Articulation and contextualisation of SA Policy that impact factors of competitiveness

As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

3.1 Presentation of reports and position papers to key SHs

Comprehensive and complete report on factors impacting on SA’s competitiveness.

Research result analysis. Completion of relevant research and position papers. Approved at Manco

Presentations and OPEDS on key reports

Three reports for the year, namely WEF, Anholt and Doing

Business

WEF Global Competitiveness Index

Three reports for the year, namely WEF, Anholt

and Doing Business

WEF Global Competitiveness Index

Payoff line research took precedence and stakeholder engagements were utilised for payoff line development processes rather than presentation of key indices

World Bank Ease of Doing Business

World Bank Ease of Doing Business Report

analysis

Target met

Anholt’ s Nation City Brands Index analysis

and presentations

Presentation to 2 cities of Anholt’ s

Nation City Brands Index

1 presentation in Q4 to Johannesburg.CapeTownandDurban dates could not be secured

Matrix of measures affecting competitiveness over time

Dissemination of papers to relevant parties and stakeholders. Distribution list

Presented to DTI, Dirco and GCIS

Brand barometer summarising the

performance for the year

Develop a dashboard tool to track

competitiveness measures.

Dashboard tool created tracking matrix of measures. Results not presented to all target stakeholders

3.2 Customised communication campaigns plan/key message frameworks on key policy positions

Media coverage and message uptake

Reputation Index - international Coverage: 1 866 articles

Overall reputation index 55

Coverage:

Overall reputation index: 55

Annual target 1 517 articles generated from Brand South Africa media efforts. Average media reputation score: 47,42 (see media coverage report below)

Domestic reputation index Tender for domestic and social media

Establish domestic reputation index

Baseline established Target met. Plans to measure coverage and message penetration and uptake.

Stakeholder survey Not done Stakeholder Survey Annual target Achieved. Project Pride delivered


Brand South Africa 87Brand South afr ica 87



3.3 Structured engagements with stakeholders

Stakeholder engagements and reach.

Project exit/output reports.

Business boardrooms, media, roundtables and

state visits

Business boardrooms,and state visits

1 international trade initiative (ITI)

4 itiS were supported.State visits to Mozambique, norway, uaE, were supported with media programmes.

Domestic

n/a 9 workshops 2 workshops 8 workshops were implemented. northern cape not undertaken as stakeholders could not come up with a definite date.

4 roundtables 4 media roundtables 2 roundtables with FT 3 media roundtables were conducted: Mining indaba, BricS and coP 17.

n/a 1 WEF Africa roundtable

n/a a roundtable was hosted in cape town for the WEf africa forum

1 roundtable 1 WEF Davos roundtable Finalise sponsorship achieved

Strategic projects:• COP17• SKA• Rugby• AllAfricaGames• MiningIndaba

• COP17Messagingprogramme

• SKAmessagingprogramme

• Messagingandbranding framework implemented

• MOUsigned

all structured engagements were held as per business plan. Branding and media programmes deployed for the following initiatives:• COP17• SKA• Rugby• AllAfricaGames• MiningIndaba

Brazil Stakeholder engagements and reach

Project exit/output reports

n/a n/a n/a iti support

China n/a n/a ITI COFAIR media programme

Participated in china cofair in Q4



Outputs for Outcome 3: Articulation and contextualisation of SA Policy that impact factors of competitiveness continued



France n/a n/a Market not activated Market not activated

Germany n/a n/a Market not activated

India n/a n/a 1 stakeholder event Target met. India ITI exit report.

UK n/a MobiliseGSAnetworkinUK GSA summer networking event Mobilise GSA network

2 GSA summer networking events hosted. 2 events planned for next year

Quarterly fund manager and opinion leader dinner organised

3 investor dinners (Lord Mayor/Old Mutual/Proxenos)

3 investor dinners were hosted. Plan to host 4 investor dinners in 2012/13

Support of SA cultural events Golden Rhino Film Festival Target met

Inbound tour - arts and culture opinion leaders

Followup programme linked to Lalela Cultural inbound tour planned for 2012/13

IFA Lethu Foundation event Target not met due to no budget allocation

Rainbow Nations -TV link-up for 2012 Olympics

Not realised. Followed by London Olympics media amplification programme

USA Mobilise GSA network Team SA online events calendar. GSA networking events

2 GSA network events were hosted. 2 o GSA events planned for next year

Wine-tasting event with top international wine writers, WOSA,

SAT and dti

Target met. Planning to host buyers from abroad in SA

Quarterly fund manager/opinion leader dinner organised

Quarterly fund manager/opinion leader dinner organised

Target exceeded. 4 fund manager/opinion leader dinners were held and an additional business leader dinner

Roundtable with publishers, editors and commentators. SA month with

WOSA.

Target met. Planning to host 3 roundtables in Q1


As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

Russia 1 stakeholder event Target met

Spain Market not activated – additional country

Market not activated

Japan Market not activated – additional country


United Arab Emirates (UAE) 1 media tour Target met. Develop an in country plan

Angola Market not activated – additional country


Egypt 1 stakeholder engagement Market not activated

Kenya No stakeholder engagements planned Market not activated

Nigeria No stakeholder engagements planned Market not activated

DRC Market not activated Market not activated

Zimbabwe No stakeholder engagements planned No stakeholder engagements planned


Outcome 4: Positively changed perceptions about SA within target audiences

As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year (No. of articles)

Output Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

4.1 Integrated communications programme by market (incl media)

Implementation of relevant elements of 360 degree plan by market approved by Manco

Launch; exit reports Plans were developed

Implement reputation management plans as per SLA

Refer to media coverage report

below

Refer to media coverage report below

Brazil – plan implemented

Implementation of relevant reputation management plan

Media reputation rankings/market. Output reports

Plans were developed



Refer to media coverage report below (93)

China - plan implemented


Media reputation rankings/market. Exit reports





France - plan implemented




Market not activated Although market not activated. messaging and branding support provided for a state visit to France

Germany – plan implemented







India - plan implemented







USA - plan implemented






Russia - plan implemented







Spain - plan implemented




Market not activated Market not activated

Japan-planimplemented




Market not activated Market not activated

UAE – plan implemented









As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial Year (No. of articles)Output Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

Angola - plan implemented


Media reputation rankings/market.Exit reports





Egypt – plan implemented



Plans weredeveloped




Kenya–planimplemented







Nigeria – plan implemented







Zambia Implementation of relevant reputation management plan






Zimbabwe–planimplemented








Media coverage report

The table below summarises the media coverage flowing from the reputation management plans per activated market:D

omes

tic

Ang

ola

Braz

il

Chi

na

Egyp

t

Ger

man

y

Indi

a

Keny

a

Nig

eria

Rus

sia

UA

E

Zam

bia

Zim

babw

e

April 2011 2 - - - - - - - - - - - -

May 2011 31 - - - - - - - - - - - -

June2011 20 - - - - - - - - - - - -

July2011 57 7 5 7 - 16 11 3 6 5 4 5 -

Aug 2011 24 10 9 36 - 35 33 2 7 2 2 3 -

Sep 2011 32 7 - 15 - 15 5 1 - 10 4 2 -

Oct 2011 42 6 18 30 4 8 29 2 6 5 17 1 2

Nov 2011 48 4 10 28 13 12 25 4 9 58 22 2 -

Dec 2011 6 2 5 13 4 1 2 2 - 2 - - -

Jan2012 12 - 16 19 5 23 4 1 6 13 5 - -

Feb 2012 30 - 7 30 6 31 12 3 20 15 14 2 2

Mar 2012 41 1 23 42 - 89 100 - 5 39 2 6 12

345 37 93 220 32 230 221 19 59 149 70 26 16

The total number of media coverage for the year is 1 517 articles. This excludes electronic media (radio, TV and digital) and the following media coverage from the following key initiatives:• Chinaentrepreneurmediatourx15articles;• Mozambiquestatevisit7articles;• Norwaystatevisit18articles,and• RugbyWorldCup16articles.



Outputs for outcome 5: Economies of scale and scope


Output Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

5.1 Joint programmes

Value of programmes MOU and reports R14m R4m R1,1m to date The joint partnership amount comes to R2 212 486

5.2 Sponsorships (money in)

Value of sponsorship Sponsorship agreement

TBC R1m Target not met. R330k funding support

WEF Davos sponsorships of R330k. Funding proposal to be developed

5.3 Partnerships (value In)

Value of partnerships – ROI/AVEs/ databases

Partnership agreement value

R15??? R8,3 R1m to date Media partnerships to be pursued in Q4.

Outputs for outcome 6: Sustainable organisation

As per approved Business Plan Baseline Annual Annual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

6.1 Funding model Ratio of allocated budget versus additional income generated

Annual analysis of income report

Additional Income generated was R4m 5% Annual target Additional income generated was R330 000 (WEF)

6.2 Three-year strategic plan and annual business plan and budgets (MTEF)

Approved by the Board and Executive Authority

Board resolution and minutes

The 2011-14 strategic plan and 2011/12 business plan were approved by the

Board and presented to Parliament on 15 March 2011. Submitted to the Executive

Authorityby 1 April

Strategic andbusiness plans approved by Board end Q4 and submitted to Executive

Authority beginning Q1

Finalise and submit for approval strategic plans

and performance plans for 2012/13

The 2012-16 strategic plan and 2012/13 business plan were approved by the Board and Executive Authority in Q4



Outputs for outcome 6: Sustainable organisation continued

As per approved Business Plan Baseline AnnualAnnual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

6.3 Management accounts

Monthly management accounts approved by Manco

Manco minutes Management approved management account up to February 2011

Monthly approvals by 7th of month

Target not met due to system reconfiguration and

amendments to GL structure (chart of accounts)

Chart of accounts finalised in Q4. Revised and implemented new chart of accounts

Quarterly management accounts approved by the Board

Board resolution To date all quarterly management accounts have been approved by the Board

Board meeting following end of quarter

Quarterly report to be approved by Exco/Board

Quarterly reports were submitted for approval to the Board and to the Executive Authority

6.4 Annual financial statements and performance information

Unqualified audits 2010/11

AG report Brand South Africa received an unqualified audit report in 2009/10

Unqualified audit n/a AuditedstatementsdueJune2012

6.5 Risk management and rescue plan

Risk is identified, measured, monitored and reported

Annual risk register approved by the Board

A risk management and rescue plan is in place

Plan approved by start of newFY

Operational risks review completed; pending presentation to next

ARCO meeting

Operational risks to be pre-sented to ARCO Q1 2012

6.6 Compliance to PFMA, Treasury Regulations, Trust Deed, King and GRAP

Minimal compliance issues raised in audit report

AG audit report

internal audit report

The 2010/11 audit report has no major or significant matters

Unqualified audit report Reviewed and followed up both internal and external

audit findings in Q3 and Q4

Target met. Plan in place and follow-up completed

6.7 Integrated human resources plan

HR plan approved by Manco

Manco resolution The 2011/12 HR plan was approved by Manco and HR/Remco


Major activities achieved according to the plan

HR plan was approved by Manco and Board. Implementation of plan elements commenced in Q2. Recruitment still underway


As per approved Business Plan Baseline Annual Quarter Annual Performance. Variance explanations and plans for the next Quarter/Financial YearOutput Output Measure Tool for measuring Actual 2010/11 Target 2011/12 Actual Target

6.8. IT plan (systems and processes)

Implementation of systems that support the business plan

Needs analysis.

Bench-marking.

Project close-out report

SharePoint intranet implemented and CRM system developed. Project management and HR module started

Plan approved once new SP in place

Smart HR has been installed

CRM System change requests made.

Smart HR has been installed

CRM still in development

High availability of systems

System monitoring reports

Systems outage reports.

A new system to measure the uptime of the servers being investigated

99% PABX installed and training A new PABX was installed and upgrades to the system implemented by the new IT service provider

Maintain system standards and security

KingIIIandCOBITcompliance assess-ment

An IT audit will be undertaken once the new IT service provider is appointed

IT audit Service provider appointed to conduct IT audit. Report will be delivered in Q1 2012

Target not met due to procurement of a service provider. Report will be delivered in Q1 2012.

6.9. Integrated administration plan

Effective administration system

Admin plan approved by Manco

A plan was not produced Plan approved by Manco Not done A new administration plan was not achieved as the appointment of the Director: Corporate Services was finalised in Q4.

6.10. CSI programme CSI projects implemented

Project reports AjointprojectsupportingaschoolnearJo-hannesburg was undertaken with Heartlines


One programme implemented Vega School

design competition

Four CSI projects were implemented through support of the following:

Business Women’s Association, Meals on Wheels, Ebenezer Orphanage and Vega School

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