out & out original guidelines

This is the way to do it

The main logo

Margin and gride

Logo applications

Main logo is always the prefered application, but feel free to use other applications if you think they will work better.

Main logo 2 colors 2 colors secondary application

1 color black 100% 1 color Turquoise 100% (Pantone 7467)

White logo over 100% Black background White logo over 100% Turquoise (Pantone 7467) background

The main logo

You can also apply the logo over pictures, but it has to be white color and always keep a perfect contrast.

The main logo

You can use color transparence with the “multiply effect”. This will give you a monocromatic tone, and make it interesting to play with pictures. Make sure you are using the corporate colors

Our favourite color

Turquoise

PANTONE 7467

For print

C: 95 - M: 0 - Y: 25 - K: 0

For screen

R: 0 - G: 174 - B: 197

Web code

# 00aec5

Main and secondary colors

Turquoise

PANTONE COOL GRAY 7 PANTONE COOL GRAY 11

PANTONE 7467 PANTONE 215

BLACK 100 % PANTONE 152

Dark red

Black Orange

Grey Dark Grey

For printC: 95 - M: 0 - Y: 25 - K: 0

For printC: 0 - M: 100 - Y: 35 - K: 27

Black 100% For printC: 0 - M: 51 - Y: 100 - K:0

For printC: 0 - M: 0 - Y: 0 - k: 37

For printC: 0 - M: 2- Y: 0 - K:68

For screenR: 0 - G: 174 - B: 197

For screenR: 183 - G: 0 - B: 80

For screenR: 247 - G: 146 - B: 30

For screenR: 173 - G: 175 - B: 178

For screenR: 113 - G: 112 - B: 115

Web code# 00aec5

Web code# b70050

Web code# f7921e

Web code# aeb0b2

Web code# 717074

Our Font

Gotham is our main typeface, this is a contemporary font designed by the american type designer Tobias Frere-Jones. Has enough variations to provide you huge possibilities

In certain online and office applications , we are gonna use Arial.

Gotham Ultra

Gotham Black

Gotham Bold

Gotham Medium

Gotham Book

Gotham Light

Gotham Extra Light

Gotham Thim

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

Gotham

The tagline

The tagline should never sit next to the logo, should always appear clearly separated.

UniqUe FUrniTUre FroM The World To yoUr hoMe

WWW.oUTandoUToriGinal.coM


WWW.oUTandoUToriGinal.coM


The icons

We like to unify the look of all icons including social media. Have a look at the following examples.

OUTDOOR

INDOOR

Corporate - letterhead / business cards / word document

Dear Nicolas Whelan

error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae

ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam

voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores

eos qui ratione voluptatem sequi nesciunt.

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit,

sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat

voluptatem.

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi

ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate

velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla

pariatur?”

13 Delta CourtSky Business ParkDoncasterSouth YorksDN9 3GN

www.outandoutoriginal.com

UNIQUE FURNITURE FROM THE WORLD TO YOUR HOME

Out&Out Original team

Daniel Fairburn CEO

m: +44 (0) 7800547783 e: [email protected]



UniqUe fUrnitUre from the world to yoUr home

Corporate - comp slips



Corporate - A4 envelope



Corporate - Tape / Sticker

W W W.OUTANDOUTORIGINAL.COM WW W.OUTANDOUTORIGINAL.COM WW W.OUTANDOUTORIGINAL.COMINsIDe Is AN OUT & OUT ORIGINALINsIDe Is AN OUT & OUT ORIGINALINsIDe Is AN OUT & OUT ORIGINAL

W W W.OUTANDOUTORIGINAL.COM

WW W.OUTANDOUTORIGINAL.COM


INsIDe Is AN OUT & OUT ORIGINAL



W W W.OUTANDOUTORIGINAL.COM



INsIDe Is AN OUT & OUT ORIGINALINsIDe Is AN OUT & OUT ORIGINALINsIDe Is AN OUT & OUT ORIGINAL

InsIde Is an Out & Out OrIgInal

WWW.OutandOutOrIgInal.COM

Corporate - Label template

UNiqUE fURNiTURE fROM ThE wORlD TO

YOUR hOME

www.OUTANDOUTORigiNAl.COM

PRODUCT NAMEPRODUCT TYPECODE 0192Sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

PRODUCT NAME

PRODUCT TYPE

CODE 0192

Sit voluptatem accusantium

doloremque laudantium, totam

rem aperiam, eaque ipsa quae ab

illo inventore veritatis et quasi

architecto beatae vitae dicta sunt

explicabo. Nemo enim ipsam quia

consequuntur magni dolores eos qui

ratione voluptatem sequi nesciunt.

Corporate - PPT presentation

THANK YOU

WWW.OUTANDOUTORIGINAL.COM

INSERT YOUR TITLE HERE

To build your presentations, always use these templates (also provided in PPT format). For Microsoft templates we always use Arial Font.

Arial 60 pt

UNIQUE FURNITURE FROM THE WORLD TO YOUR HOME

INSERT YOUR TITLE HERE

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

Arial 30 ptCool grayFor screenR: 173 - G: 175 - B: 178

Arial 30 ptCool grayFor screenR: 173 - G: 175 - B: 178



The copy should be placed here

LOVE

Advertising - Full page ad

Full bleed image

Tag line and website to be placed here

Logo has to be white color and always keep a perfect contrast.

LOVE



For the perfect garden, all you need is

Advertising - Full page ad

This concept plays on our love of music and should lead advertising and sales campaigns (including brochures etc)

Ideally, photo image should utilize actual O&OO product and then retouched in black and white, keeping the product in its original color.

All you need is love

The concept takes the famous Beatles song and links it to the passion you feel for your garden or home.

The same concept must be applied to indoor campaigns also.

Advertising - Online newsletter

april news

Product Name

Been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has

Andrew Moe of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a

MEET OURDESIGNERS

is simply dummy text of the printing and typesetting industry. Lorem Ipsum

is simply dummy text of the printing and typesetting industry. Lorem Ipsum

is simply dummy text of

BUY NOW

BUY NOW

is simply dummy text

is simply dummy text

is simply dummy text of £ 100

£ 100

£ 100

£ 100

time to change

You can also unsubscribe to these emails or change your notification settings.If you received this message in error and did not sign click here

Out&Out Original 13 Delta Court , Sky Business Park, Doncaster, South Yorks, DN9 3GN

BUY NOWBUY NOW


OutdOOr

Sales - Gift card

giftfrom£ 200

:)UniqUe fUrnitUre from the

world to yoUr home

www.oUtandoUtoriginal.com

giftfrom£ 300

:)

giftfrom

ff50:)

%





Advertising - Leaflet template - front / back



Find us in Twitter and Facebook

outandoutoriginal

MEET OUR DESIGNERS

Andrew Moe

Of the printing and typesetting

industry. Lorem Ipsum has been

the industry’s standard dummy

text ever since the 1500s, when an

unknown printer took a galley of

type and scrambled it to make

OUR SYSTEM

Of the printing and typesetting

industry. Lorem Ipsum has been

the industry’s standard dummy

text ever since the 1500s, when an

unknown printer took a galley of

type and scrambled it to make

Delivery

dolor sit amet, consec-

tetuer adipiscing elit,

Advertising - Leaflet template - inside

PRODUCT NAME Is simply dummy text • £ 100



PRODUCT NAME Is simply dummy text • £ 100 PRODUCT NAME Is simply dummy text • £ 100



Thank you

out & out original guidelines

Documents

black background white

b70050web code

f7921eweb code

00aec5web code

aeb0b2web code

white color

color turquoise

main typeface