out care the competition: how to compete as a digital darwanist
TRANSCRIPT
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Out Care the competition How to compete in a digital world
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“In an era where all companies are tech companies....”
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Who is the world’s largest taxi company that owns no vehicles?
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Who is the world’s most popular media owner, but creates no content?
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Who is the world’s most valuable retailer, but has no inventory?
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Who is the world’s largest accommodation provider, but owns no real estate?
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80,000
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35,000,000
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vs
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Our world is way more fun than you think it is.
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How often do kids laugh per
day?
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How often do adults laugh per day?
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the pope’s inauguration
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Why social media?
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Culture eats strategy for breakfast.
-Peter Drucker
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How do you
out care social media?
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don’t do the
“bare minimum”
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You will never get more out of your online presence than what you put into it.
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Engage Like, comment, share
other people’s
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Apologize Seeking the forgiveness of others is an action that epitomizes vulnerability. It is the ultimate form of openness.
-Extreme Trust by Don Peppers & Martha Rogers
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Have Fun
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Share Show your network what
you care about
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Help people
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Write a
recommendation for someone on LinkedIn
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Do something impossible
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