Our Team

• Custom Website Designs That Convert More Visitors Into Customers

• Search Engine Optimization

• Website Content Creation, Pages, Blogs, White Papers

• Website A-B Split Testing

• Newsletter Design & Management

• Logo Design, Email Signatures & Branding Guidelines

• Social Media Strategy & Implementation

What We Do

• Voodoo Magic

• Tricking Google or Other Search Engines

• Rocket Science

• Instantaneous

What Search Engine Optimization Is Not

Search Engine Optimization Is

• Cost Efficient – Leads Still Come In Once Done

• Reaches People Looking For Your Product or Service

• Takes Some Time – Not Instant Results

• Something You May Not Want To Be An Expert At

Increasing The Find Ability Of Your Business Online

What Search Engine Optimization Is

• Over 90% of websites have No SEO

• 67% of people use Google, 16% Bing, 12% Yahoo

• If Your Website Is Not “Sticky” You Will Miss Leads

SEO Facts

• Keywords - Find out what keywords are being used by people searching online.

• Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.

• Measure Results – You cannot improve what you do not measure.

SEO Basics

Identify Keywords

• Think Like A Customer

• Check Out Competition

• Google Keyword Tool

• How Many Competitors? search allintitle: keyword

Google Keyword Tool Example

Keyword Competitor Check

Places To Use Your Keywords

• Page Titles & Descriptions

• Website Content

• Image Names & Alt Text Tags

Backlinks – Why They Are Important

• Google Counts Them As A Vote Or Citation

• Should Be Related To Your Site

• The Site With The Most (good) Backlinks Wins

Backlinks – Where To Get Them

• Online Niche Directories

• Comments On Other Blogs

• Online Press Releases

• Marketing Articles & Guest Posts

• Social Media

Measuring Results

• Google Analytics, Statcounter, Clicky

• Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates

• SEO Book Toolbar - Rankchecker

If You Only Have 10 Minutes!

• Add a Keyword To Your Site Title

• Check Back In 2 Weeks

Now #1 For “Naperville CPA” And 18% Sales Increase

Our Own Website Traffic

• House Of Trucks

• Asado Coffee

• World Source

• Fletcher Asset Management

Sites without On-Page SEO

• Groh Works

• E-light Wizard

• Healthy Vending Solutions

• GF Sprague

Sites that aren’t doing it right

• Community Nurse

• Go Law Office

• Numina Group

• Eastgate Manor

Great On-Page SEO

Free Monthly Educational Seminars

http://designandpromote.eventbrite.com/

Bruce Jones – Joe RoppoDesign & Promotewww.DesignAndPromote.com 630-995-7109bruce@designandpromote.com

1952 McDowell Rd Suite 100 Naperville IL 60563

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