our story - home - professional salon concepts€¦ · in addition, we offer in-salon education as...

Our StoryProfessional Salon Concepts began in 1983 out of a passion and love for the hairdresser. Our goal was to develop a company that would:

•Improvethepositionofthehairdresser

•Becomethesalonowner’sbestbusinessrelationship

•Standbehindeverythingwedid

Today, we continue working hard to achieve that goal. PSC is the first beauty products distributor evertojointheprestigiousranksofInc.500’slistoffastestgrowingprivatelyheldcompanies.Weearnedthishonornotjustonce,buttwice.WehavebeennamedModernSalon’s“DistributoroftheYear”andhavebeengiventheDiamondAwardforExcellenceinCustomerServicebyAmericanSalonMagazine.Wedeliverqualityhaircareproductsandofferinnovativeeducationalprograms.Wearerecognizedasleadersintheindustrywhonotonlyapplysoundbusinessstrategies,butalsoemploy the imagination and creativity that keeps us on the cutting edge, but most importantly, we worksidebysidewithourclients.Listeningtoyou.Evaluatingyourneeds.Togetherwedevelopsuccessful strategies and programs that make your salons the best they can be.

AtPSC,wehaveneverlostsightofourdream.Weaskthatyouletusworkforyou,andtogether we can build a strong foundation for the future.

Who Are Terri & Steve Cowan

Industry ExpErts, spEakErs and CoaChEs

Innovation-Education-Commitment.TheseareoftenthewordsusedbymembersofthehaircareindustrywhenaskedtodescribeTerriandSteveCowan.In1983,whenStevefoundedPSC,thehaircareindustrywasafragmentedentity.Withfreshideas,andadeepcommitmenttohisclients,Steveembarkedonanewphilosophythatwouldonedayturnintoanindustrymodel.Itwas,andstillis,PSC’smissiontogrow this industry one hairdresser at a time, through a balance of technical skills, training, and business savvy. His goal is to make the salon business profitable and professional, an industry and career that peoplearedrawntoandlove.Utilizinghisbusinesssavvyandunparalleledindustry-specificdialogue,he can change a business by changing just a few of the words and phrases that are used behind the chair.

Terri’sdynamicstylewasbroughttotheattentionoffamedentrepreneurandauthor,JohnMcCormack,andhisthenbusinesspartner,SamBrocato.Brocatohadrecentlylaunchedhisownlineofhaircareproducts,BrocatoInternational,andbeforelongTerrihadjoinedtheteamtoeventuallybecomeExecutiveVicePresident.ItwasduringherassociationwithBrocatothatshefirstmetSteveCowan.

TerriservesasoneoftheSalonIndustry’sleadingandmostrespectedspeakersandtrainers.Herdirect,commonsenseapproachtomeasuringandquantifyingextraordinarycustomerservice,combinedwithher undeniable sense of humor is what her audiences enjoy the most. Steve is a powerful speaker in his own right with the ability to take everything that he has learned in his forty plus years in this industry and break it down to share with those around him. He has the ability to engage a room and to lift them to a newpersonalexpectationlevel.

BothTerriandStevearededicatedtohelpingsalonownersseetheirbusinessthroughtheircustomers’eyes.Theyarecommittedtoupgradingtheimageofthehaircareindustry,andfirmlybelievethatqualityserviceisthekey.Itisbecauseofthisinsightanddedicationthattheycontinuetoleadthepackinchangingtheindustrythroughthebeliefthatinthisindustry,asinallprofessionalindustries-

“Today’s Performance is Tomorrow’s Traffic”

Professional Salon Concepts 800-343-5289 or 815-744-3384

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tablE of ContEnts

Page 3 .............................PSCEducation

Page4&5 ............................. PSCBrands

Page 6 .............PSCBusinessEducation

Page 7 ........... PaulMitchell® the school

Page 8&9 ... JohnPaulMitchellSystems®

Page10&11 ..............................Davines

Page 12 .......................z.oneconceptTM

Page 13 ...................................ReuzelTM

Page 14 ...................................DEPOT®

Page15 ...............BeautyIndustryIcons

rEgIstratIon polICy

Registrationisrequiredforallevents.Space is limited and we encourage you to register early.

Registration can be placed through your PSC Salon Consultant, emailing [email protected], or phoning thePSCEducationDepartmentat800-343-5289.Incaseofminimumattendance, a class may be subject to cancellation.

Acreditcardisneededtosecureyourseat at the time of registration. Your card will not be charged until the scheduled due date.

PSCacceptsVISA,Mastercard,DiscoverandAmericanExpress.Ifyou choose to pay by check or cash, payment must be received by the scheduledduedate.Ifpaymentisnotreceived by scheduled date, PSC has the right to cancel your seat.

paymEnt/CanCEllatIon polICy

ForanyWORKSHOPseat,paymentisdueinfull90dayspriortothescheduledeventdateandisnon-refundable once payment is received.

For all other seats payment is due in full30dayspriortothescheduledeventdateandisnon-refundableoncepayment is received.

Payments should be sent to:PSC Education Department610 Moen AvenueJoliet, IL 60436

Official Cosmetology CE Sponsor

www.professionalsalonconcepts.com

Professional Salon Concepts

pscthespace

@pscspace

Cover photo courtesy of Imprinting Evolution Collection, by Angelo Seminara for Davines

IT MATTERS Who You Trust for EducationEduCatIon- thE CornErstonE of psCAcorevalueofPSCisEducation.Asacommitmenttoourcorevalue,PSChascreatedanEducationTheaterandAcademythatencompasseswhoweareandwhatwecanofferthehairdresser.OurEducationTheatercanholdupto275guestsandoureducationacademycanaccommodate40guestsworkinghands-onwithmodelsormannequins.WhenyoujoinusforforEducationyoucanexpecttolearnfromtoday’stopartists,bechallengedandpamperedallinthesameday.

Inaddition,weofferin-saloneducationasanaddedvaluetothesalonsthathavemadethecommitmenttoPSC.Wealsohaveeducationontheroad,whichisacollectionofsalonsthatgatherlocal hairdressers in a community and host a selection of in salon classes.

AtPSCwearealwayslookingfortalentedhairdresserswhowanttosharetheirpassionasahairdresserand become a PSC educator. Our educators are talented and dedicated professionals who have the passiontoinspirecreativityandhelpingotherhairdresserssucceed.Inreturn,educatorssharpentheirownskillsandexcelbehindthechair.

psC EduCator CommItmEnt

• CommittedtoLOVElivingthelifeofahairdresser

• Committedtobelicensed/workingcosmetologistorbarber

• Committedtoworkinasalonthatrepresentsthebrandofinterestinwhichto educate75%ofthehaircategoryofferings

• Committedtoworkinasalonthatrepresentsthebrandofinterestinwhichto educate75%ofthecolorofferings

• Committedtohaveanendorsementfromsalonowner

• CommittedtohaveanendorsementfromPSCConsultant

• Committedtotheprocessofbecominganeducator;independentworkisrequired

• CommittedtoeducatingforPSCaminimumof2dayspermonth

• Committedtoattendingeducatorupdatesandcertifications,oftenatyourown expensetodevelopyourtalent

• Committedtobeingcalledupontoassistthemanufacturerbackstageshouldcompensationbeextendedornot

• Committedtohavinganimagethatcomplimentsthebrandofinterestinwhich you desire to educate

• Committedtopartneringwiththemanufacturer

• CommittedtopartneringwithPSC

• Committedtohavingadesiretomakeadifference

• Committedtohavingloadsoffun

psC EduCator pErks

• ProductKit

• SpecialpricingonPSCBusinessclasses

• ComplimentaryseatstoLookandLearnevents

• Specialpricingontools

• Creativeandtechnicalgrowththroughadvancedtrainings

• CompensationforInSalonteachings

• OpportunitytobefeaturedonstageatEducationevents


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Cover photo courtesy of John Paul Mitchell Systems®


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Over35yearsago,twofriendswereinspiredtostarta

company that would support the success of hairdressers

andprovideluxuryhaircareatanaffordableprice.Therest

ishistory.ForJohnPaulMitchellSystems®, producing the

highestqualityprofessionalhaircareavailableissimply

notenough.JohnPaulMitchellSystems® is (and always will

be) dedicated to making our world a more beautiful place.

They were the first professional beauty company to stand up

against animal testing and their charitable efforts continue

tosetthestandardforgivinginourindustry.Acommitment

to caring for people and the planet is a driving force in

everythingtheydo.Somethingsneverchange.JohnPaul

MitchellSystems®Co-founderandChairmanoftheBoard

JohnPaulDeJoriaandCo-ownerAngusMitchellstillsteerthe

companyaccordingtoitsoriginalvision.Despiteoffersfrom

public corporations to sell, they refuse because of their initial

vow to stand by the professional beauty industry. The men

behindthebottlemakeJohnPaulMitchellSystems® one of

themostrecognizedandrespectednamesintheindustry.

www.paulmitchellpro.com

FoundedinParma,Italyin1983bytheBollatiFamily,DavinesGroupstartedasaresearchlaboratory,producinghigh-endhaircareproductsforrenownedcosmeticcompaniesworldwide.Afteradecadeofhoningtheirexpertise,theybegancreatingtheirownbrandofDavineshaircareproductsexclusivelyforsalons.Davines’styleisareflectionoftheircuriosityandopennessto the world, different cultures, customs, and people that trulyinspirethem.TheirItalianperspectiveofhistoryand art, design and fashion, culture and lifestyle is their heritageandwhotheyare.Davineslovesthingsthatreflectsimplicity and harmony because their beauty is always modern.Thoughthey’reintunewithtoday’smood,theyset out to create concepts and products that are destined to become classics with their timeless appeal. Since the beginning,Davineshasfocusedoncraftingqualityproductsthatarescientificallyengineeredtowork,andexpresstheirdistinctivestyleandspirit.ItisDavines’aimtoinspireandimprovetheworklifequalityofworldwidebeautyprofessionals through concepts, products, and services that willallowthemtoofferuniqueexperiencestoclients.www.davinespro.com

The philosophy behind everyz.oneconcept™ hair care and color product is to bring hair back to its natural state. From care and styling to bleach and hair color, their products go further to treat and condition hair. Their secret? The right combination of natural ingredients and the latest innovations in hair care andhaircolortechnology.z.oneconcept™ was created in1999byIvanoPanzeriinItaly–knownasoneofthemostcompetitivehairproductmarketsinEurope.Thez.oneconcept™brandwasquicklyrecognizedbyindustryexpertsforitsinnovation.Panzeri’sgoalwastoprovidehair stylists with a fresh approach to achieving success, through technological advances and effective commercial andmarketingstrategies.z.oneconcept™ offers a superior range of products, the latest in stylist education, and professionalmanagementtraining.z.oneconcept™USA istheexclusiverepresentativeofmilk_shake® and NOINHIBITONbrandsinNorthAmerica.www.z-oneconceptusa.com

Photo courtesy of Reflection Collection, by Angelo Seminara for Davines


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celebratesthetraditionofmen’sgroomingwith a contemporary, advanced and simpleapproachtomalegrooming.Ina

male market that is constantly changing, where many men arereturningtoold-fashionedbarbersforatailor-madeshavingritual,othersareturningtohairstylistsforacutting-edgelookorhaircut,orthey’refindingthecomprehensiveattention they need at the new barber salons that combine thepastandpresent:thisisDEPOT®.DEPOT® offers a full range of male products to meet the demands of a changing male market, adapted to fit their needs. Specific, high qualityproductswithastrongidentitywerecreatedfordemandingprofessionalsinthemalemarket.DEPOT® The maletools&Co.forthewell-groomedmodernman,isaproduct line that revisits the original formulas of classic male grooming treatments, with modern, sophisticated, and technologically advanced reinterpretations. www.depotmaletools.com

LeenandBertusstartedlearningmen’s

haircutting when they were just fourteen

yearsold.Withtheirloveofclassicbarberingandthe

influencesofrock-n-roll,customcultureanditssubcultures,

it was inevitable that one day they would open Schorem

HaarsnijderEnBarbier.Schoremisanoldschool,men-only

barbershop in the heart of the working class city of

Rotterdam.Theshopspecializesintheclassiccutsthathave

proventhemselvesoverthedecades:pompadours,flattops,

contoursandtheotherstylesfeaturedonSchorem’sfamous

barbershop posters. Since its opening, Schorem has been

frequentedbygreasers,rockers,bikers,psychobillies,

ruffians and other fine gentlemen scumbags from every

echelonofsociety.Withmorethanfiftyyearsofbarbering

andgroomingexperience,theseRotterdamBarbershave

nowformulatedpomadesworthyoftheirexactingstandards.

Asoldschoolbarberstheydugdeepintothehistoryof

pomades to formulate what they believe are the

world’sfinest,Reuzel.

www.reuzelpomade.com

Photo courtesy of z.one conceptTM


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Photo courtesy of DEPOT®

salon InCDon’tGotoWorkINYourBusiness–GotoWorkONYourBusiness.Takeyoursalonbusinesstothenextlevelinthistwo-dayseminarandfallbackinlove with your business!

Some key topics that will be discussed:• Seeingwhatyourbusinessiscurrentlyand

what it is capable of becoming• Keepingscoretoproducemore• Mission,vision,non-negotiables• Pushnumber-whenyoupushyourstaffand

operation beyond its means• Primetimeinthesalon• Salontraffic• Creatingarepeatguest• Compensationandcareerpath

psCnEtPerfectServiceCreatesNeverEndingTraffic.Success behind the chair goes far beyond the technical.Thistwo-dayseminarwascreatedforallservice providers in the salon. The focus is on the guest’sexperiencefromthemomenttheyenterthesalon until the time they leave the salon.

Some key topics that will be discussed:• Honoringyourcraftasahairdresser• EGaps-thedifferencebetweenwhattheguestexpectedandwhattheyexperienced

• Buildingtrustfromyourguest• Stepsoftheservice• WOWthinking• Keepingscoretoproducemore:keynumbers

to be tracking on a daily basis• Guestrequirementandhowtoearnthe

income you are looking for• Reschedulingandhowitguaranteesyour

future income• TakeHomeandtheeffectithasonyour

income• Dialogue• SalonTraffic

psCnEt IndEpEndEntlyAsanindependenthairstylist,beingyourownbossmeans knowing the business side as well as the customer’sexpectations.Greatcustomerservice,excellentskills,andtheabilitytogetmoreguestsare the basics to running a business. Success behind the chair goes far beyond the technical. This one day seminarwillfocusontheguest’sexperiencefromthe moment they enter the salon until the time they leave the salon and how to take your salon business tothenextlevel.

fIrst ImprEssIonCreatingafantasticFirstImpressionforyoursalonis a must! This seminar was created specifically for the front desk staff and inspires them to have passion for the position. The front desk staff is the face of the business and is the first interaction with theguest.Whetherit’sservingtheneedsofguests,scheduling appointments, recommending take home, maintaining a great rapport with other salon staff or overcoming breakdowns, the front desk plays animportantroleinthesalon.Keytopicsforthisclass are:• Responsibilitiesofthefrontdeskstaff• 4Cornerstonesinthesalon• Trackingtocommunicatewithstaff• Salontraffic,stylisttrafficandoccupancyratio• Qualitycontrolchecks• Developingsystemsthatwork• Rescheduling• Dialogue

salon on trEndRemembering that the image of the salon contributestotheguests’experienceinamassiveway. Salon on Trend is aimed at providing a variety of ideas and inspiration to enhance the image of the salon. Leave here with the vison needed to complement the product and service commitment we pledge.

CoaChEs ClInICWeasleadersareresponsiblefordevelopingthetalentofourteam.Mostpeopleseewhatneedstobe focused on or what minor adjustments need to be made, but are not comfortable in training with that kind of honesty. This class is positioned to help remove the emotion and focus on the system of improvement and development. E lEarnIngLooking for some monthly business inspiration? ParticipateinPSC’smonthly60minutewebinarsnomatterwhereyouare.ELearningwascreatedfor salon owners and managers looking for some inspiration and guidance regarding common salon businesstopics.Bestofall…it’scomplimentary.What’sevenbetter,ifyouarenotavailabletologonto the call at the scheduled time, all registrants will receive an email with the links to the recording.

topICsMovetheNeedle JanuaryLove Taps FebruarySocialMagic MarchGameFace AprilPressurePoints MayTheResources JuneSocialEnergy July“Literally” AugustMirrorCritiques SeptemberElectedProfessionals OctoberHolidayMagicvsMadness NovemberHerewego!!! December


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After40plusyearsofservingsalons,therewasonethingthatTerriandSteveCowancouldneverprovidetosalons-hairdressers!

In2005TerriandStevemadethecommitmenttogetintotheschoolbusinessfor one reason:

To help salons provide a network of brilliant future team members for their guests!

AlongwithlocalpartnersTinaandJimSalernoandcorporatepartners,JohnPaulDeJoria,WinnClaybaughandAngusMitchell,TerriandStevenowown2schoollocationsintheMidwest:Chicago(UniversityVillage)andLombard(YorktownCenter).

AtPaulMitchell® Schools, career planning starts as soon as the education does. From landing that first job,tomappingoutthelong-rangeplan,toachievingthecareerofyourdreams,PaulMitchell® Schools support you every step of the way.

AspartofthePaulMitchell® School curriculum, we believe that education is an adventure and the learningexperienceneedstobefun.Theinstructors-wecallthemLearningLeaders-aren’tjustexpertStylists,they’reamazingeducatorswholovewhattheydo.

APaulMitchell®School’seducationgoesfarbeyondthetechnicaltrainingneededinordertoenterthebeautyindustry.It’sanintensiveexperiencethat’sdesignedtohelpidentifycareergoalsanddevelopallthe skills needed to succeed. That means everything from giving a great technical foundation to nurturing asanartistandaperson.Italsomeansbuildingbusinessskillsandhelpingwithnetworkingandjobplacement.

Weprepareourstudents,oraswecallthem,FutureProfessionals,forsuccessfulcareersinthebeautyindustryaslicensedcosmetologists.FutureProfessionalsareguidedthroughourprogram’sthreelevels-Core,AdaptiveandCreative,byexpert,dedicatedLearningLeaders,takingonmoreadvancedtechniques,real-worldskillsandindependenceastheymovethrougheachstage.

ThreewaysthatsalonownerscangetinvolvedatPaulMitchell® Schools are by attending one of our CareerFairs,GraduationCeremonies,orbybeingaguestArtist.

CarEEr faIrs–WhereFutureProfessionalsandlocalsalonsandotherindustryprofessionalsmeet.FutureProfessionals can show off their work and market themselves to prospective employers, while salons get to sharewhatthey’reallaboutaswell.

graduatIon CErEmonIEs–Salonownersgettheopportunitytomeetandgreetwithgraduatestocelebrateacheivements and accomplishments.

guEst artIst –LocalsalonownersandbeautyindustryprofessionalsliketocomeintomeetFutureProfessionals.Theymaydemoafavoritehaircutorcolortechniqueorsharetheirexperiencesworkingintheindustry.It’soneofthenetworkingperksthatmakesPaulMitchell® Schools stand out from the rest.

to fInd out morE about paul mItChEll® sChools, plEasE ContaCt:

PaulMitchell®theSchoolChicago@312-548-7588

PaulMitchell®theSchoolLombard@630-691-1111


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lIvEd In stylIng Stylingstartswithwhat’sinside.Whetheryourguests have short, medium or long hair, learn how styling skills can impact your bottom line. Take home some ways to let your styling skills have a young modern feel. Create looks that make each ofusunique!

sprIng rElEasE

AstheSpring2019collectionsunfold,we’respotlightingthetoplooksfromJohnPaulMitchell® Systems with Thomas Cousins. The shapes in these releases will include a dynamic approach that will surely invoke creative thought, inspiration and new artistic energy for stylists to share with every salon guest. Thomas Cousins grew up around the industry. His father was a hairstylist for 48 years, but he did not see himself following in hisfootstepsatfirst.IttooktwoyearsincollegeandservingintheAirForceNationalGuardtorealizehewantedajobthathecouldtrulymakeinto a career. Once he got into cosmetology school, he fell in love with the art of the business, anditdidn’ttakehimlongtodiscoverthateducation is the driving force of the industry. AftermeetinghislocalVanguardSalonSystemseducator group, he was invited to audition forapositionwiththePaulMitchell® Platform ArtistClub.Hemadethecutandhasn’tstoppedlearning or sharing since! Consider this your sneak peek at the looks and products that will define the upcoming season.

fall rElEasE

AstheFall2019collectionsunfold,we’respotlightingthetoplooksfromJohnPaulMitchell® Systems with Toby Price. Toby Price was cutting firewood before picking up a pair of shears.Beginningwithhisownhair,thenafewbuddiesandeventheirmoms,Toby’spassionforhaircutting led him to enroll in his local beauty schoolandpursuehairdressingasacareer.AstheownerofTheExperienceSalonandatravelingeducatorforJohnPaulMitchellSystems®, Toby gets to impact lives every day, for the better. The shapes in these releases will include a dynamic approach that will surely invoke creative thought, inspiration and new artistic energy for stylists to share with every salon guest. Consider this your sneak peek at the looks and products that will define the upcoming season.

Cool CollECtIon CooloffthesummerheatwithPaulMitchell®’sCoolCollection!Whetherit’sanicyblonde,ashybrunetteorrosé,PaulMitchell®’sCoolCollectionwill offer salon guests refreshed, refined results. OlesiaBabischevichwillshowcasehowtocustomizecolorforeverysalonguests’tonalitywith intensified condition and shine every time.

ClIppErs and razors FocusonBarberingatitsfinest.Fromclassicscissorskills to clipper work, this event will increase yourconfidenceinandexpeditethefluidityofyour skills in serving male guests in your salon or barbershop. There will be an emphasis on fading, taperingandgroomingyourguests’desiredstyleswith an accent on the control.

CollECtIon trEnds

Push your talent and creativity to the limits! FindinspirationfromPaulMitchell®’slatestcutcollection. This half day workshop will showcase someoftheseason’slatestlooksfromPaulMitchell®’slatestcollectioninhaircutting.Discoverhead-turninghaircutsandtechniquesdesignedtotake your artistry to new heights. You will leave here feeling inspired to bring new looks back to your salon.

thE gathErIng

JohnPaulMitchellSystems®’signatureeventfeaturestwodaysoftechniqueandbusiness-buildingclasses,breathtakingmainstage presentations, unparalleled networking opportunities and the foundation for memories that’lllastalifetime.

hawaII sEmInar HostedbyAngusMitchell,thisyear’sprogramwillalsofeatureallofourArtisticDirectorsandothertoptalent.Thiseventisup-close,personaland provides the opportunity for the attendees todeeplyconnectwithJPMS™andoneanother.The program consists of four, ½ day workshops that take inspiration from the Hawaiian setting. Attendeesexplorenewapproaches,skillsandthoughts surrounding all elements of hair design, alongwithdiscoveringnewbusiness-buildingideas through marketing, management and social media.

Photo courtesy of John Paul Mitchell Systems®


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In-salon EduCatIon stylE-lIst

•LetJPMSbrandshelpyouexplorethebusinessof the blow out

•Learnsmoothing,body,wavy,curlyandelegantstyles•Drivefrequencyofvisitwhileimprovingpace

marulaoIl: a rarE oIl luxury

•Productknowledgeandhands-instylesareavailable•Fromtheshampootothefinish,seethepowerofMarulaOilcometolife

•TreathairwhileyoudresshairwithluxuryMarulaOilstyling products

•Choosefromavarietyoflooksforanyoccasion,fromeveryday to runway

awapuhI wIld gIngEr®•Rebuildhairwithkeratinconditioningtreatments•Polishhairfromtheblow-dry:SilkySmoothwithMirrorSmooth®, style with waves or elegantly updos

• Idealforanyonewhoenjoysclassicstyles

bIg nIght out •Holiday,weddingandpromstyles,explorehowtopromoteandperfectservicesforyourguest’s special celebration

•FromtheWashHouseTMtotheblow-dryandset•Learncreativewaystousebasictechniquesto expandyourspecialeventportfolio

tEa trEE: IndulgEnCE In watEr

•Enjoysensoryshampooserviceswithluxuryperks fortheWashHouseTM featuring all categories of Tea Tree

•12differentexperiencestocustomizeeveryguest’sWashHouseTM service

•LearnaScalpCareupgrade

tEa trEE: sCalp CarE

•LearnhowTeaTreeScalpCareproductsfeaturingRegeniplex® help maintain a healthy scalp, promoting stronger, thicker hair

•Getanin-depthtutorialonhowtoapplytheScalpCareAnti-ThinningTonicandhowtoteachguestsproper usage at home

•Masteronemaleandonefemalevolumizinghaircutand style

mItCh®•Createmaleguesttrafficinyoursalon•Cutandstyle—yourmendemandit•Changebehaviorthroughwordsandactions

CollECtIon haIrCuttIng

•Featureshaircutsfromthecurrenthaircuttingcollection

- TheDemiCollection - POPXGTM Collection - 20/20Collection

•Multiplefinishes,multiplestyles•Greatforalllevelsofstylists

nEon: stylE that stands out

•Learninspiringwaystogiveayoungandmodernfeelto haircutting and styling skills

•BuildconfidencewithoneofthetwoNeonhaircutsand follow with a few energetic styling accents featured in the Neon Collection

•Tourthroughallthesaloneconomiestolearnhowtobest integrate Neon into your business

•Demoandproductknowledge

nEurotm hEatCtrltm

•Multiplestylesforhairtypes•Learntoolandproductpairing• Introductiontointelligentstyling

InvIsIblEwEartm

•Learnhowtocreatetextured,lived-inlooksusing on-trendtechniques

•ExperiencetheversatilityofInvisiblewearTM styling products

•Dialoguetipstousewithguests

tastE of Color

• IntroductiontoPaulMitchell® Professional Hair Color•DiscoverhowPaulMitchell® Professional Hair Color meetsstylists’andsalons’goalsandneeds

• IdealforsalonsandstylistscontemplatingaswitchtoPaulMitchell® Professional Hair Color

Color wIth ConfIdEnCE

•GainconfidenceinusingPaulMitchell® Professional Hair Color

•Focusonconsultationandformulation• IdealfornewPaulMitchell® Professional Hair Color users

Color bartEndEr

•MakethetransitiontoPaulMitchell® Professional Hair Color easy and fun

•HaveaPaulMitchell®colorexpertonsitetohelptransitionyourgueststoPaulMitchellformulas

• IdealfornewPaulMitchellProfessionalHairColorusers•Learntheartoftheupgradetogrowyourcolorbusiness

pm shInEs®• IntroductiontoPMSHINES®andFlashBack®

•Learnvarioususesandapplicationstoincreasecolorbusinessinthedemi-permanentcategory

dImEnsIonal foIlIng

•Learntheeffectsofhorizontal,verticaland diagonal placement

•Utilizationofvariousfoilingtechniquesandexecutionofcreative color placement using color and lighteners

thE Color xg®•GainconfidenceinusingthecolorXG®

•Focusonconsultation,formulas,andtechniquesforevery salon guest

for thE lovE of blondE

•BecomesuccessfulandconfidentinusingPaulMitchell® Blondingproducts

•Experiencethenewestshadesforrefiningandtoningblondes using the intensely Cool Collection

thE dEmI

• IntroducestyliststoTheDemi•Focusonconsultation,formulation,applicationandColorBarTM opportunities

pop xgtm

• IntroducestyliststoPOPXGTM

•Focusonconsultation,formulation,applicationandColorBarTM opportunities

balayagE wIth skylIght®• IntroducestyliststoSkylight®hand-painting

clay lightener

•Learnnewhand-paintingtechniques

Color Craft®•Learneverythingaboutthiscustomcolor

conditioning system•Activitiesforformulatingforin-salonandtakehome•Businessbuildingtechniques

CollECtIon Color

•Featureshaircolortechniquesfromthecurrent color collection- TheDemiCollection- POPXGTM Collection- 20/20Collection

•Multiplefinishes,multiplestyles•EncompassesallPaulMitchell® Professional HairColorBrands

Photo courtesy of John Paul Mitchell Systems®


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Photo courtesy of Reflection Collection, by Angelo Seminara for Davines

Color CodEJourneywithusasweexplorehairphilosophy,alongwiththe foundation of color in theory and formulation. Partnered withcolordemonstrations,hands-onworkshopsandfungames,thiseventprovidesanopportunitytoexperiencethesimplicity,performanceandbeautyofDavinescolour.

davInEs Color ChallEngEAdvancedknowledgetoopenthedoortomorecreativefreedom. This training is an intensive look at how to determine andutilizeallthelighteningproductsincolorspace,andhowtore-pigmentandexperiencecreativepigmentationoptions.The interactive session provides valuable insight into the importance of balancing product performance, knowledge and artistry.

natural tECh Natural Tech offers innovative solutions that target hair and scalp problems while bridging sustainable beauty practices withcuttingedgetechnology.Youwillbeexposedtofundamental scientific information and procedures of the DavinesNaturalTechSystemaswellastheDavinesWell-being culture. This training enables the stylist to confidently use the Natural Tech products in the salon. Stylists will interact witheachotherby“tryingon”theproducts.

soCIal mEdIa workshopThis social media course is tailored specifically for salons and willprovidein-depthinformationondevelopingauniquebrand aesthetic on social and will cover best practices for producingcontent.Attendeeswillreceiveageneraladvancedtrainingonusingsocialmediatomaximizethesalon’sreachand engagement, including basic social media advertising bestpractices.Receiveabirds-eyeviewofhowandwhyones’entiredigitalmedia“presence”canworktoproducecompounded results. This will encompass website tips, trackingmechanisms,analyticdissectionandGoogle.

soCIal mEdIa markEtIng/advErtIsIng mastEr ClassThiscoursepicksupwheretheSocialMediaWorkshop leaves off. This class assumes that attendees have completed the following: created their Facebook business manager, installedtheirFacebooktrackingpixel,connectedtheirbusinessInstagramaccount,createdtheirfirstcustomandlook alike audiences and are prepared to engage in a hands-onworkshopexploringandcreatingallformsofFacebook/Instagramadvertisingcampaigns.

allIlon EduCatIonEducation.for.everyone.ThekeytoAllilon’shairphilosophyistounderstandthechoices one makes in regards to when, why and how we do things.Weacceptthatthedecisionswemakecanonlybesupportedwithstrongfoundations.Itisthereforeparamountthatweunderstandandconstantlyanalyzewhen,whyandhow. The concept of when, why and how is applicable to everychoiceonemakeswhenworkingwithhair.Whetheryou are cutting, colouring or dressing hair the choices made are paramount to the final result and have a direct impact onyourpreferenceoftools,lengthsandtechniquesused.Alongsideunderstandingthewhen,whyandhowAllilonhascreatedtheAllilonlanguageofhairwiththepurposeofuniting hairdressers all around the globe with one common languagehelpingstandardizeourindustryandthewayeducation is shared.

Primary mechanicsSecondstepthroughAllilon’sjourney.Practicemakesperfect!PrimaryMechanicswillenableyoutomasterAllilon’sphilosophy. This course will continue to technically challenge you, whilst accelerating the knowledge and established language established in Primary Shapes.

JosEph dImaggIo EduCatIonDavinesMasterSessionAmbassador,JosephDiMaggio,was born and bred in New York City. He is right at home in the fashion and editorial worlds, working as an in-demand,publishededitorialandsessionHairstylist.WorkingalongsidetopdesignersatNewYorkFashionWeek,theseasonaltrendshecreatesfortherunwayarealso the foundation for much of his education curriculum. Whilemasteringhiscraft,Josephdevelopedastrongdedication to sharing his personal and artistic philosophies andexperiencestomotivate,inspireandimprovethecraftofhisfellowartists.ThisledJosephtobegineducatingsalons and academies.

men’s WerkeAttendeeswilllearncuttingtechniquesoneverythingfromaskinfadetolonghairmen’scutting.Clippers,shearsandrazorwillbeutilizedtowidenthescopeofthestylist’sknowledgeofmen’sstylingandgrooming.Specificattentionwillbepaidtomen’sstylingtrendsandfacialhair grooming.

road to runWayJoinShokuninclikforanindepth,advanced,fourdayhands on class that encompasses all of the training and knowledge necessary to style behind the runway at New YorkFashionWeek.AttendesswillbeversedinallstylingtechniquesandblowdrytechniquesoftheShokuninclik that will set them up for success to attend New York FashionWeek.Uponsuccessfulcompletionattendeeswillbe offered an assistant position at the following New York FashionWeek.

anna paCIttoAnnaPacitto’scareerfirmlyplacesheratthetopofhercraft.Co-ownerandartisticdirectorofMontreal’sprestigiousSalonPureandPureAcademygroup,global platform artist, Canadian artistic director for an international brand, and winner of multiple prestigious awards.Anna’slistofaccomplishmentsembodiestheaspirations of countless hair professionals. They also make her one of the most empowering and knowledgeable artistsontheDavinesArtisticTeam.PassionateabouteducationandtheDavinesbrand,Annaapproacheseachcoursewiththegoaltoencourageenthusiasm“abouttheendlesspossibilitiesinthisamazingindustrywhilefeelingclosertoaresponsiblecompanylikeDavines”HercreativevisonandtechnicalexpertiseintensifiedbytheDavinesphilosophyofferanextraordinaryclassroomexperience.

color my cut & cut my colorTogetherwithaSalonPureteammember,Annapresents4cutsand4colortechniques(2longercutsand2shortercuts) from her latest collection inspired by the Salon Pure teamandtheDavinesWorld.

mIChaEl polsInEllIMichaelPolsinelli’sillustriouscareerspansover20yearsinwhichhehasinfluencedthousandsofhairprofessionals,servedasaGlobalArtDirector,createdover100haircut,stylingandavant-gardecollections,andpreformed as a platfom artist in countless events around theworld.Michael’sexceptionaltalentandexperienceestablishes him among the leading visionaries in the hair industry.Withaninclusive,comprehensiveteachingapproach,Michaelempowersandmotivateshisfellowstylists.Heshareshisincomparableexperienceinaway that complements an individuals learning style and invigorates the hair professional to then return behind the chair and inspire both guests and colleagues.

Blading seminarThis seminar is for hairdressers that want to boost and expandtheirarsenalofcuttingtechniques.Thebladeisacompletely different approach to haircutting and this class will open up your mind to endless possibilities.


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Photo courtesy of Imprinting Evolution Collection, by Angelo Seminara for Davines

In salon EduCatIon

Colour dEmo•OverviewforthosewhoareexploringMaskwithVibrachrom,ANewColour,FinestPigmentsorAlchemic

•ExploreuniquecharacteristicsandbenefitsofMaskwithVibrachrom,ANewColour,FinestPigmentsorAlchemic

Colour launCh•SecondstepintheDavinescolorsequence

ensuring confidence in staff while transitioning intoMaskwithVibrachromorANewColour

•Davineseducatorinsalonworkingwithstaffasthey are working with their guests

•Helpingwithguestformulations

a nEw Colour purE Colour/000/blEaCh•Confidencetoformulateandcreatepurecolour

services•Exploresuniquecharacteristicsandbenefitsofinfusingfashionshadesintosalon’sarsenal

•Learntheavarietyofmixingratios

Colour lIght and dark•PreviewoflighteningandrepigmentationwithMaskwithVibrachromorANewColour

•Learnthe“howtorules”forbothtechniques FinestPigmentsandAlchemic

•Learnphilosophy,characteristicsandbenefitsoftheAlchemicandFinestPigments

•DiscoverthebenefitsoftoningandextendingthelifeofpermanentcolourwithAlchemicandFinest Pigments

dIsCovEr natural tECh •Overviewofthe9familieswiththeirbasic

function • Introductiontotheallthetoolsthereareavailable

to assist with professional treatments

EssEntIal haIrCarE•Learnproductphilosophy,characteristicsandbenefitsofEssentialHaircare—Dailyhaircareline

• Introductiontodailyritualshampooandconditioner

•Experiencehowtouseandrecommendtosalonguests

morE InsIdE •Productphilosophy,characteristicsandbenefitsofMoreInside—Stylinglinetoshapeyourcreativeexpression

•Learnhowtoblendthedifferentproductstopersonalizeforeachofyourguestsneeds

your haIr assIstant stylIng dEmo•Learnproductphilosophy,characteristicsandbenefitsofusingYourHairAssistant

•Witnessademonstrationoffoundational blow-dry

oI•Learnproductphilosophy,characteristicsandbenefitsofOI

authEntIC•Learnproductphilosophy,characteristicsandbenefitsofAuthentic

su•Learnproductphilosophy,characteristicsand

benefits of SU

kaIzEn EduCatIonFromtheJapanesewordforcontinuousself-betterment,Kaizenisallaboutgettingtothetopofyourgame.Kaizencreatesa comprehensive toolkit that enables you to discover your true potential, draw out your inner creativity, and showcase yourworkinitsbestlight.AsastudentofKaizen,you’lllearndirectlyfromSalMisseriandhishand-pickedteamofprofessionals.Eachexcelsinhisorherartform.It’sanimmersiveeducationalexperiencelikenoother.

Point of VieWForthepastyeartheKaizenTeamhaspartneredwithDavinestodevelopaliquiddepositingandtoningcolorline.Viewoffers new shades, consistency and application options for timelyresultsbehindthechair.Withourguidancestylistscan ensure immediate results refreshing reestablishing or controlling colors.

Braiding outside the BoxFeaturingtheaward-winningKaizenstylingteamdiscovertheinsandoutsofbraiding.Exploreavarietyofsalonfriendlytoeditorialbraidingtechniques.Theywillsharetheskillsnecessarytoperfectplacement,consistencyandsizingofbraids.

tonal confidence Creativity in toning through artisanal formulation and dimensionalplacementor“zonetoning”.Eachattendeewillcomplete the seminar with a fresh and individual approach toformulatingtoners.Inaddition,he/shewillexpandtheirunderstandingofcustomizedplacementduringthetoningservice. The colorist will leave the seminar with the confidence to create hand crafted toning services that align with the individual and current needs of the salon guest.

world wIdE haIr tourAfterseveralyearsofmetropolitancities,it’stimetobringDavinescommunitytooneofthemostevocativeplacesinthe world, where you feel the power of nature and breathe the strongrelationshipbetweenmanandourplanet:Iceland.Amagical land, surrounded by spectacular glaciers, geysers and endless stretches of rock...Here,WORLDWIDEHAIRTOUR2019willbeheld!Wewilldiscoveraprimordiallandwherethepowerofnatureremainsuntouched.Alandoffireandicewherewewillexperiencethestrongconnectionbetweenusandnature.Onstage, our hairdressers will share the latest insights, designed totransmitthelatesttrendsintheindustry.TheWorldStyleContestreturnsforitsnexteditionduringtheevent,offeringacompetitive opportunity to hairstylist talents, to interpret their style and gain international recognition by addressing each otherasselectedfinalistsfromaroundtheworld.TheWWHTis an opportunity to meet creative hairdressers with a similar mindset,exchangetrends,ideasandprojectsinaneventdedicated to beauty and live the values of respect for nature.JoinincelebratingtheWorldWideHairTourandit’snextstopin Reykjavík!Discoverthepowerofnature!DiscoverDavines!


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purE CollECtIon Discoverthelatesttrendsinhairfashionthroughapresentation of the Pure Collection, interpreted through the transparency of colors. The main tones are pastel shades and make the connection between cuts and colour,representingthemaximumexpressionofstylisticcreativity.Thisisauniqueopportunitytobefirsttoseefashion and its latest innovations in person. You will leavewithanon-trend,tailormadehaircutandcolortotake back to your salon guests.

prEtty pInnIng Pinning hairstyles are perfect for formal occasions, like aweddingoraprom,whichrequireahairstylethatiselegant, works with your dress and accessories, and suits your personal attributes perfectly. They can also be worn for less formal events, such as a day at the office, to give you a polished and professional look. Revisit some of the foundations of long hair dressing, including setting, pin placement,back-combing,balanceandvisionandalsobeinspiredbysomefunandexcitingontrendlonghairlooksoftheseason.Buildyourconfidenceinoneofthemost lucrative and fun services behind the chair.

Color your Cut Thishands-oncuttingandcoloringworkshopwillfocus on consultation and creating a new look for your guest.Inaddition,youwilllearnhowtousecuttingandcoloringtechniquesasonetobringyourvisiontolife.Everythingyourneedtoelevateyourcraftandcreateamorememorableguestexperiencewillbecovered.

fall CollECtIon Discoverthelatesttrendsinhairfashionthroughapresentationofthenewbi-annualz.oneconceptTM hair fashioncollection.Thisisauniqueopportunitytobethefirst to see fashion and its latest innovations in person. You will leave with an on trend, tailor made haircut and color to take back to your salon guests.

IllumInatIng balayagEEverwonderhowtocreatebeautifulandluminoushighlightsorblondes?Discoverlighteningtechniquesusingdifferenttypesoftools.Whetheryouwanttoilluminate the hair by creating a small amount of dimension or taking your guest from brunette to blonde, illuminating balayage has the answer.

InnovatIvE blondEs, brunEttE brIllIanCE, and radIant rEdsDoyouwanttoachievethatperfectblonde,brunetteorred?Aperfectblondeisdesiredbutoftendifficulttoattain.Defineyoursignatureblondewhetheritisicycool,flaxenbeigeor24karatgold.Wewillexplorecooland warm tones level on level as well as level changes. Whatevercoloryoudesirewehavetheperfectsolutionto unleash your formulation creativity.

z.onE ConCEpt™ EduCatIon ExpErIEnCE – ItalyJoinusforagatheringofourInternationalCreativeMindswhowillgiveyouanup-closeexperienceofthenewestcollection,fashiontrendsandmore.Empoweryourselfwithtwodaysofcompellingeducationatz.oneconceptTMheadquartersinVarese,ItalyandspendanadditionalfewdaystoexperiencetheItaliancultureinTuscanywithz.oneconceptTM family.

In-salon mEnu

milk_shake® trEatmEnts•Beintroducedtotheworldofmilk_shake® Treatments•Discoverwaystoaddpreandposttreatmentoptions

to your service menu to ensure the perfect end result and how it can make your business more profitable

•Learnhowmilk_shake® Treatments restructure the hair from inside out

milk_shake® lIfEstylIng lab•Exploretheuniquecharacteristicsandhowtousemilk_shake®productsformaximumresults

•Gainknowledgeoftheproducts,theirusage,andexplorelayeringideas

NO INHIBITION stylIng lab•BeintroducedtotheworldofNOINHIBITION’s

sophisticated styling products•Interactiveexperienceoflearningthephilosophy,

characteristics and benefits•Opportunitytoexperienceitssimplicityand

performance

Cut and Color CollECtIon•Featureshaircuttingandcolortechniquesfromaz.one

concept™ collection•Learnstylingandfinishingtips

Color ExpErIEnCE•Overviewforthoseexploringmilk_shake® or NO INHIBITIONcolor

•Introductiontotheuniquecharacteristicsandbenefitsofmilk_shake®orNOINHIBITIONcolor

foundatIons of Color•Forthosenewtomilk_shake®orNOINHIBITION

color•In-depthinformationontheproperusageofmilk_

shake®orNOINHIBITIONcolorensuringstafffeelsconfident

Color tECh•Gainconfidenceintransitioningintomilk_shake® or NOINHIBITIONcolor

•z.oneconcept™educatorisinsalonworkingwithstaff as they are working with their guests

•Helpingwithguestformulations

thE art of dEpEndablE gray CovEragE•Completeguidetoachievingdependablecolorresults•Guidelinestoaccuratelydeterminethepercentage

of gray•Formulatetoenhanceorneutralizewarmth•Learnthethreekeypointsinsuccessfulgraycoverage

dECologIC•Betterunderstandingofhighliftblondes,lighteners,

and toners•Gainconfidencewhenselectingtonalchoicestohelp

achieve your ultimate blonde•Methodsessentialtocreatingresultswhilerespecting

the integrity of the hair

brunEttE brIllIanCE•Beexposedtothewonderfulworldofbrilliantvarieties

of brown•Experiencethelimitlesscombinationsofchocolate,coffee,sensualwarmsandexoticshades

•Achievebeautifulmulti-dimensionalresults

radIant rEds •Gainasolidunderstandingofhowtoachievetargeted

results•Focusingexclusivelyonredtones•Achieveoptimumresultswhencreatingrich,reflective

reds, red coppers, and red violets

milk_shake® IllumInatE lIght ExpErIEnCE•DiscoverIlluminatequicklight,anammonia-free

lightening treatment•LearnhowIlluminatepurepigmentscanaddspeculartonestopersonalizehair

•Createnaturallookingresultswithilluminateconditioning lightening oil

Photo courtesy of z.one conceptTM


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sCumClassMasterscumbassadorswillpresenttheoldschoolcraftofbarberingbydemonstratingclassiccutssteepedintraditionandperfectedoverdecadesbythe“LordsoftheLard.”Frompompadourstoflattops,learnhowtoapproachthesetimelesscutstointegratetheSchoremclassicshapesandREUZELTMproductsintoeverydaywork.Whilepreachingthegreasygospel,thescumclasswilltouchonhowtobuildthemen’sbusinesstoensureyourgreasers,ruffiansandotherfinegentlemen scumbags return to chew the fat and walk out with a perfect cut, every time they leave the shop or salon.

ClIppEr CarnagE…thE not so borIng haIrLetushelpyougetdownanddirtywithyourclipper.ClipperCarnage…TheNotSoBoringHaircourseallowsyoutolearntheinsandoutsofthetoolalongwithavarietyoftechniquestomakeyou more comfortable with your tapers and fades. From clipper knowledge and care, to advanced clipper over comb work, this course dives deep into what many consider the most important tool to achieve most of the classic Schorem™ cuts.

ClassIC barbErIng 1ClassicbarberingisthefirststeptounderstandingSchoremshapesandhowtoachievethem.Inthis course, you will learn the two longest haircuts. This is a great course to get your feet wet and starttounderstandthetechniquesasthefoundationofallREUZELTM classic haircuts. There will be a great deal of focus on product application and styling.

ClassIC barbErIng 2Theprofessionofbarberingisoneoftheoldestintheworld.ExperiencetwoofthemostpopularSchoremhaircuts.Divedeeperintothenuancesofyourtools,specificallytheclipper.Learntheeffects of each guard and clipper blade attachment. Practice how to place weight in a haircut and buildshapethatissignificantlyshorteronthesidesthanthetop.Exploretheheadshapeandhairtextureconsiderationsyouneedtotakeintoaccountbeforedivingintomostcuts.

ClassIC barbErIng 3This event will teach, motivate and inspire fellow barbers (beginners and advanced) & aficionados withthegoaloftakingmen’shairdressingrightbacktothehighlevelwhereitbelongs.Expandyour knowledge of the craft of barbering by diving into some of the more Schorem aggressive clippercuts.Thesecutsrequireakeeneyefordetailandtheclasswillbefocusedonthenuancesof head shape and how to work most efficiently with your tools at hand.

In salon mEnu

barbErIng dEmo

• HistoryofReuzel• DemonstrationbyScumbassadoronalivemodel• Extendedproductandstylingknowledge

Photo courtesy of Reuzel™


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tradItIon Is thE basETheartofthebarber.LearntheformsandtechniquestoconstructtheclassichaircutsoftheBarber,plusthe treatments for the care and maintenance of beards and moustaches. Construct two types of faded haircutswithscissorsand(electric)razors.Witnessa demonstration of shaving and cutting of the beard andmustacheusingrazorbladesandscissorswithanapplication of treatments specific to shaving.

thE ClassICsAstrong“backtoclassic”styledoesn’tmeanit’sastep backwards. The Classics collection created, by AlbertoCordobaandGermanMunster,demonstratesthat vintage is in fashion. Learn nine fundamental haircuts from classic barbering revisited with acontemporaryfeel.Eachhaircutandstylingtechnique,completedbybeardandmoustachecare,ischaracterizedbysimplicity,harmonyandattentiontodetails;“order”isthekeyword.

olympIC shapEsAglobal,all-men’sfashioncollection,fullofcurrentfashion trends. The Olympic Shapes collection is inspired by the movements of the Olympic disciplines, where the precision and at the same time the naturalness, of the movement interpret an innovativeandcurrenthairfashionexpression.Avisual segment will be presented on models followed by an interactive see and do workshop.

In-salon mEnu

tradItIon Is thE basE •HistoryofDEPOT®

•DiscovertheDEPOT® method of cutting hair •LearntheDEPOT® method of shaping the beard

and shaving ritual

tradItIon Is thE basE part 2 •PickupwhereTraditionistheBaseleftoff•Demonstrationoftwohaircutsusingclippers

and scissors •Extendedproductandstylingknowledge

tradItIon EvolvEs - shavIng (COMINGSOON)•WitnesstheDEPOT®shaveritual•Learn the importance of skin preparation

and aftercare•In-depthproductknowledgeofthe400

shave series

Photo courtesy of DEPOT®


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paul dIgrIgolIPaulDiGrigolihasmoreenergyandpassionthananyoneinthehairindustrytoday.Regardlessofwhateverhathe’swearing–author,hairdresser,speaker,salonorschoolowner–Paulbringsauniqueblendofenthusiasm,integrity,andhumortoeverythinghedoes.Anindividualwholiveswhatheteaches,Pauldelightsinsharingthebestofwhathe’slearnedduringalmostfourdecadesintheindustry.Heengageshisaudienceand gets people moving (figuratively and literally!) on their way to success. Through his unstoppable energy and unmatched passion, Paul has touched the lives of thousands of cosmetologistsacrosstheUnitedStates.Duetohisentrepreneurialbackground,hehashadfirst-handexperienceintheimportanceofteambuilding,personaldevelopment,leadershipskills,andevenhealthandwellness.Paul’smotivationalseminarsgobeyondyourexpectations.Joinusforone,twoorallthreeoftheseminars.

buIldIng a hEalthy salon (salon ownErs)Asasalonowner,Paulhasseenhowasingledecisioncanaffectthefateofasalon.From hiring the right stylists to building brand awareness, you have to be ready to takepositiveactionsandavoidmissteps.Withthismotivationalseminar,youwillbeready!BepartoftheexcitementwhenPaulsharesthesecretsofAmerica’sbestsalons.You’llhaveaterrifictimesharpeningyourleadershipskillsanddiscoveringnew ways to stand out from your competition.

EntrEprEnEurs bEhInd thE ChaIr (stylIsts)Inordertothriveasastylist,it’snotenoughtohaveanentrepreneurialspirit,youalsoneedthetoolstotranslatethatspiritintoaction.Inthisexcitingseminar,Paulwillsharethestrategiesandsecretsoftheworld’smostsuccessfulhairstylistsandentrepreneurs and give you the confidence and insight to increase your value to the marketplace. Come unleash your inner entrepreneur!

thE art of lEadErshIp (salon ownErs & stylIsts)Nomatterwhatstageyou’reatinyourcareer—owner,educatororstudent—improvingyourleadershipskillsisthesurestwaytoadvance.Inthisdynamicseminar,Paulwillteachyoudifferentwaystolead,howtomotivateothers,problem-solvingtechniques,andhowtoearntherespectofeveryonearoundyou.You’llleavereadytosetanexampleandtocreateacultureinwhicheveryonewillnotjuststrive, but thrive.

bEauty bloggIng pIxIESarahLouWho,theBeautyBloggingPixie,willhelpyoudefineasocialstatus,developyourintentions,fillyourbookandgainalocalfollowing.Everythingisaboutrelationships,learn how building relationships with each salon guest can build your platform and take yourbrand(yourself)tothenextlevelsocially.Whetheryouchoosetoattendatthenovicelevel,masterlevelorbothyouwilltakeawaymultipletipsandtricksonmaximizingyourbio,geotaggingpostsandIGstories,effectivehashtagsonpostandIGstories,andtheimportanceofinteractingoncommunitypagesandposts.@sarah_louwho

S•R Education RazoR cuttingS•REducationbelievesinhigh-quality,haireducationforall.Withafocusonsimplifyingtechniques,thecuttingprogramprovidesyouwiththeskillsyouneedtomeettheuniquedemandsofyourguests.Razorcuttingwillfeatureavarietyofhaircuts(longandmediumlengths,shag,fringeandfaceframing).Youwilllearnwhentouseastraightrazorvsaguardedrazor.Overatwodayperiodexperiencetheimportanceofbodyposition,fingerposition, sectioning and much more. www.sallyrogerson.com

bEauty Industry ICons

Photo courtsey of Reflection Collection, by Angelo Seminara for Davines

Professional Salon Concepts

pscthespace

@pscspace

www.professionalsalonconcepts.com

9610MoenAvenue•Joliet,IL60436

Phone:815-744-3384

our story - home - professional salon concepts€¦ · in addition, we offer in-salon education as...

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