our readers are your customers.€¦ · readers like never before! with an easy to use, friendly...
TRANSCRIPT
FLORIDA RANKS #1 INAngler Participation | Angler Expenditures | Economic Impact | Boat, Motor,
Tackle & Accessory Sales | Annual Fishing Trips | Fishing World Records
OUR READERS ARE YOUR
CUSTOMERS.
2016 MAGAZINE MEDIA KIT
CONTACT: [email protected] 954.942.7261
FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+
SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS
*on
a p
er is
sue
bas
is
BOAT SHOWS & EVENTS:Ft. Lauderdale Int’l Boat Show, Palm Beach Int’l Boat Show, Miami Int’l Boat Show, Ft. Myers Boat Show, Suncoast Boat Show, Naples Boat Show, Stuart Boat Show, Frank Sergeant Outdoor Expo, ICAST
AIRPORT DISTRIBUTION:Miami Int’l, Ft. Lauderdale/Hollywood Int’l, Palm Beach Int’l, Ft. Myers, Sarasota, Tampa, Orlando, Jacksonville, Pensacola, Tallahassee & Panama City
NEWSSTAND RETAILERS:
The Largest Fishing Magazine In Florida!
Bimonthly distribution with 60-day shelf life equals twice the exposure for half the price! Florida Sport Fishing is prominently displayed on newsstands at international airports, supermarkets, convenience stores, bookstores, boating accessory stores, national retailers, boat shows, tournaments and bait & tackle shops across Florida and beyond with additional distribution in every coastal state around the country, Canada, The Bahamas and the Caribbean.
#1 ON NEWSSTANDS!FLORIDA SPORT FISHING DISTRIBUTES MORE COPIES ON NEWSSTANDS THAN ANY OTHER FISHING MAGAZINE IN THE STATE!*
FLORIDA SPORT FISHINGREADERS:Visit advertiser’s
websites & social networks
Purchase products or services seen in ads
Make purchasing decisions based on recommendations
95% are male. Average age: 38
99% use the Internet
Average household income: $113,879
79% fish more than 36 days per year
81% own an outboard-powered boat
98% utilize marine electronics
99% have fished fresh and saltwater
#1 WITH SUBSCRIBERS!ANYONE WHO FISHES IN FLORIDA OR WISHES THEY DID, READS FLORIDA SPORT FISHING!
FSF HEADQUARTERSPOMPANO BEACH, FL
STATEWIDE COVERAGE& BEYOND!
DIGITAL SUBSCRIPTIONS AND BACK ISSUES AVAILABLE TO READERS WORLDWIDE!
Mac & PC Smartphones Tablets
Powered by
2016 MAGAZINE MEDIA KIT
DEMOGRAPHICS
CONTACT: [email protected] 954.942.7261
FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+
SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS
Florida Sport Fishing maintains a flexible editorial schedule in order to provide our readers the most up-to-date information. Each exciting bimonthly issue is jam packed with a healthy mix of informative editorials and intelligently written columns relevant to inshore, offshore and freshwater fishing and boating across Florida and beyond – all complimented by The Florida Magazine Association’s “Best Overall Design” award, spectacular photography, and easy–to-follow illustrations.
Feature Editorials: From around the stateGear Guide: New and innovative productsBaitfish Profiles: Tips for catching
and rigging live baitPro’s Tip: Advice from leading anglersRigging Station: Keeping anglers connectedTournament Recap: Tales from the top tourneysBoat Previews: Latest models and innovationsSafe Boating: Skills every boater must knowService & Repair: Minor fixes to major retrofitsCaptain’s Kitchen: Savor fresh Florida seafoodMarine Electronics: Latest navigation, fish-findingand entertainment systemsInsider Secrets: What’s hot and what’s notFreshwater Advisor: Tips for sweet water successBait Wars: Natural vs. ArtificialDestination Fish: Explore the world’s richest seas
Ad Size 1x 3x 6x (One Year)
1/16 Page $196 $184 $171
1/8 Page $393 $368 $343
1/6 Page $524 $491 $458
1/4 Page $787 $737 $687
1/3 Page $1049 $983 $916
1/2 Page $1574 $1474 $1374
Island $1999 $1849 $1699
2/3 Page $2099 $1966 $1832
Full Page $3149 $2949 $2749
Junior Spread $3149 $2949 $2749
Full Spread $6298 $5898 $5498
Cover 2 & 3 $3749 $3549 $3349
Cover 4 $3999 $3799 $3599
RATE BASE: 70,000 (net rate per issue)
PRODUCTION SCHEDULEIssue Theme Ad Close Art Due On Sale Extra Distribution
Jan./Feb. 2016 Gear Guide Nov. 11, 15 Nov. 16, 15 Dec. 16, 15 Miami Int’l, Palm Beach Int’l, Stuart & Naples Boat Shows
Mar./Apr. Shallow Water Issue Jan. 08, 16 Jan. 15, 16 Feb. 16, 16 Palm Beach Int’l & Suncoast Boat Shows, Frank Sergeant Expo
May/June Offshore/Big Fish Issue Mar. 11, 16 Mar. 18, 16 Apr. 19, 16 Pompano Beach Saltwater Circuit & Ocean Promotions Events
July/Aug. Gulf Coast Issue May 11, 16 May 16, 16 June 20, 16 ICAST
Sep./Oct. The Best of FSF July 15, 16 July 20, 16 Aug. 22, 16 Ft. Lauderdale Int’l & Ft. Myers Boat Shows
Nov./Dec. Boat Show Issue Sep. 16, 16 Sep. 21, 16 Oct. 19, 16 Ft. Lauderdale Int’l, Miami Int’l & Palm Beach Int’l Boat Shows
(Editorial theme subject to change)
2016 MAGAZINE MEDIA KIT
SCHEDULE & RATES
CONTACT: [email protected] 954.942.7261
FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+
SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS
VIEWS 2 MILLION ANNUALLYPAGES 5,000+
SPECSStandard IAB Guidelines (www.iab.net)All units launch new browser windowAccepted file formats .fla, .jpg, .gif, .swf, .png, .htmlMaximum load size not to exceed 30kAnimation length not to exceed 15 seconds
ACCEPTED DELIVERY MODESEmail, File Transfer Service, CD/DVD or Flash Drive.EMAIL TO: [email protected] TRANSFER SERVICE:You may use your choice of service. (Dropbox, Hightail, WeTransfer, etc.)
2016 WEBSITE ADVERTISING
2 MILLION PAGE VIEWS ANNUALLY!
THOUSANDS OF PAGES!
#1 ONLINE EXPERIENCE
Site Skin
CustomSize
Both Sides
Winner Golden Web Award
Regional Fishing Reports
Inshore, Offshore & Freshwater
New Gear, Hot Destinations & Useful Rigging
Techniques
The Latest Tackle, Electronics, Apparel &
Accessories
Boat Previews, Events, Recipes,
Humor & So Much More
1. expressed in pixels 2. cost per thousand impressions
ROS WEB BANNERS(Design services included)
Type Size1 Rate2
(min 50k impressions)
Leaderboard 728×90 $13 CPM
Half Page 300×600 $13 CPM
Med. Rectangle 300×250 $9 CPM
Homepage Peel Custom $15 CPM
EXPANDABLE WEB BANNERS(Design services included)
Type Size1 Rate2
(min 50k impressions)
Leaderboard 728×90to 728x270 $15 CPM
Med. Rectangle 300×250to 550×250 $11 CPM
EXCLUSIVE EMAIL BLASTS(Guaranteed delivery to active Florida anglers/boaters)
Size1 Rate
600xVariable $999/100,000 recipients
600xVariable $2499/300,000 recipients(can be divided into 3 separate blasts)
BOAT/RESORT/PRODUCTVIDEO PREVIEWS(Client provided. Production services quoted upon request.)
Duration Rate
3:00–5:00 $999/36 months
Half Page300×600
Medium Rectangle
300×250
Leaderboard 728×90
BRAND BLOCKING(Home Page)Includes Skin, (1) Leaderboard,(1) Half Page, (2) Med. Rectangle
Rate $700/week
SITE SKINRate2
(min 50kimpressions)
$30 CPM
PREMIUM EXPOSURE
WEBSITE ADS
FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS!
CONTACT: [email protected] 954.942.7261
FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+
SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS
2016 MAGAZINE MEDIA KIT
New for 2016Florida Sport Fishing DigiMag®
CONNECTWITHREADERSLIKE NEVERBEFORE!With an easy to use, friendlyinterface, Florida Sport Fishing’s all new digital magazine draws readers in and encourages engage-ment with your content 24/7/365, and on any device. Users customize their experience in ways that add value to the online experience.
...a launchpad for web interactivity withE-mail and weblinks automatically identified.
Easy To Use & Reader FriendlyWith Exclusive Bonus Content!
Ad Size 1x 3x 6x (One Year)
Full Page $998 $898 $798
1/2 Page $499 $449 $399
Presentation Page $1998 $1998 $1998Vertical Margin Ads,120x396 pixels (20) $399 $399 $399
RATES(Per Issue)
Enhancement
Video/Photo Slide Show $199
.mp3 audio/music file $99
DIGITAL AD ENHANCEMENTS(Per Issue)
PRODUCTION SCHEDULEIssue Ad Close Art Due Launch
Jan./Feb. Nov. 30, 15 Dec. 07, 15 Dec. 21, 15
Mar./Apr. Jan. 31, 16 Feb. 08, 16 Feb. 21, 16
May/June Mar. 31, 16 Apr. 08, 16 Apr. 21, 16
July/Aug. May 31, 16 June 08, 16 June 21, 16
Sep./Oct. July 31, 16 Aug. 08, 16 Aug. 21, 16
Nov./Dec. Sep. 30, 16 Oct. 07, 16 Oct. 21, 16
DIGIMAG®
CONTACT: [email protected] 954.942.7261
FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+
SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS
FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS!
CLICK FOR TRAILER
FORGET WHAT YOU’VE SEEN. Florida Sport Fishing TV is unlike anything on the air, bringing you a fresh, reality based approach to modern outdoor entertainment, while satisfying the state’s three million resident and visiting angler’s insatiable appetite for the latest tips, tricks, tactics and techniques. Each exciting episode encompasses a healthy mix of high-energy, on-the-water action with informative sponsored segments that keep viewers glued to their seats, all while the reality of what really unfolds on the water keeps the audience hooked and coming back for more!
2016 TELEVISION OPPORTUNITIES
EXCLUSIVE PARTNERSHIPS AVAILABLE.Ask your account executive for detailed information and rates on this exceptional opportunity to partner with Florida Sport Fishing TV.
SPORT FISHING ACROSS FLORIDA.#1 In Angler Participation#1 In Angler Expenditures#1 In Economic Impact#1 In Boat, Motor, Tackle & Accessory Sales#1 In Annual Fishing#1 In Fishing World Records
WHY FLORIDA SPORT FISHING TV ?National Exposure! Year-round exposure across all of Florida and beyond.Product Placement! Viewers are many times more likely to purchase products used and endorsed by professionals. Trust! Backed by a nationally distributed print publication anglers and boaters trust. Exclusivity! No competitive product or service permitted to participate.
WEEKS OF PRIMETIMETELEVISION EXPOSURE!52 NEW SEASON
STARTSJULY 2016
JULY 2016-JUNE 2017#1 OUTDOOR NETWORK IN FLORIDA9 Million HouseholdsThree to Five Airings Weekly
52 WEEKS OF EXCLUSIVE PRIMETIME TV EXPOSURE
TELEVISION
CONTACT: [email protected] 954.942.7261
FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+
SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS
ISLAND
Ad SizeTrim Size Full Size (w/bleed)
Width Height Width Height
Full Page Bleed* 8.375" 10.875" 8.625" 11.125"
2-Page Spread Bleed* 16.75" 10.875" 17" 11.125"
Junior Spread Bleed* 16.75" 5.3125" 17" 5.5625"
1/2 Page Bleed* 8.375" 5.3125" 8.625" 5.5625"
BLEED ADS
Ad Size Width Height
Island 4.375" 7.1875"
2/3 Page Vertical 4.8125" 9.875"
1/2 Page Vertical 3.5625" 9.875"
1/2 Page Horizontal 7.375" 4.8125"
1/3 Page Vertical 2.25" 9.875"
1/3 Page Square 4.8125" 4.8125"
1/4 Page Vertical 3.5625" 4.8125"
1/6 Page Vertical 2.25" 4.8125"
1/6 Page Square 3.5625" 3.167"
1/8 Page 3.5625" 2.25"
1/16 Page (Classified) 1.6563" 2.25"
NON-BLEED ADS
*Add an 1/8" bleed (.125") to trim size on all four sides.Please keep live matter 3/16" (.1875") from the trim.
2016 MAGAZINE MEDIA KIT
ACCEPTEDGRAPHIC FORMATPDF X/1–a:2001No application files will be acceptedAll color spaces must be process (CMYK) or grayscale. No RGB, LAB, spot colors, or embedded ICC profiles accepted. RGB, LAB, and ICC based colors must be converted to CMYK for print.All bitmap/raster elements must be at a resolution of 300 dpi.All fonts must be embedded.All files should have marks indicating trim and bleed. All marks must be outside the trim and bleed area of the document.For bleed ads, keep all live matter 3/16" from trim on all sides.Non-bleed ads must have a continuous border.
PRINTINGINFORMATIONTRIM SIZE: 8.375” × 10.875”PRINTING: Heat-Set Web OffsetBINDING: Perfect BoundCOLORS: CMYK Process INK LIMIT: 300%
ACCEPTED DELIVERY MODESEmail, File Transfer Service,CD/DVD or Flash Drive.
EMAIL TO:[email protected] TRANSFER SERVICE:You may use your choice of service. (Dropbox, Hightail, WeTransfer, etc.)SHIP MATERIALS TO:Florida Sport FishingAttn: Production Department750 E. Sample Rd., Bldg. 10, Ste. 5Pompano Beach, FL 33064MATERIAL STORAGE:Storage media and SWOP proofs will not be stored.
PROOFSKodak or Epson SWOP certified proof is required with ad submission for accurate color reproduction. If a proof is not provided, color reproduction is not guaranteed. Laser or inkjet proofs are not accepted.SEND PROOFS TO:Florida Sport FishingAttn: Production Department750 E. Sample Rd., Bldg. 10, Ste. 5Pompano Beach, FL 33064
ARTWORK TERMSAND CONDITIONSFlorida Sport Fishing will not be held responsible for errors in reproduction if files are submitted incorrectly as pertaining to the above guidelines and/or a SWOP certified color proof is not provided. No liability is assumed for reproduction quality of any material received after the ad closing date listed on our production schedule (for a copy of our production schedule contact your account executive). Charges will apply for any production work necessary to create a press-ready file. These charges will be billed to the client/agency.
ADVERTISING TERMS AND CONDITIONSThe contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at anytime. Publisher shall not be liable for any costs or damages if, for any reason, publisher fails to publish an ad or for errors in ad placement, or in the index of advertisers. No cancellations of space will be accepted after the closing date. Covers and inserts cannot be cancelled.
SPECIALTY ADVERTISINGGatefolds, spadeas, inserts, blow-in cards, and other forms of specialty advertising are accepted – subject to publisher’s approval and may not contain third-party advertisements.Contact your account executive for rates and specifications.
For more information on artwork submission contact: [email protected] 954.942.7261
ARTWORK SPECS