QuestlineeNewsletters

Ourpremierdigitalcontentdeliveryserviceforenergyutilities

Questline istheleadingcontentandcommunicationscompany dedicatedtothepursuitofunderstandingandreachingenergyutilitycustomers.Servingmorethan 480energyutilitiesinall50states,wedeliverrelevantcontentthatengages,educatesandentertains.

Whenyouestablisharelationshipwithus,weunlockthedoortoanunparalleledcatalogof1,500+energyutilityarticles,whitepapers,infographics,surveys,quizzesandvideosaboututilityinitiatives,customercommunications,customerbehaviormetricsandoutcomes.

OnlyatQuestline,utilityindustrycontent,communications,marketingtechnologyandanalyticscometogethertoilluminatewhatenergycustomerswant,needandvalue.

That’sengagement.

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OUTREACH.EVOLVED.

QuestlineeNewslettersareapremierenergyutilitycontentmarketinganddeliverysolutionthatboostscustomertrust,brandawarenessandsatisfaction.

▶ Aprovendigitalcommunicationsapproachusedby480+clientsformillionsofcustomers

▶ ProductandtechnologyenhancementsaredrivenbyQuestlineutilityfocusgroupstodetermineexpectations,needsandpreferences

▶ Expertiseisthedifference.OureNewslettersarebackedbyauniquecomplementofover50thought-leaders,engineers,topicexperts,marketers,developers,strategists,technicaladvisors,writers,producers,accountserviceprofessionals,designersandartdirectors– allunderoneroof.

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MOREFLEXIBILITY.MOREINSIGHT.MOREENGAGEMENT.

Thepathtoconsumerandbusinesstrustbeginswithpowerfulcontentmarketing

▶ Questline’seNewsletterswerecreatedspecificallyforenergyutilitiesthatserveEnterprise,KeyAccounts,SmallandMediumBusinessandResidentialcustomers.

▶ Asubscription-basedonlinesolutionwithper-useandunlimiteduseoptions,Questline’seNewslettersaredesignedtoincreasebrandawareness,buildtrustandenhancecustomersatisfaction.

▶ Real-timedataandanalyticsprovidesutilitieswithcustomerengagementintelligencethatcanbeusedtooptimizeandfuturemarketingefforts.

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PROACTIVEOUTREACH,SEGMENTEDTOYOURNEEDS

▶ RESIDENTIAL– Energy-savingtipsandpracticalhow-toinstructionandeducationforresidentialhomeowners

▶ BUSINESS– Intendedforsmall,medium,andmanagedkeyandenterpriseaccountstohelputilitiesstrengthen1:1relationshipswiththecontentandresourcesthatmattertobusybusinesscustomers

▶ ELECTRICORNATURALGAS– Contentcraftedspecificallyforeachenergytype

WhicheversegmentsyouselecttocompriseyoureNewsletters,allarecraftedwithfresh,compellingandengagingenergyutilitycontent,designedtocatchyourreaders’eyes,buildtrustandsolidifybonds.

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FLEXIBLE,DIVERSETEMPLATEDESIGNS

QuestlineeNewslettertemplatesandcontentlandingpagesaredesignedtoaccommodateyourutilitylogoandcorporatecolorsscheme.

Ourwhite-labeltemplatesareflexibleandworkseamlesslywithyourutility’sbrandingguidelines.

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FLEXIBLE,DIVERSETEMPLATEDESIGNS

▶ Prominent,modulardesigntoshowcasecontent

▶ Fullyresponsive,mobile-friendlyemailandarticlelandingpagetemplates

▶ Easy-to-scan,easy-to-read

▶ Enhancedvideoandmulti-mediaviewing

▶ Eye-catchingimagery

▶ Abilitytopromoteyourownprogramsandrebates

▶ Contentlandingpagesfeatureaclean,modernlookforsocialsharingfunctionality

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CLIENTADMINISTRATORPORTAL

▶ Reviewing,requestingchangesandapprovingeNewslettersareeasierthanever

▶ Flexibilityandconveniencewithcustomdeploymentschedules

▶ Simple,comprehensiveviewsofyourcustomeractivity

▶ Improvedreportingandanalytics,alignedwithourEngageplatform,toreviewperformancemetricsandcustomerengagement

▶ Easieraccesstodetailedreporting,includingclicks,clickmaps,bouncesandunsubscribes

Ouruser-friendlyAdministrator’sPortal– theenginebehindQuestlineeNewsletters- isyoursecureinterfaceintoyourdigitalprogram.

Here,you’llfind:

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CLIENTADMINISTRATORPORTAL

TheAdministrator’sPortalalsofeatures:

▶ Consistencyofdatasetsandabilitytocustomizepreferencecenters,withalllistsconvenientlyhousedinoneplace

▶ ConvenientfullAPIandfileautomationfunctionalityforsynchronizationofsubscriberandengagementdatawithaCRMorothersystems

▶ Enhancedcustomertargetingcapabilitieswithmulti-level,real-timelistsegmentationanddynamiclistmatchingbyattributes

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STRONGERENGAGEMENTBEGINSWITHENEWSLETTERSUtilityeNewslettershadthesecond-highestengagementrateinQuestline’s2017AnnualBenchmarksReport,secondonlytoWelcomeSeriescampaigns.

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STRONGERENGAGEMENTBEGINSWITHENEWSLETTERSContinuedengagementbetweenone-timeemaileventsiscriticaltocustomersatisfaction.

WeseeconsistentlythateNewsletterreaderswhointeractwithautility’speriodicpublicationare:

▶ Morelikelytoopenfutureemails

▶ Moreengagedwithfutureemails

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QUESTIONS?