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OUR READERS
- The Businesswoman Magazine’s readers are
dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful careers, and holding high personal and household income.
- The Businesswoman Magazine’s readers enjoy an affluent lifestyle thanks to their financial social independence. They love shopping and are brand-conscious. They want to be the first ones to know about the latest trends and innovations in fashion, beauty and lifestyle. They value anauthoritative, guiding hand in choosing the best out there.
While fully appreciating the material life, they also pursue spiritual fulfilment and satisfaction. They love to read and be entertained. They are selective about their reading material, demanding substance and quality. They care about what is happening globally. They are advocates for women’s rights and want to see a better world.
PUBLICATION DETAILS
FREQUENCY
Monthly on the 1st
CIRCULATION
30,000 copies
LANGUAGE
Vietnamese & English
COVER PRICE
VND 34,900 per copy
BOOKING DEADLINE
31 days before
publication date
ESTABLISHED
Since 2008
PAPER QUALITY
C’250 for cover & C’100 for
inside pages. Paper imported
from Switzerland
5%
Excutive 18% 31%
21% 21%
10% 15 - 24 15%
25%
28% VND 25,000,001
32%
AUDIENCE DEMOGRAPHICS
OCCUPATION
Executive: 31%
Manager: 25%
Professional: 21%
Entrepreneurial: 18%
Others: 5%
AGE GROUP
40 & Above: 10%
35 - 39: 18%
30 - 34: 32%
25 - 29: 25%
15 - 24: 15%
INCOME (PER MONTH)
VND 40,000,001 & Above: 25%
VND 25,000,001 - VND40,000,000: 32%
VND 10,000,001 - VND25,000,000: 28%
VND 10,000,000 & Below: 15%
Others
Others 5%
Entrepreneurial Entrepreneurial
18%
Professional Professional
Manager 25%
Excutive 31%
Manager 25%
15 - 24 15% 25 - 29 25%
40 & 40 & Above
Above 10% 15%
35 - 39 18%
25 - 29 25%
30 - 34 32%
35 - 39 18%
30 - 34 32%
VND 10,000,000
& Below 15%
VND 10,000,001 VND 25,000,000
28%
VND 10,000,000 & Below
VND 40,000,001 VND 40,000,001 & A bove
& Above 25%
VND 10,000,001 VND 25,000,000
VND 25,000,001 VND 40,000,000 VND 40,000,000
32%
[email protected] | Hotline 0937 231 258
DISTRIBUTION
[1] SUBSCRIPTION
[2] NEWSSTANDS
[3] MAJOR BOOKSTORES
Fahasa, Phuong Nam Book (PNC), Alphabooks, Minh Khai, Nguyen Van Cu, Thang Long, Nhan Van, Tribooks, Saigon Book, 175 (HN), 55 Trang Tien (HN), Bo Ho (HN), Giao Duc (HN), Minh Lam (HN), Xunhaxaba, Global Triple-T Llc
[4] SUPERMARKET CHAINS
Shop&Go, Citimart, Maximark, Select Mark, Circle K, Intimex (HN), Guardian, Familymart
[5] SPECIAL LUXURY CHANNELS
ª High-end coffee shops
PA N T O N E 87 1C PA N T O N E 18 0 5C C 20- M2 5- Y 60- K 25
C 0- M 91- Y 1 00- K 23 Highlands, Starbucks, Ciao, Coffee Bean and Tea Leaf, Illy Espressamente, NYDC, Gloria Jeans, Trung Nguyen, Paris Deli, Terrace, Molinari, Soho, L’Usine, Le Jardin de Sao Mai, La Cantine on the 6, Mojo Sheraton, L’ Appartement, The Loft, Casbar, La Fenêtre de Soleil, Java, Cosmo, Things, Sax n’Art, Angelina Café, Noa Centec Tower, Press Corner, Hi-End Café, Sen’s Passion, Tous les Jours, Delizia, Mio (HN), Diva (HN), Moca (HN), R&R Hanoi Tavern, City View (HN)
ª 5-star hotels
o n b l a c k b a c k g r o u n d o n c o l o r b a c k g r o u n d
Caravelle Hotel, Park Hyatt Saigon, InterContinental Asiana Hotel Saigon, New World Hotel Saigon, Legend Saigon, Rex Hotel, Majestic, Movenpick Saigon, Renaissance Riverside, Windsor Hotel & Plaza, Sofitel Plaza Saigon, Equatorial Hotel, Sheraton Saigon, Norfolk Hotel, Duxton Hotel, Saigon Morin Hotel (Hue), Ana Mandara (Hue), Melia Hotel (HN), Daewoo (HN), Hilton (HN), Nikko (HN), Sofitel Metropole (HN), Imperial Hotel (Vung Tau)
vi ênt ytậpKohFi ne BếnNghé, Quận1, Tp. HCMĐT: (08) 38234423
Kohof Fi neCo., Lt d.
War d, Di st r ict. 1, HCMor •Tel :( 08) 38234423
ª 5-star luxury resorts
Furama, Fusion Maia Da Nang, Boutique (Hoi An), Palm Garden (Quang Nam), Swiss-Bel Hotel Golden Sand (Quang Nam), Princess d’Annam Resort & Spa, L’Anmien Beach Resort, Mia Resort and Spa Nha Trang, Ana Mandara, Evason Ana Mandara, Vinpearl Resort and Spa, Sunrise Beach Resort Nha Trang, Six Senses Hideaway Ninh Van Bay, Cham Villas Boutique, Life Resort Quy Nhon, Sea Links City, Golden Coast
ª Golf courses
Phu My Hung Golf, Vietnam Golf Club (HCMC), Saigon South Golf Club (HCMC), Twin Doves Golf Club (Binh Duong), Song Be Golf Resort (Binh Duong), Dong Nai Golf Resort, Long Thanh Golf, Vung Tau Paradise Golf, Diamond Bay Golf (Nha Trang), Sea Links Golf & Country Club (Phan Thiet), Ocean Dunes Golf (Phan Thiet), Kings’ Island Golf (HN), Van Tri Golf Club (HN), The Dunes Golf Da Nang, The Montgomerie Links Vietnam (Quang Nam), Da Lat Palace Golf, Royal Golf Club (Ninh Binh)
ª First-rate restaurants
P a n t o n e D S- 31 2- 1C C 2 0 M0 Y 1 0 0K 40
ThànhCôngcủaTNH HđoànThai Cui s i ne Lầu1, P. 12t òanhàKum HoAsi anaPl aza,
39LêDuẩn, Phườngwww. fi necui si ne. vnhoặc•www. koht hai. com . vn- Fax: ( 08) 38223383 Am ember Thai Cui si negroup
Fl oor 1Uni t 12Kum HoAsi anaPl aza, 39LeDuan, BenNghewww. fi necui si ne. vnCit ywww. koht hai .com. vn- Fax:( 08) 38223383 P a n t o ne
D S - 1 7 7- 1C C 80 M 1 00 Y 0 K 1 0
P a n t o n e D S- 32 9- 8C K 4 0
Koh Thai, Le Petit Hanoi, Amigo, Lion City, The Elbow Room, Skewers Mediterranean, Au Lac do Brazil, Elbow Room, The Grill Duxton Hotel, The Bar Duxton Hotel, Lac Thai, Mai Thai , Thai Village, WE Lounge, Rooftop (HN), Snap, Central SunWah, Juice, 3A3 Thanh Noi, Đức Bảo Gartenstadt, Wrap&Roll, Kissho
ª Beauty Salons
L’Apothiquaire, V Spa & Beauty, Jasmine Spa, Perfect Skin Lab, Vichy, Wella, L’Oreal Professional, Clairol, System Professional
ª Department stores
Diamond Plaza, Parkson, Crescent Mall, Times Square
[6] ORGANIZATIONS & UNIONS
The Vietnam Chamber of Commerce and Industry (VCCI), Saigon Businesswoman Club, CEO&CIO Club, CEO Club, Young Business Association (YBA), Center of School for Woman leader – Vietnam Woman’s Union, Hanoi Business Association (HBA)
[7] VIP LOUNGE
Vietnam Airlines, Jetstar Pacific, Air Mekong, JAL, Philippine Airlines, Thai Airways, Air France, Cathay Pacific, Lufthansa
[8] CINEMA
Megastar, Galaxy, Cinebox
[9] COMPANY’S OFFICE
Unilever, P&G, MeadJonhson, Vinamilk, ANZ, Techcombank, Triumph
[email protected] | Hotline 0937 231 258
N=100
RESEARCH FINDINGS ON BUSINESS PUBLICATIONS
FREQUENT READING
IS THE 2nd MOST FREQUENTLY READ
WOMEN’S MAGAZINE
%
Total Male Female Private company directors
First line managing executive
1st
Tiếp Thị Gia Đình
15
35
11
31
26
45
15
32
15
37
Thành Đạt 15 35 16
36 9 32 15
35 14 35
Doanh nhân Sài Gòn 6 35 7
35 4 32 8
31 4 38
Thời báo Kinh Tế Sài Gòn 10 31 13
32 2 26 12
32 8 29
Sài Gòn Tiếp Thị 7 29 7
28 8 32 5
29 9 29
Nhịp Cầu Đầu Tư 8 24 7
22 9 30 6
22 9 26
Doanh nhân & Pháp luật
Thế Giới Doanh Nhân
4
2 24
23
5
2 24
22
2
2 23
25
6 29
25
2
3 18
21 Vietnam Investment Review 4
22 5 24 2
15 5 26 3
17
Thời báo Kinh Tế Việt Nam 5 21 6
25 9 5 18 4
24
2nd
The Saigon Times
Nữ Doanh Nhân
10
7 19
17
9 8
16 11 26
21
40
7
7 12
17
6
12 16
25
Phong Cách Doanh Nhân 3 16 3
16 2 15 3
18 3 14
Thời báo Doanh Nhân
Tạp chí Marketing Việt Nam
3
3 15
12
3
4 18
14
2 6
6
2
2 15
11
3
4 14
13 Kinh Tế & Đô Thị
8 8 8 8 8
N=200 N=147 N=53 N=100
Read in the past 3 months Most frequently read
Q1c. Economy/ Business Reviews have ever read during the last 3 months Q1d. The most frequently read Economy/ Business Review Source: FTA Research & Consulfant
77
36 46
48
37
29
36
36 39
35
N=100
BRAND AWARENESS
IS THE 3rd MOST FAMILIAR MAGAZINE
AMONG VIETNAMESE WOMEN
%
Total Male Female Private company directors
First line managing executive
1st
2nd
Tiếp Thị Gia Đình
Doanh nhân Sài Gòn
45
43 68
66
39
44 65
64
40
62
70
40
41 66
66
50
45 70
65
Sài Gòn Tiếp Thị 39 61 37
61 43 60 39
62 38 59
Thế Giới Doanh Nhân
Thành Đạt
34
42 61
58
33
44 64
60
36
34 51
53
36
43 65
61
31
40 56
55 Doanh nhân & Pháp luật 34
55 34 57 32
51 42 66 25
44 Thời báo Kinh Tế Sài Gòn 35
51 37 54 28
42 34 49 35
52 Nhịp Cầu Đầu Tư 30 48 29
46 34 51 29
49 31 46
Vietnam Investment Review 32 45 34
48 25 34 29 43
Thời báo Kinh Tế Việt Nam 27 44 30 19
34 18 40 36
3rd
Kinh Tế & Đô Thị
Nữ Doanh Nhân
Thời báo Doanh Nhân
17
23
21
39
39
39
17
14
22
40
17
17
43 49
36
68
17
22
22
37
37
39
17
24
20
41
41
38 Phong Cách Doanh Nhân 25
38 25 25 43 27
40 23 36
The Saigon Times 22 37 20
37 26 14 34 29
Tạp chí Marketing Việt Nam 22 36 28
42 6 19 19
36 25
N=200 N=147 N=53 N=100
Ever heard or ever known about Ever read
Q1a. Economy/ Business Review ever heard/ ever known. Q1b. Economy/ Business Review ever read.
Source: FTA Research & Consulfant
[email protected] | Hotline 0937 231 258
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IN EVERY ISSUE
WOMAN OF THE MONTH
Interesting exclusive stories that explore the aspiration
of women in the business world today
BUSINESS & LIFE
Featured businesswoman shares how she balances
her business and personal life
PRETTY LADY IN BUSINESS
Our cover story - This section features
the fine-looking and stylish businesswomen
THOUGHTS OF GENTLEMEN
Discover what businessmen are
thinking about women doing business
ART OF MANAGEMENT
Tips from and for executives in HR,
marketing, strategy planning, and the like
MODERN FAMILY
Various topics concerning family lives
of contemporary businesswomen
A NON-WORKING DAY
A photo essay on a woman’s activities
on her free day
FASHION
Fashion collection previews, seasonal trends
BEAUTY
The latest in make-up products, tips from beauty
experts and applicable trends for women
IN STYLE
Practical "mix & match" advices fitting the image
of a businesswoman
ðeåp BEAUTY
86BUSINESSWOMAN MAGAZINE12.2012
biïën
TOC BUI sangtroångàanglaâmmûadiïîn Àöng2012.Trongàoá,nhûä
coá thïídïîdaângàûúåc tòm Thakoon,Jacobs,Owens...Karan,
Dêìutaåodûúä ngtoácn hiïnn g PROF ES SION NE L)
Keoxõttaåok iïíu toác chuyïn( LëOR EÁA LAi rFi x PROF ES SION NE L)
NEW ARRIVALS
An update on the latest products
that will make women elegant & beautiful
BRAND STORY
The making of well-known brands and companies
HEALTH & WELLNESS
In-depth coverage on health, disease prevention
and physical fitness
IN LOVE
Love stories of businesswomen
DÉCOR
A glimpse inside some of Vietnam’s most stylish homes
and offices to find the latest and most fashionable interior designs and trends
HIGH-TECH / AUTOMOBILE
Newest tech gadgets and latest automobiles
IN THE KITCHEN
Practical recipes and cooking tips
HER STUFF
Indispensable things for dynamic women
WHERE TO GO
Interesting destinations, travel tips, restaurants,
coffee shops, spas and salons
WHAT TO SEE
Our recommended movies, book titles, CDs and the like
SEE & THINK
A peek into a woman’s insights and sensitive moments
A publication for dynamic, successful and confident women
OUR ADVERTISERS
MEDIA AGENCY
BEAUTY
FRAGRANCES
READY-TO-WEAR
HANDBAG
UNDERWEAR
FINE JEWELRY
WATCH
MOTO CAR
EYEWEAR
DÉCOR
PHONE
vi ênt ytậpKohFi ne BếnNghé, Quận1, Tp. HCMĐT: (08) 38234423
Kohof Fi neCo., Lt d. War d, Di st r ict. 1, HCMor •Tel :( 08) 38234423
HI-TECH (TV, LCD, LAPTOP, DESTOP, PRINTER, CAMERA, DEVICES...)
BANK
HOME APPLIANCES
HOTEL
RESTAURANT
P a n t o n e D S- 31 2- 1C C 2 0 M0 Y 1 0 0K 40
RESORT
HR
SHOPPING MALL
HEALTHCARE
REAL ESTATE
EDUCATION
ThànhCôngcủaTNH HđoànThai Cui s i ne Lầu1, P.12t òanhàKum HoAsi anaPl aza,
39LêDuẩn, Phườngwww. fi necui si ne. vnhoặc•www. koht hai. com . vn- Fax: ( 08) 38223383 Am ember Thai Cui si negroup
Fl oor 1Uni t 12Kum HoAsi anaPl aza, 39LeDuan, BenNghewww. fi necui si ne. vnCit ywww. koht hai .com. vn- Fax:( 08) 38223383 P a n t o n e
D S- 1 7 7- 1 C C 80 M 1 00Y 0K 1 0 P a n t o n e D S- 3 2 9- 8 C K 4 0 AIRLINES
TRAVEL
INSURANCE
CAFÉ & DRINK
MATTRESS
COSMETIC SURGERY
A publication for dynamic, successful and confident women
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per
page
(VND) Bleed
size
(mm) Trim
size
Positions Vị trí
&
hình
thức
PAGES COVER 2 & 3 Trang
đôi
(Bìa 2 + Trang 3) IFCS 93,600,000 466 x
296 445
x
275
PAGES 4 & 5; 6 & 7; 8 & 9; 10 & 11 Trang
đôi
vị trí ưu tiên PPS 86,400,000 466 x
296 445
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275
trong FP 36,000,000 233 x
296 210
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(đứng/góc) 1/4V
1/4C 10,800,000 N/A 50
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nguyên trang PR-FP 36,000,000 Up to
700
words
+
2
images
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nguyên trang SP-FP 36,000,000 Up to
700
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trang đôi SP-DPS 69,120,000 Up to
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quảng cáo INS-FL 43,200,000 All 30,000
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*** Booking deadline: 31 days before issue date. *** Issue date: 1 day of every month ; Circulation: 30,000 copies/issue.
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Effective from 1st January 2015 Rates do not include VAT
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1/2 PAGE (VERTICAL/HORIZONTAL)
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st
*** Readers: Executive, Senior and Junior Manager, Owner, Officer… and businesswoman particularly. *** In order to guarantee special ad positions, a 20% position charge must be added to the space cos
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