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Page 1: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful
Page 2: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

OUR READERS

- The Businesswoman Magazine’s readers are

dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful careers, and holding high personal and household income.

- The Businesswoman Magazine’s readers enjoy an affluent lifestyle thanks to their financial social independence. They love shopping and are brand-conscious. They want to be the first ones to know about the latest trends and innovations in fashion, beauty and lifestyle. They value anauthoritative, guiding hand in choosing the best out there.

While fully appreciating the material life, they also pursue spiritual fulfilment and satisfaction. They love to read and be entertained. They are selective about their reading material, demanding substance and quality. They care about what is happening globally. They are advocates for women’s rights and want to see a better world.

PUBLICATION DETAILS

FREQUENCY

Monthly on the 1st

CIRCULATION

30,000 copies

LANGUAGE

Vietnamese & English

COVER PRICE

VND 34,900 per copy

BOOKING DEADLINE

31 days before

publication date

ESTABLISHED

Since 2008

PAPER QUALITY

C’250 for cover & C’100 for

inside pages. Paper imported

from Switzerland

Page 3: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

5%

Excutive 18% 31%

21% 21%

10% 15 - 24 15%

25%

28% VND 25,000,001

32%

AUDIENCE DEMOGRAPHICS

OCCUPATION

Executive: 31%

Manager: 25%

Professional: 21%

Entrepreneurial: 18%

Others: 5%

AGE GROUP

40 & Above: 10%

35 - 39: 18%

30 - 34: 32%

25 - 29: 25%

15 - 24: 15%

INCOME (PER MONTH)

VND 40,000,001 & Above: 25%

VND 25,000,001 - VND40,000,000: 32%

VND 10,000,001 - VND25,000,000: 28%

VND 10,000,000 & Below: 15%

Others

Others 5%

Entrepreneurial Entrepreneurial

18%

Professional Professional

Manager 25%

Excutive 31%

Manager 25%

15 - 24 15% 25 - 29 25%

40 & 40 & Above

Above 10% 15%

35 - 39 18%

25 - 29 25%

30 - 34 32%

35 - 39 18%

30 - 34 32%

VND 10,000,000

& Below 15%

VND 10,000,001 VND 25,000,000

28%

VND 10,000,000 & Below

VND 40,000,001 VND 40,000,001 & A bove

& Above 25%

VND 10,000,001 VND 25,000,000

VND 25,000,001 VND 40,000,000 VND 40,000,000

32%

[email protected] | Hotline 0937 231 258

Page 4: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

DISTRIBUTION

[1] SUBSCRIPTION

[2] NEWSSTANDS

[3] MAJOR BOOKSTORES

Fahasa, Phuong Nam Book (PNC), Alphabooks, Minh Khai, Nguyen Van Cu, Thang Long, Nhan Van, Tribooks, Saigon Book, 175 (HN), 55 Trang Tien (HN), Bo Ho (HN), Giao Duc (HN), Minh Lam (HN), Xunhaxaba, Global Triple-T Llc

[4] SUPERMARKET CHAINS

Shop&Go, Citimart, Maximark, Select Mark, Circle K, Intimex (HN), Guardian, Familymart

[5] SPECIAL LUXURY CHANNELS

ª High-end coffee shops

PA N T O N E 87 1C PA N T O N E 18 0 5C C 20- M2 5- Y 60- K 25

C 0- M 91- Y 1 00- K 23 Highlands, Starbucks, Ciao, Coffee Bean and Tea Leaf, Illy Espressamente, NYDC, Gloria Jeans, Trung Nguyen, Paris Deli, Terrace, Molinari, Soho, L’Usine, Le Jardin de Sao Mai, La Cantine on the 6, Mojo Sheraton, L’ Appartement, The Loft, Casbar, La Fenêtre de Soleil, Java, Cosmo, Things, Sax n’Art, Angelina Café, Noa Centec Tower, Press Corner, Hi-End Café, Sen’s Passion, Tous les Jours, Delizia, Mio (HN), Diva (HN), Moca (HN), R&R Hanoi Tavern, City View (HN)

ª 5-star hotels

o n b l a c k b a c k g r o u n d o n c o l o r b a c k g r o u n d

Caravelle Hotel, Park Hyatt Saigon, InterContinental Asiana Hotel Saigon, New World Hotel Saigon, Legend Saigon, Rex Hotel, Majestic, Movenpick Saigon, Renaissance Riverside, Windsor Hotel & Plaza, Sofitel Plaza Saigon, Equatorial Hotel, Sheraton Saigon, Norfolk Hotel, Duxton Hotel, Saigon Morin Hotel (Hue), Ana Mandara (Hue), Melia Hotel (HN), Daewoo (HN), Hilton (HN), Nikko (HN), Sofitel Metropole (HN), Imperial Hotel (Vung Tau)

Page 5: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

vi ênt ytậpKohFi ne BếnNghé, Quận1, Tp. HCMĐT: (08) 38234423

Kohof Fi neCo., Lt d.

War d, Di st r ict. 1, HCMor •Tel :( 08) 38234423

ª 5-star luxury resorts

Furama, Fusion Maia Da Nang, Boutique (Hoi An), Palm Garden (Quang Nam), Swiss-Bel Hotel Golden Sand (Quang Nam), Princess d’Annam Resort & Spa, L’Anmien Beach Resort, Mia Resort and Spa Nha Trang, Ana Mandara, Evason Ana Mandara, Vinpearl Resort and Spa, Sunrise Beach Resort Nha Trang, Six Senses Hideaway Ninh Van Bay, Cham Villas Boutique, Life Resort Quy Nhon, Sea Links City, Golden Coast

ª Golf courses

Phu My Hung Golf, Vietnam Golf Club (HCMC), Saigon South Golf Club (HCMC), Twin Doves Golf Club (Binh Duong), Song Be Golf Resort (Binh Duong), Dong Nai Golf Resort, Long Thanh Golf, Vung Tau Paradise Golf, Diamond Bay Golf (Nha Trang), Sea Links Golf & Country Club (Phan Thiet), Ocean Dunes Golf (Phan Thiet), Kings’ Island Golf (HN), Van Tri Golf Club (HN), The Dunes Golf Da Nang, The Montgomerie Links Vietnam (Quang Nam), Da Lat Palace Golf, Royal Golf Club (Ninh Binh)

ª First-rate restaurants

P a n t o n e D S- 31 2- 1C C 2 0 M0 Y 1 0 0K 40

ThànhCôngcủaTNH HđoànThai Cui s i ne Lầu1, P. 12t òanhàKum HoAsi anaPl aza,

39LêDuẩn, Phườngwww. fi necui si ne. vnhoặc•www. koht hai. com . vn- Fax: ( 08) 38223383 Am ember Thai Cui si negroup

Fl oor 1Uni t 12Kum HoAsi anaPl aza, 39LeDuan, BenNghewww. fi necui si ne. vnCit ywww. koht hai .com. vn- Fax:( 08) 38223383 P a n t o ne

D S - 1 7 7- 1C C 80 M 1 00 Y 0 K 1 0

P a n t o n e D S- 32 9- 8C K 4 0

Koh Thai, Le Petit Hanoi, Amigo, Lion City, The Elbow Room, Skewers Mediterranean, Au Lac do Brazil, Elbow Room, The Grill Duxton Hotel, The Bar Duxton Hotel, Lac Thai, Mai Thai , Thai Village, WE Lounge, Rooftop (HN), Snap, Central SunWah, Juice, 3A3 Thanh Noi, Đức Bảo Gartenstadt, Wrap&Roll, Kissho

ª Beauty Salons

L’Apothiquaire, V Spa & Beauty, Jasmine Spa, Perfect Skin Lab, Vichy, Wella, L’Oreal Professional, Clairol, System Professional

ª Department stores

Diamond Plaza, Parkson, Crescent Mall, Times Square

[6] ORGANIZATIONS & UNIONS

The Vietnam Chamber of Commerce and Industry (VCCI), Saigon Businesswoman Club, CEO&CIO Club, CEO Club, Young Business Association (YBA), Center of School for Woman leader – Vietnam Woman’s Union, Hanoi Business Association (HBA)

[7] VIP LOUNGE

Vietnam Airlines, Jetstar Pacific, Air Mekong, JAL, Philippine Airlines, Thai Airways, Air France, Cathay Pacific, Lufthansa

[8] CINEMA

Megastar, Galaxy, Cinebox

[9] COMPANY’S OFFICE

Unilever, P&G, MeadJonhson, Vinamilk, ANZ, Techcombank, Triumph

[email protected] | Hotline 0937 231 258

Page 6: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

N=100

RESEARCH FINDINGS ON BUSINESS PUBLICATIONS

FREQUENT READING

IS THE 2nd MOST FREQUENTLY READ

WOMEN’S MAGAZINE

%

Total Male Female Private company directors

First line managing executive

1st

Tiếp Thị Gia Đình

15

35

11

31

26

45

15

32

15

37

Thành Đạt 15 35 16

36 9 32 15

35 14 35

Doanh nhân Sài Gòn 6 35 7

35 4 32 8

31 4 38

Thời báo Kinh Tế Sài Gòn 10 31 13

32 2 26 12

32 8 29

Sài Gòn Tiếp Thị 7 29 7

28 8 32 5

29 9 29

Nhịp Cầu Đầu Tư 8 24 7

22 9 30 6

22 9 26

Doanh nhân & Pháp luật

Thế Giới Doanh Nhân

4

2 24

23

5

2 24

22

2

2 23

25

6 29

25

2

3 18

21 Vietnam Investment Review 4

22 5 24 2

15 5 26 3

17

Thời báo Kinh Tế Việt Nam 5 21 6

25 9 5 18 4

24

2nd

The Saigon Times

Nữ Doanh Nhân

10

7 19

17

9 8

16 11 26

21

40

7

7 12

17

6

12 16

25

Phong Cách Doanh Nhân 3 16 3

16 2 15 3

18 3 14

Thời báo Doanh Nhân

Tạp chí Marketing Việt Nam

3

3 15

12

3

4 18

14

2 6

6

2

2 15

11

3

4 14

13 Kinh Tế & Đô Thị

8 8 8 8 8

N=200 N=147 N=53 N=100

Read in the past 3 months Most frequently read

Q1c. Economy/ Business Reviews have ever read during the last 3 months Q1d. The most frequently read Economy/ Business Review Source: FTA Research & Consulfant

Page 7: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

77

36 46

48

37

29

36

36 39

35

N=100

BRAND AWARENESS

IS THE 3rd MOST FAMILIAR MAGAZINE

AMONG VIETNAMESE WOMEN

%

Total Male Female Private company directors

First line managing executive

1st

2nd

Tiếp Thị Gia Đình

Doanh nhân Sài Gòn

45

43 68

66

39

44 65

64

40

62

70

40

41 66

66

50

45 70

65

Sài Gòn Tiếp Thị 39 61 37

61 43 60 39

62 38 59

Thế Giới Doanh Nhân

Thành Đạt

34

42 61

58

33

44 64

60

36

34 51

53

36

43 65

61

31

40 56

55 Doanh nhân & Pháp luật 34

55 34 57 32

51 42 66 25

44 Thời báo Kinh Tế Sài Gòn 35

51 37 54 28

42 34 49 35

52 Nhịp Cầu Đầu Tư 30 48 29

46 34 51 29

49 31 46

Vietnam Investment Review 32 45 34

48 25 34 29 43

Thời báo Kinh Tế Việt Nam 27 44 30 19

34 18 40 36

3rd

Kinh Tế & Đô Thị

Nữ Doanh Nhân

Thời báo Doanh Nhân

17

23

21

39

39

39

17

14

22

40

17

17

43 49

36

68

17

22

22

37

37

39

17

24

20

41

41

38 Phong Cách Doanh Nhân 25

38 25 25 43 27

40 23 36

The Saigon Times 22 37 20

37 26 14 34 29

Tạp chí Marketing Việt Nam 22 36 28

42 6 19 19

36 25

N=200 N=147 N=53 N=100

Ever heard or ever known about Ever read

Q1a. Economy/ Business Review ever heard/ ever known. Q1b. Economy/ Business Review ever read.

Source: FTA Research & Consulfant

[email protected] | Hotline 0937 231 258

Page 8: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

DONNAKAR AN

DONNAKAR AN

MARCJAC OBS

RICKOWENS

THAKOON

Text:JENIFERVOÄ,RAINIE

TRÊÌN-Photography:TL

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Ácbuá iÁ Nhiïìucaáchbiïëntêëutoá laâm

MarcRickDonna

IN EVERY ISSUE

WOMAN OF THE MONTH

Interesting exclusive stories that explore the aspiration

of women in the business world today

BUSINESS & LIFE

Featured businesswoman shares how she balances

her business and personal life

PRETTY LADY IN BUSINESS

Our cover story - This section features

the fine-looking and stylish businesswomen

THOUGHTS OF GENTLEMEN

Discover what businessmen are

thinking about women doing business

ART OF MANAGEMENT

Tips from and for executives in HR,

marketing, strategy planning, and the like

MODERN FAMILY

Various topics concerning family lives

of contemporary businesswomen

A NON-WORKING DAY

A photo essay on a woman’s activities

on her free day

FASHION

Fashion collection previews, seasonal trends

BEAUTY

The latest in make-up products, tips from beauty

experts and applicable trends for women

IN STYLE

Practical "mix & match" advices fitting the image

of a businesswoman

ðeåp BEAUTY

86BUSINESSWOMAN MAGAZINE12.2012

biïën

TOC BUI sangtroångàanglaâmmûadiïîn Àöng2012.Trongàoá,nhûä

coá thïídïîdaângàûúåc tòm Thakoon,Jacobs,Owens...Karan,

Dêìutaåodûúä ngtoácn hiïnn g PROF ES SION NE L)

Keoxõttaåok iïíu toác chuyïn( LëOR EÁA LAi rFi x PROF ES SION NE L)

Page 9: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

NEW ARRIVALS

An update on the latest products

that will make women elegant & beautiful

BRAND STORY

The making of well-known brands and companies

HEALTH & WELLNESS

In-depth coverage on health, disease prevention

and physical fitness

IN LOVE

Love stories of businesswomen

DÉCOR

A glimpse inside some of Vietnam’s most stylish homes

and offices to find the latest and most fashionable interior designs and trends

HIGH-TECH / AUTOMOBILE

Newest tech gadgets and latest automobiles

IN THE KITCHEN

Practical recipes and cooking tips

HER STUFF

Indispensable things for dynamic women

WHERE TO GO

Interesting destinations, travel tips, restaurants,

coffee shops, spas and salons

WHAT TO SEE

Our recommended movies, book titles, CDs and the like

SEE & THINK

A peek into a woman’s insights and sensitive moments

A publication for dynamic, successful and confident women

Page 10: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

OUR ADVERTISERS

MEDIA AGENCY

BEAUTY

FRAGRANCES

READY-TO-WEAR

HANDBAG

UNDERWEAR

FINE JEWELRY

WATCH

MOTO CAR

EYEWEAR

DÉCOR

PHONE

Page 11: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

vi ênt ytậpKohFi ne BếnNghé, Quận1, Tp. HCMĐT: (08) 38234423

Kohof Fi neCo., Lt d. War d, Di st r ict. 1, HCMor •Tel :( 08) 38234423

HI-TECH (TV, LCD, LAPTOP, DESTOP, PRINTER, CAMERA, DEVICES...)

BANK

HOME APPLIANCES

HOTEL

RESTAURANT

P a n t o n e D S- 31 2- 1C C 2 0 M0 Y 1 0 0K 40

RESORT

HR

SHOPPING MALL

HEALTHCARE

REAL ESTATE

EDUCATION

ThànhCôngcủaTNH HđoànThai Cui s i ne Lầu1, P.12t òanhàKum HoAsi anaPl aza,

39LêDuẩn, Phườngwww. fi necui si ne. vnhoặc•www. koht hai. com . vn- Fax: ( 08) 38223383 Am ember Thai Cui si negroup

Fl oor 1Uni t 12Kum HoAsi anaPl aza, 39LeDuan, BenNghewww. fi necui si ne. vnCit ywww. koht hai .com. vn- Fax:( 08) 38223383 P a n t o n e

D S- 1 7 7- 1 C C 80 M 1 00Y 0K 1 0 P a n t o n e D S- 3 2 9- 8 C K 4 0 AIRLINES

TRAVEL

INSURANCE

CAFÉ & DRINK

MATTRESS

COSMETIC SURGERY

A publication for dynamic, successful and confident women

Page 12: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

quảng cáo Code Price

per

page

(VND) Bleed

size

(mm) Trim

size

Positions Vị trí

&

hình

thức

PAGES COVER 2 & 3 Trang

đôi

(Bìa 2 + Trang 3) IFCS 93,600,000 466 x

296 445

x

275

PAGES 4 & 5; 6 & 7; 8 & 9; 10 & 11 Trang

đôi

vị trí ưu tiên PPS 86,400,000 466 x

296 445

x

275

trong FP 36,000,000 233 x

296 210

x

275

đôi DPS 69,120,000 466 x

296 445

x

275

(đứng/ngang) 1/2V

1/2 H 18,720,000 N/A 100

x

275

/2 trang

(đứng/ngang) 1/3V

1/3H 12,960,000 N/A 65

x

275

/3 trang

(đứng/góc) 1/4V

1/4C 10,800,000 N/A 50

x

275

/4 trang

nguyên trang PR-FP 36,000,000 Up to

700

words

+

2

images

trang đôi PR-DPS 69,120,000 Up to

1,100

words

+

2

images

nguyên trang SP-FP 36,000,000 Up to

700

words

+

2

images

trang đôi SP-DPS 69,120,000 Up to

1,100

words

+

2

images

quảng cáo INS-FL 43,200,000 All 30,000

copies

*** Booking deadline: 31 days before issue date. *** Issue date: 1 day of every month ; Circulation: 30,000 copies/issue.

ADVERTISING RATES

Effective from 1st January 2015 Rates do not include VAT

(mm)

Special Positions:

INSIDE FRONT COVER Bìa 2 IFC 54,720,000 233 x 296 210 x 275

INSIDE BACK COVER Bìa 3 IBC 46,080,000 233 x 296 210 x 275

OUTSIDE BACK COVER Bìa 4 OBC 64,800,000 233 x 296 210 x 275 INSIDE FRONT COVER SPREAD: PREMIUM PAGE SPREAD: COVER SPREAD Bìa đôi CS 106,560,000 466 x 296 445 x 275

Inside Pages:

FULL PAGE Nguyên trang

SPREAD Nguyên trang

Trim Size: 210 x 275 mm Bleed Size: 233 x 296 mm Trim Size: 445 x 275 mm Bleed Size: 466 x 296 mm

1/2 PAGE (VERTICAL/HORIZONTAL)

1/3 PAGE (VERTICAL/HORIZONTAL)

1/4 PAGE (VERTICAL/CORNER)

1 1 1

210 x135

210 x 88

100 x 130

1/2 Vertical: 100 x 275 mm 1/2 Horizontal: 210 x 135 mm

STRIP AD chân trang STR 10,800,000 N/A 210 x 65

Advertorial/PR:

FULL PAGE Bài PR

SPREAD Bài PR

SHORT NEWS Tin ngắn 7,920,000 Up to 200 words + 1 image

Page sponsorship:

FULL PAGE Tài trợ

SPREAD Tài trợ

Inserts:

1/3 Vertical: 65 x 275 mm 1/3 Horizontal: 210 x 88 mm

1/4 Vertical: 50 x 275 mm 1/4 Corner: 100 x 130 mm Strip Ad: 210 x 65 mm

FLIERS Chèn tài

liệu

GENERAL INFORMATION *** Ad rate is not included VAT 10% and not included designing fee. *** Material delivery deadline: 14 days before issue date and file format: .AI, .EPS, .PSD, .TIF, .CDR, .PDF (High resolution: 350 dpi). Please contact us for more material requirements.

st

*** Readers: Executive, Senior and Junior Manager, Owner, Officer… and businesswoman particularly. *** In order to guarantee special ad positions, a 20% position charge must be added to the space cos

Page 13: OUR · OUR READERS - The Businesswoman Magazine’s readers are dynamic, successful and confident women. They are city-dwellers aged 24 and above. They are well-educated, have successful

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TĂNG NHUỆ KHÍ CH O NH ÂN VIÊN

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ReturningtoAsia G E N E R A L D I R E C T O R TDMTrading-Service-InvestmentCompany N G UYỄ NT H Ị HỒ N G HƯ Ơ N G KINH DOANH LÀ LẼ SỐN G Businessismyoxygen

THÁNG7/2014.

ISSUE2014

GENERALDIRECTOR

DR.R AF IKOT HOÅCOÁSÙÉN BAÃNNÙNG

KINHDOANH Aninstinctforbusiness

CHÀNG HAY G HEN?

Ajealousguy

QUỲNH THƯ

HAY

QUỲNH THƯ: REALISTIC OR PRAGMATIC? Englisharticlesfrompage133

SỐ Đ Ặ C B I Ệ T X U Â N

ISSUEI S S U E

N Ữ D O A N H N H Â N –T Ạ PC H Í T H Ư Ơ N G G I A C Ơ Q U A N N G Ô N L U Ậ N C Ủ A H I Ệ P H Ộ I D O A N H N G H I Ệ PT PH À N Ộ I

JENNIFER PHẠM

JENNIFER PHẠM: BE YOURSELF Englisharticlesfrompage133