our new powerpoint template · 2021. 5. 17. · northern plains v resource council v c-mcv ....
TRANSCRIPT
Solarize Campaign
What is Solarize?
Solarize is a way for an entire community to save
money on solar by motivating everyone to go solar
together, all at once!
Why Solarize?
Solarize Programs see to overcome 3 key
barriers to going solar:
• Cost
• Complexity
• Customer Inertia (Saying Yes! to going solar)
Essential Elements of a Solarize
Campaign
1. Competitive installer selection - Determine criteria
- Allow any interested installers to apply
- Select one participating installer
2. Community led outreach and education
- Holding educational events
- Sending mailers
- House parties
- Build an informational website
- And more!
3. Limited- Time Offer - Creates sense of urgency
- Helps in selecting an installer
- Keeps the campaign true to original intent- to get a
group of residents to go solar together, all at once.
Role of a community organization in
a Solarize Campagin
1. Simplify the questions
- Preselect the installer
- Compile important
information about
financing
- Help answer questions
along the way
2. Educate, create a buzz!
- Holding educational events
- Sending mailers
- House parties
- Build an informational website
3. “Sign people up”
-Generate a list of interested people to pass along to installer.
-At out reach events
-Through emails and social media
-Create “sign up” page on website
4. Celebrate!
Questions?