our mission is to · 2020. 6. 12. · our mission is to empower our clients to see the world...
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Our mission is to
empower our clients to
see the world through
the eyes of Australia’s
young people
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1.1 MILLION+
85,000 50,000
260,000+
700,000+
150,000+
members, including:
international students in AUS international members
opt-in email subscribers
SMS subscribers
Facebook followers
AND WE’RE STILL GROWING
7,000+new members
per monthfemale male
58% 42%
38%
62%
AGED UNDER 18
AGED 18 AND OVER
MEMBERSPER STATE
WA
SA
VIC
TAS
13%
7%
27%
1%
NT
QLD
NSW
ACT
1%
11%
38%
2%
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Study Status
Base: All respondents n=520
Year Level Living Situation
Age Gender State Region
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Study Status
Base: All respondents n=522
Year Level Living Situation
Age Gender State Region
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Study Status
Base: All respondents n=522
Year Level Living Situation
Age Gender State Region
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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March Detractors Passive Promoters
Total 74% 23% 2%14 – 17 year olds 83% 16% 1%18 – 25 year olds 66% 30% 4%
AprilDetractors Passive Promoters
Total 51% 39% 9%14 – 17 year olds 55% 35% 11%18 – 25 year olds 48% 44% 8%
MayDetractors Passive Promoters
Total 37% 48% 15%14 – 17 year olds 41% 47% 12%18 – 25 year olds 34% 49% 17%
Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Significantly higher/lower than total average.
Based on 95% confidence interval.
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Telling the story of Gen Y & Gen Z