our members are our customers. change this is a changing world; we must be prepared to change with...
DESCRIPTION
44,000 join each year 51,000 members leave Net loss: >280,000 since 1 July, 2007 Attrition rate (11-12) :12% (up from 10.8% in 07-08). * Source: North American Membership Strategic Plan (April 2012)TRANSCRIPT
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“Our Members Are Our
Customers”
INTRODUCING…
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Change
“This is a changing world; we must be prepared to change with it. The story of Rotary will have to be
written again and again.” Paul Harris, 1935
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44,000 join each year
51,000 members leave
Net loss: >280,000 since 1 July, 2007
Attrition rate (11-12) :12% (up from 10.8% in 07-08).
* Source: North American Membership Strategic Plan (April 2012)
Rotary Membership in North America*
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33% - members less than 1 year
50% - members less than 2 years
80% - members for less than 5 years
14% - “demographics” (death, relocation, etc.)
4
Of Those Who Leave
We can’t prevent demographics!
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Strengths: positive brand and prestige attracts many people to Rotary; great Rotarians who love Rotary!
Weakness: high member attrition rate.
Threat: changing world and internal resistance to change.
Opportunity: retool Rotary to fit today’s world!
SWOT Analysis
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Customer n – 1. “one that purchases a commodity or service.” Merriam-Webster Dictionary, 2011
“Customers? Rotary? What’s That About?
What Difference Does it Make?”
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“The Value Proposition”
INTRODUCING…
The “Value Proposition”
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0-5 Year Rotarians • Professional development (leadership, public speaking, etc.)• Networking• Service with peers
6-20 Year Rotarians • Service to community and world• Build and maintain friendships
20+ Year Rotarians • Maintain friendships• Service to community• World peace
Not “One Size Fits All”*
*Source: 2010 Zones 33&34 Survey, RC Bevin Wall & RC Jim Henry
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Engaging the Next Generation in RotaryWe Encourage:
We must make Rotary attractive to younger members for Rotary to survive!
• Start small.
• Build relationships before pushing membership.
• Explain the “why” of Rotary. Millenials are outcome focused. Emphasize: Through Rotary, 1 person can change the world!
• Avoid emphasizing rules, traditions, and rituals.
Michael McQueen, an authority onyouth trends and a member of the
Rotary Club of Crows News, New South Wales, Australia.
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How Do We Keep “Seasoned” Rotarians Engaged?
What Do We Do With Them?
• Monitor• Intervene •Re-Invite
•Re-engage•Re-think