• More from less• Going, going ... gone?• The silk highway• Forever young• Virtually here• Great expectations

• More people• A bigger world economy• Global water scarcity• Increasing domestic water demand• Increasing energy consumption• Increasing global energy demand• Energy investment

• Increasing carbon emissions & new markets

• Global food demand & supply challenges

• Higher & more volatile food prices• Increased biofuel production• Resource conflicts• Declining mineral ore grades & the rise

of recycling

• Implications • Opportunities

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• Biodiversity decline• No signs of slowing• Habitat fragmentation• Deforestation• Increasing the number of protected areas

• Efforts towards the protection of critical biodiversity sites are increasing

• Climate change impact• Extent of climate change impacts• Emissions & climate change forecast• Impact of climate change on biodiversity

• Implications • Opportunities

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• The shifting hotspot of world economic activity• Near term growth forecasts for world regions• The rise of China• Building a new world economy with BRICS• A growing middle class• Strong economic ties with Asia• Investment into Australia• Tourism as a growth export industry for

Australia

• Highs & possible future lows of global commodity prices

• Economic growth in China forecast to slow – but a soft landing likely

• Rise of industrialisation & steel use to slow in China

• Will India pick up the slack?• Increasing commodity supply from developing

countries• The Switzerland of Asia?

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• A new demographic profile• The situation in Japan• The whole world is getting older• Longer life spans• Retirement savings gap• Changed retirement models

• Lifestyle related illnesses• Diabetes on the rise• Fitness trend• Healthcare expenditure• Staying active

• Implications • Opportunities

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• The rise of the digital world can change business models

• Structural change in the retail sector fuelled by online competition

• The rise of internet enabled micro-transaction• A consumer trend – collaborative consumption

• The potential demand for teleworking• The “Anywhere Working City”• From offices to open plan, to activity based

to...?• Background operations• Freelancing models• Offshoring• Virtual crime & cyber security threats

• Implications • Opportunities

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• Moving upwards through Maslow’s hierarchy• Declining relative material consumption• Education spending is on the rise• Australians have increased spending on culture &

entertainment• Innovative personalisation• Tourism bounced back from the global financial downturn• Retail turnover is growing in the experience oriented sectors

& contracting in the products oriented sectors• Rising importance of moral and ethical dimensions for

consumers

• Humans are complex and income growth & class ascendancy can be associated with negative behaviours

• Loneliness & single person households• The expectation for face-to-face interaction• The expectation for fewer but stronger social relations• Basic (not great) expectations for billions of people• The millennium development goals• Heading in the right direction, but still so far to go

• Implications • Opportunities

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• Large levels of government debt internationallyReduced policy optionsCurrency wars, inflationary pressures

• Shifting government priorities – consumer directed care, mutual obligation, decline of the welfare society

• Shifting global power & centres of influence, oil & energy

• Implications • Opportunities

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• Tribalism – more connected to tighter groups (not necessarily geographic) social media, nationalism

• Relative decline of the middle class• Younger for longer – baby boomers last generation to

die? Refuse to act old, high baby boomers, ageing, • Gen Y, centennials have different attitudes –

immediacy, short termism, entitlement, lacking the scarcity fears of immediate post war boomers

• More pressured society – depression, drug & alcohol dependency on the rise

• Implications • Opportunities

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• More sophisticated consumers – higher expectations, better informed, increased comparison shopping, more likely to challenge

• Reverse consolidation – fragmenting markets, rise of specialists, niches, personalisation

• Involved through technology

• Opportunities

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• Implications

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