OUR FIRST APPKatrina MacColl, Caroline Innes, Liam Fisher, Ant Elstob, Cathi Watt

RESEARCH• To start we researched current Apps and picked ones we found

interesting.

• There are already over 500,000 Apps available in the categories of: • Health and Leisure• News• Social Networking• Entertainment• Education• Lifestyle• Games• Kids• Music• And LOADS more.

INITIAL IDEAS TRANSPORT APP•Our first idea was to make an App that would help people by telling them about some form of transport. TAXIWe asked some people what they would find useful and they said that a Taxi App would be good because it’s hard to track where your Taxi is by text and phone.

PLANE•We also thought about having an plane tracker App that would allow someone to enter the flight information and be able to watch a map that shows where the plane is.

We thought this idea will have almost certainly already be made, so we decided to steer away from it.

FASHION APP RESEARCHOur second idea was to make an app that looked at all clothing websites

and then put outfits together for the user. We looked at some current apps:

Outfit history app

This app lets you store pictures of yourself in different outfits so you can look back at them. One criticism of the app was that the pictures where too small.

River Island appDebenhams app

These two Apps are used to shop at their specific shop online.

TARGET AUDIENCE• Our target audience is people around 16-30. • We asked a group of people aged 16-26 about what they would what from the

App.

• The most common answers where-• Something that is easy to navigate• Works quickly • It takes budget into account• You can easily scan through a range clothes

• Our App would be used for someone who doesn’t have time to sit at a computer and

• flick through website after website so we had to make sure that the App was simple and

• had all the correct functions.

FASHION APP – 1ST IDEA

FEEDBACK FROM USERS-• The blue makes it look like it’s just for boys. • The price slider is a good idea.• They wouldn’t know they had to swipe to move to the next image.•It would be good if the I Phone’s camera could scan your body shape and find outfits to suit your body type.

This was our first mock up of the outfit App. The idea is you select male/female then the style you want. The app will then generate an outfit it thinks to suit your needs.We thought it could be improved by having more options to help narrow the search more.

SYMBOLS AND COLOURS• We looked into how we could use colours in our App. • We thought about colours that people commonly associate with

different sexes. We also used the symbols for girl and boy instead of writing it because they are well known.

• We wanted the clothes to be the easiest thing to see.• We looked at the squint test, which is where you squint your eyes to

see which area of the screen stands out the most.

• We also looked at how different colours are associated with different seasons.

• For example, 'Bright playful colours and soft pastels for spring/summer- customers look to spring for renewed energy, optimism and the promise of a brighter day‘.

HEURISTIC PRINCIPLES• Visibility of system status

This says that the system should keep users informed about what is going on through feedback within a reasonable time. As the user presses a button, it either highlights or proceeds to the next screen.

• Match between the system and the real worldOur system uses concepts which are familiar to them: for example, the touch screen and sliding effect have been used previously in different applications.

• Aesthetic and minimalist designThe interface only contains the necessary buttons for the user in order not to confuse them.

FASHION APP – 2ND IDEAThis was our 2nd idea, we changed the background colour to grey and added in a colour select section.

However we thought that it was all a bit too dark and nothing really stood out.

USER FEEDBACK-• A bit dull• Felt like I had to strain my eyes to see the writing.• Still looks a bit more aimed at men because of the dark colours.

WIRE FRAME FOR FINAL IDEA

LOGICAL PATH AND DESIGN CONSIDERATIONSShapeShape is the primary way to recognise what an object isRequires a high level of concentration, we use male and female symbols so that the user would know straight away that that is the choice they need to make.HueDifferences draw attention quicklyMeanings from social contextCan’t be relied upon as a sole communication vector (colour blindness)Limited number needed

SizeLarger = more attentionValueLight or darkContrasts in value are perceived quickly by the audienceHigh contrasts demand attention

PositionConveys hierarchyMost important element in the top left cornerCan create spatial relationships

FINAL FASHION APPCharacteristics of our final app:

•Male and Female symbols• White back ground •We added the dots at the bottom of each section to prompt swiping.• The logo is in the top left corner.• Price slider.• Options button so you can select different things on each part of the outfit.• Basket, in the top right corner.

Feedback:• Looks a lot brighter than the 2nd idea.• The options to choose are straight forward.• The simplicity of the design makes it easy to follow.