F E A R L E S SOur fearless attitude creates an upward

curve towards success for our clients and

us. Do we need to say more?

Aspire Cerebro Pvt. Ltd.Unit No. 515, 5th Floor, Western Edge Phase - II Off. Western Express Highway,

Borivali (E), Mumbai – 400066, Maharashtra, India. T 42527000

www.aspirecerebro.comwww.aspirecerebro.com

EXPERIMENTINGSUCCESSFULLY SINCE 2002

An action is never stupid, but refraining to take

one definitely is. That’s where we begin. We

believe that whatever our mind imagines, it can be

made real. After all, it was one of us who reached

the moon.

Who we are? A bunch of EXs.

Ex–MBAs, ex-finance professionals, ex-engineers,

ex-architects, ex-sales persons, ex-accountants,

ex-consultants and ex-fearful people flourishing in

a creative habitat living a ‘lifetime’ in every

moment.

EXPERIMENTINGSUCCESSFULLY SINCE 2002

An action is never stupid, but refraining to take

one definitely is. That’s where we begin. We

believe that whatever our mind imagines, it can be

made real. After all, it was one of us who reached

the moon.

Who are we? A bunch of EXs.

Ex–MBAs, ex-finance professionals, ex-engineers,

ex-architects, ex-sales persons, ex-accountants,

ex-consultants and ex-fearful people flourishing in

a creative habitat living a ‘lifetime’ in every

moment.

‘THIS’ is what we doPlaying safe is the only risk we don’t take. What else? We thrive on

bringing you fresh ideas every time. Backed by a rich, growing experience,

our fearless team is constantly evolving to bring you the best of us in:

advertising, branding, consulting, road shows, event

management, space designs, films, short films, mobile

apps, websites, social, online reputation management,

exhibitions and much more.

3600

Ask us for our Case Studies

Facilitated in breaking 2 Guinness Records for

clients’, using integrated marketing campaigns

Delivered Forty Five 17K resolution films in 10 days,

for an Award Ceremony in Dubai, making us one of

the select digital companies to develop this kind of

content

Made a corporate motion film using 120,000 origami

still images

Launched a Business Unit for an MNC in 2 days with

9 yard campaign

‘COME WHAT MAY’is the attitude we carry

Whatever the situation may ‘bee’, we aim for the honey!

It’s all about precision when it comes to planning and managing projects,

to ensure that you get the ‘output’ without fearing the ‘challenges’.

25+ MNCs across IT, Healthcare, FMCG, BFSI and

Service sectors experience a worry free delivery, ‘on

time’ and more importantly, ‘as planned’.

I will not do it again

I will not do it again

I will not do it ag I will not do it again I will not do it again

I will not do it again

I will not do it again

I will not do it again

I will not do it again

I will not do it again I will not do it again

‘WE DON’T EXPECTTHIS FROM YOUR AGENCY’and 50+ Awards

In the end we get,

We raised the bar so high that we can’t afford to rest on our laurels. Our clients

constantly push us to deliver beyond our comfort zone and we respond with a fearless

attitude. Awards that we have won so far:

• 43 Rx Club Awards – ’03 ’04 ’06 ’07 ’08 ’09 ‘10

• Special mention at the 50th Cannes Festival 2003

• Rajasthan Patrika Award winners - 2004

• 2 Prestigious One Show Awards - 2004

• 2 Global Awards at the New York Festival -2004

Ourplayground

A business is launched either after a gap is identified in the market

or an ambition seeds in an entrepreneur’s mind. A business

launch involves not just establishing a set of services or products

but also creating a holistic ecosystem for its employees. We help

you in testing your services, finding the right customers both

present and future and creating a communication that lets

competitors know that you have arrived! We have experienced

consultants who will assist you with business structures and

growth plans and our creative team will help implement the same

in a creative manner that will generate action on the people front,

which includes both your employees and customers.

BUSINESS LAUNCH

A product can be 2 or 3 dimensional, however how we perceive

it can be infinite. If one had to sell only the tangible offerings of a

product, all products would be the same. It is here that we offer a

differentiator. We help you offer the intangible aspects of your

product. How do we do it? We help your brand through an

understanding of the societal and cultural trends, emotional

insights, category association and understanding of the

competition. These exercises help us distil the essence of the

brand. The outcome is that your product is launched in a way that

is not just different from the competitors but is also way ahead of

them. We help you convert from a ‘Me Too’ product to a ‘Brand’.

PRODUCT LAUNCH

F E A R L E S S

A clinical definition of Integrated Marketing is using both traditional and

non-traditional marketing channels and various promotional tools to

spread your brand message and reinforce the communication on each

platform. What we add to this equation is a fearless attitude and

adding challenges even if it is not there and help your brand shine

across marketing platforms. We approach these projects with diverse

thinking hats and look for opportunities to accomplish the unthinkable.

So believe us when we tell you that we will help your brands break

barriers and establish higher standards.

INTEGRATED MARKETING

Products have life cycles but brands outlive products. New products

flood the markets every day and to stay out of the clutter you need to

create a strong brand presence in the minds of the

consumers/customers. Add to that the internet, where consumers can

go online and check not just the plethora of products but also the

reviews of the products, the competitors, the communication, etc.

Brands which stay on top of these variables enjoy the crème de la

crème of the business. We help your brand scale these challenges

courageously and ensure that your brand stands on the summit

unchallenged.

BRAND BUILDING

ADVERTISINGSimply put Advertising is selling! It is when we put variables like

creativity, effectiveness, approach, target audience, markets,

etc., it becomes more than it is; a powerful tool that can change

the world.

The journey from CORPORATE to COOPERATE

is a road less travelled but nevertheless a road

that must be taken. Today CEO’s have to align

their company goals with their employees to

enhance productivity. Employees too need to

be empowered so that they do not feel they are

working for ‘a’ company but ‘their’ company.

Ever wondered what is going on in your boss’s head? We daringly ask these

questions and get the answers across to every employee of the organization;

but in a fun environment called Annual Events. Our themes come from the art of

‘listening’ to the commitments of CEOs towards organizations and using it to

align the employees to the company’s goals. Our communication translates the

goals of the company to individual employee goals and makes each of them

enthusiastic about reaching new heights. We use various mediums to harness

the potential of each employee and bring about a sweeping wave of new

potentials.

ANNUAL THEMES

Long gone are the days when weekend offsite parties were conducted under

the guise of Team Motivation Programs. Today it has become more

streamlined and focussed and can no longer be regarded as a frivolous and

unnecessary expense. So what do we offer you? We bring what is the most

important element on the table, i.e. making each participant a brave warrior

for his company. We weave the entire convention in the thread of a single

fabric to deliver your core message and make a shift in thinking. So what

may appear as an acknowledgement of their efforts is actually a build up to

the birth of a fearless attitude. Of course we make it fun through various

collaterals, activities and AVs or sometimes, even an anthem.

TEAM MOTIVATION PROGRAMS

The success of any Program launch depends not just on how the

program is designed but for whom the program is designed. If there

is no clear understanding on this front then come what may; failure is

guaranteed. To ensure that your program is a raging success we

make use of a fool-proof technique called ‘agreement’ vs

‘alignment’. ‘Agreement’ comes from well-delivered communication

while ‘Alignment’ comes from an experience of fulfilment from the

communication. We place ourselves as the right partners to align

your target audience to the context of your program launch. Our

senior management takes care of ‘what it takes’ for the target

audience to experience the fulfilment of communication through

various activations, implementation plans and design interventions

which will help the target audience to align to your context.

The growth of the company is directly proportional to the growth of

the employee and the same is true the other way around. Employee

centricity is the need of the hour and companies want to highlight the

contribution of every employee towards the overall success. What

better way to achieve this than through a well thought out corporate

magazine! Our knowledge towards formulating content for corporate

magazines keeps growing with every new venture that we set out on.

So if you are looking for a new approach towards your current

magazine or want to start one, then try our ambitious route that

ensures impeccability with the turn of every page.

CORPORATE MAGAZINES

F E A R L E S SWhenever you feel disempowered by a situation, music sets the tune right.

With the right choice of poetry and music, we create jingles that are fresh

and successful in influencing the mind to hum that tune. In the end, what you

are left with is a debate whether what came first? Lyrics or the tune.

What's more? With an excellent team of specialists, we believe that instead

of a 15 minute preaching session, a 15 second jingle can say everything.

JINGLES AND ANTHEMS

PROGRAM LAUNCH

CORPORATE

DIGITALThe Digital Era has ushered in the Information Age

and an open content movement. It is more than

ever important to stay ahead in the game by

effective digital tools, as the message sent by you

stays in the digital space forever.

The birth of smartphones and tabs has brought in a new era of digital

communication. Today one can do everything from banking, shopping, paying

bills, etc. through a single click and what’s more, most of these services are

available 24×7. In such a competitive scenario, we offer not just a presence in

the online domain but an ambitious plan to generate maximum clicks for your

brand. From responsive online reputation management and unique online

strategies, what you get is not just an increase in web traffic but an experience

that is totally addictive for your target audience.

DIGITAL MEDIA & WEBSITE MANAGEMENT

If by now you are wondering how a fearless mind-set can make a difference in

films, then would the production of 45 films in 10 days satisfy your concern?

That’s not all. Our responsive team ensures they are aligned with your needs and

promises to deliver an output of exceptional quality. Till we do not get a jaw

dropping reaction, we don’t stop working on it; even if it takes 120,000 origami

still images to craft a corporate film. Our team members are constantly

upgrading their skills be it technological or knowledge based so that our films are

futuristic. In fact we won’t be surprised if some of our team members become

the best directors Bollywood or Hollywood has ever had!

FILMS

Businesses are constantly evolving and hence the

way we communicate about our products and

services has to evolve too. In a world of tabs and

smartphones, interactive discussions with customers

makes all the difference. Our visual motion designers

use electronic and interactive media in a creative

way that does more that facilitate sales

presentations, it converts it into a deal. The other

positives include effective time management, easier

follow-ups, direct deployment of information,

targeted communication and the biggest of all zero

paper trail. Can you afford to not reign in this

advantage, we don’t think so.

The one thing that the parliaments of the world have in common are bored and yawning

members. Information cannot be processed if it is not done in the right way. Conferences are

opportunities for disseminating your message to a large audience and if it goes unnoticed

there is a huge loss. Our team of efficient professionals approach every conference with a

fresh perspective. We add value to every conference proceedings (both pre and post) with the

use of rich crafted content, animation, audio visual aids, distribution packages to HCPs and

the works. With these services, you are on your way to becoming one powerful speaker.

ELECTRONIC CONFERENCEINTERFACE & COMPENDIUM

F E A R L E S S

If we told you that your pesky ringing mobile phone is your best friend would you believe us?

Mobile Apps have made mobile phones truly revolutionary. Today Apps allow you to do the

bulk of your tasks on the palm of your hand, giving you more time to follow your passion or

just plain spending time with your family. Also for a company the amount of business or profit

that can be generated through apps in unmeasurable when compared with the traditional

formats of marketing. We can go on and on about the impact a simple app can create if

executed properly, but instead, let us show you! With a technically sound and highly creative

skilled team of programming professionals, we understand what you need and put it into

action, fearlessly.

MOBILE APPLICATIONS

ELECTRONIC DETAILERS

What is an event? In our definition any activity that

has been made eventful is an Event. From larger

than life ideas, innovative themes and record

breaking activities that send powerful message,

we ensure that your message comes across with

a BANG!

Execution of huge and grand exhibitions often comes at the cost of dilution of

the core message that needs to be communicated. It is here that we beg to

differ! We do events and exhibitions that are larger than life and yet our Hero is

the Brand communication. We also use various integrated technologies like

mobile apps, innovative games, touchscreen kiosks, etc. Also our in-house

architecture designs spaces that engages your customers. Through strategic

planning, effective communication and flawless execution we have created

award winning innovative stall designs, communication banners and much

more. We are bold in our approach and the results have been nothing but

astounding, ask our many repeat satisfied clients.

EXHIBITIONS

Award Shows is one of the best way to boost the morale of teams as well as

create healthy competition. It not just recognizes the talents of deserving

employees, but spreads an infectious attitude that anything is possible,

throughout the organization. It is also one of the best times to align the

company’s goals with its employees and pass important messages from top

down. We indulge in heavy brainstorming sessions to formulate a ‘one-of-a-kind’

theme that is aligned with the purpose of the event. However that’s not where we

stop; in fact, that’s where we begin. Our most recent action has been towards

green events. Going paperless is going smart and we did it in style. Setting up a

larger than life experience through a 360 degree 17K projection was one of them!

AWARD SHOWS

F E A R L E S S

International Speakers of repute command a lion’s share of your activity cost.

We ensure that even as the speakers discuss their theories your brand gets

aligned with the information shared. The idea here is to elevate the

experience of the ISP beyond the event itself. We not only formulate an

attention grabbing introduction of the guest speaker but create an ambiance

that allows your brand to become an integral part of the event. From

innovative displays, touch screen kiosks, giant visual aids, we ensure that the

recall of your brand is as much as that of the guest speaker invited.

BRANDED ISPsEVENTS

The importance of what you want to say is no less important than how

you want to say it. We ensure that your marketing collaterals like

brochures, sale sheets, white papers, PPT presentations stay within the

company’s brand guidelines. From basic activities like sourcing the right

images to creative challenges like infographics, for us every job is as

important as the next. So rest assured the outcome is going to be

nothing but spectacular.

INFO DESIGN

F E A R L E S S

PRISM

Getting information on your fingertips is easy but getting information and services

tailored to your needs with just a click is something else. We are unleashing a new

generation of effective medical representative service through our latest product

offering; the Pharma Integrated Sales Management tool or in short the PRISM.

It is a technologically driven tool devised by us that enables real time engagement with

sales force, call feedback and instant marketing content management and

distribution. These services are also backed by sales force automation, customer

relationship management, i-Pad based presentations & reporting app.

The outcome is effective time management, reduced costs, no middlemen, less

paperwork, quicker learnings, faster solutions…the list can go on and on, however we

would like to impress the wonders of PRISM personally, so call us, right away!

• Strategy formulation for exponential growth

• Process streamlining

• Develop landscape of IT systems required for growth

• Selection and managing implementation of IT systems

• Design and implement the required organization structure and human resources

processes

• Our clients get tremendous value from our engagements due to the following

factors:

— We always deploy senior professionals for these interventions who have

more than 15-20 years of experience

— Our professionals always have a mix of industry and consulting experience

so that they can bring practical solutions to the table

— Follow a partnering approach rather than a project approach. Our objective

is to ensure that all initiatives are implemented. We will be with you till the

transformation is complete

— We approach the challenges in a holistic manner to address all the issues

in an integrated manner whether is it process improvements, IT systems

selection and implementation, or organization design

— Our costs turn out to be very competitive as compared to “consulting”

organizations, as we do not use the “leverage” model

We partner with promoters to help them

accelerate their business growth through

strategic and operational interventions at an

affordable cost. We achieve this through holistic

interventions driven by senior professionals with

deep industry and advisory expertise. Our

interventions range across the organization and

includes:

CONSULTING

F E A R L E S S

Brief it to us

‘THE WORLD FEELS IT’s IMPOSSIBLE’

As consulting partners, we strive to be present with you and for you on this journey to

success. So be it over a cup of coffee or an adrenaline packed bungee jumping activity, we

would love to meet up with you.

Get in touch. Get fearless.

www.aspirecerebro.com

mail us at: fearless@aspirecerebro.com

F E A R L E S SOur fearless attitude creates an upward

curve towards success for our clients and

us. Do we need to say more?

Aspire Cerebro Pvt. Ltd.Unit No. 515, 5th Floor, Western Edge Phase - II Off. Western Express Highway,

Borivali (E), Mumbai – 400066, Maharashtra, India. T 42527000

www.aspirecerebro.comwww.aspirecerebro.com