our digital marketing landscape
TRANSCRIPT
February 2016 BY: Heidi Schwende, CDO
YOURPARTNER IN DIGITALMARKETING EXCELLENCE
©2016 WSI. All rights reserved.
AGENDA
● Who is WSI● About the Team● The Current Digital Landscape● What Makes Us Different● Our Clients● Our Services● Questions
WHO IS WSI
• World’s largest network of digital marketers
• Offices in over 80 countries• Over 20 years experience in helping
businesses succeed online• One-stop-shop for all your digital
marketing needs• Experts in our field
OUR PARTNERS
ABOUT OURTEAM
Heidi SchwendeToronto, Ontario
● Schulich & University of Toronto Educated ● 15 years digital marketing expertise● Global Fortune 500 Experience● 10 years technology consulting expertise● Fluently bilingual
ABOUT OURTEAM
Armando AlasToronto, Ontario
● York University Honours BA● 15 years digital marketing expertise● Franchise 500 Experience● 14 years technology consulting● International Business Development
ABOUT OURTEAM
Vineesh SandhirToronto, Ontario
● BA in Economics● 15 years digital marketing expertise● Fortune 500 Experience● Leads our team of 100+ marketing
professionals
DIGITALSTATISTICS
Almost 3 Billion people - 40% of the worlds
population is using the Internet
61% of global Internet users
research products online
83% of marketers indicate that social media is important for their business
80% of Internet users own a smartphone
80%83%
DIGITAL LANDSCAPE
WHY WORK WITH WSI
BEST IN CLASSSOLUTIONS
GLOBAL NETWORKOF CONSULTANTS
RESULTS-ORIENTEDMETHODOLOGY
20 SUCCESSFUL YEARS IN DELIVERING DIGITAL
SOLUTIONS WSI DIGITALMARKETINGLIFECYCLE
• Work with the best brands and platforms in the industry
• Exclusive access to premium support and training
• Deliver top performing solutions at affordable prices
• No need to work with multiple vendors
BEST IN CLASS SOLUTIONS
• Know what’s happening in digital in all corners of the world
• Continually share and refine strategies based on latest trends
• Apply our Global Knowledge to deliver Local Results to our clients
GLOBAL NETWORK OF CONSULTANTS
WSI DIGITALMARKETINGLIFECYCLE
• Follow a process-driven methodology called the WSI Lifecycle™
• Blueprint for successful digital marketing strategies
• Helps us understand your business• Enables us to deliver the perfect
digital marketing plan for each client
RESULTS-ORIENTED METHODOLOGY
• Have experienced all the major industry changes
• Continue to build a strong company foundation on ability to adapt
• Solutions backed by an established global company
• Pride ourselves in building customers for life
20 YEARS OFSUCCESS
SOME OF OUR CLIENTS
WHAT OURCLIENTS HAVE TO SAY
Sunsweet Europe"They are creative and endlessly resourceful both in terms of design and ideas for online activities.”Amanda Bishop, Marketing Director
Elreg Distributors"WSI continually tweaks our site...It's like having another sales agent working for you - actually better.”Joe Zundl, President
Mardi Gras Gaming"WSI has integrated our core business and offline efforts into an effective online campaign.”Cathy Reside, COO
CBT Coaches"They exceeded our expectations and we have created a profitable business using WSI as our online marketing partner.”Jacques Erasmus, Owner
SITE SEARCH
SOCIAL
MOBILE
KEY SERVICES
• We build brand experiences, not just websites
• Help you put your best foot forward and make that great impression
• Consistent with what potential customers and visitors are expecting
SITE
• We help the right people find you at the right time
• Analyze what your competitors are doing, so you can get ahead of them
• Increase your lead and sales pipeline
SEARCH
• We help you build customer relationships not just social profiles
• Better enable you to communicate with consumers on a social level
• Assist in streamlining your business processes to save you more money
SOCIAL
• We help you reach your customers anywhere, at anytime
• Mobile experience MUST be user-friendly across multiple platforms
• Send targeted marketing messages based on geo-location
MOBILE
DIGITAL MARKETING SERVICES
DISPLAY &REMARKETING
CONTENT MARKETING
WEB ANALYTICS
WEB DESIGN &DEVELOPMENT
PAY PER CLICK
VIDEOMARKETING
SOCIAL MEDIA MARKETING
SEARCH ENGINEOPTIMIZATION
EMAILMARKETING
MOBILEMARKETIN
G
LANDING PAGE OPTIMIZATION
INBOUND MARKETING
Content Marketing
Video Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Email Marketing
Pay Per Click
Mobile Marketing
DISPLAY & REMARKETING
YUR DYOUR AD
YOUR ADYOUR AD
YOUR AD
PROSPECT VISITS YOUR SITE PROSPECT IS TRACKD
PROSPECT LEAVES YOUR
SITE
YOUR AD APPEARS ON OTHER SITE
PROSPECT RETURNES TO YOUR SITE
Inbound Marketing
Display & Remarketing
PAY PER CLICK
Your Ad
Ad
YOUR AD
AD
Pay Per Click
Display & Remarketing
Content Marketing
Video Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Email Marketing
Mobile Marketing
Inbound Marketing
INBOUND MARKETINGATTRACT STRANGERS
CONVERT VISITORS
CLOSE LEADS
DELIGHTCUSTOMERS
PROMOTERS
InboundMarketing
Display & Remarketing
Content Marketing
Video Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Email Marketing
Pay Per Click
Mobile Marketing
CONTENTMARKETING
ContentMarketing
Display & Remarketing
Video Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Email Marketing
Pay Per Click
Mobile Marketing
Inbound Marketing
Video Marketing
VIDEO MARKETINGDisplay & Remarketing
Content Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Email Marketing
Pay Per Click
Mobile Marketing
Inbound Marketing
WEB ANALYTICS
Web Analytics
Display & Remarketing
Content Marketing
Video Marketing
Web Design &Development
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Email Marketing
Pay Per Click
Mobile Marketing
Inbound Marketing
WEB DESIGN&
DEVELOPMENTWeb Design &Development
Display & Remarketing
Content Marketing
Video Marketing
Web Analytics
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Email Marketing
Pay Per Click
Mobile Marketing
Inbound Marketing
SOCIALMEDIA
MARKETINGSocial Media Marketing
Display & Remarketing
Content Marketing
Video Marketing
Web Analytics
Web Design &Development
Search Engine Optimization
Landing Page Optimization
Email Marketing
Pay Per Click
Mobile Marketing
Inbound Marketing
SEARCH ENGINE OPTIMIZATION
Keyword Research | Competitive Research
Technical SEO Fundamentals+ Foundation
Optimizing ContentMarketing Plan
Publish, Socialize,Share
Measure+
Improve
Search Engine Optimization
Display & Remarketing
Content Marketing
Video Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Landing Page Optimization
Email Marketing
Pay Per Click
Mobile Marketing
Inbound Marketing
LANDING PAGE OPTIMIZATION
A
B
Landing Page Optimization
Display & Remarketing
Content Marketing
Video Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Search Engine Optimization
Email Marketing
Pay Per Click
Mobile Marketing
Inbound Marketing
EMAIL MARKETINGA / B
Email Marketing
Display & Remarketing
Content Marketing
Video Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Pay Per Click
Mobile Marketing
Inbound Marketing
MOBILE MARKETING
Mobile Marketing
Display & Remarketing
Content Marketing
Video Marketing
Web Analytics
Web Design &Development
Social Media Marketing
Search Engine Optimization
Landing Page Optimization
Email Marketing
Pay Per Click
Inbound Marketing
CONCLUSION
LEADERSHIP
ANDCREATIVIT
Y
PARTNERSHIPS
KNOWLEDGE DELIVERY
SUCCESS
Questions?
?
Thank You!
LET’S TALK1660 Tech Avenue, Unit 2 Mississauga, Ontario, Canada www.wsidigitalmoxie.com
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