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DESCRIPTION
Our call will begin in just a moment Please dial in to GoToMeeting . HubSpot Partner Success Workshops. Thursdays, Bi-Monthly @ 2pm EST. Your Host: Nick “ Sal”vatoriello Senior Inbound Marketing Consultant http:// nicksalinbound.com/. Our Agenda. 1. Recognition . 2. - PowerPoint PPT PresentationTRANSCRIPT
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Our call will begin in just a momentPlease dial in to GoToMeeting...
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HubSpotPartner Success
WorkshopsThursdays, Bi-Monthly @ 2pm EST
Your Host:Nick “Sal”vatorielloSenior Inbound Marketing Consultanthttp://nicksalinbound.com/
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Recognition
Polaris PR – IM Success
KBK Communications – Sales Success
VAR Announcements/Calendar
1234
Our Agenda
Attitude/Final Thought53
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Partner Success Workshop Archive Page
http://bit.ly/VARPSW
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PC
MAC
CHAT WITH US!MESSAGE ME USING THE QUESTION PANEL:-1.) Who you are, where you’re calling from-2.) Name of business-3.) What you’re excited about
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1Recognition…
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Recognizing [Movers + Shakers!]
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Leaders in:Activation
+Usage
+Results
VAR All-Star Board:
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Your Partner All-Star Product Usage Leader Board: 11-09-2012
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Question:If you haven’t
begun, when will you start? What can we help you
with?
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Which VARs just
got HubSpot Certified since last meeting?
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Solutions 8! (IMC = Tim Dearlove)
2 Canopy Media (IMC = Al Biedrzycki)
Revenue River! (IMC = Al Biedrzycki)
Movable Content(IMC = Adrianne Mayshar)4
1
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Month 1 (Integration and
Lead Gen)
Month 2 (Campaign
Development)
Month 3 (Advanced Campaign)
Months 4-8 (Selling
and Onboarding)
Months 9+ (Account Management
and Retention)
HubSpot VAR Training Overview
PARTNER TRAINING: Campaign Building: Lead Generation
PARTNER TRAINING: How to Run an Account Review with your Client
1:1 Goal Setting & Planning
1:1 Campaign Progress Assessment
Landing Pages Session
CTAs and Thank You Pages Session
Email Training Session
Contacts and Prospects Training
PARTNER TRAINING: Campaign Building: Promote
1:1 Marketing Performance Evaluation
PARTNER TRAINING: Driving ROI
PARTNER TRAINING: Pricing and Packaging for Agencies
PARTNER TRAINING: Winning with a Consultative Sales Process
PARTNER TRAINING: How to Onboard HubSpot Clients
1:1 Onboarding Strategy
PARTNER TRAINING: How to Renew & Retain your HubSpot Clients
Ongoing Product Training
VAR Orientation Session
Workflows Training Session
Keywords Training
Blogging Training
Social Media Training
Sources and Competitors Training
Register for Product Training Sessions: http://academy.hubspot.com/hubspot-product-training-classes-registration-page/Register for Partner Training (Mandatory) Sessions: http://academy.hubspot.com/Partner-Classes/hubspot-partner-training-main-page/Schedule 1:1’s with your consultant or Deedee ([email protected])
**The training classes must be completed PRIOR to each 1:1 session in order to make your consulting hours the most effective
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Question:Have you
completed the
VAR Campaign Courses?
If not now, when?If not you, who?
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VAR On-Boarding Success Training:
GUEST STAR…
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Shelley Pringle is principal and founder of Polaris PR Inc.
We’re a hybrid agency that helps clients build their profile, get found online and convert leads into customers.
PolarisPRInc.com
@ShelleyPringle | linkedin.com/shelleypringle
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POLARIS PUBLIC RELATIONS
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2
1 HubSpotter Since: June 2012
www.polarisprinc.com Shelley Pringle: Principal
Number of HubSpotter Powered Clients: Onboarding our first client now
Success with HubSpot: UV +136%; Visits to contacts +594%
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POLARIS PR’s G P C T
3
2
1 Goals For HubSpot:
Plan/Strategy:
Challenges You Faced Before HubSpot
Increase revenue 300% in 18 months; Move from project- to retainer-based clients (0 in June); Add additional expertise to agency services
Use Polaris PR case study to show new clients the benefits of inbound marketing
Behind the times; Difficult to show ROI of traditional PR & social media
TimelineIt’s taking longer than we thought; Difficult to create good content regularly; Need to leverage online efforts more with offline
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Web visits: + 136%; Visits to Contacts: +594%
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Polaris’ Inbound Story
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4
3
2
1 Securing our first HubSpot customer
HubSpot’s process connected the dots between PR, social media and the bottom line
This opportunity didn’t knock at the best time—we weren’t yet certified.
Strategy trumps tactics; Work with your Channel Manager; 1 step ahead of your client is OK
Augment our core services of strategy & content creation with SEO & PPC
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Big agency thinking. Small agency attitude.Subscribe to our blog: www.polarisprinc.com/blog
Follow me on Twitter: @shelleypringleSend me an idea for a guest post (SEO, PPC, other): [email protected]
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Resources: “HubSpot Items that helps us in our new business pitch”
11 What is Inbound Marketing? GREAT SUMMARY DOC
2 HubSpot Product Overview to use with Qualified Opportunities
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QUESTIONS?
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Let’s BrainstormWhat’s 1 key take
away? What’s 1 next
step?
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VAR Inbound Marketing
Success Story
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www.kbkcommunications.com
Katie GutweinDirector of Marketing & Social Media
Ramona GutweinAssistant
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2
1 HubSpotter Since: July 2011
Number of HubSpotter Powered Clients: Six
Industries Served: Healthcare Manufacturing & Distribution
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KBK’s G P C T
3
2
1 Goals For HubSpot:
Plan/Strategy:
Challenges You Faced Before HubSpot
•ANSWER THE “NOW WHAT’S” FOR OUR CLIENTS•FORGE LASTING RETAINERS WITH OUR NEW & EXISTING CLIENTS
•GET BUY-IN FROM OUR CLIENTS’ ENTIRE TEAM
Timeline
•BECOME INBOUND MARKETING EXPERTS•CONTINUALLY OPTIMIZE & IMPROVE OUR CRAFT AND THE
RESULTS WE DELIVER
•SHOWING ROI•SHORT, SPORADIC TIMELINE
•THREE MONTHS
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KBK’S Inbound Story1 Process: DEVELOP OUR OWN VERSION OF
‘SMARKETING’ FOR OUR CLIENTS
2 Why was this so successful? TWO WORDS: INTERNAL BUY-IN
3 Were there any struggles? “THIS IS YOUR NEW NORMAL.”
4 What did you learn? MAKE OUR CLIENTS LOOK LIKE ROCKSTARS.
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Weekly Sales & Marketing Email
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Sales Representative ‘Login’Welcome Company XYZ Sales Reps. Please sign in below.
@xyz.com
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Sales Representative Landing Page
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QUESTIONS?
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Let’s BrainstormWhat’s 1 key take
away? What’s 1 next
step?
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Promotion [Calendar + Resources!]
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BOOK OF THE MONTH: SWITCH
543
21 Chip & Dan
Heath
What looks like a people problem,
is often a situation problem
What looks like laziness may actually
be exhaustion
What looks like resistance, may
actually be a lack of clarity
Tools you need to
motivate change in
your organization
& clients
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Mission: 30 minutes a day, every day,
then publish a recommendation
543
21 Consider
recommending vs.
reviewing
Share the learning. What juicy nuggets?
Keep it short: (250-500
words, 2-3 links, 1
descriptive image)
Check the facts (author history, where to buy,
stats ect.)
Draft a bit of the post each
day after reading.
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Final Thought….
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THANK YOUTHANK YOUTHANK YOU
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Partner Success Workshop Archive Page
http://bit.ly/VARPSW
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QUESTIONS?