Our artists specialize in a variety of different photo to art styles and techniques. From handmade traditional artworks, such as pencil sketches and oil paintings, to more modern digital custom art, like pop art 4-panels and caricatures, myDaVinci provides all the tools needed to create beautiful and lasting personalized art!

The Dream

Photo to Art

From photo…

…to hand drawn pencil sketch.

Photo to Art

Hand painted oil painting…

… from photos

Photo to Art

Your very own picture turn into a caricature

Situation Analysis – Internal FactorsInternal Factors Strengths Weaknesses

Management Experienced and diverse management to offer different perspectives.

Two main offices are in US and China. This may effect communication and services.

Offerings Unique, customizable products that are offered by only a few companies.

High quality and resources products cost more money to obtain and produce

Marketing Can distribute through the internet over the world.

Not known by many consumers.

Personnel Workforce is talented enough to produce the artworks.

Need for technical training and talent to produce the artworks.

Finance Most of the fixed costs are offset by customers.

Pay everything up-front before customer buys anything.

Manufacturing Uses premium materials to create artworks.

Each artwork is different so each piece takes a long time to create.

Research and Development Getting better technologies to better the artworks.

Not creating the technologies but buying them.

Situation Analysis – External Factors

External Factors Opportunities Threats

Social High-end market and Corporate market likely to be stable

Premium price scale may limit access to mass market

Competitive Monopoly in terms of overall product lines

Several small product items have free apps available online

Technological New technology will make it easier to send photo for art transformation

Consumers may rely heavily on new technology and not transform photo into art

Economic Emerging economies will provide more global business opportunity

Consumer’s discretionary income not geared more into arts.

Regulatory Creation of your own art ensures that we abide with the Digital Millennium Copyright Act of 1998

Patent troll - a company that holds patent but makes no product and brings legal miseries to businesses

Photo to Art

Turn your dreams into art with your photo

Market-Product Focus

• Marketing and Product Objectives– Current Markets• Increase Advertising

– New Market• Word of Mouth advertising

– New Products• Gifts• Office accessories

Market- Product Focus– Target Markets

– Points of Differences• Customization Option

– Positioning• Customer Service

Market Segments Photo to Art Instant Art Photo StudioMale15-19 1 1 020-24 1 1 025-29 1 1 130-39 0 1 140-49 0 0 250+ 0 0 0

Female15-19 3 2 120-24 3 2 325-29 2 1 330-39 1 1 340-49 0 0 350+ 0 0 3

Marketing Programs, Strategy, and Tactics

Promotions• Social Media• On-line Coupon Sites• In-Store Coupons• Photographers/ Art

Studios• Customer

Appreciation

Placewww.mydavinci.com

• www.mydavinci.com

Products• Photo to Art• Instant Art• Photo Studio• DYI (Do It Yourself)

Photo to Art• Traditional • Pencil Sketch• Ink Rendering• DaVinci Sketch• Water Color• Pencil Color• Oil Painting

• Modern• Pop Art• Pop Art Panels• Oil Painting Giclee• Abstract

• Fun Art• In Masterpieces• Fantasy• Caricature• Certificates• Magazines

Traditional

Click icon to add picture

Water Color

Instant Art• Art My Way

• Celebrity

Photo Studio• Print on Canvas• Enhance Photo• Photo Restore

DIY• Robovinci• Design Categories• Create My Own

Design Categories

Price• Price: $10-$2,150• The price range depends on:• the technique • materials • the number of subjects• size • framing or gallery wrapped on canvas