OUGD201 Design Production - Print / Good is?

Baljeet Kaur Samra1/5 [Final Products]

Transfers Exhibition / The Type Museum / Baseline Magazine

Final Products /Mail shot envelope/ Acetate - flexographic printing/ Die cut and hand folded

Stickers to seal Envelopes/ Digital printing

Mail shot/ Acetate - flexographic printing / Trace - lithographic printing/ Finished by hand (folding)

Exhibition Map/ Acetate - flexographic printing / Trace - lithographic printing/ Finished by hand (folding)

Exhibition Banner/ Digital printing

Competition & Exhibition Posters/ Lithographic printing/ Spot varnish

Event Signage / Digital printing

OUGD201 Design Production - Print / Good is?

Baljeet Kaur Samra2/5 [Concept]

Concept /Encouraging artists and designers to use letraset within their design practice. To achieve this I decided to create a fictional exhibition that would be based around letraset. To ensure the audience engaged fully with the event, I created a competition that called for artists and designers to submit a piece of work using letraset that would be displayed at the exhibition.

Transfers Exhibition / The Type Museum / Baseline Magazine

All submissons will be exhibited at the event, the winner will receive £250 and an interview with Baseline Magazine.

To give you a helping hand baseline magazine is giving away free letraset, get yours now from :

baselinemagazine.com

The exhibition opens on Friday 6th January 2012 at 6:00pm.

The exhibition will showcaseArt and Design that is created using Letraset. All you need to do is submit a piece of work that is made soley using Letraset.

Submissions can be based on either type, image or a combination of both.

To register your work and view submission guidelines go to :

typemuseum.org/transfers

The Type Museum and Baseline Magazine are giving you the chance to have your work featured in an up and coming exhibition that will reopen the newly refurbished Type Museum.

OUGD201 Design Production - Print / Good is?

Baljeet Kaur Samra3/5 [Logo & Branding]

PANTONE DS 327-3 CC 25 M 0 Y 0 K 80

Helvetica / Bold

Helvetica Neue / Regular

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica Neue / Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Type

Colour

Transfers Exhibition / The Type Museum / Baseline Magazine

Considering that the event is based purely on typography and the use of letraset I wanted to ensure that the logo remained simple yet relevant. The stripes across the logo reflect the idea of transferring each letter when using letraset. Used the typeface Helvetica & Helvetica Neue throughout the design to ensure there was consistency but focusing on different weights. Use of one colour + stock across all printed material.

Logo & Branding /

Baseline Magazine & The Type Museum Logo.

Can easily be produced for black and white promotional material as well as colour.

OUGD201 Design Production - Print / Good is?

Baljeet Kaur Samra4/5 [Product Range 1]

Transfers Exhibition / The Type Museum / Baseline Magazine

Posters & Direct Mail. Main factor was to ensure the audience engaged with the event this meant creating promotional material to advertise the competition as well as the exhibition itself. Taking stock into consideration and using only trace and acetate across all printed material. Proposed print finish is UV spot varnish across ‘transfers’ logo on all posters.

Product Range / 1

OUGD201 Design Production - Print / Good is?

Baljeet Kaur Samra5/5 [Product Range 2]

Transfers Exhibition / The Type Museum / Baseline Magazine

Map & Exhibition Signage. A simple map showing the two exhibition areas and the lecture area. To posted out with the mail shot as well as being available at the exhibition. Signage for the exhibition to direct the visitors around the exhibition space.

Product Range / 2

entrance exit

exhibitionspace / 2

lectureroom / a

toilets

exhibitionspace / 1

entrance exit

exhibitionspace / 2

lectureroom / a

toilets

exhibitionspace / 1