otpr marico presentation by group f1

8/9/2019 OTPR Marico Presentation by Group F1

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Presented by

Group F1


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&Beauty Wellness solutions

Enjoying leadership position

.$23 9 billion turnover

Largest overseas consumer franchise

Indias s most trusted brand

Reaching over 25lakh retail outlets


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ContentsOrganization and its environme Organizational design

Organizational change
http://smb//tmp/svfig.tmp/Orgnaization%20and%20its%20environment.pptxhttp://smb//tmp/svfig.tmp/Orgnaization%20and%20its%20environment.pptx


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Introduction

# Kanji morarji started a small tradingbusiness in 1862

# In 1948, the family started BombayOil Industries Limited(BOIL)

# In 1990, Marked division hived offinto Marico Industries Ltd.

# Later changed name to Marico Ltd. to

have vast diversity

#

#


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Products


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Structure

uagata Gupta-CEO consumer

products

ijay ubramanian-CEO IB

akesh Pandey-CEO Kaya

nj u M ad ek a-Chief Finance

ilasShirhatt i-Chief Tech

ilind Sarwate &Chief HR

Strategy


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Entrepreneur

Harish Mariwala

CMD

Jo in e d B O IL in 1 9 7 1 Too k ov er con su m er p rod u ct

d ivisio n in 1 9 8 0 R e a lize d to re stru ctu re fro m fa m ily

ru n b u sin e ss to p ro fe ssio n a l e n tity C h a lle n g e fa ce d in a ttra ctin g n e wta le n t O ve rsa w e m e rg e n ce of Parach u te

a n d S a ffo la b ra n d s

T h o u g h t d iffe re n t a p p ro a ch w a sn e e d e d th a n com m o d ity d rive n

a p p roa ch ,In 1 9 9 0 h e sep a ra te d fro m fa m ily

b u sin e ss an d fo rm e d M a rico


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Conducive Factors Identified

India has 16% of world population.Average length of hair is twice thelength of world average. India

share in world hair is 28%. Risk of heart disease due genetic

mutation affecting one in 25.

Westernization and healthconsciousness


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Stake holders

Managers

Work force

Suppliers

Customers

Society

Share holders


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a eholders

Members: Marico has a unique culture of

calling its employees as members ,everyemployee is treated as the member oforganization and they are endowed withall the essential resources to nurture theretalent and are encouraged to think

innovative and take risks . Consumers: Marico believes in keeping

consumers as focus in creating anddelivering solutions.

Suppliers: Maricos supplier basically includefarmers, and instead of forcing therefarmer to lower there price Maricobelieves in the idea of improving the lifeof farmers both on and off field so thatthey can realize there full potential . Forthis it had initiated practices like sms


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CultureThe culture promotes innovation atall the level.

It believes in adaptability to variousculture and learning throughvarious culture.

Emphasizes on calculated risk taking.

From the very beginning new joiners'are given big responsibilities


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Contents Organization and its environment

Organizational design Organizational change


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Ethics

Marico is a very ethical organization. Every employee had to follow the

code of conduct of the company

In every dealing the employees areexpected to follow personal as well

as professional integrity.

members are expected to complywith applicable rules and law.


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Corporate Social Responsibility

Marico believes in the ideology of

interdependence according towhich a healthy and progressivesociety guarantees better returns.

As result of which Marico at variousoffice and factory locations in Indiaand overseas promotes education,sports, art, culture and supportswelfare and relief operations.


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Innovation

The future of the organization restson the willingness to experiment,push in new and untesteddirections, and think in uncommonways to take calculated risks. Weinnovate when we do something inways that are distinctive/

pioneering and gives dramaticresults. Fear of failure should not bethe reason to avoid trying

something different or new.


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Contents Organization and its environment

Organizational design

Organizational change


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Growth of organization


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Strengths Marico is a professionally managed company

that empowers people ,encourages new ideasand promote innovation.

It believes in hiring and retaining talentedpeople. It recruits professionals from premiereb schools and give them big responsibilities

from the early stage of their career. It had to strike a wonderful balance between

each of its stakeholders (shareholders,consumers,members and society atlarge).

It believes in the application of total qualitymanagement to continuously improve itsproduct.

It has got a consumer centric culture whereemphasis is given on quick action.

The organization has global outlook and is


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Weaknessess The company is still very small in

terms of its employee strength ormarket capitalization whencompared with global heavy

weights like procter and gamble orcolgate pamolive.

Company still largely depends on the

local market for its revenue. Therevenue generated by its globaloperation is just 21%.


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Opportunities

Demography of india:India has a population of

more than 1 billion people,the median age isaround mid twenty,Indian economy is growingvery fast and the youth are becoming fashionconscious day by day like there westerncounter parts. Thus Marico has got a wonderfulmarket in india.

The Indian FMCG sector with a market size ofUS$13.1 billion is the fourth largest sector inthe economy.

It has been estimated that FMCG sector will risefrom around Rs 56,500 crores in 2005 to Rs

92,100 crores in 2010. Hair care, household care, male grooming, female

hygiene, and the chocolates and confectionerycategories are estimated to be the fastestgrowing segments, says an HSBC report.Marico

has special interest in these sections. Rural econom is rowin fast and its ex ected


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Threats

Input cost: The price of domestic product is

linked to international prices.in the past fewyears prices have undergone hugefluctuation. Eg:the price of petrol once wentas high as 150$ a barrel and then finallycame down to 50$ a barrel,since in fmcg

sector input cost comprises 60% of theproduction cost so such increase in theprice of commodities might hamper theprofit of fmcg companies like Marico.

The environment for FMCG sector is highlycompetitive ,both in India s well as theworld over.

Marico has to deal with various currenciessuch as dirham,South African rand,Egyptianpounds etc.so any fluctuation in any one of


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Thankyou

otpr marico presentation by group f1

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