other competitive strategies
DESCRIPTION
Please download this presentation & refer the slide notes for better understanding of the topic. By:- Aniruddh Tiwari Linkedin :- http://in.linkedin.com/in/aniruddhtiwariTRANSCRIPT
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Other Competitive Strategies
By:-Aniruddh Tiwari
MS Ramaiah Institute of Management, Bangalore
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?
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Then What About the Firms at the 2nd, 3rd…place ?
Pepsi – Second place after Coke Bhaskar Salt – Second Place after
Tata Salt Samsung Mobiles- Second Place after
NokiaToyota over took General Motors in and became
the largest car maker of the world
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Aspirations…Objectives…Opponents
Market Challengers have high aspirations and low attitude (or is it arrogance……….?)
The challenger should decide whom it wants to take on……▪ Market Leader – High Risk, High Yields▪ Firms of Similar Size – Medium Risk, Moderate
Yields▪ Small Firms – Low Risk, High Yields in Long
run
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ATTACK STRATEGIES!!!.....Its War Time
Frontal Attack – Dell India Flank Attack
▪ Geographic – Pepsi in India▪ Segmental – CloseUP in Gel Based Toothpaste
Encirclement Attack – Sony PSP Bypass Attack – Google on Yahoo Guerilla Warfare – Rin On Tide
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Market Follower Strategies
INVENT LESS
COPY/IMPROVE MORE
EARN MORE
And Be Happy
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Thank YouFor Support &
Patience