OSFL for pirates*July 1st 2009

* with thanks and respect to “Start up metrics for Pirates”

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-aarrr-startonomics-sf-oct-2008-presentation )

Background: Why? A decline in

uptake of languages

Languages not compulsory from 2004

Only 51% uptake at GCSE in 2007

…AND DECLININGSHARPLY

Background:What? Key recommendation of

Languages Review (2007)

a three year blueprint of fresh measures rolled

out to secure a renaissance of

languages in secondary schools, including

establishing an Open School for Languages

The vision

Helping young people to discover the relevanceand value of learning languages, by transformingtheir attitudes, switching them on, and improving

their skills.

Linking words, linking worlds

Apply languages to what interests learners NOW

Game play

Social media

Community building

Collaboration

Multiple routes to content

Creativity

Learn

The approach

TrailerLearn

Getting the message out

Acquire -> Retain -> Refer -> Results

SEO- Linking to home page- Modules directly

discoverable via search engines

Blogs

RSS

Email

Publishing

Game competitions and league

tables

Industry awards

Speaking ops

Formal launch

(education world)

Taster (Languages

Day)

Pilot website

Press

Evaluation by

Schoolzone

Advertising

Revision aids

Lesson planning support

Publishing content

Content recommendation

Extension opportunities

September teacher training

NALA

Themed campaigns

Easy group formation

Collaborate within school

Acquisition

Retention Referral

Competitions Viral

Try life..

Conversion metrics

Stage User activity % conversion Estimated value

Acquisition User comes to site, home page or module

100% 0.01

Acquisition Doesn’t abandonStays 10+ secs, views a channel

70% 0.05

Activation Happy first visitStays 10 minutes, completes an activity

30% 0.25

Activation Signs up for RSS, email, newsletter

5% 1

Activation Registers as a learner 2% 3

Retention Opens email, RSS, newsletter 3% 2

Retention Returns to site 2% 5

Results Completes a module 1% 15

Results Publishes content 1% 25

Results Creates a playlist 0.5% 50

Activation -> Results lifecyclefor teachers

Publish content

Create a group

First visit

Sign up for E-Mail, RSS

Register

Gradually increase user engagement with the site, from casual

to committed used who is introducing

others to the Open School

Create a playlist

Publish content