oscar mayer hot dog portfolio -...

Oscar Mayer Hot Dog Portfolio

“An American Tradition since 1883”

Oscar Mayer Best Selling Specialty Hot Dogs

Classic Oscar Mayer wiener wrapped inside gourmet cornmeal breading: •No need for buns or condiments, so you save on costs •Better for you as baked vs. fried •Portable and convenient

Sku Units/Case Cs Wt

00447000063600 20 links 4.25LB

Oscar Mayer Corn Dough Dog:

2

Oscar Mayer Jalapeño & Cheese:

A great-tasting link sure to kick taste buds into high gear: A Pork & Poultry link with Kraft Old English Cheddar Pasteurized Processed Cheese, crushed red peppers, diced Jalapeños and OM propriety spice mix blended exclusively for this flavor. Which is naturally hardwood smoked and enhanced with Mesquite Smoke Flavoring.

Sku Size Cs Wt

00447000049600 5/LB 6LB

00447000017800 5/LB 10LB

Oscar Mayer Cheezy Link:

A new twist on an All American Classic •Made with Beef, Poultry & Kraft Old English Cheddar •Flavored with onion & garlic •Compete with QSRs with a cheeseburger flavored link made to perform on the roller grill

Sku Size Length Cs Wt

00447000024600 5/LB 5.5IN 10LB

00447000043000 6/LB 5.5IN 6LB

Attract Consumers with variety

3

Oscar Mayer Cheese Smokie: All about the smoke! With the longest run in the smokehouse & Kraft Old English Cheddar, this link is sure to please the BBQ Pitmaster


00447000050100 5/LB 6IN 6LB

Abundant spices, red peppers & paprika delivers flavor at less cost than the Jalapeno & Cheese

Oscar Mayer Brat & Cheese:

Oscar Mayer Smokie Link: 100% all natural hardwood smoke & our longest run time in the smokehouse make this OM pork & poultry link a winner


00447000066400 5/LB 6IN 6LB


00447000048300 5/LB 6IN 6LB

Attract Consumers with Variety

Oscar Mayer Hot and Spicy:


00447000049400 5/LB 6IN 6LB

Classic flavor with Kraft Old English Cheddar designed to perform on roller grill

Oscar Mayer Breakfast

4

A classic breakfast link made with pork and seasoned for extra flavor

Oscar Mayer Breakfast Sausage:


00447000032800 8/LB 5.25IN 6LB

Oscar Mayer Pancake Sausages: Heat up your breakfast sales with this innovative pancake wrapped sausage that your customers can enjoy on the go. • A Classic Oscar Mayer pork sausage wrapped in a Maple or Blueberry pancake

Sku Flavor Pack Cs Net Wt

00447000674400 Blueberry 20-2.6oz 3.3Lb

00447000685300 Maple 20-2.6oz 3.3Lb

• Attract consumers currently skipping breakfast or eating at home • Steal back share of coffee servings from QSRs • Increase usage of existing roller grills at new day part

Oscar Mayer Beef Franks & Wieners

5

Strengthen your roller-grill sales with quality ingredients & the trusted Oscar Mayer brand • “An American Tradition since 1883” •Made from Quality fresh, never frozen, 100% USDA inspected beef •All natural hardwood smoked •OM signature propriety beef spice blend •No by-products, No MSG added •Available in a variety of sizes from quarter pounders to 10 links/lb.

Oscar Mayer Beef Franks: Sku Size Length Cs Wt

00447000010500 4/LB 6.5IN 10LB

00447000018300 8/LB 6IN 10LB

00447000019000 10/LB 6IN 10LB

00447000019300 5/LB 10.5IN 10LB

00447000038800 4/LB 8.25IN 10LB

00447000039100 5/LB 6IN 10LB

00447000039400 6/LB 6IN 10LB

The All American Oscar Mayer Hot Dog that is year-round favorite • Simple and classic that has a plump juicy taste • Less expensive than beef

Oscar Mayer Wieners: Sku Size Length Cs Wt

00447000016700 5/LB 6IN 10LB

00447000036100 8/LB 6IN 10LB

Increase Sales with Current Retailers

by Leveraging our 2016 LTOs

Grow Breadth of Grill Portfolio with LTOs!

LTO: March 1 – December 31, 2016

Why Breakfast? • Heat up your breakfast sales with this innovative pancake wrapped sausage that

your customers can enjoy on the go

• Attract consumers currently skipping breakfast or eating at home

• Steal back share of coffee servings from QSRs

• Attract customers looking for a sweet option with protein

• Increase usage of existing roller grills at new day part

Sku Flavor Units/cs Cs Wt

00447000674400 Blueberry 20 links 3.3Lb

00447000685300 Maple 20 links 3.3Lb


LTO: March 1 – Dec. 31, 2016 Why PIZZA?

• Italian sausage is the #1 sausage variety, appearing on over 20% of all menus and on 62% of all Pizza menus1

• Italian sausage often appears menued with other traditionally Italian ingredients, like marinara and mozzarella cheese, in dishes like pizza and sandwiches1

• Our Pizza Link already has the condiments inside!

• Great way to attract Millennials

SOURCE: 1) Datassential February 2015


00447000871900 20 links 3.9LB


LTO: Sept. 1 – Dec. 31,

2016

Why Pumpkin? • Celebrate the season with this quintessential holiday flavor

• Attract customers & be a destination for holiday fun & indulgence

• Great for those seeking a sweet morning treat or afternoon snack with protein


00447000893700 20 links 3.3LB

2016 LTO Sales Support

FREE POS KIT:

LTO REBATE: • $2/case, up to $150/store for

purchases of LTO links during the

promotional period 3/1 - 12/31/16

• Rebate redemptions need to be

submitted by 1/31/17

• Product Samples for Maple &

Blueberry are available from DOT

• Kits available from IMS in early

Feb.

Product Sell Sheet

Window Cling

Made to Order items

Help your Retailer Differentiate themselves

Items below are Made to Order

sku Master Files Description Selling Description

447000639700 OM 4 - 1 CHES SMO SAUS 10# 4/lb 3 Cheese Smoikie

447000072400 OM 5/1 BRATWURST 6# 5/lb Brat

447000639600 OM 4 - 1 6.5" JAL & CHS 10# 4/lb Jalepeno & Cheese

447000782800 OM FS 6 LB HD PIZZA LINK 5/lb Pizza or Italian Style Link

447000736300 6# OM FS HD BAC CH 5/lb Bacon & Cheese

447000711600 4.25# OM INFERNO CORN DOUGH DOG 1 Inferno Dough Dog

447000678500 3.31# OM CINNAMON ENROBED LINKS 1 Apple Cinnamon Pancake Sausage

447000736500 OM 1/4.25LB BCN&CHSE CORN DOUGH DOG Bacon Dough Dog

Lead-time varies by sku and their ingredients. Optimal would be 13 weeks but at least 8 weeks lead-time is needed.

Oscar Mayer Cheese Smokie:

Heat up your sales with this smokie option: 6397 has Cheddar, Mozz & American Processed cheeses in a smoked link 501 is a less expensive option with 1 cheese: Kraft Old English Cheddar in a smoked link


00447000639700 4/LB 6IN 10LB


Oscar Mayer Bratwurst:


00447000072400 5/LB 6IN 6LB

Classic Brat flavor, designed to perform on roller grill

Oscar Mayer Pizza Link:


00447000782800 5/LB 6IN 6LB


Oscar Mayer Bacon Dough Dog:


00447000736300 20 links 4.25LB

Zest up your roller grill sales with this combination of a Hot & Spicy Dog wrapped in cheesy jalapeno corn dough • Abundant spices and flavor

Oscar Mayer Inferno Dough Dog:


00447000711600 20 links 4.25LB

Combined our 2 best sellers Corn Doug Dog & Jal & Chs. to create…….

Oscar Mayer Bacon & Cheese Link:


00447000736300 5/LB 6IN 6LB

Our OM Bacon & Cheese link wrapped in a sweet dough with OM bacon pieces •No need for buns or condiments •Better for you as baked vs. fried •Portable and convenient

Everything is better with bacon! Especially in an OM Pork & Poultry link with Kraft Old English Cheddar that is naturally hardwood smoked

oscar mayer hot dog portfolio -...

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