orkut v s facebook.docx
TRANSCRIPT
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A Report on
RESEARCH METHODOLOGY
“ORKUT Vs FACEBOOK”
Submitted To
Prof. Geetanjali Kapoor
By
Leena Singh P 19Prakash Panji P 23Rita Malhan P 49Abha Yadav P 57Anil Varma P 58Avinash Nair P 59
In
Partial Fulfilment of the Course Requirements of the
M.M.S Semester II (2010-2011)
Vidya Prasarak Mandal’s
Dr V N Bedekar Institute of Management
Studies, Thane.
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ACKNOWLEDGEMENT
We are extremely grateful to our director Dr. P.M.Kelkar and Prof. Geetanjali kapoor
of VPM‟s Dr. VN BEDEKAR COLLEGE OF MANAGEMENT AND STUDIES for their
expertise and personal attention because of which we have been able to complete this report
successfully.
We are also grateful to the students of MMS I who have given us a warm welcome
and overwhelming response to our work.
We all together welcome any suggestions for the improvement of this project fromteachers and students so that we will be able to enhance our capabilities.
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INDEX
TOPIC Page No.
1. Social networking system 05
2. History 06
3. Research methodology 07
4. Questionnaire 08
5. Formulation of hypothesis 15
6. Analysis of results 16
7. Recommendations 23
8. Conclusion 24
9. References 25
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Social networking system1
Social network service focuses on building and reflecting of social networks orsocial relations among people, e.g., who share interests and/or activities. A social network
service essentially consists of a representation of each user (often a profile), his/her social
links, and a variety of additional services. Most social network services are web based and
provide means for users to interact over the internet, such as e-mail and instant messaging.
Although online community services are sometimes considered as a social network service in
a broader sense, social network service usually means an individual-centered service whereas
online community services are group-centered. Social networking sites allow users share
ideas, activities, events, and interests within their individual networks. Social networking
websites started in the form of generalized online communities such as The WELL (1985),
Theglobe.com (1994), Geocities (1994) and Tripod.com (1995).
Since 1995 many these social networking sites have entered the Indian continent, Orkut
and face book both entering in the year 2004 after making their presence felt world- wide.
1http://en.wikipedia.org/wiki/Social_relation
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History
Originally called The facebook, Facebook was founded by former-Harvard student Mark
Zuckerberg. with his college roommates and fellow computer science students Eduardo
Saverin, Dustin Moskovitz and Chris Hughes.[5] The website's membership was initially
limited by the founders to Harvard students, but was expanded to other coll eges in the Boston
area, the Ivy League, and Stanford University. It later expanded further to include
(potentially) any university student, then high school students, and, finally, to anyone aged 13
and over. The website currently has more than 400 million active users worldwide.[6]
In August 2005, “Thefacebook” was officially called Facebook and the domainfacebook.com was purchased for a reported $200,000. History is available in 35
languages.Over 175 million active users worldwide currently and is growing every day.
Currently it is the number one social network with MySpace and Twitter both behind it.
Orkut
Orkut is named after its creator Google employee Orkut Buyukkokten a Turkish software
engineer. It was launched in INDIA on 22nd January 2004
It is a Free-access social networking service owned and operated by Google. It is less popular
in the US than in comparison to Facebook and MySpace.
Orkut is one of the most visited websites in India and Brazil.(As of May 2009,49.83% of
Orkut's users are from Brazil, 17.51% from India).
At the end of July 2004 it had 10, 00,000. Till September 2009 it had 30, 00,000 members 2
2http://en.wikipedia.org/wiki/Chris_Hughes_%28Facebook%29
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Research methodology
Research Design – Exploratory3
Research is exploratory when you use no earlier model as a basis of your study. Themost usual reason for using this approach is that you have no other choice. Normally you
would like to take an earlier theory as a support, but there perhaps is none, or all available
models come from wrong contexts.
Data Collection – Primary Data:
Data observed or collected directly from first-hand experience4
The research was conducted on the basis of the data collected through the questionnaire.
Data collection Instruments – Questionnaire
The data collected through Questionnaire which was created online with the help of
Google document and then mailed to respondents
Sample Size – 150 Users: questionnaire was circulated among 150 respondents who were
using any of the mentioned social networking sites all over the Mumbai region.
Type of Sampling – Judgmental5
Judgemental sampling Involves selecting a group of people because they have
particular traits that the researcher wants to study. The sampling done for the analysis is judgemental as the sample size is from particular age group from 15 to 30 years.
3
http://www2.uiah.fi/projects/metodi/177.htm4http://www.businessdictionary.com/definition/primary-data.html
5http://www.occ.treas.gov/handbook/sampmeth.pdf
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Questionnaire
1) Which age group do you fall in?
15-22 23-30
2) Is social networking the new way for keeping in touch with your loved ones?
Yes No
3) Do you have accounts on any social networking site?
Facebook Orkut Others
84,
56%
66,
44%15-23
23-30
126,
84%
24,
16%
yes no
0
20
40
60
80
facebook Orkut Both Others
40
64
22 24
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1) Where did you first make an account?
Facebook Orkut Others
2) How frequently you use your accounts?
Everyday once in a week rarely
3) On which account do you have more friends?
Orkut
0
20
40
60
80
100
120
140
orkut facebook others
135
8 7
Everyday
Once in a week
Rarely
95
33
22
0 20 40 60 80 100 120
orkut
facebook 44
106
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4) Do you know about „myOrkut‟ on Facebook?
Yes No
5) Have you ever accessed Orkut through Facebook?
Yes No
6) Grade Facebook and Orkut on the following grounds…..
a) Privacy
b) Application
c) Design
d) New inputs/up gradation of (news fed/status update/link share)
e) Interaction with friends
Orkut
a) Privacy
b) Application
c) Design
d) New inputs/up gradation of (news fed/status update/link share)
e) Interaction with friends
0
50
100
150
Yes No
15
135
15
135
0
50
100
150
200
Yes No
05
145
Q5Q4
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0
20
40
60
Excellent Good Satisfactory Poor Very poor No opinion
Orkut
0
20
40
60
80
Excellent Good Satisfactory Poor Very Poor No Opinion
Orkut
0
20
40
60
Excellent Good Satisfactory Poor Very poor No opinion
Orkut
0
20
40
60
Excellent Good Satisfactory Poor Very Poor No Opinion
Orkut
0
10
20
30
40
50
60
70
Excellent Good Satisfactory Poor Very Poor No Opinion
Orkut
Privac
A lication
Desi n
New U dates
Communication
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7) Are you happy with the new look of Orkut?
Yes No
8) Do you think the new look is a copied version of Facebook?
Yes No can‟t say
9) Have these changes made you to access Orkut more often now?
Yes No
89,
59%
61,
41%Yes
No
Yes
No
Cant Say
14
136yes
no
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10) Has controversies surrounding the two sites made you move towards other social
networking sites?
Yes No
11) “Bad server. No doughnut 4 you” how many times have u faced this problem with
the 2 sites?
Facebook Frequently Rarely Never
Orkut Frequently Rarely Never
12) Which site has helped you in your professional life?
Facebook Orkut Both
0
50
100
150
Yes No
0
20
40
60
80
100
Orkut Facebook
Frequently
Rarely
Never
0
20
40
60
80
100
120
140
160
Orkut Facebook
Yes
No
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13) Games/applications on which site keeps you glued to it?
Facebook Orkut
0
20
40
60
80
100
120
140
Orkut Facebook
Yes
No
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Formulation of Hypothesis
Based on the data collected through questionnaire following hypothesis were formulated
for various parameters
1. Privacy
H0 : There is no significant difference in the privacy of Orkut and Facebook
H1 : Orkut has more Privacy than Facebook
2. Application
H0 : There is no significant difference in the privacy of Orkut and Facebook
H1 : Orkut has more Privacy than Facebook
3. Design
H0 : There is no significant difference in the Design of Orkut and Facebook
H1 : Orkut has better Design than Facebook
4. New Updates
H0 : There is no significant difference in the New Updates of Orkut and Facebook
H1 : Orkut has more New Updates than Facebook
5. Communication
H0 : There is no significant difference in the Communication of Orkut and Facebook
H1 : Orkut has Better Communication than Facebook
6. Popularity
H0 : There is no significant difference in the Popularity of Orkut and Facebook
H1 : Orkut has more Popularity than Facebook
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Analysis and Results (Privacy)
H0There is no significant difference in the privacy of Orkut and Facebook among the Usersin Mumbai
H1 Orkut is more Privacy than Facebook in Mumbai
Observed value table Expected value table
Privacy Privacy
Orkut Facebook Ʃ Orkut Facebook
Excellent 19 20 39 Excellent 19.5 19.5
Good 42 48 90 Good 45 45
Satisfactory 54 39 93 Satisfactory 46.5 46.5
Poor 24 15 39 Poor 19.5 19.5
Very Poor 3 4 7 Very Poor 3.5 3.5
No Opinion 8 24 32 No Opinion 16 16
Ʃ 150 150 300
O E (O-E) (O-E)^2(O-
E)^2/EDF (12-2)*(2-1)
19 19.5 -0.5 0.25 0.012821 10
42 45 -3 9 0.2
54 46.5 7.5 56.25 1.209677
24 19.5 4.5 20.25 1.038462
3 3.5 -0.5 0.25 0.071429
8 16 -8 64 4
20 19.5 0.5 0.25 0.012821
48 45 3 9 0.2
39 46.5 -7.5 56.25 1.20967715 19.5 -4.5 20.25 1.038462
4 3.5 0.5 0.25 0.071429
24 16 8 64 4
X2
Cal 13.06478
X2
Table 11.1
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Analysis and Results (Application)
H0There is no significant difference in the Application of Orkut andFacebook among the Users in Mumbai
H1 Orkut is more Application than Facebook in Mumbai
Observed value table Expected value table
Application Application
OrkutFacebo
okƩ
Orku
t
Faceboo
k
Excellent 12 36 48 Excellent 23.84 24.16
Good 43 56 99 Good 49.17 49.83
Satisfactor
y
58 28 86Satisfactor
y
42.71 43.29
Poor 21 5 26 Poor 12.91 13.09
Very Poor 5 2 7 Very Poor 3.48 3.52
No Opinion 9 23 32NoOpinion
15.89 16.11
Ʃ 148 150 298
O E (O-E) (O-E)^2 (O-E)^2/E DF(6-1)*(2-
1)
12 23.84 -11.84 140.16 5.88 5
43 49.17 -6.17 38.04 0.77
58 42.71 15.29 233.74 5.47
21 12.91 8.09 65.40 5.07
5 3.48 1.52 2.32 0.67
9 15.89 -6.89 47.51 2.99
36 24.16 11.84 140.16 5.80
56 49.83 6.17 38.04 0.76
28 43.29 -15.29 233.74 5.40
5 13.09 -8.09 65.40 5.00
2 3.52 -1.52 2.32 0.66
23 16.11 6.89 47.51 2.95
X2 Cal 41.42
X2 Table 11.1
Hence null hypothesis is rejected i.e. orkut is better than Facebook for application
criterion.
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Analysis and Results (Design)
H0There is no significant difference in the Design of Orkut andFacebook among the Users in Mumbai
H1 Orkut has Better Design than Facebook in MumbaiObserved value table Expected value table
Design Design
Orkut Facebook Ʃ Orkut Facebook
Excellent 19 22 41 Excellent 20.5 20.5
Good 63 59 122 Good 61 61
Satisfactory 45 37 82 Satisfactory 41 41
Poor 13 7 20 Poor 10 10
Very Poor 1 1 2 Very Poor 1 1
No Opinion 9 24 33 No Opinion 16.5 16.5
Ʃ 150 150 300
O E (O-E) (O-E)^2 (O-E)^2/E DF (6-1)*(2-1)
19 20.5 -1.5 2.25 0.109756 5
63 61 2 4 0.06557445 41 4 16 0.390244
13 10 3 9 0.9
1 1 0 0 0
9 16.5 -7.5 56.25 3.409091
22 20.5 1.5 2.25 0.109756
59 61 -2 4 0.065574
37 41 -4 16 0.390244
7 10 -3 9 0.9
1 1 0 0 0
24 16.5 7.5 56.25 3.409091
X2 Cal 9.749329
X2 Table 11.1
Hence Accept the null hypothesis as X2 Cal < X2 Table
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Analysis and Results (New Updates)
H0There is no significant difference in the New Updates of Orkut and
Facebook among the Users in MumbaiH1 Orkut is more New Updates than Facebook in Mumbai
Observed value table Expected value table
New Updates New Updates
Orkut Facebook Ʃ Orkut Facebook
Excellent 20 38 58 Excellent 29 29
Good 54 54 108 Good 54 54
Satisfactory 45 23 68 Satisfactory 34 34
Poor 19 8 27 Poor 13.5 13.5
Very Poor 3 2 5 Very Poor 2.5 2.5
No Opinion 9 25 34 No Opinion 17 17
Ʃ 150 150 300
O E (O-E) (O-E)^2 (O-E)^2/E DF (6-1)*(2-1)
20 29 -9 81 2.793103 554 54 0 0 0
45 34 11 121 3.558824
19 13.5 5.5 30.25 2.240741
3 2.5 0.5 0.25 0.1
9 17 -8 64 3.764706
38 29 9 81 2.793103
54 54 0 0 0
23 34 -11 121 3.558824
8 13.5 -5.5 30.25 2.240741
2 2.5 -0.5 0.25 0.1
25 17 8 64 3.764706
X2 Cal 24.91475
X2 Table 11.1
Since X2 Cal > X2 Table Hence reject the Null hypothesis.
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Analysis and Results (Communication)
H0There is no significant difference in the Communication of Orkut andFacebook among the Users in Mumbai
H1 Orkut has better communication than Facebook in Mumbai
Observed value table Expected value table
New Updates New Updates
Orkut Facebook Ʃ Orkut Facebook
Excellent 39 25 64 Excellent 32 32
Good 62 51 113 Good 56.5 56.5
Satisfactory 32 39 71 Satisfactory 35.5 35.5
Poor 6 8 14 Poor 7 7Very Poor 2 4 6 Very Poor 3 3
No Opinion 9 23 32 No Opinion 16 16
Ʃ 150 150 300
O E (O-E) (O-E)^2 (O-E)^2/E DF (6-1)*(2-1)
39 32 7 49 1.53125 5
62 56.5 5.5 30.25 0.535398
32 35.5 -3.5 12.25 0.34507
6 7 -1 1 0.142857
2 3 -1 1 0.333333
9 16 -7 49 3.0625
25 32 -7 49 1.53125
51 56.5 -5.5 30.25 0.535398
39 35.5 3.5 12.25 0.34507
8 7 1 1 0.142857
4 3 1 1 0.333333
23 16 7 49 3.0625
X2 Cal 11.90082
X2 Table 11.1
Since X2 Cal > X2 Table Hence reject the Null hypothesis.
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Analysis and Results (Popularity)
H0There is no significant difference in the Popularity of Orkut andFacebook among the Users in Mumbai
H1 Orkut is more Popular than Facebook in Mumbai
Observed value table Expected value table
Popularity Popularity
Orkut Facebook Other Ʃ Orkut Facebook Other
Q2 126 24 0 150 Q2 93 31.6 25.4
Q3 64 40 46 150 Q3 93 31.6 25.4
Q4 135 8 7 150 Q4 93 31.6 25.4
Q5 106 42 2 150 Q5 93 31.6 25.4Q15 34 44 72 150 Q15 93 31.6 25.4
Ʃ 465 158 127 750
O E (O-E) (O-E)^2 (O-E)^2/E DF (5-1)*(3-1)
126 93 33 1089 11.70968 10
64 93 -29 841 9.043011
135 93 42 1764 18.96774106 93 13 169 1.817204
34 93 -59 3481 37.43011
24 31.6 -7.6 57.76 1.827848
40 31.6 8.4 70.56 2.232911
8 31.6 -23.6 556.96 17.62532
42 31.6 10.4 108.16 3.422785
44 31.6 12.4 153.76 4.865823
0 25.4 -25.4 645.16 25.4
46 25.4 20.6 424.36 16.70709
7 25.4 -18.4 338.56 13.32913
2 25.4 -23.4 547.56 21.55748
72 25.4 46.6 2171.56 85.49449
X2
Cal 271.4306
X2
Table 13.26
Since X2 Cal > X2 Table Hence reject the Null hypothesis.
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Result of analysis
1.
PrivacyNull hypothesis is rejected hence orkut has better privacy than Facebook
in Mumbai.
2. Design
Null hypothesis is rejected hence orkut has better Design than Facebook
Design in Mumbai.
3. Application
Null hypothesis is rejected hence orkut has better Application than
Facebook in Mumbai.4. New Updates
Null hypothesis is accepted hence there is no significant difference
between orkut and Facebook as far as New Updates are concerned.
5. Communication
Null hypothesis is rejected hence orkut has better Communication than
Facebook in Mumbai.
6. Popularity
Null hypothesis is rejected hence orkut is more popular than Facebook inMumbai.
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Recommendations
The some of the key areas that must be focused to gain advantage in the
competitive scenario of social networking for both Orkut and Facebook
Orkut
• Offer better looking user profile and themes
• Introduce innovative games
• Avoid feeding users with the “Bad Doughnut”
• Provide a superior privacy option
• Games are the USP of Facebook hence to attract more users it can be
used as one of the factor
• Privacy, Design, Application and Updates must be made available on
continuous bases.
• Promote “my orkut” aggressively.
• Various promotional schemes must be introduced.
• Facebook can also organize Event under its name to get Visibility
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Conclusion
In the fast moving world today networking sites have
revolutionized the concept of communication. Orkut and Facebook have
played key role in establishing social links.
In India orkut continues to dominate the social networking
Domain.
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References
Bibliography
• Gupta.S.P. ,“Statistical Methods”.
• Paneersalvam. R ,“Research Methodology”.
Webliography
• www.socialnetworking.com
• www.theindianstreet.com
• www.123orkut.com• www.litefacebook.com