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TableTaker A Unique Mobile Dining Service
Presentation by: Francis Naccarati
and Team Lost in Cyberspace
Our Table Service Design Alternatives Include
1) Diner Chooses Restaurant based on Mood
2) Diner Chooses Restaurant based on Cuisine
3) Diner Chooses restaurant based on incentives earned
Diner Chooses Restaurant based on Mood
Diner Chooses Restaurant based on Cuisine
Diner Chooses restaurant based on incentives earned
Diner Choices
In addition to Diner alternatives, our approach includes Restaurant Location Based Service alternatives
Restaurant Location Based Service Choices
Offer larger discount to drivers further away to attract a broader customer base
Offer larger discount to Drivers further away with urgency to offer to attract a broader customer base
Offer larger discount to walkers further away to attract a broader
customer base
Show a restaurants on a Map (Basic)
Scenario Flow
Cuisine & Restaurant Basic
Mood and Restaurant Intermedia
te
Incentive and
Restaurant
Advanced
Select a
Style of
Food (i.e
Hunan)
Select a
Price Range
For the Food
Diner selects a
mood
Find me a Diner Send an IncentiveRedeem an
Incentive
Several Restaurant
picks a service
(walk, drive, time, all)
Application Determines what type of diner (walk,
drive)Assume Walker
Diner presented
with choices (Walk is
basic choice all shown)
Diner
Selects
Choice
Diner Writes
a Good
Review
Find me a Diner Send an IncentiveRedeem an
Incentive
Find me a Diner Send an Incentive
Select a
Cuisine
Diner Selects
“In-Crowd”
Diner Picks a
“Scene” Movie
(i.e. Stars, Wall
Streeters)
Several More Restaurant are added with new services
(walk, drive, time, all)
Application Determines what type of diner (walk,
drive)Driver
selected
Diner presented
with choices (Drive is mid level service
only 1 is shown)
Diner Choices Based On Cuisine (Primary)
What type of cuisine are you looking for?
A scroll box much like selecting a contact to call in most smart phones
AmericanChinese
English French IndianItalian
Japanese
Mediterranean
Mexican FrenchKorean
Welcome to TableTaker
You are looking for a restaurant within a ( ) walking or driving radius of your current
location
We are a free mobile application providing restaurant patrons with an easy-to-use means for finding your favorite food styles, cuisines, and price level based on your current location.
Drop down box to select radius distance
Clickable to select between distance types
Wireframes: Location
What is your price range?
$ $$ $$$ $$$$$ - $0 through $75 per couple
$$ - $76 through $150 per couple$$$ - $151 through $200 per couple
$$$$ - $201 and above per couple*not including alcohol or gratuity
A clickable display function that will be intuitive once familiarity with the application is established
TableTaker is working for you…
This symbol indicates you are a “Regular Patron” at this eatery.
This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant.
This symbol indicates you have no status at this restaurant.
This is a loading screen for the application after search parameters are entered.
A “Regular Patron” gives status to the customer allowing them to reserve a table in advance based on the restaurant’s designation on previous number of times visited or money spent.
TableTaker is working for you…
This symbol indicates you are a “Regular Patron” at this eatery.
This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant.
This symbol indicates you have no status at this restaurant.
This is a loading screen for the application after search parameters are entered.
A “Regular Patron” gives status to the customer allowing them to reserve a table in advance based on the restaurant’s designation on previous number of times visited or money spent.
1 Block Radius example with two restaurants meeting parameters
An example restaurant that indicates you have no status and will not be able to reserve a table in advance.
An example of a mobile application display for our results
Tables Available: 13Estimated Wait Time: 35 MinutesThis Restaurant does not allow non-Regulars to put their names in ahead of time.
By touching the Arrow icon, up-to-date information appears including wait time, table availability, and reservation allowance at this particular restaurant
Restaurant information and selection display
While you wait for your table, please enjoy these recommended attractions…
These stores pay to be on TableTaker and appear on the app in the same radius as the patron’s restaurants to provide entertainment while waiting for their table
Review your Restaurant Experience for 3% off next visit
Quality of Meal: 1 2 3 4 5
Price to Value: Good Better Best
Service: Poor-Moderate-Good-Excellent
Diner Choices Based On Mood (Alternative 1)
What type of Atmosphere are you looking for?
A scroll box much like selecting a contact to call in most smart phones
Casual
Romantic
Fine Dining
Fine Spirits
Would you (the Diner) like to eat at a “Low-Key” restaurant or an “In-Crowd” restaurant?
Mood Advanced Selection: “Low Key vs. “In-Crowd”
*Low-Key = Quiet, usually smaller, and slower paced meal*In-Crowd = Energetic, lively, at a currently acclaimed location.
Vs. Low-Key
Welcome to TableTaker
You are looking for a restaurant within a ( ) walking or driving radius of your current
location
We are a free mobile application providing restaurant patrons with an easy-to-use means for finding your favorite food styles, cuisines, and price level based on your current location.
Drop down box to select radius distance
Clickable to select between distance types
Wireframes: Location
What is your price range?
$ $$ $$$ $$$$$ - $0 through $75 per couple
$$ - $76 through $150 per couple$$$ - $151 through $200 per couple
$$$$ - $201 and above per couple*not including alcohol or gratuity
A clickable display function that will be intuitive once familiarity with the application is established
TableTaker is working for you…
This symbol indicates you are a “Regular Patron” at this eatery.
This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant.
This symbol indicates you have no status at this restaurant.
This is a loading screen for the application after search parameters are entered.
A “Regular Patron” gives status to the customer allowing them to reserve a table in advance based on the restaurant’s designation on previous number of times visited or money spent.
1 Block Radius example with two restaurants meeting parameters
An example restaurant that indicates you have status and will be able to reserve a table in advance.
An example of a mobile application display for our results
Tables Available: 17Estimated Wait Time: 25 MinutesThis is a restaurant the customer are a “Regular Patron at and are able to put their names in ahead of time.
By touching the Arrow icon, up-to-date information appears including wait time, table availability, and reservation allowance at this particular restaurant
Restaurant information and selection display
While you wait for your table, please enjoy these recommended attractions…
These stores pay to be on TableTaker and appear on the app in the same radius as the patron’s restaurants to provide entertainment while waiting for their table
Diner Choices Based On Deals (Alternative 2)
What type of Deal are you looking for?
A scroll box much like selecting a contact to call in most smart phones
BOGO
Percent
Free Drinks
Big Dollars
> 10%
>25$
TableTaker Restaurant Incentive Services for Drivers
Within 10 miles offer 15% incentive
Within 5 miles 10% incentive
Within 2.5 miles offer 5% incentive
BOGO
Percent
Free Drinks
Big Dollars
> 10%
>25$
BOGO
Percent
Free Drinks
Big Dollars
> 10%
>25$
Diner selects a percentage discount – Restaurant can participate in making tailored offers to drivers based on distance
Service: Offer larger discount to drivers further away to attract a broader customer base
Within 10 blocks offer 15% incentive
Within 5 blocks 10% incentive
Within 2.5 blocks offer 5% incentive
BOGO
Percent
Free Drinks
Big Dollars
> 10%
>25$
BOGO
Percent
Free Drinks
Big Dollars
> 10%
>25$
Diner selects a percentage discount – Restaurant can participate in making tailored offers to walkers based on distance
Service: Offer larger discount to walkers further away to attract a broader customer base
TableTaker Restaurant Incentive Services for Walkers
Within 10 miles offer 15% if he can be seated in 1 hr or 10 % in 30 minutes
Within 5 miles, offer 10% if he can be seated in 20 minutes
BOGO
Percent
Free Drinks
Big Dollars
> 10%
>25$
BOGO
Percent
Free Drinks
Big Dollars
> 10%
>25$
1:00 HR
30 Min
20 Min
Within 5 miles offer 10% if he can be seated in 30 minutes or 5% in 1 hour
Diner selects a percentage discount – Restaurant can participate in making tailored offers to Drivers based on distance
Service: Offer larger discount to Drivers further away with urgency to offer to attract a broader customer base
TableTaker Restaurant Incentive based on Distance & Time
Examples of App user interface display possibilities
Make a Reservation
Today
Time 06:15 PM
People 2
+ / -
+ / -
Examples of App user interface display possibilities
Time 06:15 PM
Your 15% Off Coupon Your 15% Off Coupon
EXPIRES in
15 Min 20 Secs
Examples of App user interface display possibilities
Welcome to TableTaker
You are looking for a restaurant within a ( ) walking or driving radius of your current
location
We are a free mobile application providing restaurant patrons with an easy-to-use means for finding your favorite food styles, cuisines, and price level based on your current location.
Drop down box to select radius distance
Clickable to select between distance types
Wireframes: Location
What is your price range?
$ $$ $$$ $$$$$ - $0 through $75 per couple
$$ - $76 through $150 per couple$$$ - $151 through $200 per couple
$$$$ - $201 and above per couple*not including alcohol or gratuity
A clickable display function that will be intuitive once familiarity with the application is established
TableTaker is working for you…
This symbol indicates you are a “Regular Patron” at this eatery.
This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant.
This symbol indicates you have no status at this restaurant.
This is a loading screen for the application after search parameters are entered.
A “Regular Patron” gives status to the customer allowing them to reserve a table in advance based on the restaurant’s designation on previous number of times visited or money spent.
1 Block Radius example with two restaurants meeting parameters
An example restaurant that indicates you have some status at this table and are working towards becoming a “Regular Patron”. However, you are not able to reserve a table remotely yet.
An example of a mobile application display for our results
Tables Available: 7Estimated Wait Time: 50 MinutesThis Restaurant does allow Regulars to put their names in ahead of time but you are not able to reserve one until your “regular patron” status is established
By touching the Arrow icon, up-to-date information appears including wait time, table availability, and reservation allowance at this particular restaurant
Restaurant information and selection display
While you wait for your table, please enjoy these recommended attractions…
These stores pay to be on TableTaker and appear on the app in the same radius as the patron’s restaurants to provide entertainment while waiting for their table
Wireframe Overview of Services (not associated with any specific Wireframe alternative)
Restaurant Signup
and Fee Agreement
Find Me a Spot
Service Registration
& Administratio
n
Diner
Preferences &
Registration
Diner
Leaderboards
Diner Services
Show me an
IncentiveLet me Post my
ThoughtsLet me draw a
“crowd-source
option”
Restaurant Services
Find me a Diner Send an IncentiveRedeem an
Incentive
Common Architectural Services
TableTaker While we have three different service alternatives,
they share a set of common design services including
1) GPS - Location Based Services
2) SmartPhone Delivered Incentives or Coupons
3) Mapping Software
4) Real Time Status including wait time, alerts and other tabletaker diners
Service Offering Description
Diner Chooses Restaurants based on Incentives• Incentive Alternatives Include
- Free Drinks - Percentage Off- Dollar Amount Off - Buy one Get One- Targeted
• Other design alternatives for future consideration include:
− Restaurant Incentive Alternatives: Real Time Incentive based on Walking Location Real Time Incentive based on Location Tailored Incentive based on Time and Location
− Restaurants payment alternatives: Fixed Monthly Fee Additional fees based on results like visits or
visitor status