LittleBIGidea is a national schools competition run by Origin that aims to foster creativity and innovation in students from grades 3 to 8.

The key campaign objectives were to raise awareness of the competition and encourage entries, culminating in a relevant blogger acting as a judge for the competition.

The Activity Based on the brief we received, Christie from Childhood 101 was the perfect candidate for this campaign. Christie is an early childhood teacher, passionate about children’s play and creativity as learning. Christie created content focusing on children & innovation, incorporating the Origin littleBIGideas competition seamlessly. Five posts were published over a 4 month period & shared across social platforms Facebook, Instagram, Pinterest and Twitter. Christie also appeared on Sunrise with the !nalists.

The Results

42% of Childhood 101’s audience became aware of the littleBIGidea comp. via the blog.

RESULTS FROM A RECENT READER SURVEY CARRIEDOUT BY THE REMARKABLES GROUP SHOWS THAT

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“We were impressed with the level of creativity displayed in Christie’s posts; all which ended with a call to action to enter the competition. Reader interaction was strong with many parents saying that theyintended to encourage their children to submit their inventions to littleBIGidea. The content was shared across an number of social media channels, extending the reach. Based on these promising results, we will de!nitely consider extending this partnership into 2015 and beyond.”

Belinda DeMaidSenior Campaign and Partnerships Advisor, Origin