© STAFFEN WIDSTRAND/WWF

Lindsay Smith – WWF Campaigns TeamMarch 2017

#ORIGAMIMIGRATIONSaving Our Shared Heritage

2 MAY 20231

2 MAY 2023 © BRENT STIRTON/REPORTAGE BY GETTY IMAGES/WWF2

CAMPAIGN OVERVIEW

• Natural World Heritage sites that have outstanding universal value

• We know that we can protect them, as we did it historically with the Great Barrier Reef and Virunga National Park

3

2 MAY 2023 © BRENT STIRTON/REPORTAGE BY GETTY IMAGES/WWF4

FLAGSHIP CAMPAIGN OVERVIEW

• Three key flagships – Selous Game Reserve in Tanzania, Belize Barrier Reef in Belize and Doñana National Park in Spain

• Advocacy actions to email prime minister/ president of each of the flagship countries

5

Natural World Heritage sites under threat

2 MAY 2023 © BRENT STIRTON/REPORTAGE BY GETTY IMAGES/WWF6

DOÑANA NATIONAL

PARK

• Largest wetland in the European Union

• 6 million migratory birds rely heavily on the wetland during the winter season

• Immediate threat and deadline: river dredging of the river that surrounds the National Park to be stopped by 1st December 2016

7 2 MAY 2023

2 MAY 2023 © UNKNOWN8

WHY A CREATIVE ADVOCACY ACTION?

• Higher level action for those who have taken the e-action

• Something that those who would not write to the PM could do.

• Something mobile you can hand to advocacy target in an age of e-actions

• Something that would generate media coverage

2 MAY 2023 © UNKNOWN9

WHY ORIGAMI?

• Visual representation of the quantity of people that care about World Heritage sites

• Audience insights suggested our target audience liked arts and crafts

• Easily translatable globally

• Simple and relatively low barrier ask but with a personal element

10

2 MAY 2023

Assets and channels

11

2 MAY 2023

Assets and channels

2 MAY 202312

HOW MANY DID

WE RECEIVE?

2,142… and counting!

13

2 MAY 2023

14

2 MAY 2023

2 MAY 2023 © UNKNOWN15

WHAT WENT WELL?

• Delivered for the Spanish office who were promised a meeting with a target minister

• It received organic media coverage

• UNESCO delegates still have their birds on their desks

© Jonathan Jones/ WWF

2 MAY 2023 © UNKNOWN16

WHAT COULD

HAVE BEEN BETTER?

• Lack of UK media coverage on the day (but we did get Fox news!)

• Swearing on Facebook Live…

• Partner utilisation – other environmental groups

© Diego Lopez/ WWF

2 MAY 2023 © BRENT STIRTON/REPORTAGE BY GETTY IMAGES/WWF17

DOÑANA NATIONAL

PARK

• Immediate threat and deadline: river dredging of the river that surrounds the National Park to be stopped by 1st December 2016

• First step on a WHS campaign journey

2 MAY 202318