GIANT PROPELLER ORIENT WATCH

CASE STUDY

THE CHALLENGE

Orient Watch USA, a wholesale watch distributor, wanted to build a strengthened online brand and increase their DTC sales.

Conduct market research, build a brand identity, and establish Orient’s presence across digital channels

Expose new prospective customers to Orient Watch through customer acquisition strategies

Sell products through ads, social and email

THE SOLUTION

M O N T H 1 - 3

DISRUPTING THE BORING WATCH MARKET

CREATED A DISRUPTIVE BRAND SPOKESMAN

MARKET RESEARCH & PERSONA

DEVELOPEMENT

MANAGED ALL SOCIAL ACCOUNTS

CRITEO RETARGETING CAMPAIGNS

Audit and segment email list

Extract an analyzed customer

data (LTV, Location, AOV, etc)

PH

AS

E

LAUNCHED MEDIA BUY

Unified messaging, visuals across

IG/FB/Twitter

Enhanced retargeting for mid/

lower funnel

EMAIL AUTOMATION FUNNELS

Facebook, Instagram & Google Ads

Exposed brand to 4M+ prospective

TOFU customers

20% performance / conversion goals

80% brand awareness

P H A S E

NOV DEC JAN

Introduced Mr. Orient through

“controversial” photo campaigns

designed to stimulate engagement

Launched Mr. Orient social response

campaign

SHIFTED CREATIVE CONTENT PRODUCTION TO FASHION-FORWARD LIFESTYLE AND PRODUCTS

WOO COMMERCE WEBSITE UX MONITORING Identified poor performance

CHANGING THE BRAND, CONVERTING THE CUSTOMERM O N T H 4 - 7

PH

AS

E

PHASE OUT MR. ORIENT Introduction and rollout of new creative

EXPANSION OF ADDITIONAL AD

CHANNELS

IMPROVED LIST QUALITY AND

EFFECTIVENESS OF EMAIL MARKETING

Continued brand management and

more robust email offers.

GIF GAMES

SOCIAL AND EMAIL LIST GROWTH CAMPAIGNS

VIRAL COMPLETION FOR EMAIL/SOCIAL

GROWTH

MICRO-INFLUENCER and gifting campaigns

for UGC contest

AMG TRIAL

P H A S E

FEB

MARARP

MAY

UX ADJUSTMENTS ON WEBSITE /CONTINUED HOT JAR

SUCCESS : THE NEW BRANDM O N T H 8 - 12

PH

AS

E

BUILT NEW WEBSITE

3D VISUALIZER TECH TO REDUCE RETURNS

HERITAGE CONTENT FOR PHOTO &

VIDEO PRODUCTION

ACTIVATION OF AMG

P H A S E

JUN JUL AUG SEP OCT

SHOPPING FEED SYNDICATION

+144%ANNUAL

REVENUE GROWTH

4XROAS

+151%UNITS SOLD

THE RESULTSO V E R A L L G R O W T H +58M

IMPRESSIONS

+114%EMAIL LIST GROWTH

+278%EMAIL REVENUE

GROWTH

THE RESULTSE M A I L G R O W T H

THE RESULTSS O C I A L G R O W T H

+49%TWITTER

FOLLOWERS

+91%FACEBOOK

FOLLOWERS

+78%INSTAGRAM FOLLOWERS

giantpropeller.com

C O - F O U N D E R / C R E A T I V E D I R E C T O R J @ G I A N T P R O P E L L E R . C O M

Jordan Freda

C O - F O U N D E R / E X E C U T I V E P R O D U C E R M I K E @ G I A N T P R O P E L L E R . C O M

Mike Bodkin