organizing engineering research papers(28)

8/8/2019 Organizing Engineering Research Papers(28)

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Organizing Engineering

Research Papers (28)工程英文論文組織寫作

柯泰德線英文論文編修訓練服務 http://www.chineseowl.idv.tw

工程英文

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工程英文研究的基本科技論點

(第一部分:背景)

• Setting of research (研究建構):你研究的主題是什麼?你的讀者可以明瞭研究的內容嗎?

• Research problem (研究問題) :你的研究裡有你試著要解決或是想更進一步瞭解的問題嗎?

• Quantitative specification of problem (研究問題的量化) :你要如何量化問題來讓你的讀者明白之前文獻研究所遇到的量化限制

• Importance of problem (研究問題的中心) :如果問題沒被解決或是充分瞭解,這對研究的讀者會有多大的負面衝擊?



(第二部分:行動)

• Research objective (研究目標)

• Methodology to achieve objective(達成目標的方法)

• Anticipated results (希望的結果)

• Contribution to field (領域的貢獻)



範例 (第部分:背景)

研究建構 Internet security has significantly increased in recentyears, as evidenced by the growing number of enterprises thatconstruct computer firewalls to withstand external attacks andviruses. Capable of protecting data transactions between theInternet and a company’s intranet, a virtual private network (VPN)

utilizes a reliable encrypting mechanism to protect all datatransfers. VPN is normally adopted within a company orbetween several companies to establish a privatecommunication network over the Internet.

研究問題 However, constructing a VPN requires a customizedhardware server and complex expertise settings, often involvingprohibitively high overhead costs that small companies cannotafford. Additionally, VPN uses a tunnel scheme, e.g., IPSec andSSL, thus preventing these protocols from passing through allfirewalls. Thus, some VPN servers must stationed outside of thefirewall, thus compromising the security of the VPN server.



範例 (第部分:背景)

研究問題的量化 For instance, recent statisticsindicate that 70% of all VPN servers are underattack each hour if firewall protection isunavailable. Withstanding these attacks expends

considerable computational power of VPN servers,subsequently degrading VPN performance.

研究問題的中心 Above limitations incur highoverhead costs in transaction time. Additionally,

the prohibitively expensive outlay setupcompromises the security of transactions fromsmall companies that can not afford VPN.



範例 (第二部分:行動)

研究目標 Based on the above, we should develop aneconomically feasible scheme to reduce the cost of installingVPN and increase efficiency based on the ability to preventattacks of a company firewall from the Internet.

達成目標的方法 To do so, rather than using a customized VPN

server, a pure software environment can be created thatcomprises both the server and client programs. Each computercan function as a VPN server by installing the server once. Thesoftware solution can effectively lower construction costs of aVPN environment. Next, to achieve transparency among allfirewalls, a tunneling scheme based on “https” protocol canbe adopted to pass through the firewalls since the https protocolis transparent among all firewalls. This protocol can possesssufficient security capabilities to protect the confidentiality oftransactions. Additionally, transaction performance can beenhanced by basing this program on network layer consisting oftwo MAC layers, rather than three IP layers, thus increasing theefficiency of this program.



範例 (第二部分:行動)

希望的結果 As anticipated, the proposed scheme can enhance

performance by nearly 50% over that of the conventional VPN

topology. The economically feasible setup cost ensures

transparency among firewalls. Until now, this program has

passed through 50 testing firewalls without being filtered out.

領域的貢獻 In addition to reducing installation costs of a VPN,

the proposed scheme can also make transactions transparent to

firewalls. Setting the VPN server behind firewalls can ensure

security and increase efficiency. Results of this study cancontribute to establish other VPN mechanisms that are

economically feasible for small companies.



範例二(第部分:背景)

研究建構 Advertising on mobile handheld devices has increased with

technological advances and global efforts to adopt text-based and

multi-media messages in marketing communication. Interest can be

found in newspapers, trade press and research. Additionally,

marketing of mobile handheld devices and mobile commerce/business

has been extensively studied. Moreover, the tremendous subscription

rate of mobile services exceeding 90% in advanced countries has

enormous market potential. Market development is bolstered by both

technical development and a cultural context, which has integrated

mobile communications into daily life, as attested by the expanding

consumption of text-based and multi-media messages.




研究問題 Despite the number of studies focusing on mobile marketingcommunication, the theoretical development and conceptualization ofmobile communication have received less attention. Marketing terms(referred to herein as mobile marketing terms) are used although notexplicitly defined. Various terms appear to refer to the samephenomenon. In addition to the conceptual variety and confusing use,

exactly how applied terms are related to other concepts has not beenclarified.

研究問題的量化 As evidence of conceptual confusion, mobilemarketing in many studies apparently refers to smaller groups ofprocesses that the marketing concept involves. For instance, Kalakotaand Robinson (2002) defined mobile marketing as “the distribution of

any kind of message or promotion that adds value to the customerwhile enhancing revenue for the firm.” From a conventional marketingmanagement perspective, such a description is more appropriate forthe 4P strategy (e.g., promotion), marketing communications, ratherthan dynamic mobile marketing.




研究問題的中心 Advertising as one-way communication from themarketer to consumer appears to be much more restricted than whatmobile phones enable marketers to do. In the latter channel, thereceiver of the message can react by phoning the marketer, sendingthe company a text message, or clicking to the company’s website (ifthe Internet connection is supported by the devices). As mobile

advertising is much more interactive and personal than conventionaladvertising, the channel must be systematically used for themarketers. Therefore, conceptual analysis of the terms aroundmarketing communication that is sent and received through mobile andhandheld devices (e.g., PDAs) is imperative for research to promulgatemobile commerce. Furthermore, confusion over mobile marketingterms inhibits research efforts, which has lagged behind theaccelerated demand for mobile services. Preliminary research onconsumption behavior and service supply in mobile marketing leads tosuspension of regulatory institutions and evolvement of mobilecommerce.



範例二(第二部分:行動)

研究目標 Based on the above, we should develop a novel scheme to

compensate for the research gap between conventional and mobile

marketing by clarifying the implications of mobile advertising and

mobile marketing.

達成目標的方法 To do so, questions can be posed on sending ads tomobile phones depicted within scholarly research. A description and

analysis can then be made on how to define the phenomenon. Next,

elements of the phenomenon and its relation to definitions of marketing

communication concepts can be examined. Additionally, a novel

means of depicting the phenomenon can be developed. Moreover,suggestions can be formed by elaborating upon distinct characteristics

of the phenomenon. Furthermore, conceptual analysis can be

performed and data derived from content analysis of literature focusing

on this phenomenon.



範例二(第二部分:行動)

希望的結果 As anticipated, “mobile advertising” and “mobile marketing”can be defined for marketing research. Elements, including the subject,marketer and receiver interaction, and mutual expectation, commercialimplications, and the innovative machine-human interface, can be usedto determine the terms. Furthermore, a new marketer and consumer

relations can be determined based on machine interface.領域的貢獻 In addition to contributing to the research of a rapidlyemerging market, the universal definition of mobile marketing terms canenable operators and service providers to address and even predictmarket trends, as well as advance their marketing strategiestheoretically and assist government regulatoryinstitutions. Furthermore, the innovative interdependent marketer andconsumer relations through machine interface can contribute to thedevelopment of a new discipline in mobile commerce, given the rapidevolvement of human-machine lifestyles.



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organizing engineering research papers(28)

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