1 Source: Everest Group http://www.everestgrp.com/wp content/uploads/2012/08/CloudConnect-Everest-Group-Enterprise-Cloud-Adoption-Survey-2012-FINAL.pdf

2 Source: IBM/Economist Intelligence Unit study of 572 business leaders worldwide

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Cloud has the power to shift competitive landscapes by providinga new platform for creating and delivering business value.

In a recent CIO Economic Impact survey IBM asked respondents their objectivesin adopting the cloud.

Harness Cloud’sTransformational Power

Harness Cloud’sTransformational Power

WHY CLOUD?

ORGANIZATIONS ARE SATISFIED WITH CLOUD1

CLOUD LEADERS

Companies are expecting to use cloud for radical business innovation:2

16%

35%

2012 2013 2014 2015

Use cloud to enhanceservices to customerswhile improvingefficiency.

Significantly improvecustomer valuethrough cloud adoption,resulting in newrevenue streams.

Rely on cloud to createnew products andservices, generatingnew audiences andindustry ecosystems.

OPTIMIZERS INNOVATORS DISRUPTORS

1 2 3

rated increasedcollaboration with partnersas "important" or "very important."

62% rated vertical integrationas "important" or "very important."57%

82% 71% 64% 88%

cloud met theirobjectives for flexible

infrastructure

cloud providesquicker time

to market

satisfied withcurrent cloud

initiatives

expect to achievegreater benefits

in the future