organizational studies
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nilgirisTRANSCRIPT
AN INTERNSHIP REPORT TITLED
ORGANISATION STUDY
AT
BOMMASANDRA, BANGALORE
Submitted in partial fulfillment of the requirements for the award of the degree
of Master of Business Administration
Submitted by
SIDDARAJU.D
(REG No: 11SLCMA140)
Under the Guidance of
Ms. BINA PANDEY
THE OXFORD COLLEGE OF BUSINESS MANAGEMENT4th SECTOR, HSR LAYOUT
BANGALORE- 560102
2011-2013
DECLARATION
I SIDDARAJU.D bearing Reg. No: 11SLCMA140 hereby declare that that the report on
“INTERNSHIP TRAINING” conducted at “NILGIRIS MECHANIZED BAKERY.”
BOMMADANDRA, BANGALORE is prepared and submitted by me under the guidance of
Ms. BINA PANDEY.
This internship has not previously formed the basis for the award of any degree, diploma,
fellowship or any other similar title.
Place: BANGALORE SIDDARAJU.D
Date: (Reg. No: 11SLCMA140)
CERTIFICATE BY GUIDE/PRINCIPAL
I hereby certify that this internship report is an original work of SIDDARAJU.D bearing Reg.
No: 11SLCMA140 has been carried out at NILGIRIS. BOMMASANDRA, BANGALORE
under my guidance. The study does not form a part of any other work submitted to any other
institution/university.
Place: Bangalore Ms. BINA PANDEY
Date: (Signature of Guide)
College Seal Ms. PRATHIBA M R
(Signature of Principal)
ACKNOWLEDGEMENT
The successful completion of any task would be incomplete without mentioning the people who
made it possible and whose constant guidance and encouragement secured us our success.
I would like to acknowledge with sincere gratitude for the constructive guidance and
encouragement I received from “MBA DEPARTMENT”, “THE OXFORD COLLEGE OF
BUSINESS MANAGEMENT”, affiliated to BANGALORE UNIVERSITY throughout the
completion of Internship Report.
The study being first of its kind, I heart fully thank my guide Ms. BINA PANDEY, The Oxford
College of Business Management, who spared their value time and gave me practical suggestions
and guidance throughout this study.
I am thankful to our principal Ms. PRATHIBA M R for his kind support and help.
My heartfelt thanks to “NILGIRIS.”, for giving me the permission to pursue my internship
work in their esteemed organization.
I am also thankful to MS. ASHA RANI, Associate Manager of Personnel and Administration.
I again extend my gratitude to all my faculty members for their help and for having confidence in
me to bring forth this report.
SIDDARAJU.D
CONTENTS
SL NO. CHAPTERS
PAGE NO.
1 Industry Profile 1
2 Company Profile
Product Profile Vision, Mission & Core Values Objectives Organization Structure
3
8101112
3 Functional Areas
Personnel Department Production Department Stores Department Accounting Department Material Department Marketing Department Information Technology Department
14-45
14232932353844
4 SWOT Analysis 46
5 Findings 48
6 Suggestions and Recommendations
Conclusion Bibliography
Annexure
49
5051
CHAPTER – I
INDUSTRY PROFILE
Organizational study
INTRODUCTION: -
Nilgiris mechanized bakery is an off shoot of Nilgiris - synonymous with quality and sound
business ethics. Even though Nilgiris had incredibly humble beginning its views are unique.
Experience of anticipating customer needs and it always answers them. The enterprising Nilgiris
family pooled in its extensive knowledge, intensive skills and experience has built its empire
Nilgiris is the leading name in southern India to reckon with in the sphere of quality
confectionary. Today Nilgiris is hundred years young, live and kicking and going places.
Decades of total quality in product and service have taken Nilgiris to the summit of total
achievement in gaining customer satisfaction. As yet another feather in the business family’s cap
‘Nilgiris Mechanized Bakery Pvt. Ltd’ was started in the year 1971 at Bangalore.
These mechanized Bakery Products are in greater demand among the old timers and their
generations. A fleet of MCV’s LCV’s is used in this mechanized bakery to distribute their
product. Fresh and ready for breakfast throughout the city. Two Managing Directors Mr. Mani
and Mr.C.Gopal Krishnan head this unit. In production of these bakery products a work force of
500 employees are working in this unit. Machineries connected through conveyors and
manipulators are used in conversion of raw material to finished product on floor-to-floor basis.
Thereby saving of time, wastage through human error and ensuring effective control of
manufacturing process are archived. The cycle time of the entire process of manufacturing
process are archived. The cycle time of the entire process of manufacturing is drastically reduced
by this mechanized unit. The following machineries are utilized in Nilgiris production line.
Baking Industry:
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Wheat is the major cereal crop of the world and is consumed mainly in the form of
bakery products in most parts of the world. In India, wheat is consumed mainly in the form of
Chapatti - an unleavened baked product. In recent years, in India, bakery products have become
popular among different cross sections of population due to increased demand for convent foods.
Among bakery products, bread is the most popular processed ready-to-eat product in the country.
However, the per capita consumption of bread in India is only 1-2 kg/month as compared
to 50-150 kg/month in developed countries. Hence, there is almost an unlimited scope for
expansion for bakery industry in the country. This would help in the effective utilization of the
surplus wheat produced in the country and make available highly nutritious ready-to-eat
convenient product at reasonable cost affordable by common man and also generate
employment.
Status of bakery industry in India
Production of bakery products:
The production of bakery products has increased two folds in the last five years
indicating increasing popularity of the products. The present production of bakery items in India
is estimated to be 31.5 lakhs tones. Of these, the share of bread is 15 lakhs tones and of biscuits
are 12 lakh tones. The remaining 4.5 lakhs tones is contributed by other bakery products. It is of
interest to note that only about 24.0% of bread and 26.0% of biscuits are manufactured in large
scale bakery units while 76-78% at bakery products are produced in small scale and family scale
units. As high as 48.0% of the total bakery products produced in the country are consumed in
rural areas.
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CHAPTER – II
COMPANY PROFILE
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COMPANY PROFILE:
Company name : NILGIRI’s
Address : Jigani road, bommasandra industrial, Bangalore.
Employees : 500
Chairman : M. CHENNAIAPPAN
M.D : Mr. GOPALAKRISHNAN
Area of operation : Bangalore south, anekal dist.
Area of firm : 1.42 acres
Bankers : Vijaya bank,
Canara bank, Bank of India.
Trade Mark : NILGIRI’S
Organizational study
COMPANY PROFILE
Background and inception of the company:
“Family ties, discipline and quality consciousness” is the key note of the success story of the
dedicated team of Nilgiris mechanized bakery and its branches.
Nilgiris synonymous the quality, convenience and sound business ethics, has come a long
way since of the seeds of a diary form, were sown by the horticulture, innovative industries
founder, Mr.Muthuswamy Mudaliar in 1905 at Nilgiris Tamilnadu.
To understand the successful legend of the rags to riches, it becomes necessary to trace
the family back to three generations to Mr. Muthuswamy Mudaliar who was a “runner” during
the British times to take letters cheques from down Mettupalayam to the British living in Conoor
and Ooty other than cool climate and exotic fauna, the hills offered little else. The runner was
flooded with requests from time to time.
Mr.Muthuswamy Mudaliar opened a small bunk shop in Ooty. This was in 1905 and the
beginning of a long story in procurement and customer satisfaction principles of business and
service mindedness, he developed the business and enjoyed great goodwill and reputation.
Mr.Mudaliar’s joined the Patel Dairy farm in Nilgiris to get conversant with the industry.
Organizational study
PRODUCT PROFILE
BAKERY AND BAKERY PRODUCTS
Baking a dry heat cooking process is probably the oldest cooking method used by
humans. Bakery products are usually prepared from flour or meal derived from broken grain.
Bread, a common staple in prehistoric times, continues to provide many nutrients in the human
diet.
The earliest processing of cereal grains probably involved parching or dry roasting of the
collected grains. Flavor, texture and digestibility were later improved by cooking in the whole or
baking a layer of viscous gruel prepared from broken grain on a hard stone is the procedure for
preparation primitive flat bread. More sophisticate versions of flat bread include the Mexican
tortilla, made of processed corn, and the chapatti of India, made of Wheat.
Raw material for manufacturing bread:
1) Maida
2) Sugar
3) Yeast
4) Salt
5) Condensed milk
6) Bread improvers etc.
Organizational study
Vision, Mission and Core Values
Vision
Simultaneous to providing credible value addition to customers, employees and
shareholders; being recognized by the society as a corporate citizen. In addition achieving
operational excellence along with caring for environmental protection.
Mission
Supplier’s quality policy
Develop healthy interdependency and enhance value addition in the relationship.
Work together to ensure on time suppliers as per requirements at all times.
Quality policy to their employee.
To provide continual learning opportunities to improve compliance and develop new skills.
Core Values
Customer Orientation
Personal Integrity and Commitment
Teamwork and Mutual Support
People Development and Involvement
Striving for Excellence
Organizational study
Objectives and Goals of the Company
To modernize, upgrade and improve facilities of higher production and productivity.
To achieve better quality in products.
To strengthen the marketing organization to effectively compete in National and
International markets.
To maintain and develop highly motivated human resources to achieve professional
competence and ensure career development of its workers.
Organizational study
Products of Nigiri’s Mechanized Bakery
They manufacture Bread, Bun, Biscuits, Bread Rolls, Puff, chocolates and Assorted cakes.
Bread : Family pack bread, Milk bread, Fruit bread
Bun : Sweet bun, Cherry bun, Masala bun
Cookies and Biscuits: Coconut cookies, Vanilla cookies, Salt biscuits, Sweet
biscuits, Masala biscuits
Bread rolls : Dinner rolls, Garlic rolls, Hot dog rolls, Cafe garlic rolls, Bread crispy bride rollsChocolate items : Mint chocolate, Nut milk chocolate, Soft praline
Assorted cakes : Coconut finger cut, Fresh cream mango roll, Fruit cake, Egg less cut
cake
Competitors information:
Sweet Chariot, Koshy’s, Modern, VB Ba
Organizational study
Organization structure
Nilgiri is the Chairman Mr.M.Chennaiappan and Managing Director Mr.M.S. Mani head
a limited company.
Mr..Muthuswamy Mudaliar founded the Nilgiri Dairy Farm in the year 1905, in Nilgiris.
He started with selling Butter, and then added fresh Cream sales Mr.Mudaliar Joined the Patel
Dairy Farm in Nilgiris and a little later the brothers installed the First cream separator in
Southern India.
Mr. Chenniappan son of Mr. Muthuswamy Mudaliar was placed in charge of Bangalore
operations.
Mr. Chenniappan Brother Mr. M.S.Mani the present Managing Director joined the
business in 1950. Mr.M.Chellayan another brother of Chenniappan studied at NDRI, further he
went abroad for further training he is in charge of the dairy operations at Erode and also in
charge of the Supermarkets at Coimbatore and Erode.
The family partnership business was converted into a Private Limited Company in the
year 1971.
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Organization structure
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Chairman
M.Chennaiappan
Mr. Gopalakrishnan
Managing Director
Mr. Mani
Managing Director
Director 1
Mallika
Ramachandran
Director 2
C. Ramachandran
Mr.Lingraj
Region sales
officer
Mr.Narayana
Babu
Sales Officer
ficer
Mr. Vijay Kumar
Sales Officer
Accountant
Mr.Ajit Prasad
Finance
Department
H.R.M
Department
Production
Department
Mr. SomashekarMR. Basavaraj
Personnel Manager
Marketing
Department
Organizational study
The chairman, Managing Directors and Directors take a leading role in organization
planning. The organization planning includes finance planning, inventory planning production
planning, plant maintenance planning, marketing planning, sales planning, manpower planning
and planning of transportation. Head of departments of all departments and in charges
participated in planning function and takes action relative to implementation.
As a whole corporate planning is the basis for all forwarding plans. Board of Directors
takes active role in corporate planning. Based on the corporate plan sales plan and production
plan is initiated by the unit head and the director of marketing.
The resources required for Nilgiris have to be approved by board of Directors the same
will be allocated and deployed to various departments for further activities. In case of any
shortcomings control actions are taken by the management to overcome the same. Hence
budgeting involves all activities and executives of all departments of unit are involved in
decision-making.
The channel of communication in this regard is bottom-up and top – down. Budgeting
and planning will be planned first for working level in the second stage all the budgets of
working level are consolidated, approval is taken from top management and the same will be
implemented. Workers are provided with authority and freedom in implementing their plan and
performing their activities corrective and preventive action.
Nilgiri is the Chairman Mr.M.Chennaiappan and Managing Director Mr.M.S. Mani head
a limited company.
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Mr..Muthuswamy Mudaliar founded the Nilgiri Dairy Farm in the year 1905, in Nilgiris.
He started with selling Butter, and then added fresh Cream sales Mr.Mudaliar Joined the Patel
Dairy Farm in Nilgiris and a little later the brothers installed the First cream separator in
Southern India.
Mr. Chenniappan son of Mr. Muthuswamy Mudaliar was placed in charge of Bangalore
operations.
Mr. Chenniappan Brother Mr. M.S.Mani the present Managing Director joined the
business in 1950. Mr.M.Chellayan another brother of Chenniappan studied at NDRI, further he
went abroad for further training he is in charge of the dairy operations at Erode and also in
charge of the Supermarkets at Coimbatore and Erode.
The family partnership business was converted into a Private Limited Company in the
year 1971.
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CHAPTER – III
FUNCTIONAL AREAS
Personnel department
Organizational study
ORGANIZATION STRUCTURE OF HR DEPARTMENT
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CHAIRMAN AND
M.D.
DIRECTOR
MANAGER
(HRD)
DEPUTY
MANAGER
WELFARE
OFFICER
SUPREVISOR
ASSISTANT
OFFICER
Organizational study
The chairman, Managing Directors and Directors take a leading role in organization
planning. The organization planning includes finance planning, inventory planning production
planning, plant maintenance planning, marketing planning, sales planning, manpower planning
and planning of transportation. Head of departments of all departments and in charges
participated in planning function and takes action relative to implementation.
As a whole corporate planning is the basis for all forwarding plans. Board of Directors
takes active role in corporate planning. Based on the corporate plan sales plan and production
plan is initiated by the unit head and the director of marketing.
The resources required for Nilgiris have to be approved by board of Directors the same
will be allocated and deployed to various departments for further activities. In case of any
shortcomings control actions are taken by the management to overcome the same. Hence
budgeting involves all activities and executives of all departments of unit are involved in
decision-making.
The channel of communication in this regard is bottom-up and top – down. Budgeting
and planning will be planned first for working level in the second stage all the budgets of
working level are consolidated, approval is taken from top management and the same will be
implemented. Workers are provided with authority and freedom in implementing their plan and
performing their activities corrective and preventive action.
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Staff:
On the basis of manpower requirement Job description and job specification are prepared.
Keeping this as basis the recruitment action will be implemented. Nilgiris chooses the following
sources for requirement.
Advertisement in news papers
Job consultants
Present employees
People with good family background
Descendents of their own family members with appropriate qualification.
Directors handle recruitment process along with their subordinates. Once the candidates
are identified, they are tested for technical and non-technical requirement for the specific job and
qualified candidates are selected. Once after selection concerned departmental in charge will take
up induction process. Operations manager and quality assurance manager is also absorbed in
same procedure as other employees are employed, but a slight changes that can be find is their
tests and interviews.
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Training:
Training needs are culled out from the filled in performance appraisal forms of individual
employees. Training needs will be identified either once or twice during the year. In addition,
specific training needs are identified and imparted to concerned employees. Similarly new
recruits will be provided induction training.
Head of departments in consultation with other in charges identifies the programs, which
could be conducted in-house on the job or by deputing to external Programs/institutions/over
seas. Based on the identifications programs are scheduled Managing Director’s approval is
obtained before nominating to external faculties.
Employees deputed are de briefed to asses for the effectiveness of program and records
are maintained.
Personal assigned to various processes shall be selected after ascertaining the competence
based of appropriate education, experience, knowledge and skills. For this purpose all
recruitment are made strictly in terms of competencies criteria indicated above. This will be
reviewed periodically when new business, new position or new product launched.
Personnel manager in charge will maintain all the records of training conducted
(including internal induction on job etc) concerned in charge have to intimate unit Head details
of the job training provided to employees.
Nilgiris also encourages Postgraduate Management Trainee to take – up projects under
different disciplines. If need arises the company absorbs trainees.
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Nilgiris complies with all the prescribed rules and regulations of Companies Act, 1956
regarding Employee Retirement Benefit, Provident Fund, and Leave Salary ESI (Employee
Service Insurance) etc.
The following activities are taken care by the Personnel and Administrative department
To recruit for the division and promotions to the officers and workmen.
To maintain proper personnel records of the employees of the division.
To provide training as per the employees of the division.
To meet the statutory requirements as per the various labor legislations.
To manage and administer all the welfare aspects to be provided for the employees.
To maintain proper and peaceful industrial relations.
To manage the various legal issues related to labor.
To look after the security and administrative issues.
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THE FUNCTIONS OF HRD AT NILGIRI’S:
The basic function of the department is to achieve result through effort of people employed
by it. This can be achieved smoothly only if co-operation on the part of the employee is
generated for achieving the objective of management. The effort of human being can’t be
directly controlled as a process of machine can be, hence we must create an environment in
which co-operative action is spontaneous.
Current Issues
Pay and other benefits
Promotional policy
Job evaluation
Manpower planning (recruitment-reservation-induction-placement, service record- merit
rating-transfer-promotion-resignation/retirement)
Training in manufacturing and marketing.
Sources of Recruitment
1. Advertising in newspaper
2. Employee reference
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Selection
Selection involves various steps
Aptitude test
Physical Examination
Final selection by Manager(HRD)
Induction/Orientation programs for one/two weeks
Put to actual workstation
Training and Development
Training is given to both new as well as present employees. On the job as well as off the job
training is given. It is done in a regular basis. The Company’s aim is giving training by 2% of
their attendance. The training needs for the HR department at the beginning of the year and a
number of programs assesses the managerial category of employees are organized with both in-
house and external experts to deliver need based training.
Performance Appraisal
The Company has a system of annual appraisals with non-performance being singled out for
guidance and monitoring it ensures that the performance has the fast career growth path. Once in
a year the employees are appraised by the top management.
Transportation
Transportation facility has been provided for the employees in the Company. For the
employees those staying at Hosur and Bangalore are provided with Company bus and cabs. The
managers of different department are provided with Company cars etc. The employees who go
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out of station on a company work are provided with air and train tickets and Company will bear
the expenses.
Attendance System
There are 4 shifts in the Company working for 24 hours. Workers attendance is collected
from the security department and employees’ attendance is collected from machine. The machine
will be having all the data when the employees came into the Company and what time they leave
the Company. First the attendance is taken in the attendance register and then entered in
computer for easy reference.
Medical Facility
The medical facility has been provided for all the employees and workers working in the
company. If any worker or employee gets injured at work or any accident takes place at work
there is a separate medical department for this reason. This department is open round the clock.
There is one doctor and three compounders working in this department. Medical camps are
conducted for social welfare of the people those who are staying near to the factory. There is an
Ambulance for any emergency cases round the clock.
Canteen
Assistant Manager of HR department will take care of the activities of the canteen. For all
employees lunch and tea is provided in the canteen. For night workers milk is provided in the
canteen.
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Legal Matters
Maintenance of legal and discipline matters of employees is taken care by Assistance
Manager of HR department.
Security
Security people will look after the Company’s security matters. They will check all the
vehicles near the entrance gate. Assistant security officer will assist the security officer.
Motivation
Efforts will be made through divisional personnel and administration department for
improving the motivation for good performance in the form of promotion and cash incentives.
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Production department
Organizational study
Production Department Structure
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GENERAL MANAGER
(PRODUCTION)
SENIOR MANAGER
MANAGER
DEPUTY MANAGER WORKERS MANAGER
Organizational study
Production is the process by which goods and services are created. The other word synonym
mostly used with production is manufacturing. Production process is also one of the areas for
maximization of profits. So production process plays an important role in the organization to
achieve its objectives.
Production management involves grouping all the factors for production together and
putting them at an optimum use in order to realize the objective of starting a firm that is
production or creation of goods and services. To be more precise, it includes a study of such
activities as procuring and installing machinery, purchasing and storing of raw materials. Issue of
raw materials and converting into finished goods for sales.
Modern production management present certain characteristics, which make it, look totally
different from what it was during the past.
The important characteristic of today’s Production Management is given
below:
Specialization
Mechanization
Use of industrial engineering
Use of computers and data operating equipment
Use of scientific method
Use of operation research
The main functions of Production department are as follows:
To meet the rising demand of the customer
To provide better and improved quality products and service
To gain good will in the market
To maintain the premise i.e. proper utilization of available space
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The Company is concentrating on
Productivity improvement
Quality assurance
Dead line observation
Cost reduction
Good Working Conditions
Secure production volume
PRODUCTION PROCESS
1) Categorization of wheat
2) Selection of proper stream
3) Air classification
4) Use of flour improvers
5) Yeast selection
6) Bread making technologies
7) Packaging
1) Categorization of wheat:
Some of the wheat’s grown in the country have been found to have good bread making
potential. However, such wheat’s are not made available to the mills separately for processing
into Maida as wheat’s are not graded and categorized according to its functional characteristics
and stored separately. Hence the wheat is selected according to the nutritional value and water
absorbing levels.
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2) Selection of proper stream:
In roller flourmill, refined flour (Maida) is obtained by mixing different streams of flour
coming from series of break rolls and reduction rolls. The quality of these streams varies
considerably. The protein and ash contents in the break fractions increase with increase in the
break passages and similar trend is observed in reduction passages also hence, flour with desired
level of protein/gluten or ash content can be obtained by blending the streams suitably.
3) Air classification:
It is possible to classify wheat flour into low protein or high protein fractions by air
classification. The variation in protein content in flour particles of different sizes is taken
advantage of to classify the products with high or low protein content. The flour with particle
size less than 17 normally contains twice the amount of proteins present in the parent flour, while
the fraction ranging in size from 17-40 has half the protein content of the normal flour. The size
separation of flour is done adopting air classification technique after grinding the flour in a pin
mill. Yield and protein content of air classified fractions of flour are given in Table 1. The flours
with different protein contents can be used for different bakery products.
Table Yield and Protein Content of Air Classified Fractions of Flour
FlourParent
flour
Fine
flour
0-17 u
Medium flour 18-40
u
Coarse
flour
40 u
Hard
wheat13.4 18.9 10.0 14.7
Soft wheat 7.7 15.7 5.0 9.5
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4) Use of improvers:
The quality of flour for use in bread making can is improved by using bleaching and
maturing agents.,millers are permitted to use benzyl peroxide (max 40 ppm) as a bleaching agent
and ascorbic acid (max 200 ppm) and potassium bromated (max 20 ppm) as maturing agents
under prevention of Food Adulteration Act.
5) Yeast selection:
The gas production values of different types of yeast indicated that gas production with
instant yeast is nearly 87% of the compressed yeast and is 185% of the active dry yeast. The thiol
content in the dough containing instant yeast is far less than that produced by dry yeast or
compressed yeast.
6) Bread making technologies:
The improved wheat and mixture of selected yeast is introduced in to mechanical process
called dough development by rollers and spiral mixers. Then with automated process the
mixture is cut in definite shapes and enters the large ovens and finally the bread is baked and sent
for final process.
7) Packaging:
The baked products are finally packed using the designed polethene and
biodegradable packs and done semi automatically where the products movement is
automated and actual process is done by workers.
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Stores department
Organizational study
Purchase and Stores Department Structure
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DEPUTY MANAGER (PURCHASE)
9
ASSISTANT MANAGER
PURCHASE/STORES OFFICER
SUPERINTENDENT
ADMINSTRATION ASSISTANT
PEON/HELPERS
Organizational study
STORES SECTION
Stores department is the core department for any manufacturing unit. It is the responsibility
of stores department to maintain the materials in a good and proper manner and provide them to
the various departments whenever they needed.
The stores department also uses computer systems for maintaining, recovering and issuing of
the materials. It is the duty of the stores department for conducting the inspection of the materials
and sending to the technical department for testing of materials for the good quality of materials.
Then they issue the materials to the production department according to their requirement of
materials.
Functions of Stores Department
Maintaining the balance of procurement and issuing of stock
Receiving of ordered materials
Inspection of the received material
If any defects sending back to the vendor through purchase department
The various systems and techniques used by stores department are:
Just in time
oJust in time is a production strategy that strives to improve a business return on
investment by reducing in-process inventory and associated carrying costs. Just in
time production is also called the Toyota Production System
Kanban
oKanban maintains inventory levels; a single is sent to produce and deliver a new
shipment as material is consumed. These singles are tracked through the
replenishment cycle and bring extraordinary visibility to suppliers and buyers
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ABC analysis
oABC analysis stands for Always Better Control also know as Selective Inventory
Control
A Items: Very tight control and accurate records
B Items: Less tightly controlled and good records
C Items: Simplest controls possible and minimal records
o The ABC analysis provides a mechanism for identifying items that will have a
significant impact on overall inventory cost, while also providing a mechanism for
identifying different categories of stock that will require different management
controls
5’S of House Keeping
1.Sort, segregate and remove unwanted things/materials and dispose them
2.Orderliness right things in the right place
3.Clean
4.Standardize
5.Sustain through discipline
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Finance And accounts
Department
Organizational study
Finance And Accounting Department Structure
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SENIOR MANAGER
DEPUTY MANAGER (ACCOUNTING)
DEPUTY MANAGER
(AUDITING)
SENIOR ASSISTANT ACCOUNTING OFFICER
JUNIOR ASSISTANT ACCOUNT SUPERDENT
Organizational study
Accounting System:
The financial statements are prepared on this historical cost convention and in accordance
with generally accepted accounting principles. Revenue is recognized and expenses are
accounted on their accrual with necessary provisions for all known liabilities and losses.
System:
Procedure and process such as information system manufacturing of budgeting and
control process.
Systematic doing day to day work
All the information catching of SAP
Production and Planning improvement
Functions:
Ensuring proper and correct accounting material in/out of the organization
Pay roll system
Creditors bill passing and all payments
Stock transfers and direct sales invoicing
Proper maintenance of strategy records for central excise, sales tax and invoice tax
Co-ordination, different audits-financial audit, cost audit, income tax, excise audit
Product costing
Budgeting and budgetary control activities
Fixed asset accounting
Profitability statement
Maintenance of funds for day to day activities
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Organizational study
The summary of the Annual Report of Nilgiris Mechanized Bakery for the year 20-200 is as
follows.
1. The Company’s current assets of Rs. 9,50,58,650.00
2. The Company’s current liabilities up to Rs. 8,50,24,650.00
3. The Company’s total Fixed Asset is Rs. 12,49,19,505.00
4. The Company’s Registered Profit of Rs. 4,10,00,00.00
Calculating the current ratio of the company
Current Ratio = current assets / current liabilities
= 9,50,58,650 /8,50,24,650
= 1.11
Net Working Capital=Current assets – current liabilities
= 9,50,58,650 – 8,50,24,650
= 1,00,34,000
Net profit of the company is Rs 210 lakhs
After calculating the current ratio and net working capital we can say that the
company is in a satisfactory position.
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35 The Oxford College Of Business Management
Organizational study
36 The Oxford College Of Business Management
Marketing department
Organizational study
MARKETING DEPARTMENT STRUCTURE
35 The Oxford College Of Business Management
GENERAL MANAGER
REGIONAL MANAGER
MANAGER
PROMOTIONAL MANAGER
AREA SALES MANAGER
SALESMAN
Organizational study
Marketing Strategy
These strategies of cost minimization have opened up the means to introduce the bakery products
with reasonable prices against other manufacturers. Nilgiris have shown that the word of
mouth publicity from its satisfied customers is more effective way of selling
its products to its potential customers.
Quality
In regard to the product quality M/s. Nilgiris is the foremost among the companies adopting
Total quality management. The employees and management are committed to the principle “No
compromise in terms of quality”. The quality policy of the company is “commitment ton
customer delight by total quality management in our quality and service”
Nilgiris product has the following features:
1 High consistent quality baking of all bakery products.
2 Excellent steaming enables fine crust formation and golden line.
3 With relatively longer shelf life.
4 The homely touch in the preparation of the products.
5 Varieties in every product.
6 Specialized state of art pastries, for memorable functions like birthday, marriages and
marriage Anniversary, and for festivals like New Year and Christmas.
Nilgiris Mechanized bakery directly markets its products all over Bangalore and its
marketing team consists of managing director and marketing Executives. Company conducts an
annual exhibition. It is the most popular event every year. ‘Giant Nilgiris Cake’ kept for public
display and for sales during Christmas season. It is “all Bangalore” attraction.
36 The Oxford College Of Business Management
Organizational study
Thus Nilgiris is making its business more interesting experience of. Nilgiris has shown that
the word of Mouth publicity from its satisfied customers is more effective way of selling its
product to potential customers.
Nilgiris adopts a meticulous approach in identifying vendors for raw materials, which goes
into manufacturing of these products. These raw materials are procured after adapting stringent
quality control measures to ensure that there are in compliance with the set international standers
while manufacturing in process quality system at every stage of manufacturing. It is judiciously
monitored. Customer’s complaints of any nature are addressed promptly as a result the complaint
against the products or service is very low.
Currently company market penetration is restricted by the lack infrastructure such as
transport and sales manpower. To overcome this to appoint marketing manager and other staff
are being recruited.
Marketing survey and observation at Nilgiris works are made so as to probe the ways
and means to optimize the brand placing through an effective sales and distribution system as
required by Niligiris mechanized bakery. The observations at works at various activities and
based on the market survey the problems are identified. On the first thing first basis a program in
oracle is formulated on the Order to payment cycle. We all are aware order to payment cycle is
the heart of the sales information system. This data base information system will keep alive the
marketing managers’ reflexes to the changing trends in the cluttered market place.
Marketers rely on internal reports on orders, sales, price, costs, and inventory levels,
payables and receivable. By analyzing this information they can spot important opportunities and
problems. Sales representatives, dealers, customers, Dispatch the orders to the fir,. The sales
37 The Oxford College Of Business Management
Organizational study
department prepares the invoices and transmits the copies to various departments. This will
enable to schedule production and order our of stock items etc. this is also to ensure that the
shipped Items are accompanied by shipping and billing documents.
A brand carries itself well in the market place if the promoters have a feel of the brands
strength, weakness, opportunities, threats from the angle of sales and distribution. In view of the
above the researcher has carried out observation at Nilgiris works on the activities related from
order receipt to payment and the market survey at the field for various essential attributes of sales
and distribution.
The duration of the project for interaction with 100 respondents of bakery products
consumer, 50 outlets of Nilgiris products outlets and at computer centre is nearly 10 weeks. The
route map used to reach the set goals are by trifurcation of the research as mentioned above.
Likerts scale is used in the preparation o the questionnaire and to evaluate outcome of
the interview. Respondents to the questionnaire are asked to rate each of the statement on the
basis of the strength of their personal feelings towards the Attribute.
The observation at the unit is with special reference to the activities from order to
payment cycle. The market survey and the Secondary information required is collected from the
sources such as magazines, websites, books, companies’ records and discussion with officers and
men. During the survey on effectiveness on various attributes of the distribution it came to light
that the last ranking attribute is the response of Nilfiris on orders received with short notice due
to the Belated response of the Nilgiris the customers are shifting their brand loyalty to the other
major players whose response is within the reasonable limits. To safeguard the standing of
Nilgiris in the market place the remedial measure is the remedial measure is reduction in cycle
time from order to payment receipt. Hence centralized data base management is found essential.
Accordingly it is decided to evolve an effective sales information system for in house usage.
38 The Oxford College Of Business Management
Organizational study
39 The Oxford College Of Business Management
MANAGEMENT INFORMATION
SYSTEM
. Organizational study
System:
The operational systems and activities of Nilgiris are fully systematized. Based on the
budget resources funds are allocated to every activities of the organization.
The purchase order is received through various channels from customers such as
E-mail; telephone orders, supermarkets, contracts and fax etc.
The stores of the company are managed under ABC system of inventory control purchase
system.
In purchasing of raw materials required for the planned production is prepared on the
basic of orders received from the customers through various channels. Production department
places the indent to the stores specifying the requirements of the materials in terms of quality and
quantity. Hence this leads to verification of stock level in the raw material stores.
If there is a low stock the order will be placed for the required quantity. Normally in
Nilgiris raw materials inventory will be maintained for requirement for a period of 2 weeks.
While purchasing of raw material its shelf life is also considered.
44 The Oxford College Of Business Management
CHAPTER – IV
Swot analysis
Organizational study
Strength:
1. It has a good brand image in the Market.
2. The retailers are well aware of the Nilgiris Brand and its products
3. There is no problem about shelf life as these products have good self life.
4. Taste of the product is good.
5. Infrastructural facilities is very good
6. Experience employee and employer
7. The company is located in good place.
Weakness:
1. Package is not good look. It is large is size.
2. It should not giving any offer to retailers.
3. Company concentrated only few areas
4. Promotion activities is not so good
5. Price of the product so high
6. Concentrated only on few brands
7. Not providing the credit facilities
8. Outlets only in few areas
9. Only it concentrated in India only.
Opportunities
1. They have an opportunity to expand the business
2. They have a chance to open many outlets
3. They introduce many brands
4. They have a chance to concentrate many areas
5. They have an opportunity to produce or manufacture at low cost
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Organizational study
6. They have an opportunity to recycle the wastages
7. They have opportunity to move or to carry the business activities.
Threats
1. It threats it for it competitors
2. It threats to replace the products
3. It threats to expand the business
4. It threats to give offer to the retailers
5. It threats to give credit facilities
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.
CHAPTER – V
Findings
Organizational study
Findings
During internship training, I have gained a lot of practical knowledge of the theoretical
concepts. Theoretical concepts like administrative, management, technical etc., are easy to
understand but they tend to be complex implementation.
There are specialized departments for the proper functioning of different activities.
Technical department officials look after the proper functioning of machinery to optimize the
production.
Personnel department officials, like personnel manager L.W.O training officer motivate
the male and female workers. Administrative department maintains a record of sales, wage and
salary absenteeism, PF sanction of education bills etc.
The organization is liberal and has been facilitating the welfare of its employees.
I also learnt how the production process takes place starting from stores department, the raw
material passes through the various section or hands to form a good qualified finished product.
The production department various records of daily, weekly and monthly transactions. I also
learnt that how the production units star processing according to the customers orders and
according to customer’s requirements based on the quotations placed by the customers. The daily
work is based on reaching minimum targets by the employees.
A period of six weeks was allotted for obtaining practical knowledge of the theoretical
concepts. theoretical concepts are easy to understand but the practical implementation of
theoretical concepts tends to be complex in nature. Even minor theoretical concepts have a vital
role in implementation it has to be carefully maintained.
The study in this company helped me in implementing the Theoretical concepts in
practical would. Despite competition from the competitors, the company is doing well in its
activities. The company in competing with other companies has been concentrating on
customization as well as standardization of product. It is dealing with wide range of products
which meet the customer needs by their retail outlets.
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49 The Oxford College Of Business Management
CHAPTER – VI
Suggestions and recommendations
Exide Industries Ltd.
Suggestions and Recommendations
SUGGESTION:
1. Need to maintain the quality of the products as in past days.
2. They production department has to check over the lag and lead times
3. production department has to take over the advanced technology.
4. management has to adopt the new targets.
5. Increase the customer relationship.
6. The company should instruct the distributor to provide credit facility.
7. By increasing the sales. The company can increase the distribution network and it
covers all areas of Bangalore city.
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Conclusion
Organizational study
Conclusion
The recommendation provided is strictly based on the information gathered by market
surveys. The details or information were collected the customer samples of Bangalore only.
From the above detail we can easily conclude that Nilgiri’s has various effective
promotional activities, which are very different than others. Nilgiri’s should also have the option
of their product to be exhibited in other company’s outlets for making their promotional activity
more effective. This can also be done by investing more on advertising in magazine, newspaper,
radio city, internet, banners etc.
I conclude that the company should concentrate on efficient distribution of Bakery
products and attractive packing instead of its products.
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Bibliography
Organizational study
Bibliography
1. human Resource and personal Management K. Aswathppa Second Edition
2. “ Behavior in organization” By Jerald Greenberg, Robert A. Baron.
Fifth edition.
3. Reports and Manuals.
51 The Oxford College Of Business Management
Annexure
CHAIR
CHAIRMAN AND M.D.
DIRECTOR