Organizational Organizational Ethics Issue Ethics Issue Resolution Resolution PowerPointPowerPoint

Issue clarification Issue clarification

UnethicalUnethical Mistreatment of animalsMistreatment of animals Mistreatment of humansMistreatment of humans

Stakeholder analysis Stakeholder analysis

Stakeholder analysis involves the Stakeholder analysis involves the study of different groups, such as study of different groups, such as employees, customers and employees, customers and shareholders. shareholders.

Primary stakeholders:   Primary stakeholders:  

Primary stakeholders in this case Primary stakeholders in this case are the human workers in the are the human workers in the organization. Apart from this, the organization. Apart from this, the customers who are not aware about customers who are not aware about the ingredients of these products are the ingredients of these products are also affected by this issue in a great also affected by this issue in a great way. way.

Secondary stakeholders: Secondary stakeholders:

Secondary stakeholders in this case Secondary stakeholders in this case are the intermediaries, who play a are the intermediaries, who play a major role in the production and major role in the production and delivery of the products to the delivery of the products to the customers. Here in this case Mc customers. Here in this case Mc Donald is the secondary stakeholder. Donald is the secondary stakeholder.

Key stakeholders: Key stakeholders:

Key stakeholders are the persons Key stakeholders are the persons whose interest is very important for whose interest is very important for the organization. In this case, the organization. In this case, shareholders are the key shareholders are the key stakeholders (Stakeholder analysis stakeholders (Stakeholder analysis and stakeholder participation, 2008). and stakeholder participation, 2008).

Value identification Value identification

Shareholders are fairly provided Shareholders are fairly provided their expected profit or share through their expected profit or share through the business. There is enough privacy the business. There is enough privacy about the important information of about the important information of the project, but there is lack of the the project, but there is lack of the values, which emphasize on the fact values, which emphasize on the fact to respect the life of others, such as to respect the life of others, such as animals and treat with the human animals and treat with the human beings in an appropriate manner. beings in an appropriate manner.

Issue resolution Issue resolution

This step of ethical decision making refers This step of ethical decision making refers to the ways adopted to resolve the issue to the ways adopted to resolve the issue in an effective manner. To solve the issue, in an effective manner. To solve the issue, there are various alternatives, such as to there are various alternatives, such as to reduce the quantity of beef content in the reduce the quantity of beef content in the products, to add the information in products, to add the information in ingredients about the beef content, to ingredients about the beef content, to conduct research about the views of conduct research about the views of general public on the product, etc (Ethical general public on the product, etc (Ethical Decision Making Framework, 2006). Decision Making Framework, 2006).

ReferencesReferences Ethical Decision Making Framework (2006). Ethical Decision Making Framework (2006).

Retrieved August 29, 2008 from http://genetics-Retrieved August 29, 2008 from http://genetics-education-partnership.mbt.washington.edu/cool/teducation-partnership.mbt.washington.edu/cool/tools/ethics.html ools/ethics.html

Stakeholder analysis and stakeholder Stakeholder analysis and stakeholder participation (2008). Retrieved August 29, 2008 participation (2008). Retrieved August 29, 2008 from from http://www.theasa.org/networks/apply/ethics/anahttp://www.theasa.org/networks/apply/ethics/analysis/stakeholder.htm lysis/stakeholder.htm

The McDonald's 'Beef Fries' Controversy (2006). The McDonald's 'Beef Fries' Controversy (2006). Retrieved August 29, 2008 from http://got-Retrieved August 29, 2008 from http://got-beef.blogspot.com/ beef.blogspot.com/