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Organizational Culture, Physician Engagement and Clinical Integration: Keys to Success Prepared and Presented by: 1 William F. Jessee, MD, FACMPE Sr. Vice Pres. and Senior Advisor David D. Rowlee, PhD Sr. Vice Pres. and Practice Leader Copyright 2013, INTEGRATED Healthcare Strategies. All rights reserved. January 15, 2013

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Page 1: Organizational Culture, Physician Engagement and … · Organizational Culture, Physician Engagement and Clinical Integration: ... •The most important role of hospital staff was

Organizational Culture, Physician Engagement and Clinical Integration: Keys

to SuccessPrepared and Presented by:

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William F. Jessee, MD, FACMPESr. Vice Pres. and Senior Advisor

David D. Rowlee, PhDSr. Vice Pres. and Practice Leader

Copyright 2013, INTEGRATED Healthcare Strategies. All rights reserved.

January 15, 2013

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Who We Are

INTEGRATED Healthcare Strategies is a management consulting firm with over 30 years of service dedicated exclusively to healthcare organizations. Our core services include:

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• Compensation & Benefits (Exec., Physician, Mgmt & Staff)

• Executive Search

• Human Resources Consulting

• Labor Relations

• Surveys (Engagement, Compensation & Benefits)

• Governance & Physician Leadership Development

• Physician—Hospital Integration

• Merger & Acquisition Services

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Questions to Consider

Does your organization have a coherent culture that supports your strategic objectives?

Are your physicians (employed and voluntary) engaged in the organization and actively working to support your strategy?

Do you provide regular feedback to employees and physicians on individual and organizational performance around quality, safety, patient satisfaction, and efficiency measures?

Are your compensation programs aligned with your performance measures?

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Q1

Q2

Q3

Q4

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The “Good Old Days”

• “The only good bed is a full bed”• Getting physicians to take call was no problem• The medical staff lounge was a place for professional and social interaction

• Physicians owned and ran their practices, administrators ran their hospitals

• Board service was a form of honorary community recognition

• The most important role of hospital staff was to meet the needs of high volume physicians

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The “New World” of Accountable Care

• Payment moving from volume to value• Providers bearing more financial risk• Physicians seeking economic shelter• Younger physicians want the stability of being an

employee—not the risk of being an owner• Take call for free? You must be kidding…• ACO models using measures of quality, safety, patient

satisfaction, and efficiency to determine payments• Hospitals and doctors recognize that they need to move

from “alignment,” to “engagement,” to “integration” to achieve performance

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The Bottom Line

•Healthcare today DEMANDS measurable performance

•Performance REQUIRES alignment, engagement and integration of the work force—and a CULTURE committed to performance

•The work force INCLUDES physicians, other clinicians, management, support staff, volunteers, and trustees

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Align ► Engage ► Integrate ► Perform

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Improved communication, trust-building, involvement in decision-making, joint venturesAlignment

Pronounced enthusiasm characterized by belonging, pride and loyalty which foster a mutually committed relationship between physicians and organizations resulting in the enduring pursuit of organizational goals and career enrichment

Engagement

Not just structural, but operational synchronization of services to provide optimal, efficient, effective patient-centered care

Integration

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The Role of Culture

•Culture is a driver of alignment and engagement

•Blending diverse cultures is a major challenge to governance and management

•Mergers and acquisitions—of other hospitals or of physician practices—can be a major source for culture clashes

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Organizational Culture

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• …the pattern of basic assumptions—invented, discovered, or developed by a group as it learns to cope with its problems of external adaptation and internal integration—that has worked well enough to be considered valid, and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to these problems

• …the shared set of social values and beliefs, both explicit and implicit, that guides actions and decisions within the organization

• A coherent culture is one in which there is widespread agreement around core values and beliefs

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The Role of Measurement

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“If you can’t measure it, you can’t manage it”

PerformanceAbsolutely! Quality, safety, patient satisfaction, efficiency

Culture You bet! An array of organizational characteristics that drive engagement

Engagement

Yes! Enthusiasm, pride and dedication to the organization among multiple subsets of the workforce, including physicians

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The Evolution of Engagement

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Physician Commitment

1990’s

Physician Engagement

2000’s

Physician SatisfactionBefore the 1990’s

Satisfactionencompasses the happiness and contentment of

physicians

Commitmentencompasses physician

satisfaction and also attachment to the

organization

Engagementmeasures physician

satisfaction and commitment but also

enthusiasm and energy

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Engagement and Performance

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Significantly and positively linked to enhanced…innovation

productivity & efficiencyrevenue & profit marginemployee retentionclinical outcomes patient satisfactionpatient safetyquality care deliverymarket expansion

Physician Engagement

is…

…if properly defined and measured

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Measuring Engagement

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Pronounced enthusiasm characterized by belonging, pride and loyalty which foster a mutually committed relationship between physicians and organizations resulting in the enduring pursuit of organizational goals and career enrichment

Physician Engagement

We consider “engagement” to constitute a reciprocal relationship between

healthcare organizations and physicians

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Measuring Culture

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Organizational/Cultural Factors that Drive and

Sustain Physician Engagement

The Targeted Outcome—Physician

Engagement

Strategic Fabric that Shapes Workplace Culture

and Post-Survey Consulting & Action

Planning

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Measuring Performance

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PhysicianEngagement

Cultural Factors

Alignment Engagement

IntegrationInnovation

Productivity & Efficiency

Revenue & Profit Margin

Employee Retention

Clinical Outcomes

Patient Satisfaction

Patient Safety

Quality Care Delivery

Market Expansion

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Nine Steps to Improved Performance

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1 Assess the Culture

2 Measure Physician, Employee and Volunteer Engagement

3 Deploy Clinical Integration Tools

4 Recruit for Cultural “Fit”

5 Actively Manage Cultural Conflicts

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Nine Steps to Improved Performance

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6 Set Clear Expectations

7 Provide Regular Performance Feedback—Individual, Team and Organization

8 Don’t Tolerate Culture Misfits

9 Align Compensation with Performance Metrics

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The Questions Revisited

Does your organization have a coherent culture that supports your strategic objectives?

Are your physicians (employed and voluntary) engaged in the organization and actively working to support your strategy?

Do you provide regular feedback to employees and physicians on individual and organizational performance around quality, safety, patient satisfaction, and efficiency measures?

Are your compensation programs aligned with your performance measures?

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Q1

Q2

Q3

Q4

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Additional Measurement Resources

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Culture:

• http://www.ahrq.gov/qual/patientsafetyculture/hospsurvindex.htm

• Kralewski, J., Dowd, B.E., Kaissi, A., Curoe, A., & Rockwood, T. (2005). Measuring the culture of medical group practices. Health Care Management Review, 30 (3): 184 -193.

• Organizational Culture Assessment Instrument. Accessed July 28, 2012 at http://www.ocai-online.com/

Engagement:

• David Rowlee, Ph.D. – INTEGRATED Healthcare Strategies, [email protected]

Quality:

• www.qualityforum.org

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Contact Information

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William F. Jessee, MD, [email protected]

612-339-0919

David D. Rowlee, [email protected]

816-795-1947

DALLAS │ KANSAS CITY │ MINNEAPOLIS │ PALM SPRINGS

www.INTEGRATEDHealthcareStrategies.com