ORGANIZATIONAL CLIMATE

102/12/2010

INDEX INTRODUCTION OF THE COMPANY ORGANIZATIONAL CLIMATE ORGANIZATIONAL STRUCTURE PARLE PRODUCTS FUNCTIONS OF VARIOUS DEPARTMENTS COMPETITORS QUALITY BENCHMARKS HUMAN RESOURCES WORK CULTURE TRAINING PRACTICES & BENEFITS CORPORATE SOCIAL RESPONSIBILITY (CSR) SUSTAINABILITY & BRAND EQUITY SWOT ANALYSIS

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GROUP MEMBERS

• Rupali Mahadik (009)

• Omkar Shinde (019)

• Rachit Laad (030)

• Sumy Thomas (050)

• Raaj Matthews (060)

• Poonam suryawanshi(122)

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INTRODUCTION OF THE COMPANY

India's largest manufacturer of biscuits and confectionery for almost 80 years.

Established in 1929 by manufacturing of sweets and toffees...

Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands.

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Contd…..

Currently, Parle Products has over 33, 00,000 distribution outlets.

40% share of the total biscuit market.

15% share of the total confectionary market in India.

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WHAT IS ORGANIZATIONAL CLIMATE

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Organizational climate (sometimes known as

Corporate Climate) is the process of quantifying

the “culture” of an organization. It is a set of

properties of the work environment, perceived

directly or indirectly by the employees, that is

assumed to be a major force in influencing

employee behavior.

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ORGANIZATIONAL CLIMATE OF “PARLE” Parle is a staff organization,

a confectionery manufacturing unit

that has a modern core values.

It has its certain CSR policies

The modern culture also makes it an organization that possesses certain mix work culture, with a dedicated man force.

Innovation is the key factor that has helped PARLE to grow this big and humongous.

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ORGANIZATIONAL STRUCTURE

Organization structure is teamwork of the

formal relationship that has been established. The

purpose of the structure is to assist in regulating and

directing the efforts of an organization so that they

are co-ordinate and consistent with organization.

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ORGANIZATIONAL STRUCTURE OF PARLE :

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PARLE PRODUCTS

Parle-G Magix. Parle-G Milk Shakti.

Krackjack. Monaco.Marie Choice. Hide & Seek.

Fun Centre. Monaco Bites. Melody. Poppins.

Mango Bite. Kismi Bar.Rol-a-Cola. Toffees.

Orange. CandyChox.

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FUNCTIONS OF VARIOUS DEPARTMENTS

General Administration.

I.T. Department.

Accounts Department.

Purchase Department.

HRD.

PQS Department (Parle Quality System) 12

SALES TURNOVER

MARKET SEGMENT It has 70% market share in India. Parle had sales of Rs 3,500 crore (Rs 35 billion)

in2009-10. It also is popular across the world and is starting to

sell in Western Europe and USA.

POSITION IN THE MARKET As we know that Parle is

no.1 seller of biscuits. Out of

total share of market, Parle’s

share is: 13

COMPETITORS

Britania

Parle gold

Sunfeast

Horlicks

Marico 14

PROFIT

Total Profit : ` 5000 Cr.

It draws 80% of its total profit from Biscuit

Segment.

It has emerged as the clear market leader, with

a difference of almost `1,000 crore to

competitors.15

QUALITY BENCHMARKS

Hygiene is the first priority.

Every batch of biscuits, confectioneries &

snacks are checked by expert staff.

Care is taken at every step to ensure the best

product of long-lasting freshness.

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QUALITY POLICY

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HUMAN RESOURCES

Salaries paid to the employees vary from

designation to designation.

Overall salary paid vary from 43 lacs to 48 lacs.

It has approximately 500 odd employees in

Mumbai.18

WORK CULTURE

Open work culture

Discussion forums and training .

Group lunches and outstation team-building

exercises.

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TRAINING PRACTICES & BENEFITS Majorly OJT is practiced.

Induction and training is given to new employees.

Expert training sessions.

Extra Perquisites, incentives, outdoor trips etc.

“Employee of the Month” in the production area is practiced.

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CORPORATE SOCIAL RESPONSIBILITY (CSR)

CSR is cornerstone of success right from inception in this company.

Mission statement

“To help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience.”

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SUSTAINABILITY & BRAND EQUITY Automation is the key factor to a brilliant

brand equity and a great sustainability in this organisation.

Customer Loyalty is achieved through Brand Equity in this organization.

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BIBILOGRAPHY

www.parle.com www.indiatimes.org www.offpaper.com www.parleagro.com

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Thank you

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